Market Insights Snapshot
In the Concentrates category, Resinate has shown a notable performance in Massachusetts. The brand improved its ranking from 20th in June to 9th in August, indicating a significant upward trend. However, it slipped to 18th in September, which may be a potential area of concern. The same pattern is seen in the Flower category, where Resinate improved from 54th in June to 24th in August, but then fell back to 41st in September. This consistent fluctuation in rankings suggests a volatile market position in these categories.
On the other hand, Resinate's performance in the Edible category has been less impressive, with the brand not making it into the top 20 at any point. It hovered around the 70s in ranking from June to September, indicating a need for improvement in this category. In the Pre-Roll category, Resinate maintained a more stable position, staying within the top 40 from June to September. However, the brand's performance in the Vapor Pens category is concerning, as it fell out of the top 20 in September. This could be an indication of declining interest or increased competition in that category.
In the Flower category within Massachusetts, Resinate has shown a fluctuating performance. Despite a dip in rank from June to July 2023, moving from 54th to 37th, the brand managed to climb higher to the 24th position in August 2023, only to fall back to 41st in September 2023. This inconsistency in rank is mirrored in their sales, which peaked in August. Resinate's competitors show a similar trend. Cookies, for instance, has consistently ranked outside the top 20, indicating lower sales compared to Resinate. INSA and Harbor House Collective have shown a downward trend in rank, with INSA falling from 24th to 39th between June and September, and Harbor House Collective dropping from 29th to 43rd in the same period. Lastly, Bailey's Buds has seen a slight improvement in rank, moving from 49th to 44th from June to September, but still lags behind Resinate in terms of sales.
In September 2023, Resinate's top-performing product was the Phone Home (3.5g) from the Flower category, with sales peaking at 3180 units. This product saw a significant leap in performance, moving from the third position in August 2023 to become the top seller. The second best-selling product was the Truthband Pre-Roll (1g), a newcomer in the rankings. The Blue Dream Pre-Roll (1g), which was the top product in August 2023, slipped to the third position. The last two spots in the top five were occupied by the Sour Berry Blue Pre-Roll (1g) and the Chem Dog (3.5g), respectively.