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Dec-2024
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Overview
Market Insights Snapshot
Greybeard has shown varied performance across different categories and provinces, reflecting both challenges and opportunities in its market positioning. In Alberta, Greybeard's presence in the Concentrates category has been consistent, albeit with a slight downward trend, as it maintained its rank within the top 30 from September to December 2024. However, the brand's Flower category performance in Alberta has been less stable, only appearing in the top 30 in September and December, suggesting potential volatility or competition challenges. Meanwhile, the Vapor Pens category in Alberta saw a notable fluctuation, with Greybeard's rank dropping from 34th in September to 42nd in December, despite a peak in sales during October.
In Ontario, Greybeard's performance in the Concentrates category shows promise, with an upward trajectory from October to November 2024, climbing from 55th to 48th. This suggests a growing acceptance or preference for their products in this category. The Vapor Pens category in Ontario also reflects positive momentum, as Greybeard improved its ranking from 94th in October to 72nd by December. In Saskatchewan, Greybeard entered the Concentrates category strongly, maintaining an impressive 11th and 12th rank in November and December, respectively. However, their absence from the top 30 in earlier months indicates a recent surge or market entry. Similarly, their Vapor Pens category performance in Saskatchewan, ranking 29th and 28th in November and December, suggests a stable foothold in this segment.
Competitive Landscape
In the competitive landscape of vapor pens in Alberta, Greybeard has shown a dynamic performance over the last few months, reflecting both challenges and opportunities. In December 2024, Greybeard ranked 42nd, a decline from its 30th position in October, indicating a need to address competitive pressures. Despite this, Greybeard's sales in October were notably higher than those of Lord Jones, which has consistently ranked lower and experienced a significant drop in sales from September to December. Meanwhile, Roilty Concentrates showed a remarkable improvement, climbing from 62nd to 40th place, with sales surpassing Greybeard's in December. This upward trend for Roilty Concentrates suggests a growing competitive threat. Additionally, Potluck and Phant have maintained a presence in the rankings, with Phant entering the top 20 in December. These shifts highlight the volatile nature of the market and the importance for Greybeard to innovate and strategize effectively to regain its competitive edge.
Notable Products
In December 2024, Banana Gas Pure Live Resin Cartridge (1g) maintained its top position in the Vapor Pens category for Greybeard, despite a decrease in sales to 1696 units. Zour Breath Live Resin Cartridge (1g) climbed back to second place, recovering from its third position in November. Critical Diesel (3.5g) held steady in the third spot across the Flower category, showing consistent performance over the months. Critical Diesel Pre-Roll 3-Pack (1.5g) remained fourth in Pre-Rolls, with a gradual decline in sales observed since September. Country Lemon Live Resin Terp Slush (1g) consistently ranked fifth in Concentrates, indicating a stable yet modest demand over the last four months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
