Data Snapshot: Aug 03, 2026
$1M+

Jul-2026

Sales

Strong Growth

Trend

6-Month

234

Product Count

SKUs

$35.62

Avg Price

113.6%

YoY Sales Change

35.9%

YoY Price Change

Modern Flower, a renowned brand in the cannabis industry, sets itself apart by meticulously cultivating all its products in a world-class indoor growing facility, ensuring exceptional quality for both novices and seasoned consumers. A subsidiary of the leading provider, Trulieve, Modern Flower not only produces cannabis and CBD products, but also offers extensive support to consumers and investors navigating the cannabis market. Founded in 2011 by a business-litigation attorney, the company has expanded to encompass dispensaries and cultivation, with additional brands like Roll One launching statewide.
Modern Flower

Where to Buy

Modern Flower is stocked at 307 licensed dispensaries across Pennsylvania, Maryland, and 5 other states, 103 of them in Pennsylvania, with the deepest coverage in Philadelphia, Pittsburgh, Lancaster, Altoona, and Erie. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.

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Modern Flower Sales

Market Insights Snapshot

Modern Flower Historical Sales by Category

Modern Flower concentrated 87.36% of July 2026 sales in Flower with year-over-year growth of 108.85% and month-over-month growth of 6.51%, while Pre-Roll held 9.44% share with 158.06% YoY and 9.48% MoM, and Concentrates and Vapor Pens contributed 1.86% and 1.34% share with 279.95% YoY and 57.48% MoM for Concentrates and 57.93% YoY and 41.39% MoM for Vapor Pens. Despite an average price up 35.86% YoY to $35.62, category breadth widened as the fastest MoM gains came from Concentrates at 57.48% and Vapor Pens at 41.39%, implying the mix is tilting from a single-category anchor toward a broader basket; paired with an Maryland Flower rank of 8 and Flower share at 87.36%, the pattern suggests incremental share is being sourced from accessory categories rather than cannibalizing the Flower base.

The acceleration in smaller formats—Concentrates at 279.95% YoY and 57.48% MoM and Vapor Pens at 57.93% YoY and 41.39% MoM—alongside Pre-Roll at 158.06% YoY and 9.48% MoM, while the core Flower line grows 108.85% YoY and 6.51% MoM, points to a portfolio hedging effect that can stabilize rank positioning in Maryland even as average prices rise. With overall brand sales up 113.57% YoY and Flower holding rank 8, the mix shift implies room to trade up within Flower (45.77 average price) while using faster-growing, lower-ticket Pre-Roll (11.60 average price) to capture incremental occasions, indicating a two-lane strategy where volume expansion in value-access categories supports price-led gains in the flagship category.

Jul-2026 Rank
Flower
Pre-Roll
8
21
14
12
Category
Share of Sales
Avg Item Price
YoY %
MoM %
Flower
87.4%
$45.77
+108.9%
+6.5%
Pre-Roll
9.4%
$11.60
+158.1%
+9.5%
Concentrates
1.9%
$35.50
+280.0%
+57.5%
Vapor Pens
1.3%
$41.28
+57.9%
+41.4%
Modern Flower

Competitive Landscape

Modern Flower is ranked #8 in MD Flower in July 2026, improving 7 positions year over year from #15, and up 2 spots from April 2026’s #10; however, it remains 3 ranks below its February 2026 peak of #5 and trails peers with triple-digit momentum, as Strane advanced from #8 to #5 while posting an 82.3% YoY sales increase and RYTHM climbed from #3 to #2 with 47.9% YoY growth. With SunMed holding #1 year over year and in July 2026 despite a modest 7.8% YoY lift, Modern Flower’s ascent suggests share is being captured from mid-tier rivals rather than displacing top incumbents, implying the current trajectory is one of mid-pack consolidation unless velocity accelerates.

Modern Flower market ranking for MD Flower

Modern Flower

Notable Products

Melonade (3.5g) posted the largest month-over-month surge at +96% and climbed to rank 3, while Groovy Diesel (3.5g) fell -40% yet still held rank 2; Fruit Gushers (3.5g) advanced +75% to take rank 1. With six of the top ten coming from Flower and only two Pre-Rolls in the top ten, the assortment is concentrating around 3.5g Flower rather than expanding Pre-Roll depth. Fruit Gushers (3.5g) generated $166,110 and, alongside Melonade (3.5g), signals momentum in flavor-forward genetics even as Groovy Diesel (3.5g) retrenches. The pattern implies Modern Flower is leaning into high-velocity flavor SKUs to anchor share while tolerating volatility in legacy diesel profiles.

Product
Category
Mar-2026
Apr-2026
May-2026
Jun-2026
Jul-2026
MoM %
Fruit Gushers (3.5g)
Flower
3
1
1
2
1
+0.8%
Groovy Diesel (3.5g)
Flower
>10
>10
>10
1
2
-40.0%
Melonade (3.5g)
Flower
>10
10
>10
8
3
+96.2%
Fruit Gushers Pre-Roll 2-Pack (1g)
Pre-Roll
>10
>10
>10
>10
4
Cloud 10 (3.5g)
Flower
>10
>10
>10
>10
5
Maryland Mantis (3.5g)
Flower
>10
>10
>10
3
6
+4.0%
Skunk Hero (3.5g)
Flower
>10
9
>10
7
7
+32.9%
White 99 (3.5g)
Flower
9
>10
4
6
8
+23.2%
Brr Berry Infused Pre-Roll (1g)
Pre-Roll
>10
>10
>10
>10
9
Krumpe Kush (3.5g)
Flower
>10
>10
6
>10
10
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Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.

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