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Jan-2026
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Overview
Market Insights Snapshot
Sneaky Pete's has shown varied performance across different categories and states, with notable movement in the New Jersey market. In the Concentrates category, the brand maintained a relatively stable presence, with rankings fluctuating slightly between 14th and 18th place from October 2025 to January 2026. This consistency suggests a steady consumer base and competitive product offering in this category. However, the brand's performance in the Pre-Roll category in New Jersey tells a different story. Sneaky Pete's did not manage to break into the top 30 in January 2026, indicating a potential area for improvement or increased competition in this segment.
While the Pre-Roll category saw a decline, the sales figures for Concentrates in New Jersey indicate a positive trend, with a peak in November 2025 before a slight decrease in subsequent months. This trend may reflect seasonal purchasing behaviors or the impact of specific marketing efforts during that period. Despite the drop in Pre-Roll rankings, Sneaky Pete's overall performance in the Concentrates category suggests that the brand has a strong foothold in this market. Observing how the brand strategizes to regain its Pre-Roll standings or further bolster its Concentrates presence will be interesting in the coming months.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in New Jersey, Sneaky Pete's has experienced notable fluctuations in its market position over the past few months. While it maintained a relatively stable rank from October to December 2025, consistently hovering around the mid-30s, it saw a decline to 45th place by January 2026. This drop in rank coincides with a decrease in sales, contrasting with competitors like Doinks and Yeti, which have shown upward trends in both rank and sales. Notably, Doinks improved its rank from 56th to 46th, while Yeti climbed from 51st to 42nd, indicating a stronger market presence. Meanwhile, Triple Seven (777) emerged in January 2026 with a rank of 39, suggesting a potential new competitor. Sneaky Pete's needs to address these shifts to regain its competitive edge and stabilize its sales trajectory in this dynamic market.
Notable Products
In January 2026, Sneaky Pete's top-performing product was Cold Sweatz Infused Pre-Roll (1g) in the Pre-Roll category, maintaining its number one rank from the previous month with sales of 1,375 units. Under the Z Infused Pre-Roll (1g) held steady at the second rank, showing consistent performance with sales of 1,326 units. Pete's Medley Infused Pre-Roll (1g) remained third, while Cat Nap Infused Pre-Roll (1g) retained its fourth position despite a notable drop in sales to 381 units. Razzle Dazzle - Zaza Kief (2g) entered the rankings for the first time in January 2026, securing the fifth spot in the Concentrates category. These rankings reflect a stable product lineup for Sneaky Pete's, with no major changes in product positions from December 2025.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
