.svg){kind=small}
Apr-2025
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
In Massachusetts, Resinate's performance across various cannabis categories has shown notable shifts over the first four months of 2025. Particularly in the Concentrates category, Resinate made a significant leap from being outside the top 30 in February to securing the 14th position by April, reflecting a strong upward trajectory and indicating a growing consumer preference for their products in this segment. Conversely, in the Vapor Pens category, Resinate did not make it into the top 30 by April, suggesting potential challenges or increased competition in this market segment that may need addressing.
Meanwhile, in the Flower category, Resinate maintained a consistent presence, ranking 22nd in both February and April, despite a dip to 29th in March. This stability suggests a steady demand for their flower products in Massachusetts. However, it's in the Pre-Roll category where Resinate experienced a notable fluctuation, with rankings ranging from 19th in March to 25th in April, indicating some volatility in consumer preferences or market dynamics. Such movements highlight both opportunities and challenges for Resinate as they navigate the competitive landscape of the Massachusetts cannabis market.
Competitive Landscape
In the competitive landscape of the Flower category in Massachusetts, Resinate has experienced notable fluctuations in its rankings and sales over the first four months of 2025. Despite not being in the top 20 brands in January and March, Resinate improved its rank to 22nd in February and April, indicating a potential recovery in market presence. Comparatively, Grassroots showed a consistent upward trend, moving from 40th in January to 23rd in April, closely trailing Resinate in the latest month. Meanwhile, Shaka Cannabis Company experienced a decline, falling from 12th in January to 24th in April, suggesting a shift in consumer preference or market dynamics. Trees Co. (TC) demonstrated a strong recovery, climbing to 20th in April, surpassing Resinate. Additionally, Galactic maintained a strong position, consistently ranking higher than Resinate, peaking at 14th in March. These dynamics highlight the competitive pressure Resinate faces and the importance of strategic adjustments to enhance its market position and sales trajectory.
Notable Products
In April 2025, the top-performing product for Resinate was Blue Dream Pre-Roll (1g) in the Pre-Roll category, maintaining its position from March as the number one ranked product with sales of 3753 units. Pineapple Haze Pre-Roll (1g) emerged as a new entry, securing the second rank in the same category. Gelato Pre-Roll (1g) held steady at the third position, showing a slight increase in sales compared to March. Socrates Sour (3.5g) made its debut in the Flower category, taking the fourth rank. Skunk #1 Pre-Roll (1g) saw a drop from the second position in March to fifth in April, indicating a shift in consumer preference within the Pre-Roll category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
