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Aug-2025
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Overview
Market Insights Snapshot
In the state of Massachusetts, Resinate has shown a notable upward trajectory in the Concentrates category. Their ranking improved from 16th in May 2025 to an impressive 7th by August 2025. This is accompanied by a steady increase in sales, indicating a strong market presence and consumer preference for their concentrates. However, in the Flower category, Resinate has not yet broken into the top 30, which suggests there might be room for growth or a need for strategic adjustments in this segment. The Pre-Roll category presents a mixed picture, with rankings fluctuating between 26th and 33rd over the months, hinting at a volatile market position despite consistent sales figures.
Resinate's performance across different categories in Massachusetts highlights both strengths and areas for potential improvement. While the Concentrates category is a clear success story, maintaining momentum in Pre-Rolls and making significant inroads in the Flower category could be pivotal for future growth. The absence from the top 30 in the Flower segment is particularly noteworthy, as it contrasts with their success in Concentrates, suggesting a need for targeted strategies to enhance their competitiveness. Understanding these dynamics could provide valuable insights for stakeholders looking to capitalize on Resinate's growth potential in Massachusetts.
Competitive Landscape
In the competitive landscape of the Massachusetts flower category, Resinate has shown a promising upward trend in its ranking, moving from 45th in May 2025 to 36th by August 2025. This improvement in rank is accompanied by a notable increase in sales, particularly in August, where Resinate's sales surged significantly. In contrast, Old Pal experienced fluctuations, with its rank dropping to 54th in June before recovering to 38th in August, reflecting some volatility in its market position. Meanwhile, Garcia Hand Picked consistently outperformed Resinate in terms of sales, especially in July and August, despite a slight dip in rank from 31st to 33rd. Happy Valley (MA) maintained a stable rank around the high 30s, but its sales were outpaced by Resinate in August. Tower Three remained a strong competitor, consistently ranking in the top 35, although its sales saw a decrease in August. Overall, Resinate's upward trajectory in both rank and sales positions it as a rising contender in the Massachusetts flower market.
Notable Products
In August 2025, Blue Dream Pre-Roll (1g) maintained its position as the top-performing product for Resinate, with sales reaching 7230 units, showing a significant increase from previous months. Oregon Lemons Pre-Roll (1g) held steady at the second rank, with a slight increase in sales compared to June. Blue Dream (3.5g) made a notable debut at the third rank, indicating strong demand for this flower category. Sundae Sunset (3.5g) improved its ranking from fifth to fourth, reflecting a positive trend in its sales figures. Skunk #1 Pre-Roll (1g) entered the rankings at fifth place, highlighting its growing popularity among consumers.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
