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Market Insights Snapshot
Guerilla Grown’s mix in May 2026 was concentrated in Flower at 92.52% share with year-over-year growth of 1,266.36% and month-over-month growth of 11.34%, while Pre-Roll held 7.39% share with 186.76% year-over-year and a -9.50% month-over-month decline; Concentrates remained a micro-slice at 0.08% share but jumped 127.99% year-over-year and 133.58% month-over-month. With an overall brand sales year-over-year change of 965.35% and an average price up 9.49%, the pattern implies the brand’s expansion is being led by Flower mix gains and pricing power rather than breadth across formats, concentrating execution where momentum is already compounding.
The category tilt coincides with a rank of 9 in Flower in Michigan, suggesting that sustaining share at 92.52% in a single category can reinforce shelf visibility but also caps diversification as Pre-Roll contracts by -9.50% month-over-month and Concentrates, despite a 133.58% month-over-month spike, remains below 0.10% share. Given Flower’s 11.34% month-over-month rise alongside a 1,266.36% year-over-year surge, the implication is that Guerilla Grown’s near-term positioning is best served by deepening Flower penetration and premium ladders tied to a 9.49% average price increase, while treating Pre-Roll stabilization and selective Concentrates trials as optional hedges rather than primary growth lanes.
Competitive Landscape
Guerilla Grown sits at rank #9 in May 2026, a year-over-year jump of 128 positions from #137, while sliding 2 spots from its March 2026 peak at #7 to #9 now; in contrast, Grown Rogue rose to #5 from #29 year over year and Goodlyfe Farms advanced to #2 from #7, signaling faster upward mobility among select peers. The top end is mixed: High Minded holds #1 despite a -14.45% sales change year over year and Society C is #3 with a -17.64% sales shift, while Play Cannabis edged to #4 from #5 and Grown Rogue posted +245.91% year-over-year sales growth; this mix of rank stability at the top and rapid gains just below implies Guerilla Grown’s move from #137 to #9 is credible but faces pressure to reclaim #7 in the near term or risk being leapfrogged by faster climbers.
Notable Products
Noriega OG Pre-Roll (1g) posted the standout move in May 2026 with a +71.4% month-over-month gain and rose to rank 1, while Say Less Pre-Roll (1g) fell -18.5% to rank 2, indicating Pre-Roll share is concentrating at the top rather than broadening. Gorilla Glue Smalls (3.5g) advanced +65.3% to rank 10, and Josey Whales Smalls (3.5g) inched up +7.3% at rank 4, while four of the top ten are Flower SKUs, suggesting the volume base remains anchored in Flower even as a single Pre-Roll leads. With Apple Fritter (Bulk) at rank 7 and Slap 'N Tickle (Bulk) at rank 9, the presence of two Bulk Flower SKUs in the top ten alongside high-growth Smalls implies a barbell strategy between value-driven bulk and fast-rising entry-size formats; this mix points to Guerilla Grown leaning into Flower-led scale while selectively elevating a flagship Pre-Roll to capture incremental traffic.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
