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Dec-2025
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Overview
Market Insights Snapshot
Modern Flower has shown varied performance across different categories and states, reflecting both opportunities and challenges in its market presence. In Maryland, the brand's Flower category experienced a notable fluctuation in rankings, dropping from 6th in September to 15th in November before rebounding slightly to 13th in December. This movement indicates a competitive landscape where Modern Flower is striving to maintain its position. Meanwhile, the Pre-Roll category in Maryland has demonstrated stability with a consistent 18th rank from October to December, suggesting steady consumer demand in this segment. However, the Vapor Pens category did not rank in the top 30 until November, highlighting potential growth areas that Modern Flower might explore further.
In Ohio, Modern Flower's performance in the Flower category has been less stable, with rankings slipping from 25th in October to 49th by December. This decline suggests increased competition or changing consumer preferences that the brand may need to address. The lack of presence in the top 30 for other categories in Ohio indicates either a focus on the Flower category or potential areas for expansion. The brand's sales trajectory across these states suggests a need for strategic adjustments to capture market share and improve its standing in less dominant categories.
Competitive Landscape
In the competitive landscape of the Maryland flower category, Modern Flower has experienced notable fluctuations in its rankings over the last few months of 2025. Starting from a strong position at rank 6 in September, Modern Flower saw a decline to rank 14 in October and 15 in November, before slightly recovering to rank 13 in December. This downward trend in rank suggests increasing competition and potential challenges in maintaining market share. In contrast, Garcia Hand Picked has shown a significant upward trajectory, climbing from rank 19 in September to 11 in December, indicating a strong market presence and possibly capturing some of Modern Flower's customer base. Similarly, CULTA made a remarkable leap from rank 17 in September to 5 in October, maintaining a competitive edge through December. Meanwhile, Roll One / R.O. and JustFLOWR (MA) have remained relatively stable, suggesting consistent performance without major shifts in market dynamics. These insights highlight the need for Modern Flower to strategize effectively to regain its footing and counter the rising competition in the Maryland flower market.
Notable Products
In December 2025, Pineapple Upside Down Cake (3.5g) emerged as the top-performing product for Modern Flower, achieving the number one rank with impressive sales of $6,750. Cold Snap (3.5g) held a steady position, moving up from fifth in September and October to second place in December. Motorbreath (3.5g) experienced fluctuations, ranking second in September, dropping out in November, and then securing the third spot in December. Jack's Juice (3.5g) and Singapore Sling #9 (3.5g) both entered the rankings in November and maintained their presence in December, ranking fourth and fifth respectively. This shift indicates a dynamic market where new products are gaining traction and previously popular items are maintaining their competitive edge.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
