.svg){kind=small}
May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
Modern Flower’s category mix in May 2026 concentrated 86.23% of sales in Flower, with Pre-Roll at 10.81%, Concentrates at 1.70%, and Vapor Pens at 1.25%. Year over year, Flower grew 116.99% while Pre-Roll rose 165.65%, and month over month Flower advanced 18.22% versus a 24.51% lift in Pre-Roll; by contrast, Vapor Pens declined 40.84% YoY and 10.19% MoM. Concentrates posted a 68.31% YoY increase and a 133.88% MoM surge off a small base. With an average brand price up 22.29% YoY and a Flower average price of $43.95, the mix tilt toward higher-priced Flower alongside faster-growing Pre-Rolls implies deliberate price/mix expansion anchored in inhalables, while retreat in Vapor Pens signals a de-prioritized or narrowing SKU set.
Positioning-wise, holding an 86.23% share in Flower while ranking 8th in Flower in Maryland suggests depth in core inhalables but limited breadth in adjacent form factors. The 24.51% MoM acceleration in Pre-Roll versus 18.22% in Flower, combined with a 133.88% MoM spike in Concentrates and a 10.19% MoM pullback in Vapor Pens, points to a pivot toward combustion-led value and potency cues rather than device-based convenience. As a result, the brand’s near-term pathway to improve its rank of 8 in Maryland Flower likely depends on sustaining triple-digit YoY gains in Flower (116.99%) while using faster-growing Pre-Rolls (165.65% YoY) to expand basket reach, accepting share leakage in Vapor Pens (−40.84% YoY) as a trade-off for focus.
Competitive Landscape
Modern Flower sits at rank #8 in MD Flower in May 2026, improving 7 positions from #15 year over year, yet slipping 3 spots from #5 in February 2026 to #8 by May 2026; this mix of a 7-place YoY climb and a 3-month slide from #5 to #8 indicates mid-pack momentum meeting recent pressure. Against peers, Fade Co. climbed from #3 to #1 with 65.9% YoY sales growth while Modern Flower fell from #5 to #8 over the last three months, and Strane advanced from #8 to #4 on 74.5% YoY growth as Modern Flower’s rank eased from its February 2026 peak of #5 to #8 in May 2026; the pattern implies the brand’s YoY recovery is real but its recent trajectory points to share being ceded to faster-rising rivals unless short-term headwinds are addressed.
Notable Products
Disco Diesel (2.83g) delivered the headline move in May 2026 with a month-over-month jump of 69.7% and a #2 rank, contrasting with Stay Puff (3.5g) sliding 21.3% while holding at #9. Fruit Gushers (3.5g) grew 17.0% to remain #1, while Gush Mints (3.5g) dipped 1.4% at #8, indicating momentum is consolidating at the top rather than broad-based across the lineup. With six of the top ten sitting in Flower, and only one Pre-Roll posting a measurable change at +4.8% for Cold Snap 2-Pack (1g) at #7, the mix leans toward high-velocity Flower turns over incremental Pre-Roll gains. This pattern implies Modern Flower is concentrating volume behind a few lead Flower SKUs to anchor share, using selective Pre-Roll presence as support rather than a growth engine.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
