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Oct-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
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In October 2026, Sneaky Pete's revenue mix concentrated heavily in Concentrates at 89.78% share, with that category up 6.65% year over year and 45.00% month over month, while Pre-Roll fell to 8.15% share with a -95.10% year-over-year change and no reported month-over-month figure. Flower remained a small 2.07% share but jumped 149.34% month over month, alongside an overall average price up 12.38% year over year to $22.81; despite these price and mix shifts, total brand sales were down 60.08% year over year, and Concentrates ranked 25th in New Jersey for the month. The pattern implies the brand is increasingly reliant on a single category spike to offset broader declines, with the outsized month-over-month lift in Concentrates not yet reversing the steep annual contraction tied to prior Pre-Roll losses.
The surge in Concentrates share to 89.78% alongside a 45.00% month-over-month gain, paired with a -95.10% annual collapse in Pre-Roll and a 149.34% month-over-month rebound in Flower, suggests Sneaky Pete's is trading breadth for depth and leaning into higher-priced extracts as a near-term volume engine. Holding a 25th rank in New Jersey Concentrates while overall sales are down 60.08% year over year indicates that category leadership within the portfolio can stabilize monthly momentum but leaves the brand exposed to volatility if Concentrates growth normalizes, implying a need to either rebuild Pre-Roll contribution or convert the recent Flower uptick into a sustained secondary pillar.
Competitive Landscape
Sneaky Pete's sits at rank 25 in October 2026 in NJ Concentrates, down 8 positions year over year from rank 17 and up 32 positions since July 2026 when it was rank 57; the brand remains 11 spots below its peak rank 14 from August 2025 and 24 places behind the current category leader. Meanwhile, Grassroots held at rank 1 year over year (1 to 1) with 12.5% sales growth, and 710 Labs climbed from rank 7 to rank 2 alongside 68.4% sales growth, indicating competitive pressure concentrated at the top 3 while RYTHM slipped from rank 2 to rank 3 with a 38.2% sales decline. The pattern—short-term rank recovery (+32 places in three months) but a 8-place YoY slide and a gap of 24 ranks to the leader—implies Sneaky Pete's is rebounding from a mid-year trough yet ceding longer-term position to faster-advancing rivals.
Notable Products
Sneaky Pete's is concentrated in Kief, with Concentrates/Kief accounting for 89.8% of October 2026 sales and the top 10 items covering 62.2% of brand volume. Even its leading outlier, Country Roadz Infused Pre-Roll (1g) at 8.1%, sits outside the core, so most of its sales come from Kief SKUs.
Peer avg: average price of the same product type and package size in the same states that month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
