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Nov-2025
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Overview
Market Insights Snapshot
Greybeard's performance across various Canadian provinces and product categories shows a mix of consistency and challenges. In Alberta, Greybeard's presence in the Concentrates category remained steady, holding the 38th position from August to October 2025, but they failed to break into the top 30 by November. In the Vapor Pens category, their rank slipped from 37th in August to 57th by November, indicating a downward trend. This is contrasted by their performance in the Flower category, where they entered the rankings at 98th in October and moved to 100th in November, suggesting a struggle to gain a foothold in this category. Meanwhile, in Saskatchewan, Greybeard's Concentrates were ranked 5th in August before dropping to 11th in September, and they did not appear in the top 30 in October or November, highlighting a significant decline.
In Ontario, Greybeard's Vapor Pens saw a decline in rankings from 66th in August to being absent from the top 30 by November, reflecting possible competitive pressures or shifts in consumer preferences. In British Columbia, their Vapor Pens were ranked 67th in August, disappeared from the top 30 in September, and reappeared at 83rd in October, indicating volatility in their market position. It's notable that in Saskatchewan, the Flower category showed a gradual decline in rankings from 41st in August to 46th by November, suggesting a steady yet slow decline in market share. These movements across different provinces and categories underscore the competitive nature of the cannabis market and highlight areas where Greybeard might need to focus on improving their market strategies.
Competitive Landscape
In the competitive landscape of vapor pens in Alberta, Greybeard has experienced a notable decline in both rank and sales over the past few months. Starting at rank 37 in August 2025, Greybeard fell to rank 57 by November 2025, indicating a significant drop in market position. This decline is mirrored in sales, which decreased from a high in August to a lower figure by November. In contrast, Ness showed resilience, improving its rank from 53 in September to 52 in November, with a corresponding increase in sales during October. Meanwhile, Headstone Cannabis experienced a volatile ranking, peaking at 36 in October before plummeting to 60 in November, which could suggest market instability. These shifts highlight the competitive pressures Greybeard faces, as brands like Ness and Headstone Cannabis vie for market share, impacting Greybeard's ability to maintain its previous standing.
Notable Products
In November 2025, Greybeard's top-performing product was Critical Diesel 3.5g in the Flower category, maintaining its first-place ranking for four consecutive months, despite a decrease in sales to 1165 units. Afghani Sunrise Pure Live Resin Cartridge 1g held steady in second place in the Vapor Pens category since September. Country Lemon Live Resin Terp Slush 1g, categorized under Concentrates, maintained its third position from October. Banana Gas Pure Live Resin Cartridge 1g improved slightly to fourth place, up from fifth in October. Meanwhile, Pink Sunset Live Resin Cartridge 1g slipped to fifth place in the Vapor Pens category, after previously ranking fourth in October.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
