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Jan-2026
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Overview
Market Insights Snapshot
Green Lightning has shown varied performance across different product categories in New Jersey. In the Flower category, the brand maintained a stable position between October and December 2025, with rankings hovering around 10th and 11th place. However, a significant decline was observed in January 2026 when their rank dropped to 22nd. This drop coincided with a notable decrease in sales, which fell from over $1.18 million in December 2025 to approximately $683,756 in January 2026. Such a decline in rank and sales could indicate increased competition or market changes affecting consumer preferences in the Flower category.
In the Pre-Roll category, Green Lightning's performance has been less consistent. The brand was ranked 34th in October and December 2025, but managed to climb to 27th in November before slipping back to 33rd in January 2026. Despite this fluctuation in rankings, the sales figures remained relatively stable, with a slight increase from October to November 2025, followed by a small decline in December and January. The brand's ability to stay within the top 30 in November indicates potential for growth, but the subsequent drop suggests challenges in maintaining a competitive edge in this category.
Competitive Landscape
In the competitive landscape of the flower category in New Jersey, Green Lightning has experienced notable fluctuations in its market position over the past few months. Starting from October 2025, Green Lightning held a strong position at rank 11, even improving to rank 10 in November. However, by December, it slipped back to rank 11 and further dropped significantly to rank 22 in January 2026. This decline in rank coincides with a substantial decrease in sales from November to January. In comparison, Triple Seven (777) also saw a decline in rank from 12 to 21 over the same period, while Full Tilt Labs experienced a similar downward trend, ending at rank 24 in January. Interestingly, (the) Essence showed a temporary improvement in December, reaching rank 14, before dropping back to 23 in January. These shifts indicate a highly competitive environment where Green Lightning's initial strong performance was challenged by market dynamics, highlighting the importance of strategic adjustments to regain its footing in the New Jersey flower market.
Notable Products
In January 2026, Green Lightning's top-performing product was Not For Sale Pre-Roll 5-Pack (2.5g) in the Pre-Roll category, achieving the number one rank with sales of 2357 units. Permanent Chimera Pre-Roll (1g) improved its position to rank second, despite a slight decrease in sales from December 2025. GG4 Smalls (3.5g) entered the rankings at third place in the Flower category, showcasing strong sales momentum. Super Boof Smalls (7g) followed closely in fourth place, while Crotch Rocket Smalls (7g) rounded out the top five. Notably, Permanent Chimera Pre-Roll (1g) had previously ranked third in November 2025, indicating a notable rise in its popularity.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
