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Nov-2025
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Overview
Market Insights Snapshot
Modern Flower has shown varied performance across different states and product categories. In Maryland, the brand's Flower category saw significant movement, peaking at 6th place in September 2025 before dropping to 15th by November. This fluctuation indicates a volatile market position, perhaps influenced by seasonal trends or competitive pressures. Meanwhile, the Pre-Roll category in Maryland has demonstrated a more stable presence, maintaining a ranking within the top 20 for the past four months. However, the absence of Modern Flower in the top 30 for Vapor Pens until November, when it appeared at 38th, suggests they are struggling to penetrate this segment in Maryland effectively.
In Ohio, Modern Flower's performance in the Flower category has been gradually improving, rising from 32nd in August to 25th in October, although it slipped slightly to 29th in November. This upward trend highlights a growing acceptance and possibly increased brand visibility in the state. The Pre-Roll category in Ohio, on the other hand, saw Modern Flower make a notable entry into the market in November, securing the 23rd position, which could indicate initial consumer interest. The absence of rankings in other months may suggest that the brand is still establishing its foothold in this category within Ohio.
Competitive Landscape
In the competitive landscape of the Maryland flower category, Modern Flower has experienced notable fluctuations in its ranking over recent months. After a significant leap from 17th to 6th place in September 2025, Modern Flower's rank declined to 14th in October and further to 15th in November. This volatility contrasts with the more stable performance of competitors like Roll One / R.O., which maintained a consistent presence around the 12th to 15th positions. Meanwhile, Garcia Hand Picked saw a resurgence in October, climbing to 12th place before settling at 14th in November, closely trailing Modern Flower. JustFLOWR (MA) and Find. have shown upward momentum, with Find. notably improving from outside the top 20 in August to 17th in November. These dynamics suggest a competitive market where Modern Flower must strategize to regain and sustain higher rankings amidst the shifting positions of its rivals.
Notable Products
In November 2025, the top-performing product for Modern Flower was Cold Snap (3.5g) in the Flower category, which climbed from the fifth position in both September and October to secure the number one spot, achieving sales of $5,656. Gush Mints (3.5g) debuted strongly in November, landing in the second position. Jack's Juice (3.5g) and Singapore Sling #9 (3.5g) followed closely, taking the third and fourth ranks respectively, both making their first appearance in the rankings. Hippie Crasher (2.83g) rounded out the top five, maintaining the fifth position. This shift indicates a dynamic change in consumer preference towards these new entries in the product lineup.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
