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Oct-2025
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Overview
Market Insights Snapshot
Heavyweight Heads has shown varied performance across different states in the Flower category. In Michigan, the brand experienced a downward trend, dropping from 19th place in August 2025 to 26th place by October 2025. This decline in ranking is coupled with a notable decrease in sales, as evidenced by the October sales figure of $955,877, which is significantly lower than the previous months. The brand's inability to maintain its top 20 position in Michigan's competitive market suggests challenges in sustaining consumer interest or possibly increased competition from other brands.
In contrast, Heavyweight Heads has not yet broken into the top 30 in New Jersey. Although they improved their ranking from 71st in July to 57th in August, they have not been able to penetrate the top tier of the market, with rankings hovering around the 60s by October. This indicates that while there is some growth, the brand still faces significant hurdles in gaining a stronger foothold in New Jersey. The fluctuations in their ranking suggest a need for strategic adjustments to increase their market presence and capture a larger share of the flower category in this state.
Competitive Landscape
In the competitive landscape of the Michigan flower category, Heavyweight Heads experienced a notable shift in its market position from July to October 2025. Initially ranked 20th in July, Heavyweight Heads climbed to 19th in August, maintaining a stable presence in the top 20. However, by October, the brand slipped to 26th, indicating a decline in its competitive standing. This drop in rank coincides with a decrease in sales, suggesting potential challenges in maintaining market share. In contrast, competitors like North Cannabis Co. and Light Sky Farms showed upward trends, with North Cannabis Co. improving from 39th to 25th and Light Sky Farms from 78th to 27th over the same period. Carbon also experienced a decline, moving from 18th to 24th, but maintained a higher rank than Heavyweight Heads in October. These dynamics highlight the competitive pressures Heavyweight Heads faces, emphasizing the need for strategic adjustments to regain and sustain its market position.
Notable Products
In October 2025, Mikado (Bulk) emerged as the top-performing product for Heavyweight Heads, climbing from fifth place in September to first place with sales reaching 2,424 units. Purple Flamingo (Bulk) experienced a slight drop in rank, moving from first place in September to second in October, with sales of 1,782 units. Orangutan (3.5g) entered the rankings for the first time, securing the third position with sales of 1,352 units. Trick Trick OG (1g) saw a decline, dropping from second place in September to fourth in October. Sunshine (Bulk) maintained its fifth-place position from the previous month, indicating consistent performance.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
