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Aug-2025
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Overview
Market Insights Snapshot
GRUV has shown a notable performance shift in the Concentrates category within New Jersey. After not appearing in the top 30 rankings for May, June, or July 2025, GRUV made a significant leap to rank 25th in August 2025. This upward movement suggests a positive trend for the brand in this specific market, indicating a potential increase in consumer interest or effective marketing strategies. The absence of GRUV in the earlier months' rankings might have been a concern, but their entry into the top 30 signals a promising development for the brand in New Jersey's competitive concentrates market.
The performance of GRUV across other states and categories remains less visible, as data for additional rankings in other months or categories is not provided. This lack of presence in other state rankings could imply either a strategic focus on specific markets or a need for expansion and increased brand presence in other regions. The single sales figure provided for August 2025 in New Jersey serves as a benchmark for assessing future growth, but without broader data, it's challenging to fully gauge the brand's overall market performance. Observers of GRUV's trajectory may find it beneficial to keep an eye on how their strategies evolve in New Jersey and whether similar trends emerge in other states or product categories.
Competitive Landscape
In the competitive landscape of concentrates in New Jersey, GRUV has shown a significant shift in its market position by entering the top 25 brands in August 2025, ranking 25th. This marks a notable improvement for GRUV, as it was not ranked in the top 20 in the preceding months. This upward trajectory is particularly interesting when compared to competitors like URBNJ, which slightly outperformed GRUV by securing the 24th position in August. Meanwhile, Lily Extracts and Space Ranger have experienced fluctuations, with Lily Extracts dropping from 19th in May to 23rd in August, and Space Ranger falling from 20th to 27th in the same period. These dynamics suggest that while GRUV is gaining traction, it faces stiff competition from established brands that are experiencing varying degrees of volatility in their rankings and sales.
Notable Products
In August 2025, the top-performing product for GRUV was Blueberry Live Rosin (1g) in the Concentrates category, securing the number one rank with impressive sales of 135 units. Wedding Pie Live Rosin Disposable (0.5g) in the Vapor Pens category held a steady position at rank two, although its sales decreased from July's 128 units to 106 units. Purple Diesel Live Rosin Badder (1g) moved down to the third position from its previous second rank in July, showing a slight drop in sales. Purple Diesel Live Rosin (1g) maintained its fourth position, while Chimax Live Rosin (1g) debuted at fifth place. These shifts suggest a dynamic market where consumer preferences are evolving, with Blueberry Live Rosin (1g) emerging as a clear favorite.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
