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Mar-2025
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Overview
Market Insights Snapshot
Greybeard has shown varying performance across different categories and provinces. In Alberta, their presence in the Concentrates category improved from 32nd in December 2024 to 25th in February 2025, before dropping to 31st in March 2025. This fluctuation indicates a volatile position within the market. In the Flower category, Greybeard was not ranked in the top 30 for December 2024 and February 2025, but managed to secure the 96th position in March 2025, suggesting some improvement. Their Vapor Pens category, however, saw a consistent decline in ranking, dropping from 43rd to 48th, with sales following a downward trend as well. In British Columbia, the Vapor Pens category also experienced a decline, with rankings slipping from 38th in December 2024 to 58th in March 2025, indicating challenges in maintaining market share.
In Ontario, Greybeard's performance in the Vapor Pens category showed some resilience, with rankings moving from 74th in December 2024 to 71st in March 2025, despite a dip in the middle months. This suggests some level of recovery or stabilization in the Ontario market. Meanwhile, in Saskatchewan, Greybeard's Concentrates category showed a significant improvement, moving from 15th in December 2024 to 11th in February 2025, although they were not ranked in March 2025. The Vapor Pens category in Saskatchewan saw fluctuating rankings, with Greybeard not making the top 30 in February 2025 but returning to 33rd in March. This data highlights the brand's mixed performance and the challenges it faces in maintaining a consistent presence across different markets and categories.
Competitive Landscape
In the competitive landscape of vapor pens in Alberta, Greybeard has experienced notable fluctuations in rank and sales over recent months. While Greybeard maintained a steady position in the low 40s from December 2024 to February 2025, it saw a decline to 48th place in March 2025. This downward trend is mirrored in its sales, which decreased from December's peak. In contrast, RAD (Really Awesome Dope) showed a more dynamic performance, climbing from 55th to 38th before slightly dropping to 47th, yet maintaining a higher sales volume than Greybeard in February and March. Meanwhile, Smoke Show made a significant leap in March to 46th place, surpassing Greybeard, despite not being in the top 20 in February. This competitive pressure from brands like RAD and Smoke Show indicates a challenging market environment for Greybeard, suggesting a need for strategic adjustments to regain its footing and counteract declining sales.
Notable Products
In March 2025, Greybeard's top-performing product was the Banana Gas Pure Live Resin Cartridge (1g) in the Vapor Pens category, reclaiming its top position from previous months with a sales figure of 1,111. Critical Diesel (3.5g) in the Flower category dropped to second place after leading in January and February. The Country Lemon Live Resin Terp Slush (1g) in Concentrates maintained its third-place rank consistently from February. Zour Breath Live Resin Cartridge (1g) in Vapor Pens fell to fourth place, continuing its downward trend from January. Notably, the Bench Made Live Resin Cartridge (1g) entered the rankings in fifth place, indicating a new entry in the competitive Vapor Pens category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
