Dec-2025
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Overview
Market Insights Snapshot
Heavyweight Heads has shown varied performance across different states and categories. In Michigan, the brand has maintained a presence within the top 30 brands in the Flower category throughout the last quarter of 2025, with a notable improvement from 30th in October to 19th in December. This upward movement suggests a positive trend in the brand's popularity and sales within the state. However, in New Jersey, Heavyweight Heads has not managed to break into the top 30 Flower brands, indicating a more challenging market environment or possibly less brand recognition compared to Michigan.
Analyzing the sales figures, Heavyweight Heads experienced a decline in sales in Michigan from September to October, followed by a recovery and growth in November and December. This fluctuation could be attributed to seasonal trends or successful marketing strategies that took effect later in the quarter. In contrast, New Jersey's sales figures show a steady increase from October to December, although the brand's ranking remained outside the top 30. This consistent sales growth in New Jersey might suggest a gradual increase in consumer interest or market penetration, even if it hasn't yet translated into a top-tier ranking.
Competitive Landscape
In the competitive landscape of the Michigan flower category, Heavyweight Heads has experienced notable fluctuations in rank and sales from September to December 2025. Initially ranked 20th in September, Heavyweight Heads saw a dip to 30th in October before recovering to 19th by December. This recovery is significant, especially when compared to competitors like Dog House, which fell from 14th to 21st over the same period, and Carbon, which remained relatively stable but slightly declined from 16th to 18th. Meanwhile, Light Sky Farms showed a strong upward trend, moving from 36th to 20th, indicating increasing competition. Hytek also outperformed Heavyweight Heads, climbing from 24th to 17th. Despite these challenges, Heavyweight Heads' sales showed a positive trend, especially in December, suggesting resilience and potential for growth amidst a competitive market.

Notable Products
In December 2025, Sun Fuel (Bulk) emerged as the top-performing product for Heavyweight Heads, achieving the number one rank with sales figures reaching 2099.0. Purple Flamingo (Bulk) secured the second position, climbing up from fourth place in November, indicating a resurgence in popularity. Orangutan (Bulk) dropped from its first-place ranking in November to third place in December. Trick Trick OG (1g) maintained a consistent presence in the top five, ending December in fourth place. Lastly, 313 Headband (Bulk) entered the rankings for the first time in December, securing the fifth position.
```Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.







