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Apr-2025
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Overview
Market Insights Snapshot
Greybeard's performance across various Canadian provinces and product categories has shown some notable trends. In Alberta, Greybeard's presence in the Concentrates category has fluctuated, starting at rank 30 in January 2025 and improving to 25 by February, only to fall out of the top 30 by March and April. This inconsistency could signal a need for strategic adjustments in this category. In contrast, their Vapor Pens category shows a steadier performance, maintaining a position within the top 50 throughout the months, with a slight improvement from rank 48 in March to 44 in April. Meanwhile, in British Columbia, Greybeard's Vapor Pens saw a drop from rank 39 in January to 58 in March, before recovering slightly to 53 in April, indicating potential volatility in consumer preferences or market competition.
In Ontario, Greybeard's Vapor Pens maintained a relatively stable position, hovering around the 70s, which might suggest a consistent, albeit moderate, market share. Interestingly, Saskatchewan presented a different scenario for Greybeard in the Concentrates category, where they achieved an impressive rank of 11 in February, although data for other months is missing. This could point to either a strong but short-lived campaign or a gap in data reporting. The Vapor Pens category in Saskatchewan showed consistent rankings in the mid-30s, which could be seen as a stable foothold in the market. These insights suggest that while Greybeard has a presence across multiple categories and provinces, their performance varies significantly, indicating opportunities for targeted improvements and strategic focus.
Competitive Landscape
In the competitive landscape of vapor pens in Alberta, Greybeard has faced challenges in maintaining a strong market position, as evidenced by its fluctuating ranks from January to April 2025. Despite not breaking into the top 20, Greybeard's rank has hovered in the 40s, indicating a need to bolster its market presence. In contrast, brands like Ness and Tasty's (CAN) have generally maintained higher ranks, with Ness experiencing a notable drop in April, potentially opening an opportunity for Greybeard to capture market share. Meanwhile, Roilty Concentrates and GREAZY have shown varied performance, with GREAZY making a significant leap in April. These dynamics suggest that while Greybeard has room for growth, shifts in competitor performance could provide strategic opportunities for Greybeard to enhance its sales and rank in the Alberta vapor pens category.
Notable Products
In April 2025, Critical Diesel (3.5g) reclaimed its position as the top-performing product for Greybeard, maintaining its rank from January and February, despite a decrease in sales to 804 units. Banana Gas Pure Live Resin Cartridge (1g) slipped to the second position after leading in March, indicating a slight shift in consumer preference. Pink Sunset Live Resin Cartridge (1g) made a notable entry into the rankings, securing the third spot, which highlights its growing popularity. Zour Breath Live Resin Cartridge (1g) consistently held the fourth position across the months, suggesting steady demand. Modified Silk Live Resin Cartridge (1g) reappeared in the rankings at fifth place, marking its return to the list after not being ranked in February and March.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
