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Feb-2026
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Overview
Market Insights Snapshot
Guerilla Grown has demonstrated a steady performance in the Michigan market, particularly within the Flower category. The brand improved its ranking from 20th in November 2025 to 15th by February 2026, indicating a positive trajectory despite a slight dip in sales from December to February. This ranking improvement suggests that Guerilla Grown is gaining traction and possibly increasing its market share in the Flower category. However, the brand's absence from the top 30 in other states implies a more localized success, focusing its efforts and resources effectively in Michigan.
In contrast, Guerilla Grown's performance in the Pre-Roll category within Michigan has not been as strong, with rankings hovering outside the top 50. The Pre-Roll category saw a small improvement from 63rd in December 2025 to 57th in February 2026, but the brand remains outside the top 30, indicating room for growth. The sales figures reflect a downward trend, which could be a result of increased competition or shifting consumer preferences. This highlights a potential area for strategic development if Guerilla Grown aims to strengthen its presence across multiple categories in Michigan and beyond.
Competitive Landscape
In the competitive landscape of the Michigan flower category, Guerilla Grown has demonstrated a consistent presence, maintaining a rank within the top 20 from November 2025 to February 2026. Despite a slight dip in December 2025, where Guerilla Grown was ranked 22nd, the brand rebounded to 18th in January 2026 and further improved to 15th by February 2026. This upward trend suggests a strengthening market position. In contrast, brands like Skymint and Glacier Cannabis have shown more volatility, with Skymint climbing from 33rd in November 2025 to 16th by February 2026, indicating a significant improvement in rank. Meanwhile, Redemption experienced a notable decline from 7th to 13th in the same period, which could be attributed to a sharp decrease in sales from January to February 2026. Heavyweight Heads maintained a steady climb, reaching 14th place by February 2026. These dynamics highlight Guerilla Grown's resilience and potential for further growth amidst fluctuating performances from its competitors.
Notable Products
In February 2026, the top-performing product from Guerilla Grown was Say Less Smalls (3.5g) in the Flower category, which climbed to the number one rank with sales of 8,381 units, marking a significant improvement from its previous ranks of fourth and fifth in November and December 2025, respectively. Noriega OG Pre-Roll (1g), in the Pre-Roll category, maintained a strong presence, securing the second rank after leading in January. Slap N Tickle Smalls (3.5g) emerged as a notable contender, achieving the third rank in its debut month. Cap Junky Smalls (3.5g) followed closely in fourth place, also making its first appearance in the rankings. Slap N Tickle (Bulk) showed consistency, rounding out the top five, having moved up from fourth in January.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
