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Sep-2025
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Overview
Market Insights Snapshot
Greybeard's performance in the Canadian provinces showcases a varied trajectory across different cannabis categories. In Alberta, Greybeard has shown resilience in the Concentrates category, maintaining a position within the top 30 in July 2025 but slipping slightly to 33rd by September. Their Vapor Pens, however, experienced more volatility, with rankings fluctuating from 35th in June to 37th in September, indicating a potential struggle to maintain a steady market presence. Meanwhile, in British Columbia, Greybeard's Vapor Pens did not make it into the top 30 by September, suggesting a significant challenge in this market. This trend could be indicative of competitive pressures or shifts in consumer preferences within the province.
In Saskatchewan, Greybeard has seen noteworthy movements, particularly in the Concentrates category, where they began as the top brand in June but fell to 9th by September. This decline could point to increased competition or changes in consumer demand. Their performance in the Flower category remained outside the top 30 throughout the observed months, highlighting a potential area for growth or strategic reconsideration. In Ontario, Greybeard's Vapor Pens have consistently been outside the top 30, with a slight drop from 60th in June to 65th in September, suggesting ongoing challenges in gaining traction within this populous market. These regional insights underscore the dynamic landscape Greybeard is navigating in Canada's cannabis industry.
Competitive Landscape
In the competitive landscape of vapor pens in Alberta, Greybeard has experienced fluctuating ranks over the past few months, indicating a dynamic market position. Notably, Greybeard's rank improved from 41st in July 2025 to 32nd in August 2025, demonstrating a significant upward momentum, although it slightly declined to 37th in September 2025. This fluctuation contrasts with competitors like Glacial Gold, which consistently ranked outside the top 30, and Mary Jones, which showed a downward trend from 29th in June to 39th by September. Meanwhile, Happy & Stoned displayed a more stable performance, maintaining a rank around the mid-30s. Greybeard's sales peaked in August, surpassing Mary Jones, but the subsequent decline in September suggests potential challenges in sustaining this growth. These insights highlight the competitive volatility in the Alberta vapor pen market, emphasizing the need for strategic marketing efforts to capitalize on Greybeard's potential upward trends.
Notable Products
In September 2025, Greybeard's top-performing product was the Afghani Sunrise Pure Live Resin Cartridge (1g) in the Vapor Pens category, which rose impressively to the number one rank from fifth place in August. Critical Diesel (3.5g) in the Flower category maintained its strong performance, coming in second with sales of 1414 units, though it slipped from its top spot in June and July. The Banana Gas Pure Live Resin Cartridge (1g), also in the Vapor Pens category, fell from first place in August to third in September, indicating a significant drop in sales. Country Lemon Live Resin Terp Slush (1g) in the Concentrates category held steady at fourth place, showing consistent performance despite the lack of data in August. Lastly, Modified Silk Live Resin (1g) returned to the rankings at fifth place, having previously been absent in July.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
