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Jun-2024
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Overview
Market Insights Snapshot
Resinate has shown varied performance across different categories in Massachusetts. In the Concentrates category, Resinate has consistently ranked outside the top 30, indicating room for improvement in this segment. However, their performance in the Flower category has been more dynamic. After not making the top 30 in March and April, they surged to rank 29 in May before falling back to 55 in June. This fluctuation suggests that while Resinate has the potential to break into the higher ranks, they need to maintain consistency to secure a stable position.
The Pre-Roll category has been a relative stronghold for Resinate in Massachusetts. Starting at rank 42 in March, they climbed to 26 in April, peaked at 20 in May, and then settled at 30 in June. This upward trend, despite a slight dip in June, indicates a growing acceptance and popularity of their Pre-Roll products. The sales figures also reflect this upward momentum, with a notable increase from March to May before a slight decline in June. This category's performance highlights Resinate's potential to become a more dominant player if they can sustain and build on this growth.
Competitive Landscape
In the competitive landscape of the Massachusetts pre-roll category, Resinate has shown notable fluctuations in its ranking and sales over the past few months. Starting from a rank of 42 in March 2024, Resinate climbed to the 20th position by May 2024, before dropping to 30th in June 2024. This volatility indicates a dynamic market environment. Competitors such as Glorious Cannabis Co. and Shaka Cannabis Company have also experienced shifts, with Glorious Cannabis Co. moving from 52nd to 32nd and Shaka Cannabis Company fluctuating between 30th and 28th. Meanwhile, Harbor House Collective and Lazy River Products have shown more stable yet competitive positions, with Lazy River Products even surpassing Resinate in June 2024. These trends suggest that while Resinate has had moments of strong performance, maintaining a consistent top-tier position remains a challenge amidst fierce competition.
Notable Products
In June 2024, the top-performing product for Resinate was Blue Dream Pre-Roll (1g) in the Pre-Roll category, maintaining its first-place position from May with sales of 4118 units. Skunk #1 Pre-Roll (1g) held steady at the second position, showing consistency in its performance. Pineapple Haze Pre-Roll (1g) climbed to third place, indicating a resurgence in popularity after not being ranked in May. Sundae Sunset Pre-Roll (1g) dropped from third to fourth place, reflecting a decrease in sales. Cappachino Pre-Roll (1g) re-entered the rankings at fifth place, after not being ranked in April and May, suggesting a potential recovery in demand.
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