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Nov-2025
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Overview
Market Insights Snapshot
Resinate has shown a consistent presence in the Massachusetts market, particularly in the Concentrates category. Although their ranking experienced a slight decline from 6th in August 2025 to 8th by November 2025, this stability in the top 10 indicates a solid foothold in the market. However, a noticeable drop in sales from September to October suggests potential challenges in maintaining consumer interest or possible market saturation. This decline in sales could be a critical point for Resinate to address to maintain its competitive edge in the Concentrates category.
In the Flower category, Resinate made significant positive strides, moving up from 37th in August to 25th in October, before slightly dropping to 26th in November. This upward movement suggests a growing consumer preference or successful marketing strategies that have bolstered their position. Meanwhile, in the Pre-Roll category, Resinate managed to climb gradually from 31st in August to 28th by November. Despite not being in the top 30 at the beginning, their improved ranking indicates a positive reception in the market. These shifts across categories highlight Resinate's adaptive strategies and potential for further growth in Massachusetts.
Competitive Landscape
In the competitive landscape of the Massachusetts flower category, Resinate has shown notable shifts in its market position from August to November 2025. Initially ranked 37th in August, Resinate improved its standing to 25th by October, before slightly dropping to 26th in November. This upward trend in rank correlates with a significant increase in sales from August to October, although there was a slight decline in November. In comparison, Garcia Hand Picked maintained a relatively stable position, ranking slightly higher than Resinate in October but dropping below it in November. Meanwhile, Shaka Cannabis Company experienced fluctuating ranks, peaking in November, which suggests a volatile sales performance. Sanctuary Medicinals consistently outperformed Resinate, maintaining a higher rank throughout the period, while Commcan showed a stable improvement, surpassing Resinate in November. These dynamics highlight Resinate's potential to climb the ranks, though it faces strong competition from both stable and volatile brands in the Massachusetts market.
Notable Products
In November 2025, the top-performing product for Resinate was Blue Dream Pre-Roll (1g) in the Pre-Roll category, maintaining its first-place rank consistently from August through November with a notable sales figure of 7905. Oregon Lemons Pre-Roll (1g) climbed back to the second position after briefly dropping to fifth in October, showing a sales resurgence. A new entrant, Jiggler Pre-Roll (1g), debuted strongly at the third position, indicating a successful launch. Blue Dream (3.5g) in the Flower category slipped from third to fourth place, while Strawberry Banana Lemon (3.5g) moved up to fifth, despite a decrease in sales. Overall, the Pre-Roll products showed strong performance, with shifts in rankings reflecting fluctuating consumer preferences.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
