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Oct-2025
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Overview
Market Insights Snapshot
In the state of Massachusetts, Resinate has shown varied performance across different cannabis categories over the past few months. In the Concentrates category, the brand experienced a slight decline in its rankings, moving from 8th in July 2025 to 10th by October 2025. Despite this drop in rank, there was a notable peak in sales during August, which suggests a temporary surge in consumer interest or a successful promotional effort. Meanwhile, within the Flower category, Resinate made a significant upward movement, climbing from 39th position in July to 25th in October. This improvement in ranking is paired with a consistent increase in sales figures, indicating a strengthening presence in this category.
The Pre-Roll category presents a different scenario for Resinate in Massachusetts, where the brand maintained its position at 30th from September to October 2025, after slight improvements earlier in the quarter. This stability might reflect a steady consumer base, although it contrasts with the more dynamic movements seen in other categories. Notably, the brand's absence from the top 30 in the Flower category in earlier months suggests a previous struggle to capture market share, which has since been addressed, as evidenced by the recent climb in rankings. These variations across categories highlight Resinate's strategic adjustments and market responsiveness, offering a glimpse into potential growth areas and challenges.
Competitive Landscape
In the competitive Massachusetts Flower market, Resinate has demonstrated a notable upward trajectory in rankings, moving from 39th in July 2025 to an impressive 25th by October 2025. This positive shift is indicative of a strategic improvement in market positioning and sales performance, as evidenced by a steady increase in sales over the same period. In contrast, Mass Alternative Care (MAC) experienced fluctuating ranks, ultimately landing at 27th in October, slightly behind Resinate. Meanwhile, Garcia Hand Picked consistently outperformed Resinate, maintaining a higher rank and closing October at 24th, suggesting a strong brand presence. Commcan also showed competitive resilience, closely trailing Resinate at 26th in October. Springtime maintained a stable position, consistently ranking in the low 20s, indicating a solid foothold in the market. These dynamics highlight Resinate's significant progress amidst a competitive landscape, underscoring the potential for further growth and the importance of strategic positioning against established competitors.
Notable Products
In October 2025, the top-performing product for Resinate was Blue Dream Pre-Roll (1g) in the Pre-Roll category, maintaining its rank at number 1 since July, with sales reaching 8054 units. Socrates Sour Pre-Roll (1g) debuted in the rankings at number 2, showing a strong entry. Blue Dream (3.5g) in the Flower category climbed to the 3rd position with a slight increase in sales from September. Strawberry Banana Lemon (3.5g) emerged as a new contender in the Flower category, taking the 4th spot. Oregon Lemons Pre-Roll (1g) dropped to 5th place from its previous 2nd position in August and September, indicating a decrease in sales performance.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
