Data Snapshot: Aug 04, 2026
$1M+

Jul-2026

Sales

Neutral

Trend

6-Month

75

Product Count

SKUs

$19.6

Avg Price

488.2%

YoY Sales Change

58.1%

YoY Price Change

Guerilla Grown

Where to Buy

Guerilla Grown is stocked at 39 licensed dispensaries across Michigan, with the deepest coverage in New Buffalo, Center Line, Detroit, Traverse City, and Bay City. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.

https://headsetstorage.blob.core.windows.net/brand-stores/14945.json?v=20260804
Guerilla Grown Sales

Market Insights Snapshot

Guerilla Grown Historical Sales by Category

Guerilla Grown’s category mix in July 2026 is dominated by Flower at 93.13% share with year-over-year growth of 687.97% and month-over-month growth of 30.78%, while Pre-Roll holds 6.86% share with 33.60% YoY and 9.41% MoM growth. Concentrates has effectively exited the mix at 0.01% share with YoY down 79.64% and MoM down 79.55%, paired with a brand-level average price up 58.07% YoY to $19.60, implying a trading-up effect concentrated in Flower and a deliberate retreat from low-volume formats.

The shift toward high-priced Flower (average price $23.57) alongside a near-elimination of Concentrates suggests Guerilla Grown is consolidating around a single hero category to maximize velocity and pricing power, which aligns with an 8th place rank in Flower in Michigan. With Flower share at 93.13% and Pre-Roll growing only 9.41% MoM versus Flower’s 30.78% MoM, the mix implies a positioning bet on premiumized Flower where price elasticity is accommodating, while deprioritizing experimental breadth; this concentration boosts near-term rank potential but heightens exposure to Flower price compression cycles.

Jul-2026 Rank
Flower
Pre-Roll
8
70
Category
Share of Sales
Avg Item Price
YoY %
MoM %
Flower
93.1%
$23.57
+688.0%
+30.8%
Pre-Roll
6.9%
$5.97
+33.6%
+9.4%
Concentrates
0.0%
$7.00
-79.6%
-79.6%
Guerilla Grown

Competitive Landscape

Guerilla Grown sits at rank #8 in MI Flower for July 2026, up 98 positions from #106 year over year, and 3 spots better than April 2026 when it was #11; the brand also touched a peak of #7 in March 2026, indicating a near-peak reversion. Against competitors, High Minded remains #1 despite a -12.46% year-over-year sales change, while Mischief moved up the board to #4 with +59.39% year-over-year sales growth; this contrast suggests Guerilla Grown’s rank gains are driven more by share recapture and laddering than category growth, implying a trajectory toward stable top-10 positioning rather than breakout acceleration.

Guerilla Grown market ranking for MI Flower

Guerilla Grown

Notable Products

Josey Whales Smalls (3.5g) posted the steepest decline in July 2026 at -75.7% and fell to rank 6, while Say Less Pre-Roll (1g) dropped -59.0% at rank 4, indicating sharp pullbacks in specific SKUs rather than across-the-board softness. In contrast, Slap N Tickle (Bulk) rose +51.8% and reached rank 5, with Flower occupying 8 of the top 10 slots and Smalls formats holding ranks 1–3 and 6–8, which concentrates mix and suggests capacity and demand are tilting toward bulk and core Flower rather than extensions. The top two ranks were held by Slap N Tickle Smalls (3.5g) at rank 1 and Say Less Smalls (3.5g) at rank 2, while Apple Fritter Smalls (3.5g) dipped -5.0% at rank 3, implying that Smalls still anchor velocity even as one high-volume Pre-Roll contracts. The pattern implies Guerilla Grown is leaning into Flower-led volume with selective bulk scaling, while pruning or resetting underperforming Pre-Roll SKUs.

Product
Category
Mar-2026
Apr-2026
May-2026
Jun-2026
Jul-2026
MoM %
Slap 'N Tickle Smalls (3.5g)
Flower
10
9
>10
>10
1
Say Less Smalls (3.5g)
Flower
3
4
6
>10
2
Apple Fritter Smalls (3.5g)
Flower
>10
>10
3
4
3
-5.0%
Say Less Pre-Roll (1g)
Pre-Roll
>10
7
2
1
4
-59.0%
Slap 'N Tickle (Bulk)
Flower
2
6
9
6
5
+51.8%
Josey Whales Smalls (3.5g)
Flower
>10
2
4
2
6
-75.7%
Noriega OG Smalls (3.5g)
Flower
7
>10
>10
>10
7
Betty White Smalls (3.5g)
Flower
>10
>10
>10
>10
8
Harambe Pie Pre-Roll (1g)
Pre-Roll
>10
>10
8
>10
9
Dawg Face (Bulk)
Flower
>10
>10
>10
>10
10
View product & sales data

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Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.

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