Resinate

Data Snapshot: Jun 11, 2024
Resinate Cannabis Brand Logo
$500K+

May-2024

Sales

Growth

Trend

6-Month

60

Product Count

SKUs

Resinate

Overview

Resinate serves as an ambitious and multi-faceted cannabis brand, extending its influence as the official cannabis sponsor of The Palladium Worcester and cultivating a following with rewarding customer loyalty events. It stands out in the industry for producing meticulously cultivated cannabis products, including a unique line of concentrates, with an eye toward consumer education and engagement. As a vertically integrated company, Resinate's offering spans from premium flowers, prerolls, edibles, topicals, to concentrates, engaging across the cannabis lifestyle and consumption spectrum.
Markets

Resinate Locations

Product Trends

Resinate Categories

Resinate Sales

Market Insights Snapshot

Resinate Historical Sales by Category

Resinate has shown varied performance across different product categories in Massachusetts. In the Concentrates category, the brand did not rank in the top 30 for February and continued to see a downward trend, slipping to 37th in March and 41st in April. This indicates a struggle in maintaining a strong presence in this category. On the other hand, their performance in the Flower category has been more promising. Starting at 64th in February, Resinate improved its ranking to 57th in March and 62nd in April, culminating in a significant jump to 29th in May. This upward trajectory suggests effective market penetration and growing consumer preference for their flower products.

In the Pre-Roll category, Resinate has demonstrated consistent improvement. February saw the brand ranked 31st, but they experienced a slight dip to 41st in March. However, they quickly rebounded to 27th in April and further climbed to 20th in May. This positive trend highlights Resinate's increasing popularity in the Pre-Roll segment. The brand's ability to recover and advance in rankings suggests successful strategies in product quality or marketing efforts. While specific sales figures are not disclosed here, the directional movements in the rankings provide a clear indication of the brand's growing influence in the Massachusetts cannabis market.

May-2024 Rank
Concentrates
Flower
Pre-Roll
29
20
Resinate

Competitive Landscape

In the Massachusetts Flower category, Resinate has shown a significant upward trend in its ranking and sales over the past few months. Starting from a rank of 64 in February 2024, Resinate climbed to 29 by May 2024, indicating a substantial improvement in market presence. This positive shift is reflected in their sales, which surged from $177,866 in February to $513,651 in May. In comparison, Cloud Cover (C3) maintained a relatively stable yet higher rank, moving from 40 to 27, with sales peaking at $528,209 in May. LIT experienced a decline in rank from 18 to 31, although their sales remained competitive, reaching $471,701 in May. HelloHii saw a slight fluctuation in rank, ending at 30 in May, with sales of $476,845. Notably, Eleven made a remarkable leap from 72 to 28, with sales increasing from $150,963 to $515,911. These dynamics suggest that while Resinate is gaining traction, it faces stiff competition from established brands like Cloud Cover (C3) and emerging players like Eleven.

Resinate market ranking for MA Flower

Resinate

Notable Products

In May-2024, the top-performing product for Resinate was Blue Dream Pre-Roll (1g) in the Pre-Roll category, maintaining its top position with notable sales of 5157 units. Sundae Sunset Pre-Roll (1g) secured the second rank, marking its debut in the rankings. Meringue Pre-Roll (1g) followed closely in third place, also making a strong entry. Lava Cake Pre-Roll (1g) took the fourth spot, while Pineapple Haze Pre-Roll (1g) dropped to fifth place from its previous second position in March and April. Blue Dream Pre-Roll (1g) showed a significant increase in sales from previous months, highlighting its consistent popularity.

Product Rank
Category
Feb-2024
Mar-2024
Apr-2024
May-2024
Blue Dream Pre-Roll (1g)
Pre-Roll
1
4
1
1
Sundae Sunset Pre-Roll (1g)
Pre-Roll
>5
>5
>5
2
Meringue Pre-Roll (1g)
Pre-Roll
>5
>5
>5
3
Lava Cake Pre-Roll (1g)
Pre-Roll
>5
>5
>5
4
Pineapple Haze Pre-Roll (1g)
Pre-Roll
>5
2
2
5
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