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Sep-2025
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Overview
Market Insights Snapshot
In the dynamic landscape of cannabis brands, GRUV has shown a promising upward trajectory in the Concentrates category within New Jersey. Notably, GRUV was not ranked in the top 30 brands in June and July 2025, but made significant strides by securing the 25th position in August and advancing further to the 19th position by September. This upward movement indicates a growing consumer preference for GRUV's products in this region, reflecting a positive reception and increased market penetration. Such a leap in rankings within a short period suggests effective brand strategies and possibly an increase in product availability or consumer awareness.
Despite the positive developments in New Jersey, it's crucial to note that GRUV's absence from the top 30 rankings in earlier months could indicate initial challenges in establishing a foothold in the market. However, the brand's ability to break into the top 30 by August and further improve its position by September suggests resilience and adaptability. The sales growth from August to September also aligns with their improved ranking, hinting at effective marketing or product innovation strategies that resonated with consumers. While these insights provide a glimpse into GRUV's performance, a deeper dive into their strategies and consumer feedback would offer a more comprehensive understanding of their success in this competitive market.
Competitive Landscape
In the competitive landscape of the New Jersey concentrates market, GRUV has shown a promising upward trend in recent months. Despite not being in the top 20 brands in June and July 2025, GRUV made a notable entry at rank 25 in August and climbed to rank 19 by September. This upward movement indicates a strong growth trajectory, especially when compared to competitors like HAZE, which has seen a decline from rank 13 in June to 21 in September, and SUN, which has fluctuated but remained relatively stable. Meanwhile, Drool and New Earth have maintained consistent positions, with Drool improving slightly from 21 to 17 and New Earth holding steady at 18. GRUV's sales growth from August to September, surpassing the sales of some established competitors, suggests a positive reception in the market and potential for further rank advancements in the coming months.
Notable Products
In September 2025, GRUV's top-performing product was Blueberry Live Rosin (1g) in the Concentrates category, maintaining its leading position from August with a notable sales figure of 274 units. Purple Diesel Live Rosin (1g) climbed to second place from fourth in August, showing a significant increase in demand. Moonbow #7 Live Rosin Badder (1g) also performed well, rising to third place from being unranked in August. Wedding Pie Live Rosin Disposable (0.5g) dropped to fourth place after leading in July, indicating a decline in its popularity. Lastly, Chimax Live Rosin (1g) remained steady in fifth place, consistent with its August ranking.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
