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Jun-2024
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Overview
Market Insights Snapshot
Modern Flower's performance across different categories in Maryland has shown noteworthy trends over the past few months. In the Flower category, Modern Flower consistently maintained a strong presence, ranking 15th in March 2024 and improving to 14th by May and June. This stability indicates a solid foothold in the Flower market. In the Pre-Roll category, Modern Flower exhibited a slight fluctuation, peaking at 12th in May before dropping to 15th in June. Despite this minor decline, the brand's consistent presence in the top 15 highlights its competitive edge in this segment.
However, Modern Flower's performance in the Concentrates and Vapor Pens categories in Maryland tells a different story. Notably, the brand re-entered the top 30 in the Concentrates category in June 2024, ranking 19th, which marks a significant improvement from previous months when it was absent from the top 30. On the other hand, the Vapor Pens category saw a decline, with Modern Flower dropping from 33rd in March to 40th by June, indicating challenges in maintaining market share. These movements suggest that while Modern Flower is strong in certain categories, there is room for growth and improvement in others.
Competitive Landscape
In Maryland's competitive flower category, Modern Flower has demonstrated notable fluctuations in rank and sales over recent months. Despite a dip to 19th place in April 2024, Modern Flower rebounded to 14th place by May and maintained this position in June. This recovery indicates resilience, especially in comparison to brands like Good Green, which experienced a steady decline from 9th to 12th place over the same period. Similarly, CULTA saw a significant drop from 6th place in March to 13th in June, suggesting potential market volatility that Modern Flower has managed to navigate more effectively. However, competition remains fierce with Matter. and JustFLOWR also showing varying degrees of rank stability and sales performance. For Modern Flower, maintaining its upward trajectory amidst such dynamic competition will be crucial for sustaining and improving its market position in Maryland's flower category.
Notable Products
In June 2024, the top-performing product for Modern Flower was Member Berry (3.5g), which rose to the number one spot with notable sales of 6815 units. Pineapple Upside Down Cake (3.5g) followed closely in the second position, showing an improvement from its fourth rank in May 2024. Cinderella 99 (3.5g) climbed to the third spot, demonstrating consistent growth over the past months. Space Age Cake (3.5g) fell to the fourth position from its third rank in May 2024, while Gould Dust (3.5g) rounded out the top five, dropping from the first position in May 2024. Overall, Member Berry (3.5g) exhibited the most significant upward movement and sales increase among the top products.
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