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Apr-2026
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Overview
Market Insights Snapshot
Guerilla Grown has demonstrated a notable performance in the Michigan market, particularly within the Flower category. Starting the year at rank 23 in January 2026, Guerilla Grown maintained this position in February before climbing to rank 19 in March and April. This upward movement suggests a strengthening brand presence and growing consumer preference in the Flower category. The brand's sales in this category also reflect a positive trend, with March witnessing a significant sales increase compared to the previous months. However, it's important to note that Guerilla Grown did not make it to the top 30 brands in other states or categories, which highlights a potential area for growth or a focus on consolidating their market share within Michigan.
In contrast, Guerilla Grown's performance in the Pre-Roll category within Michigan has been more volatile. The brand did not feature in the top 30 rankings for January and February, indicating a challenging start to the year. However, by March, Guerilla Grown climbed to rank 86 and further improved to rank 59 in April, showcasing a recovery and potential for growth in this category. The increase in sales from March to April also supports this positive trajectory, suggesting that their strategic efforts might be paying off in the Pre-Roll segment. Despite these improvements, the absence from the top 30 in earlier months signals the need for continued focus and strategic initiatives to bolster their standing in the Pre-Roll market.
Competitive Landscape
In the competitive landscape of the Michigan flower category, Guerilla Grown has shown a consistent performance, maintaining its rank at 19th in both March and April 2026. This stability in rank indicates a solid market presence, although it faces stiff competition from brands like Glacier Cannabis, which slightly outperformed Guerilla Grown by ranking 17th in March and 18th in April. Notably, Dubs & Dimes demonstrated a significant improvement, jumping from 29th in March to 17th in April, which could suggest a potential threat if this upward trend continues. Meanwhile, Dog House and The Fresh Canna have shown gradual improvements, closing in on Guerilla Grown's position. This competitive environment suggests that while Guerilla Grown has maintained a steady rank, it may need to innovate or enhance its offerings to safeguard its market share against these advancing competitors.
Notable Products
In April 2026, Noriega OG Pre-Roll (1g) maintained its top position as the leading product for Guerilla Grown, with a notable sales figure of 19,484. Josey Whales Smalls (3.5g) emerged as the second top-performing product, making its debut in the rankings. Say Less Smalls (3.5g) held steady in the third position, consistent with its rank from March. Gorilla Glue Smalls (3.5g) entered the rankings for the first time in April, securing the fourth position. Say Less Pre-Roll (1g) returned to the rankings, achieving the fifth spot after being unranked in February and March.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
