Aug-2024
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Overview
Market Insights Snapshot
Green Haven has shown notable performance trends across various categories in Washington. In the Flower category, the brand has steadily improved its ranking from 55th in May to 36th in August, indicating a positive upward trend. This movement suggests a growing consumer preference for Green Haven's flower products, which is further supported by a significant increase in sales over the same period. Conversely, in the Pre-Roll category, Green Haven's ranking has fluctuated, maintaining a position within the top 30 but dropping back to 25th in August after peaking at 22nd in June and July. This inconsistency may highlight challenges in maintaining market share despite a strong start to the summer months.
In the Vapor Pens category, Green Haven has experienced a gradual climb, moving from a rank of 96th in May to 70th in August. Although still outside the top 30, this improvement could indicate potential future growth if the trend continues. The sales figures for this category also reflect a positive trajectory, with numbers increasing steadily each month. The brand's absence from the top 30 in this category can be seen as an area for potential improvement, emphasizing the need for strategic efforts to boost visibility and consumer interest. Overall, Green Haven's performance in Washington illustrates both strengths and areas for growth across different product categories.
Competitive Landscape
In the competitive landscape of the Flower category in Washington, Green Haven has shown a notable upward trend in rank and sales over the past few months. Starting at rank 55 in May 2024, Green Haven improved its position to rank 36 by August 2024, indicating a significant rise in market presence. This upward trajectory contrasts with competitors like Bondi Farms, which experienced fluctuations and a slight decline, moving from rank 38 in May to rank 42 in August. Similarly, Falcanna saw a decrease from rank 27 to rank 38 over the same period. On the other hand, EZ Vape and Khush Kush maintained relatively stable or improving ranks, with EZ Vape peaking at rank 21 in July before dropping to rank 33 in August, and Khush Kush consistently holding around rank 30. Green Haven's consistent sales growth, culminating in the highest sales in August 2024 among the months analyzed, underscores its strengthening market position amidst fluctuating performances of its competitors.
Notable Products
In August 2024, Thai Stick Infused Pre-Roll (1g) maintained its top position among Green Haven products, despite a decrease in sales to 2521 units. Where's My Bike ? (3.5g) consistently held the second spot with sales increasing to 2161 units. Gelato Cake (3.5g) saw a significant rise, moving up to third place from fifth in July. Thai Stick Infused Pre-Roll 2-Pack (1g) dropped to fourth place, while Where's My Bike Pre-Roll 12-Pack (7.2g) re-entered the rankings at fifth. Notably, the rankings have remained relatively stable with minor shifts, indicating consistent consumer preferences.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.