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Nov-2025
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Overview
Market Insights Snapshot
In New Jersey, Sneaky Pete's has shown a consistent presence in the Concentrates category, maintaining a position within the top 20 brands. Starting from a rank of 14 in August 2025, the brand experienced a slight dip to 19 in September but rebounded to 17 in October and returned to the 14th position by November. This fluctuation suggests a resilient performance in the Concentrates market, with sales peaking in November at $64,217. Such trends indicate that while the brand faces competition, it has managed to regain its footing effectively over the months.
Conversely, in the Pre-Roll category, Sneaky Pete's has struggled to break into the top 30 consistently, with rankings of 71, 42, 37, and 39 from August to November, respectively. The brand saw significant improvement from August to September, moving up 29 places, which coincided with a substantial increase in sales. However, despite this upward trajectory, it has yet to achieve a top 30 position, highlighting a potential area for growth. The fluctuating rankings and sales figures suggest that while there is potential for Sneaky Pete's in the Pre-Roll category, sustained efforts will be required to secure a more stable and prominent position in the market.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in New Jersey, Sneaky Pete's has shown a notable upward trajectory in its rankings, moving from 71st place in August 2025 to 39th place by November 2025. This improvement is particularly significant when compared to competitors such as Niche, which also improved its rank from 69th to 37th over the same period. Meanwhile, North Lake Supply experienced a decline, dropping from 21st in August to 40th in November. Despite Sneaky Pete's lower sales figures compared to some competitors, its consistent rise in rank suggests a growing market presence and potential consumer interest. This trend indicates that Sneaky Pete's is effectively capturing market share from other brands, even as Elyon Cannabis and Flower by Edie Parker have seen fluctuations in their rankings and sales, with both brands not making it into the top 20 during these months.
Notable Products
In November 2025, Sneaky Pete's top-performing product was Kirkland Kush Infused Pre-Roll (1g) in the Pre-Roll category, securing the number one rank with sales of 1053 units. Cold Sweatz Infused Pre-Roll (1g) followed closely as the second best-seller. Game Over Infused Pre-Roll (1g) climbed from fifth place in October to third, with a slight increase in sales from 533 to 562 units. Princess Cut Infused Pre-Roll (1g), previously the top product in October, dropped to fourth place. Day Off Infused Pre-Roll (1g), which was ranked second in August, settled at fifth place in November.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
