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Apr-2024
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Overview
Market Insights Snapshot
In the competitive landscape of cannabis concentrates and vapor pens, Greybeard has shown a mixed bag of performance across different states and categories. In Alberta, the brand's concentrates category witnessed a decline from an 18th rank in January 2024 to 30th in March, before slightly recovering to 22nd in April, indicating a volatile market position. Notably, their January 2024 sales for concentrates started strong at 55,010 but saw a significant drop by March. The vapor pens category in Alberta also struggled to maintain a strong position, with rankings oscillating from 53rd in January to 46th in April, despite a noticeable increase in sales from February to March. This suggests that while Greybeard may be gaining some traction in sales volume, it is not necessarily translating into higher market rankings within the province.
Looking at Greybeard's performance in other provinces, British Columbia and Ontario present a contrasting picture. In British Columbia, the brand's concentrates category experienced a drop out of the top 30 rankings after February 2024, highlighting a potential area of concern or strategic withdrawal. Vapor pens in British Columbia also saw a decline in rankings, falling from 35th in January to not ranking in April. However, in Ontario, Greybeard's concentrates maintained a consistent presence within the top 40 from January to April 2024, suggesting a steadier market position despite the competitive environment. The vapor pens category in Ontario showed a similar trend of maintaining rankings in the mid-40s, with sales peaking in March. This mixed performance across different regions and categories underscores the challenges and opportunities Greybeard faces in navigating the complex cannabis market.
Competitive Landscape
In the competitive landscape of Vapor Pens in Ontario, Greybeard has experienced fluctuations in its ranking over the recent months, indicating a dynamic market position. Starting at a rank of 35 in January 2024, it saw a dip to 46 in February, before slightly recovering to 43 in March and finally to 45 in April. This volatility reflects Greybeard's challenges in maintaining a steady market position amidst fierce competition. Notably, PAX has consistently outperformed Greybeard, maintaining higher ranks and showcasing stronger sales performance throughout the same period. On the other hand, Greybeard has managed to stay ahead of competitors like DomPen and FIGR, despite their presence in the market. A significant contender, The Loud Plug, has shown remarkable improvement, surpassing Greybeard in April with a higher rank and sales, highlighting the competitive pressure Greybeard faces. This analysis underscores the importance for Greybeard to strategize effectively to enhance its market position and sales in the volatile Vapor Pens category in Ontario.
Notable Products
In April 2024, Greybeard's top-selling product was the Modified Silk Live Resin Cartridge (1g) within the Vapor Pens category, maintaining its number one position from March with sales reaching 1338 units. Following closely, the Zour Breath Live Resin Cartridge (1g) also in the Vapor Pens category, secured the second rank with a notable performance, improving its position from the previous month. The third place was taken by the Bench Made Live Resin Cartridge (1g), marking a consistent rise in the rankings over the past months within the same category. The DJ Melon Diamonds & Sauce (1g) from the Concentrates category broke into the top rankings for the first time in April, claiming the fourth spot. Lastly, the Biofuel Cured Badder (1g), another product from the Concentrates category, has shown steady demand by holding onto the fifth rank since January, indicating a consistent preference among consumers.
Top Selling Cannabis Brands
