Market Insights Snapshot
Green Meadows, a cannabis brand, has shown some interesting trends in the state of Massachusetts. In the Flower category, Green Meadows has seen a steady rise in its ranking from 56th in September 2023 to 33rd in December 2023, indicating a significant increase in popularity. This upward movement is mirrored in the sales figures, with December 2023 sales noticeably higher than the previous months. However, in the Pre-Roll category, the brand's performance has been somewhat inconsistent, fluctuating between the 38th and 46th positions over the four-month period. This inconsistency is reflected in the sales figures as well, with a slight dip in November and a subsequent rise in December.
On the other hand, in the Vapor Pens category, Green Meadows has managed to maintain a relatively stable position within the top 20 brands in Massachusetts. The brand's ranking has hovered around the 20th position, with a slight dip in November 2023 but quickly recovering in December. The sales figures for this category show a similar trend, with a peak in October and a slight decrease in the following months. It's worth noting that the Vapor Pens category seems to be Green Meadows' strongest category in terms of ranking, consistently staying within the top 20. This could indicate a higher consumer preference for Green Meadows' Vapor Pens products in this state.
In the Massachusetts flower category, Green Meadows has shown a positive trend, moving from rank 56 in September 2023 to rank 33 in December 2023. This improvement in rank suggests an increase in market share and sales. However, Green Meadows' competitors have shown mixed trends. Local Roots started strong at rank 20 in September but slipped to rank 36 by December, indicating a potential decline in sales. Harbor House Collective has maintained a fairly stable rank, hovering in the mid-20s, suggesting consistent sales. Galactic (fka Galactic Meds) and Garcia Hand Picked were not in the top 20 in September and October, but both made significant jumps in rank by December, suggesting a surge in sales during the holiday season. These shifts in rank among Green Meadows and its competitors highlight the dynamic nature of the Massachusetts flower market.
In December 2023, Green Meadows' top-performing product was the 'Melonade #8 Pre-Roll (1g)' which made a significant leap from the third spot in September to first in December, with sales reaching 4061 units. The 'Wicked Pie Shake (7g)' and 'Melonade #8 (3.5g)', both belonging to the Flower category, followed closely behind, ranking second and third respectively. The 'Blue Wedding Cake Pre-Roll (1g)' secured the fourth spot, while 'Chem Fuego #1 (3.5g)', despite dropping from fourth in November to fifth in December, still showed a healthy sales figure of 1406 units. This analysis reveals a dynamic sales environment with notable shifts in product popularity over the quarter.