.svg){kind=small}
Jul-2025
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
Greybeard has shown notable performance across various cannabis categories in Canadian provinces, with a particularly strong presence in the concentrates market. In Alberta, Greybeard's ranking in the concentrates category improved from outside the top 30 in April to 28th by July, indicating a positive trend. This upward movement correlates with a steady increase in sales, climbing from 18,495 in April to 25,602 by July. In Saskatchewan, Greybeard impressively secured the top rank in concentrates by June, maintaining a strong position with a slight drop to second place by July. This demonstrates their solid foothold in the concentrates market in Saskatchewan, despite not being ranked in the earlier months.
In the vapor pens category, Greybeard's performance varied across provinces. In Alberta, their ranking fluctuated, reaching as high as 27th in May before settling at 39th in July, suggesting some volatility. Meanwhile, in Saskatchewan, the brand showed a significant leap from 34th in April to 20th in June, though it later slipped to 26th in July. In British Columbia, Greybeard maintained a more stable presence, with rankings hovering around the mid-40s to 50th position, indicating a consistent, albeit modest, performance. Despite not breaking into the top 30 in the flower category in any province, Greybeard's improvement in rankings and sales in other categories highlights its potential for growth and market adaptation.
Competitive Landscape
In the competitive landscape of Vapor Pens in Alberta, Greybeard has experienced notable fluctuations in its market position from April to July 2025. Starting from a rank of 44 in April, Greybeard made a significant leap to 27 in May, indicating a strong performance boost, possibly due to strategic marketing or product improvements. However, this momentum was not sustained, as the brand's rank slipped to 36 in June and further to 39 in July. This decline suggests increasing competition and challenges in maintaining market share. Notably, Glacial Gold consistently outperformed Greybeard, despite its own declining trend from rank 27 in April to 37 in July. Meanwhile, Tasty's (CAN) showed a more stable performance, improving its rank from 43 in April to 36 in July, surpassing Greybeard in the latter months. This competitive pressure highlights the need for Greybeard to innovate and adapt to regain its upward trajectory in the Alberta Vapor Pens market.
Notable Products
In July 2025, Critical Diesel (3.5g) maintained its top position for Greybeard, leading the Flower category with sales of 2475 units. Banana Gas Pure Live Resin Cartridge (1g) secured the second rank in the Vapor Pens category, showing a consistent performance since June. Country Lemon Live Resin Terp Slush (1g) improved its standing to third place in Concentrates, climbing up from fourth in the previous two months. Pink Sunset Live Resin Cartridge (1g) dropped to fourth place in the Vapor Pens category, experiencing a notable decline in sales. Critical Diesel Pre-Roll 3-Pack (1.5g) entered the rankings in fifth place, indicating an emerging interest in the Pre-Roll category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
