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Apr-2025
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Overview
Market Insights Snapshot
In Maryland, Modern Flower has shown notable consistency in the Flower category, maintaining a position within the top 15 brands from January to April 2025. The brand experienced a slight fluctuation, moving from rank 15 in January to 13 in February and April, with a peak at 12 in March. This indicates a stable presence in the market, despite minor variations. The sales figures reflect this stability, with a peak in March, suggesting a successful marketing or product strategy during that period. However, the Vapor Pens category presents a different story, where Modern Flower did not break into the top 30, highlighting a potential area for growth and improvement.
In the Pre-Roll category, Modern Flower made significant strides, climbing from rank 29 in January to 19 by April, showcasing a strong upward trajectory. This improvement suggests effective strategies in either product offerings or consumer engagement, leading to increased sales. Despite this positive trend, the brand did not manage to enter the top 30 in the Vapor Pens category throughout the months analyzed, which could indicate a more competitive landscape or a need for product innovation in that segment. These insights provide a glimpse into the brand's performance, revealing both strengths and opportunities for further growth in the Maryland market.
Competitive Landscape
In the competitive landscape of the flower category in Maryland, Modern Flower has shown a steady presence, maintaining its rank within the top 15 brands from January to April 2025. Notably, Modern Flower improved its rank from 15th in January to 12th in March, before slightly dropping to 13th in April. This fluctuation in rank is indicative of a competitive market where brands like Kind Tree Cannabis and Roll One have also experienced shifts in their standings. For instance, Kind Tree Cannabis consistently ranked higher than Modern Flower, although it saw a dip to 13th in March. Meanwhile, Roll One had a notable drop from 10th in March to 15th in April, which coincided with Modern Flower's slight decline. Interestingly, Good Green made a significant leap from 16th to 12th in April, surpassing Modern Flower. These dynamics suggest that while Modern Flower is holding its ground, the brand faces stiff competition from both established and emerging players, emphasizing the need for strategic marketing and product differentiation to enhance its market position.
Notable Products
In April 2025, Gush Mints (3.5g) emerged as the top-performing product for Modern Flower, climbing from the third position in March to first place, with an impressive sales figure of 6977. Stay Puff (3.5g) debuted at the second spot, marking its first appearance in the rankings. Suit & Tie (3.5g) dropped from first in March to third in April, indicating a shift in consumer preferences. White 99 (3.5g) maintained consistent performance, holding steady at fourth place for two consecutive months. Fruit Gushers (3.5g) entered the rankings for the first time in April, securing the fifth position.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
