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Oct-2025
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Overview
Market Insights Snapshot
In examining Greybeard's performance across various categories and provinces, a notable trend emerges in the Alberta market. Greybeard's presence in the Concentrates category saw a slight improvement from 34th to 32nd place from September to October 2025, although it remains outside the top 30. Despite this, their sales figures in this category show a decline over the months, suggesting a challenging competitive landscape. In the Vapor Pens category, Greybeard's ranking fluctuated, peaking at 35th in August before dropping to 49th by October. This volatility, coupled with declining sales, indicates potential difficulties in maintaining a stable market position. Additionally, Greybeard did not rank in the top 30 for the Flower category in Alberta, highlighting an area that may require strategic focus.
In Saskatchewan, Greybeard's performance in the Concentrates category started strong, ranking 3rd in July but fell out of the top 30 by October, reflecting a significant shift in market dynamics or competitive pressure. Their Flower category rankings remained relatively stable, although consistently outside the top 30, which suggests steady but modest performance. In the Vapor Pens category, Greybeard ranked 21st in August but did not maintain this position in subsequent months. Meanwhile, in Ontario and British Columbia, Greybeard's Vapor Pens rankings also showed a downward trend, with Ontario dropping from 66th in July to 87th in October. These trends across provinces suggest that while Greybeard has a presence in multiple categories, maintaining or improving their market position presents ongoing challenges.
Competitive Landscape
In the competitive landscape of vapor pens in Alberta, Greybeard has experienced notable fluctuations in its ranking and sales over recent months. Despite a promising start in July 2025 with a rank of 45, Greybeard's position slipped to 49 by October 2025. This decline is mirrored in its sales, which saw a significant drop from August's peak. In contrast, Lamplighter maintained a relatively stable presence, even surpassing Greybeard in October. Meanwhile, MediPharm Labs showed a consistent upward trajectory, improving its rank from 66 in July to 50 in October, indicating a potential threat to Greybeard's market share. New entrants like Partake and The Goo! have also emerged as competitors, with Partake entering the top 50 by September and The Goo! making its debut in October. These dynamics suggest that Greybeard must strategize effectively to regain its competitive edge in this rapidly evolving market.
Notable Products
In October 2025, Greybeard's top-performing product was Critical Diesel (3.5g), which maintained its position as the number one ranked product in the Flower category, achieving sales of 1357 units. The Afghani Sunrise Pure Live Resin Cartridge (1g) held steady in second place within the Vapor Pens category, despite a decrease in sales compared to previous months. Country Lemon Live Resin Terp Slush (1g) rose to third place in the Concentrates category, reflecting a consistent demand. Pink Sunset Live Resin Cartridge (1g) improved its ranking to fourth place in the Vapor Pens category, showing a slight increase in sales. Meanwhile, the Banana Gas Pure Live Resin Cartridge (1g) dropped to fifth place, indicating a significant decline in sales performance from its previous top rankings.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
