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Jul-2025
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Overview
Market Insights Snapshot
Modern Flower has demonstrated varied performance across different product categories and states, showing both promising growth and areas needing improvement. In Maryland, the brand has shown consistent presence in the Flower category, maintaining a steady ranking from 13th in April to 15th by July 2025. This stability suggests a strong foothold in the Flower market, despite a slight dip in sales from April to May. However, in the Vapor Pens category, Modern Flower did not rank in the top 30 by July, indicating a potential area for growth or strategic reevaluation. In contrast, the Concentrates category saw an upward trajectory from not ranking in April to securing the 21st position by June, highlighting a positive momentum in this segment.
In Ohio, Modern Flower's performance in the Flower category has been noteworthy. The brand climbed from a 47th position in April to 27th by July, reflecting a significant improvement and potential increased market penetration. This upward movement is supported by a substantial increase in sales, particularly notable in July. However, the absence of rankings in other categories such as Pre-Rolls or Concentrates in Ohio suggests that Modern Flower's market influence is currently concentrated within the Flower category. This focus could either be a strategic choice or an area where the brand is yet to expand its footprint, offering potential opportunities for future growth and diversification.
Competitive Landscape
In the competitive landscape of the Maryland flower category, Modern Flower has demonstrated a stable yet slightly fluctuating presence from April to July 2025. While Modern Flower maintained a consistent rank of 15 in both June and July, it saw a slight dip from 13 in April to 14 in May. This indicates a relatively stable performance compared to competitors like Garcia Hand Picked, which experienced a more noticeable decline from rank 9 in April to 16 by July. Meanwhile, CULTA showed a positive trend, climbing from 16 in April to 13 in July, potentially posing a future threat to Modern Flower's market position. Kind Tree Cannabis and (the) Essence also exhibited fluctuating ranks, with the latter improving significantly from 19 in April to 14 in July, suggesting a competitive push in the market. These dynamics highlight the importance for Modern Flower to strategize effectively to maintain and potentially improve its market share amidst shifting competitor performances.
Notable Products
In July 2025, Pineapple Upside Down Cake (3.5g) emerged as the top-performing product for Modern Flower, achieving the number one rank with sales of 4,338 units. Soul Safari (3.5g) followed closely in second place, while Groovy Diesel (3.5g) secured the third position, having improved from its fourth-place rank in May 2025. Under Boss (3.5g) climbed to fourth place, showing a steady rise from its fifth-place rank in June 2025. Dark Rainbow (3.5g) rounded out the top five, although it slipped from its third-place position in June. These rankings reflect a dynamic shift in consumer preferences, with Pineapple Upside Down Cake making a notable debut at the top.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
