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Aug-2026
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Avg Price
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Market Insights Snapshot
In August 2026, Sneaky Pete's concentrated further into Concentrates, which held 87.87% share with month-over-month growth of 160.57% but year-over-year decline of 74.68%, while Pre-Roll contracted to 10.75% share with month-over-month decline of 80.95% and year-over-year decline of 95.12%; Flower was a marginal 1.38% share with no comparable month-over-month or year-over-year reads. Despite brand-level year-over-year sales decline of 82.37% and an average price down 13.08% year over year to $20.85, the category mix shift was dominated by Concentrates, and the rank of 43 in Concentrates in New Jersey places the brand in a lower-tier position; this pattern implies a tactical retrenchment into a single category with short-term volume recovery masking structural year-over-year contraction.
The combination of a 160.57% month-over-month surge in Concentrates alongside an 80.95% month-over-month drop in Pre-Roll indicates a demand consolidation that aligns pricing power to fewer SKUs, yet the 74.68% year-over-year decline in Concentrates and the 95.12% year-over-year decline in Pre-Roll suggest limited carryover loyalty; occupying rank 43 in Concentrates in New Jersey supports this interpretation. With average price down 13.08% year over year and Concentrates accounting for 87.87% of sales versus Pre-Roll at 10.75%, the brand is trading depth for breadth, which implies near-term sell-through can be supported by concentrated promotions while long-term positioning will hinge on rebuilding share in non-core formats to reduce category-concentration risk.
Competitive Landscape
Sneaky Pete's sits at rank #43 in NJ Concentrates in August 2026, deteriorating 29 positions year over year from #14, and down 21 spots since May 2026 when it was #22; this contrasts with Grassroots holding #1 with a 14.7% year-over-year sales increase while RYTHM remains #2 despite a 20.3% decline, indicating that category leaders can retain top ranks even with mixed growth while mid-pack brands like Sneaky Pete's can slide sharply in rank without a countervailing share gain. With Black Label Brand dropping from #3 to #5 alongside a 32.0% sales contraction and MPX - Melting Point Extracts steady at #4 with an 8.4% decline, the competitive set is redistributing volume toward the very top rather than the middle, implying Sneaky Pete's downward trajectory from a peak of #14 in August 2025 to #43 today signals erosion in relative velocity as the category consolidates around stable leaders.
Notable Products
Razzle Dazzle - Blueberry Cruffin Kief (2g) posted the standout move with a 400% month-over-month jump to rank 3, while Blank Check Infused Pre-Roll (1g) fell 76.8% to rank 2, creating a sharp split between concentrates momentum and pre-roll contraction. Within concentrates, Razzle Dazzle - Rainbow Guava Kief (2g) surged 361.2% at rank 6 and Razzle Dazzle - Headshot Kief (2g) rose 92.0% at rank 7, and seven of the top ten SKUs are Concentrates, indicating a concentrated basket rather than broad category balance. With the top spot held by Razzle Dazzle - Iced Wookie Kief (2g) at rank 1 alongside multiple triple-digit gainers, the mix points to a pivot toward kief-led depth over pre-roll reach, implying Sneaky Pete's is consolidating around fewer, faster-scaling Concentrates SKUs.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
