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Aug-2025
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Overview
Market Insights Snapshot
Greybeard's performance in the Canadian cannabis market shows notable variances across different provinces and product categories. In Alberta, the brand has maintained a consistent presence in the Concentrates category, ranking 29th in May and July, but dropping to 33rd in June and August, indicating fluctuating consumer interest or competitive pressures. Meanwhile, in the Flower category, Greybeard has not managed to break into the top 90, suggesting a challenging landscape or possibly a strategic focus elsewhere. In the Vapor Pens category, Greybeard's rankings have been more volatile, with a significant drop from 26th in May to 40th in July, before recovering to 32nd in August. This movement reflects changing consumer preferences or competitive dynamics in the province.
In Saskatchewan, Greybeard has excelled in the Concentrates category, achieving a remarkable 1st place rank in June and maintaining a strong 2nd place in July and August. However, the absence of a ranking in May suggests a rapid entry or improvement in the market. In the Vapor Pens category, the brand has shown a positive trend, climbing from 32nd in May to 19th in August, indicating growing consumer acceptance or successful marketing strategies. Conversely, in British Columbia and Ontario, Greybeard's Vapor Pens have struggled to gain significant traction, with rankings consistently outside the top 40 and 50, respectively, suggesting a need for strategic adjustments or increased brand visibility in these markets.
Competitive Landscape
In the competitive landscape of vapor pens in Alberta, Greybeard has experienced notable fluctuations in its market position from May to August 2025. Initially ranked 26th in May, Greybeard saw a decline to 36th in June and further to 40th in July, before recovering slightly to 32nd in August. This volatility contrasts with competitors like Foray, which maintained a more consistent presence, peaking at 27th in July before dropping to 35th in August. Meanwhile, Irisa and Tasty's (CAN) showed upward trends, with Tasty's (CAN) climbing to 29th by August. Notably, Happy & Stoned made a significant jump from being outside the top 20 in May to 28th in July, indicating a potential emerging threat. These dynamics suggest that while Greybeard has managed to rebound in August, the brand faces stiff competition and must strategize to stabilize and improve its ranking amidst the shifting market landscape.
Notable Products
In August 2025, the top-performing product for Greybeard was the Banana Gas Pure Live Resin Cartridge (1g) in the Vapor Pens category, which climbed to the number one rank with sales of 2156 units. Critical Diesel (3.5g) in the Flower category, which held the top spot in June and July, moved to the second position. The Slymer Live Resin Cartridge (1g) made its debut in the rankings at the third position. Modified Silk Live Resin (1g) in the Concentrates category improved to the fourth rank from its previous fifth position in June. Lastly, Afghani Sunrise Pure Live Resin Cartridge (1g) entered the rankings at the fifth position, marking its first appearance.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
