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Nov-2025
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Overview
Market Insights Snapshot
In the state of New Jersey, GRUV has shown notable fluctuations in its performance across different product categories. In the Concentrates category, GRUV has demonstrated a strong recovery, improving its rank from 28th in October 2025 to 16th in November 2025. This upward movement suggests a significant strengthening of their market position, particularly as their sales surged from $17,898 in October to $47,368 in November. However, their performance in the Vapor Pens category has been less impressive, as they were not ranked in the top 30 brands until October 2025, where they debuted at 60th, and slightly dropped to 63rd in November. This indicates a potential area for growth or a need for strategic improvement.
While GRUV's Concentrates have shown a positive trend in New Jersey, their absence from the top 30 in Vapor Pens until recently highlights a disparity in category performance. The lack of ranking in the Vapor Pens category for August and September 2025 could be viewed as a missed opportunity or a reflection of competitive pressure in the market. The transition from not being ranked to entering the list in October suggests that GRUV has started gaining traction, albeit slowly, in this segment. These insights underscore the importance of category-specific strategies and the potential for GRUV to capitalize on its growing momentum in Concentrates while seeking to bolster its presence in the Vapor Pens market.
Competitive Landscape
In the competitive landscape of the New Jersey concentrates market, GRUV has shown a dynamic shift in rankings over recent months, indicating both challenges and opportunities. In November 2025, GRUV impressively climbed to the 16th position from a previous rank of 28th in October, showcasing a significant recovery and growth in sales. This upward trajectory is particularly noteworthy when compared to competitors such as Drool, which maintained a relatively stable position around the 18th rank, and Full Tilt Labs, which consistently held a strong position around the 15th rank. Meanwhile, Sneaky Pete's demonstrated volatility, dropping to 19th in September before recovering to 14th in November. GRUV's sales surge in November, surpassing its September figures, suggests a positive momentum that could potentially elevate its competitive standing further if sustained. However, the brand must continue to innovate and strategize to maintain its upward momentum against established players like Breakwater, which re-entered the top 20 in November at the 17th position.
Notable Products
In November 2025, Wedding Pie Live Rosin Disposable (0.5g) from the Vapor Pens category maintained its top position as the best-selling product with a notable sales figure of 237 units. Papaya Cake Live Rosin (1g) emerged as the second-best performer in the Concentrates category, marking its debut in the rankings. Sour Strawberry Live Rosin (1g) followed closely in third place, also making its first appearance in the rankings. Chimax Live Rosin (1g) held steady at fourth place, showing a consistent rise from fifth place in August to third in September before settling at fourth in November. Banana Split Live Rosin (1g) rounded out the top five, maintaining its fifth-place position since entering the rankings.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
