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Sep-2025
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Overview
Market Insights Snapshot
Resinate has shown a solid performance in the Massachusetts market, particularly in the Concentrates category. Over the past four months, Resinate has maintained a strong presence, consistently ranking within the top 10. Notably, the brand improved its position from 8th to 6th place in August before slightly declining to 7th in September. This upward movement in the rankings corresponds with a steady increase in sales, highlighting a positive trend in consumer preference for their concentrates. However, in the Flower category, Resinate has not yet broken into the top 30, indicating a potential area for growth or a more competitive landscape in this segment.
In the Pre-Roll category, Resinate's journey has been somewhat volatile. Starting at the 26th position in June, the brand experienced a drop to 34th in July but managed to climb back up to 31st in August, before settling at 33rd in September. This fluctuation may suggest challenges in maintaining a consistent market position or increased competition. Despite these variations, Resinate's ability to remain within the top 40 indicates a stable consumer base. The brand's performance across these categories in Massachusetts provides insights into its market strategies and potential areas for improvement, especially in expanding its presence in the Flower category.
Competitive Landscape
In the competitive landscape of the Massachusetts flower category, Resinate has shown a steady improvement in its market position from June to September 2025, moving up from a rank of 41 to 37. This upward trend in rank is indicative of Resinate's growing presence and appeal in the market, as it managed to surpass brands like Mass Alternative Care (MAC), which saw a decline from rank 35 to 41 over the same period. Meanwhile, Old Pal has been a close competitor, slightly outperforming Resinate by climbing from rank 53 to 36. Despite this, Resinate's sales have shown a significant increase, particularly from July to August, suggesting a strong consumer demand that could further enhance its market position. However, the brand faces stiff competition from Nature's Heritage, which consistently maintained a higher rank, peaking at 27 in August. As Resinate continues to enhance its offerings, maintaining this positive sales trajectory will be crucial in solidifying its competitive stance in the Massachusetts flower market.
Notable Products
In September 2025, Blue Dream Pre-Roll (1g) maintained its position as the top-performing product for Resinate, with sales reaching 5050 units. Skunk #1 Pre-Roll (1g) climbed to the second spot, showing a significant improvement from its fourth position in August. Oregon Lemons Pre-Roll (1g) slipped to third place, down from its previous second position in August. Pineapple Haze Pre-Roll (1g) entered the rankings at fourth place, after being unranked in August. Socrates Sour (3.5g) made its debut in the rankings at fifth place, marking its first appearance in the top five.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
