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Sep-2025
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Overview
Market Insights Snapshot
Modern Flower has demonstrated a notable performance in the Maryland cannabis market, particularly in the Flower category. The brand showed a significant leap from being ranked 16th in August 2025 to 6th in September 2025, indicating a strong upward trend in consumer preference or market penetration. This improvement is accompanied by a substantial increase in sales, which is a positive indicator of the brand's growing influence in the Flower category within the state. In contrast, the Vapor Pens category tells a different story, as Modern Flower was not ranked in the top 30 in July and September, suggesting potential challenges or a need for strategic adjustments in this segment.
In Ohio, Modern Flower's performance in the Flower category has been less consistent compared to Maryland. The rankings fluctuated from 46th in June 2025 to a peak at 25th in July, before dropping to 35th by September. This volatility may reflect competitive pressures or varying consumer preferences in the Ohio market. Despite these fluctuations, the brand's sales in Ohio did experience a notable peak in July, which could indicate a temporary successful campaign or product launch. However, the absence of Modern Flower in the top 30 for other product categories in Ohio suggests that their market presence is heavily reliant on the Flower category, highlighting both a strength and a potential area for diversification.
Competitive Landscape
In the competitive landscape of the Flower category in Maryland, Modern Flower has shown a remarkable upward trajectory, particularly noticeable in September 2025 when it surged to the 6th rank from its previous positions of 15th and 16th in the preceding months. This significant leap can be attributed to a strategic boost in sales, which saw a notable increase in September. In contrast, RYTHM, a consistent top performer, experienced a slight dip, moving from 3rd to 4th place, indicating a possible opening for Modern Flower to capture more market share. Meanwhile, Strane and Evermore Cannabis Company maintained relatively stable positions, with Strane fluctuating between 6th and 8th place, and Evermore holding steady around 8th. The most dramatic shift was seen with Grassroots, which jumped to 5th place in September, suggesting a competitive push that Modern Flower must watch closely. Overall, Modern Flower's recent performance indicates a promising trend that could potentially disrupt the current market hierarchy if sustained.
Notable Products
In September 2025, Groovy Diesel (3.5g) maintained its top position in the Flower category for Modern Flower, achieving impressive sales of 8730 units. Motorbreath (3.5g) emerged as a strong contender, securing the second spot despite not being ranked in the previous months. Fruit Gushers (3.5g) saw a slight decline, moving from second place in August to third in September. White 99 (3.5g) entered the rankings at fourth place for the first time, showing a promising debut. Cold Snap (3.5g) also made its initial appearance in the rankings, rounding out the top five for September.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
