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Sep-2024
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Overview
Market Insights Snapshot
Green Meadows has exhibited a varied performance across different product categories in Massachusetts from June to September 2024. In the Flower category, the brand struggled to maintain a strong presence, with rankings slipping from 80th in June to being absent from the top 30 by September. This indicates a significant decline in market performance for this category, a trend mirrored by a decrease in sales figures over the same period. Conversely, the Vapor Pens category showed more stability, with Green Meadows maintaining a consistent presence in the rankings, hovering around the 25th to 28th positions. This steadiness suggests a more resilient performance in the Vapor Pens segment, despite a slight sales dip in the middle months.
The Pre-Roll category tells a more fluctuating story for Green Meadows in Massachusetts. Starting at a relatively strong 49th position in June, the brand experienced a gradual decline in rankings, falling to 91st by September. This drop is accompanied by a notable decrease in sales, pointing to challenges in sustaining consumer interest in this category. Despite these challenges, the brand's ability to maintain a stable ranking in the Vapor Pens category provides a silver lining, indicating potential areas for strategic focus. The intricate dynamics across these categories highlight the competitive landscape Green Meadows navigates in Massachusetts, with some areas needing more attention than others.
Competitive Landscape
In the competitive landscape of vapor pens in Massachusetts, Green Meadows has shown a consistent presence, maintaining a rank between 25th and 28th from June to September 2024. This stability is noteworthy, especially when compared to competitors like DRiP, which improved its rank from 34th to 25th over the same period, indicating a significant upward trend in sales. Meanwhile, MKX Oil Company has maintained a slightly higher rank than Green Meadows, but with more fluctuation, suggesting potential volatility in their sales performance. AiroPro and the Essence have remained lower in the rankings, with AiroPro not even making the top 20, which may indicate a declining trend or challenges in market penetration. These insights suggest that while Green Meadows is holding steady, there is room for strategic initiatives to boost its rank and sales, particularly in light of DRiP's recent gains.
Notable Products
In September 2024, Green Meadows' top-performing product was the CBD/THC 1:1 Hell on Wheels Pre-Roll (1g) in the Pre-Roll category, which climbed to the number one spot with sales of 1143 units. Following closely was the 7 Sins Pre-Roll (1g), ranking second, making a notable debut in the rankings. The Tank - Mocha Latte Distillate Disposable (1g) secured the third position in the Vapor Pens category, marking its first appearance in the top rankings. Fanta Sea Pre-Roll (1g) maintained a strong presence, ranking fourth, although it dropped from its previous third position in August. The Tank - Blue Toro Distillate Disposable (1g) entered the top five for the first time, rounding out the list in fifth place.
```Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
