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Jan-2026
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Overview
Market Insights Snapshot
In the New Jersey market, GRUV has demonstrated notable progress in the Concentrates category. Starting from a rank of 24 in October 2025, the brand climbed to the 10th position by December, before slightly dropping to 11th in January 2026. This upward movement suggests a strengthening presence and growing consumer preference for GRUV's Concentrates. The brand's sales in this category also reflect this trend, with a significant increase from $27,320 in October to $96,691 in January, indicating effective market penetration and potentially successful marketing strategies.
Conversely, GRUV's performance in the Vapor Pens category in New Jersey has been less impressive. The brand did not make it into the top 30 rankings in October, November, or December 2025, finally securing the 60th position in January 2026. Despite this low ranking, GRUV's sales in Vapor Pens show a considerable jump from November to December, although they slightly declined in January. This suggests potential challenges in gaining a foothold in the Vapor Pens market, possibly due to intense competition or consumer preferences that do not align with GRUV's offerings. However, the sales increase indicates some positive reception that could be built upon with strategic adjustments.
Competitive Landscape
In the competitive landscape of the New Jersey concentrates market, GRUV has demonstrated a notable upward trajectory in brand rank and sales over recent months. Starting from a position outside the top 20 in October 2025, GRUV climbed to 16th in November, reaching 10th by December, and maintaining a strong 11th position in January 2026. This upward movement signifies a significant improvement in market presence and consumer preference. In contrast, competitors like Superflux and Kind Tree Cannabis have experienced fluctuations, with Superflux dropping from 5th to 10th and Kind Tree Cannabis moving from 8th to 13th over the same period. Meanwhile, Pyramid Pens and Avexia have also seen varied rankings, indicating a dynamic market environment. GRUV's consistent rise in rank and sales suggests a growing consumer base and effective market strategies, positioning it as a formidable contender among established brands.
Notable Products
In January 2026, GRUV's top-performing product was Chimax Live Rosin Disposable (0.5g) in the Vapor Pens category, securing the number one rank with sales of 302 units. Following closely was Sour Strawberry Live Rosin Cartridge (0.5g), also in the Vapor Pens category, ranked second with 293 units sold. Banana Split Live Rosin (1g) from the Concentrates category climbed to the third position with a notable increase from the previous months. Purple Diesel Live Rosin Cartridge (0.5g) maintained its consistent performance, ranking fourth for two consecutive months, October 2025 and January 2026. Diesel Berry Live Rosin Badder (1g) entered the top five for January, marking its debut in the rankings.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
