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Jun-2024
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Overview
Market Insights Snapshot
Green Haven's performance in the Washington market varies significantly across different product categories. In the Flower category, Green Haven did not make it into the top 30 brands from March to June 2024, indicating a challenging period for this segment. The rankings show a slight recovery from 60th place in May to 44th in June. However, the Pre-Roll category presents a more consistent performance, maintaining a presence within the top 30 brands throughout the same period, with rankings fluctuating between 19th and 25th. This consistency suggests a stable demand for Green Haven's pre-roll products in Washington, despite minor fluctuations.
In the Vapor Pens category, Green Haven's rankings reveal a downward trend, starting at 60th place in March and dropping to 77th by June. This decline could indicate increasing competition or a shift in consumer preferences within the vapor pen market in Washington. The sales figures for this category also reflect this downward trend, with a noticeable drop in sales from March to May, followed by a slight recovery in June. Overall, while Green Haven shows resilience in the Pre-Roll category, the brand faces challenges in maintaining its market position in both the Flower and Vapor Pens categories in Washington.
Competitive Landscape
In the competitive landscape of the Washington Pre-Roll category, Green Haven has experienced fluctuations in its rank and sales over the past few months. Starting at 19th place in March 2024, Green Haven dropped out of the top 20 in April and May, before recovering to 20th place in June. This volatility contrasts with the more stable performance of competitors like Dose, which maintained a higher rank throughout the same period, peaking at 18th place in March and ending at 22nd in June. Meanwhile, 1988 consistently outperformed Green Haven, climbing from 21st to 18th place, reflecting a steady increase in sales. Notably, Treats made a significant leap from 29th to 19th place, indicating a strong upward trend. These shifts highlight the competitive pressures Green Haven faces, emphasizing the need for strategic adjustments to regain and sustain higher market positions.
Notable Products
In Jun-2024, the top-performing product for Green Haven was Thai Stick Infused Pre-Roll (1g) in the Pre-Roll category, maintaining its consistent rank of 1st place with sales of 3623.0 units. Where's My Bike ? (3.5g) in the Flower category also held its steady position at 2nd place, showing an increase in sales to 1947.0 units. Thai Stick Infused Pre-Roll 2-Pack (1g) remained at 3rd place, demonstrating a recovery in sales figures to 1441.0 units after a dip in Apr-2024. Indica Diamond Stick Infused Pre-Roll (1g) saw a slight decline, moving from 3rd in Apr-2024 to 4th place in Jun-2024. Lastly, Thai Stick Infused Pre-Roll 4-Pack (2g) dropped to 5th place with sales decreasing to 719.0 units from previous months.
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