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Dec-2025
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Overview
Market Insights Snapshot
In the state of Massachusetts, Resinate has shown notable performance across different cannabis categories. In the Concentrates category, the brand maintained a steady position, ranking 7th from October to December 2025, although it started at 6th in September. This consistency in the top 10 highlights Resinate's strong presence in the Concentrates market despite a dip in sales from September to November, followed by a recovery in December. Meanwhile, in the Flower category, Resinate demonstrated an upward trend, climbing from 38th in September to 23rd by December, indicating a significant improvement and growing consumer preference or market strategy effectiveness.
On the other hand, Resinate's performance in the Pre-Roll category in Massachusetts presents a different narrative. The brand experienced fluctuations, starting at 30th in September, slightly improving to 29th in October, but then dropping to 39th by December. This downward movement suggests challenges in maintaining competitiveness in the Pre-Roll segment. The absence of Resinate from the top 30 in December is a point of concern and indicates potential areas for strategic adjustments. While the brand excels in some categories, it faces hurdles in others, highlighting the dynamic nature of the cannabis market in Massachusetts.
Competitive Landscape
In the competitive landscape of the Massachusetts flower category, Resinate has shown a promising upward trajectory in its rankings and sales figures over the last few months of 2025. Starting from a rank of 38 in September, Resinate climbed to 23 by December, reflecting a strategic improvement in market positioning. This ascent is particularly notable when compared to Nature's Heritage, which also improved its rank from 35 to 24, but with less pronounced sales growth. Meanwhile, In House experienced a decline in rank from 15 to 22, indicating potential challenges in maintaining its earlier lead despite having higher sales figures than Resinate. Legends and Bostica also saw fluctuations, with Legends making a significant leap from 57 to 25, suggesting a robust sales strategy. Resinate's consistent rise in both rank and sales, culminating in a December sales figure of $550,067, positions it as a strong contender in the Massachusetts flower market, indicating effective competitive strategies and consumer appeal.
Notable Products
In December 2025, Blue Dream Pre-Roll (1g) maintained its position as the top-performing product for Resinate, consistently holding the number one rank since September, despite a slight decline in sales to 4682 units. Pineapple Haze Pre-Roll (1g) made a notable leap to the second position, with sales reaching 3767 units, marking its first appearance in the rankings since September. Blue Dream (3.5g) climbed to third place, showing an improvement from its fourth-place ranking in November. Strawberry Banana Lemon Pre-Roll (1g) entered the rankings for the first time in December, securing the fourth position. Oregon Lemons (3.5g) also debuted in the rankings, rounding out the top five with strong sales in its category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
