Market Insights Snapshot
In Washington, Green Haven has shown varied performance across different categories. The brand's Flower category has seen some fluctuation, with rankings outside the top 20 from August to November 2023. This suggests a potential decline in popularity or increased competition in this segment. On the other hand, the Pre-Roll category shows a more stable trend, maintaining a position within the top 25 throughout the same period. This indicates a strong and consistent performance in this category, with a slight improvement in November.
The Vapor Pens category presents a different story for Green Haven in Washington. The brand has struggled to maintain a spot in the top 20, with rankings falling from 36 in August to 56 in November 2023. This downward trend could signify a decrease in market share or a shift in consumer preferences. Despite this, it's worth noting that Green Haven's sales in this category have not dropped dramatically, suggesting the brand still retains a considerable customer base. Analysis of these trends can provide valuable insights into the brand's overall performance and market dynamics.
In the Pre-Roll category within Washington, Green Haven has seen a steady increase in rank from August to November 2023, moving from 21st to 19th. This upward trend suggests a positive growth in market position, despite intense competition. Notably, Green Haven has outperformed Seattle's Private Reserve, which has seen a decline in rank from 16th to 20th over the same period. However, Green Haven still trails behind other competitors such as Redbird (formerly The Virginia Company) and Bacon Buds, which held the 18th and 17th ranks respectively in November. It's worth noting that Ooowee has also shown significant improvement, moving from 31st to 21st rank, indicating a potential threat to Green Haven's position in the future.
In November 2023, Green Haven's top-performing product was the 'Thai Stick Infused Pre-Roll (1g)', maintaining its position as the bestseller from previous months with a sales figure of 5713 units. The 'Indica Diamond Stick Infused Pre-Roll (1g)' jumped to the second position from being unranked in October, selling 1072 units. A new entrant, the 'Indica Thai Stick Infused Pre-Roll 4-Pack (2g)', debuted at the third spot. The 'Where's My Bike ? (3.5g)' slipped from the second position in October to the fourth in November. The 'Sativa Diamond Stick Infused Pre-Roll (1g)', despite a drop in ranking from October, still managed to secure the fifth position.