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Jul-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Where to Buy
Halara is stocked at 252 licensed dispensaries across California, New York, and Washington, 219 of them in California, with the deepest coverage in San Francisco, Santa Rosa, San Jose, Los Angeles, and Sacramento. Search by ZIP code or city below to find the closest one.
Market Insights Snapshot
In July 2026, Halara’s category mix is fully concentrated in Vapor Pens at 100.0% share, with sales in the segment up 91.43% year over year and 12.68% month over month, while average price fell 11.26% YoY to $24.05. Within California Vapor Pens, the brand sits at rank 25, pairing a double-digit MoM volume lift with a double-digit price decline, which implies growth is being driven by unit expansion rather than price. The pattern points to a deliberate volume-first strategy in a single category: price elasticity is being used to pull share within Vapor Pens, but category concentration heightens exposure to segment swings.
The combination of a 91.43% YoY sales increase alongside an 11.26% YoY price compression suggests Halara is trading down on price to widen its buyer base, while the 12.68% MoM uptick tied to a 100.0% Vapor Pen mix indicates promotional or format-led momentum rather than portfolio breadth. Holding rank 25 in California with only Vapor Pens concentrates competitive pressure at a single rank tier, implying that near-term share gains will depend more on penetration and retention within the Vapor Pen set than on cross-category expansion; the strategic takeaway is to leverage price-driven trial into repeat before considering diversification.
Competitive Landscape
Halara ranks #25 in California Vapor Pens in July 2026, improving 11 positions year over year from #36 and edging up 2 spots since April 2026 from #27; the brand briefly peaked at #24 in June 2026 before slipping one rank, while category leaders are relatively static, with STIIIZY holding #1 despite a -6.82% YoY sales change and Jetty Extracts lifting from #4 to #3 alongside a 41.69% YoY sales increase. Against this backdrop, Halara’s incremental climb amid leader stability and selective competitor gains implies a gradual share capture path that requires sustained month-over-month rank defense to convert the June 2026 peak into durable top-20 positioning.
Notable Products
Apricot Octane Distillate Cartridge (1g) leads July 2026 with a 38.6% month-over-month rise into rank 1, while Grand Daddy Purple Live Resin Disposable (1g) advanced 20.4% to rank 3. Maui Wowie High THC Distillate Cartridge (1g) moved up 5.9% at rank 2, and Cannalope Chronic Distillate Cartridge (1g) added 11.4% at rank 4. With all top-6 positions occupied by Vapor Pens and no SKU posting a decline below -10%, the mix points to a tightening focus on cartridges and disposables where incremental gains compound share rather than rotating into new formats.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
