Data Snapshot: Nov 03, 2026
$1M+

Oct-2026

Sales

Neutral

Trend

6-Month

78

Product Count

SKUs

$14.73

Avg Price

34%

YoY Sales Change

52.1%

YoY Price Change

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Guerilla Grown

Where to Buy

Guerilla Grown is stocked at 34 licensed dispensaries across Michigan, with the deepest coverage in Detroit, New Buffalo, Center Line, Hazel Park, and Kalamazoo. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.

https://headsetstorage.blob.core.windows.net/brand-stores/14945.json?v=20261102
Guerilla Grown Sales

Market Insights Snapshot

Guerilla Grown Historical Sales by Category

In October 2026, Guerilla Grown concentrated 93.85% of sales in Flower while Pre-Roll held 6.12%, with Flower up 42.33% year over year and 39.58% month over month versus Pre-Roll down 29.13% year over year and 11.96% month over month. The average price rose 52.05% year over year to $14.73 while Flower’s category-specific average price sat at 18.44, indicating mix and pricing moved in tandem; combined with a 33.998% brand sales lift year over year, the mix skew toward Flower amplified top-line gains as volume and price rose together.

These shifts place Guerilla Grown as a Flower-led operator in Michigan, where an 11th-place Flower rank pairs with a 39.58% month-over-month Flower surge and a 29.13% year-over-year decline in Pre-Roll to signal consolidation around a single growth engine. The 6.12% Pre-Roll share and its 11.96% month-over-month contraction suggest limited portfolio diversification, so sustaining the 42.33% year-over-year Flower growth while managing a 52.05% year-over-year average price increase implies a positioning that depends on premiumized Flower velocity rather than breadth across formats.

Oct-2026 Rank
Flower
Pre-Roll
#11
#76
Category
Share of Sales
Avg Item Price
YoY %
MoM %
Flower
93.9%
$18.44
+42.3%
+39.6%
Pre-Roll
6.1%
$3.61
-29.1%
-12.0%
Guerilla Grown

Competitive Landscape

Guerilla Grown sits at rank 11 in MI Flower in October 2026, a 6-position improvement from rank 17 year over year, but down 1 spot from rank 10 in July 2026; against its own history, the brand remains 3 positions below its March 2026 peak at rank 8 while holding within a 3-rank band over the last three months, which signals stabilization after earlier volatility. Competitive pressure is intensifying at the top as High Minded held rank 1 year over year and maintained rank 1 in October 2026, while Journey climbed from rank 7 year over year to rank 2 in October 2026; Pro Gro advanced from rank 6 year over year to rank 3 in October 2026, whereas Society C slipped from rank 3 year over year to rank 5 in October 2026, indicating Guerilla Grown’s mid-pack gain is driven more by churn among ranks 3–7 than by breakthroughs into the top tier. The rank trajectory implies Guerilla Grown is consolidating around the low-teens with headroom capped by a stable top three, so sustaining momentum will require displacing brands currently moving up faster than Guerilla Grown.

Guerilla Grown category ranking vs. nearest competitors
Guerilla Grown

Notable Products

October 2026 sales skew heavily to recent launches, with 33 new products contributing 43.3% of brand revenue and landing items like Sherb Cream Pie Smalls (3.5g) in the top tier. That much turnover alongside 78 active SKUs points to a lineup where a large share of sales comes from fresh Flower entries, so most of its sales come from new releases.

Product
Type
Share of Sales
Avg Price
vs. Peer Avg
MoM %
Apple Fritter (Bulk)
Hybrid
7.2%
$28.71
+117.4%
—
Smackerz (Bulk)
Hybrid
6.7%
$39.97
+202.6%
+1.9%
Sherb Cream Pie Smalls (3.5g)New
Hybrid - Popcorn
6.4%
$9.42
+0.9%
+235.7%
Betty White (Bulk)
Hybrid
6.1%
$42.89
+224.7%
-4.5%
Cap Junky (Bulk)
Hybrid
4.5%
$67.79
+413.2%
+134.8%
Noriega OG (Bulk)
Hybrid
4.3%
$37.21
+181.7%
-5.0%
Slap 'N Tickle (Bulk)
Indica
4.2%
$33.59
+100.9%
+45.9%
Tropsanto Smalls (3.5g)New
Hybrid - Popcorn
3.5%
$13.78
+47.5%
New
Sour Gelly (Bulk)New
Hybrid
3.4%
$23.74
+79.7%
New
Blueberry Sangria (Bulk)New
Indica
3.1%
$23.48
+40.4%
New

Peer avg: average price of the same product type and package size in the same states that month.

View product & sales data

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Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.

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