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Jul-2025
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Overview
Market Insights Snapshot
Resinate has shown notable progress in the Massachusetts market, particularly in the Concentrates category. Over the months from April to July 2025, Resinate's ranking improved from 20th to 10th place, demonstrating a strong upward trajectory. This positive movement is further underscored by their sales figures, which nearly doubled over this period. However, in the Vapor Pens category, Resinate did not maintain a top 30 position beyond April, indicating a potential area for improvement or strategic reevaluation.
In contrast, Resinate's performance in the Flower and Pre-Roll categories in Massachusetts displays mixed results. While their Flower ranking showed some improvement from 44th to 39th place by July, the Pre-Roll category saw a decline, ending at 32nd place in July after peaking at 25th in June. This fluctuation suggests that while Resinate has potential in these categories, consistent performance remains a challenge. The absence of a top 30 ranking in Vapor Pens beyond April further emphasizes the need for targeted strategies to bolster their presence in this segment.
Competitive Landscape
In the competitive landscape of the Massachusetts flower category, Resinate has experienced notable fluctuations in its market position, reflecting a dynamic competitive environment. Over the months from April to July 2025, Resinate's rank has seen a downward trend, starting at 28th and slipping to 39th, indicating a need for strategic adjustments to regain market share. In contrast, Mass Alternative Care (MAC) has shown a positive trajectory, climbing from 53rd to 37th, suggesting successful market strategies that could be emulated. Similarly, Bountiful Farms has maintained a relatively stable position, hovering around the mid-30s, which might imply a steady customer base. Meanwhile, The Botanist and Simpler Daze have experienced varying degrees of volatility, with The Botanist dropping out of the top 50 in June before recovering, and Simpler Daze showing a slight decline. These shifts highlight the competitive pressures Resinate faces and underscore the importance of innovative marketing and product differentiation to enhance its standing in the Massachusetts flower market.
Notable Products
In July 2025, the top-performing product from Resinate was the Blue Dream Pre-Roll (1g) in the Pre-Roll category, maintaining its top rank consistently from April through July despite a gradual decrease in sales, reaching 4337 units. The Pineapple Haze Pre-Roll (1g) climbed to the second position in July, with sales figures of 3929 units, marking a notable increase from previous months. Sundae Sunset Pre-Roll (1g) rose to third place, showing an upward trend since its debut in June. Lemon Haze Pre-Roll (1g) entered the rankings at fourth place in July, while Sundae Sunset (3.5g) in the Flower category secured the fifth position. This shift highlights a growing preference for variety in Pre-Roll products among consumers.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
