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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In May 2026, Green Lightning’s mix was dominated by Flower at 91.01% share with 1,309.13% year-over-year growth and 35.38% month-over-month growth, while Pre-Roll held 8.94% share with 12,262.83% year-over-year and 8.34% month-over-month gains; Vapor Pens slipped to 0.05% share with a 55.78% month-over-month decline. The brand’s average price fell 29.35% year over year to $34.72 as Flower averaged $39.70 and Pre-Roll $15.25, implying unit expansion outpaced pricing despite category concentration; the pattern suggests the brand is scaling volume via Flower while seeding Pre-Roll as a secondary growth node.
Given a 12th rank in Flower within New Jersey and a 1,431.23% brand-level year-over-year sales increase, the 91.01% Flower reliance elevates exposure to single-category swings even as Pre-Roll’s 12,262.83% year-over-year surge diversifies revenue. With Flower’s 35.38% month-over-month growth versus Pre-Roll’s 8.34%, the near-term momentum remains anchored in Flower, but the sharp price deflation alongside micro-share Vapor Pens at 0.05% and a 55.78% month-over-month drop indicates a focused portfolio where price elasticity is funding volume, positioning the brand to compete on unit throughput rather than premium mix in the near term.
Competitive Landscape
Green Lightning sits at rank #12 in NJ Flower for May 2026, improving 41 places year over year from #53 and gaining 3 positions since February 2026 from #15, while still trailing its December 2025 peak of #7 by 5 spots; in contrast, Find. climbed from #15 to #1 with an estimated 189.3% year-over-year sales increase and Ozone slipped from #1 to #2 with a 25.9% sales decline, indicating that Green Lightning’s upward rank momentum is meaningful but must accelerate to convert a mid-tier #12 position into sustained top-10 presence amid rapidly shifting leadership.
Notable Products
Teflon Don Smalls (3.5g) posted the standout movement in May 2026 with a month-over-month gain of 52.3% to rank 10, while Ice Cream Cake Pre-Roll 5-Pack (2.5g) fell 45.5% and slid to rank 7, indicating volatility at the format edges. At the top, Black Cherry Gelato (3.5g) retained rank 1 with a 5.5% lift, and Death Star (3.5g) advanced within the top five on a 9.3% increase, reinforcing that seven of the top ten are Flower SKUs. The split performance between rising Flower and declining Pre-Roll suggests Green Lightning’s near-term commercial direction favors core eighths and smalls over multi-pack Pre-Rolls, concentrating resources where rank stability and compounding share gains are most achievable.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
