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Oct-2025
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Overview
Market Insights Snapshot
Modern Flower has demonstrated notable performance shifts across various categories and states, particularly in the Maryland market. Within the Flower category, the brand experienced a significant leap from 17th to 6th place in September 2025, before settling at 14th in October. This indicates a strong presence and competitive edge in the Maryland Flower market, despite a slight ranking drop in October. In the Pre-Roll category, Modern Flower improved its standing from 21st in August to 17th in October, suggesting a steady growth trajectory. However, the absence of a ranking in the Vapor Pens category indicates that Modern Flower did not make it into the top 30 brands, which could be seen as a potential area for improvement.
In Ohio, Modern Flower's performance in the Flower category has been relatively stable, albeit with minor fluctuations. The brand's ranking saw a dip from 25th in July to 32nd in August, but it managed to climb back to 29th by October. This suggests a consistent yet challenging market environment in Ohio, where Modern Flower is maintaining its position but not breaking into higher ranks. The sales figures reflect a similar trend, with modest increases and decreases over the months, indicating a need for strategic adjustments to enhance market penetration and brand visibility in Ohio's competitive landscape.
Competitive Landscape
In the Maryland flower category, Modern Flower demonstrated notable fluctuations in its competitive standing from July to October 2025. Initially ranked at 17th place in both July and August, Modern Flower made a significant leap to 6th place in September, before dropping to 14th in October. This temporary surge in September suggests a successful campaign or product launch that resonated with consumers, as evidenced by a substantial increase in sales during that month. However, the subsequent decline in October indicates challenges in maintaining that momentum. In comparison, Curio Wellness showed more stability, maintaining a position within the top 12 throughout the period, while Grassroots experienced a similar peak in September but fell to 13th in October. Meanwhile, Roll One / R.O. and Savvy remained outside the top 10, with Roll One / R.O. consistently ranking higher than Savvy. These dynamics highlight the competitive nature of the Maryland flower market and suggest that Modern Flower needs to strategize effectively to sustain its brief success and improve its rank against stable competitors like Curio Wellness.
Notable Products
In October 2025, Groovy Diesel (3.5g) maintained its position as the top-performing product for Modern Flower, continuing its lead from the previous two months with notable sales of 7,203 units. Fruit Gushers (3.5g) climbed back to the second spot after a dip to third place in September, indicating a resurgence in popularity. Motorbreath (3.5g) experienced a slight decline, moving from second to third place. Jack's Juice Pre-Roll 2-Pack (1g) entered the rankings at fourth place, suggesting growing interest in pre-rolls. Cold Snap (3.5g) remained steady in the fifth position, showing consistent sales performance.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
