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Jul-2025
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Overview
Market Insights Snapshot
In the state of Massachusetts, Green Meadows has shown notable movement across different cannabis categories. In the Edible category, the brand has achieved a significant improvement in its ranking from 55th in April 2025 to 44th by July 2025. This upward trend is accompanied by a marked increase in sales, suggesting an effective strategy in expanding their presence in this category. Meanwhile, in the Vapor Pens category, the brand has experienced a gradual decline in its ranking, moving from 34th in April to 45th in July. This decline in ranking is reflected in a decrease in sales figures, which may indicate a need for strategic adjustments to regain their standing in this competitive segment.
Green Meadows' performance in the Pre-Roll category is particularly noteworthy. The brand was not ranked in the top 30 during April, May, and June, but managed to secure the 98th position by July. This entry into the rankings signifies a potential growth opportunity in this category, although the brand remains outside the top tier. The absence from the top 30 in earlier months highlights both the challenges and the potential for improvement in the Pre-Roll market. Overall, Green Meadows demonstrates a mixed performance across categories, with promising advancements in Edibles and emerging opportunities in Pre-Rolls, while facing challenges in maintaining their position in the Vapor Pens sector.
Competitive Landscape
In the Massachusetts vapor pens category, Green Meadows has experienced a notable shift in its competitive positioning over recent months. From April to July 2025, Green Meadows saw a decline in rank from 34th to 45th, indicating increased competition and a potential need for strategic adjustments. Despite this drop in rank, Green Meadows' sales figures reveal a downward trend, with sales decreasing from $197,942 in April to $148,834 in July. This contrasts with competitors like Incredibles, which, despite fluctuating ranks, ended July with a sales increase, and Eleven, which improved its rank from 52nd to 44th, accompanied by a sales increase. Meanwhile, Marmas and Later Days also show varying rank and sales dynamics, with Later Days experiencing a rank drop but maintaining relatively stable sales. These insights suggest that Green Meadows may need to innovate or adjust its marketing strategies to regain its competitive edge in the Massachusetts vapor pens market.
Notable Products
In July 2025, the top-performing product for Green Meadows was Black Apple Pre-Roll (1g) in the Pre-Roll category, reclaiming its top spot from May 2025 after having been ranked second in June 2025. Notably, it achieved sales of $2,717 during this period. Larry Lovestein #1 Pre-Roll (1g) held the second position, dropping from its previous first place in June 2025. Terpgasm Pre-Roll (1g) and Fanta Sea Pre-Roll (1g) were new entrants in the top rankings, securing third and fourth places, respectively. Bitties Pre-Roll (1g), which was previously ranked first in April 2025, fell to fifth place in July 2025.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
