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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In May 2026, Vapor Pens accounted for 99.18% share with year-over-year growth of 74.82% and month-over-month growth of 3.66%, while Concentrates held 0.82% share but expanded 1,418.60% year over year and 71.29% month over month; the average price moved down 9.76% YoY to $25.02. Total brand sales rose 76.10% YoY, and the Vapor Pens category rank in California was 24, indicating mix concentration alongside a rank position outside the top 20. The pattern implies Halara is highly concentrated in Vapor Pens yet incubating a fast-rising, low-base Concentrates line that could diversify revenue without materially changing the near-term mix.
With 99.18% of sales still in Vapor Pens and only 0.82% in Concentrates, the 71.29% MoM and 1,418.60% YoY surge in Concentrates suggests a test-and-scale pathway, while the 3.66% MoM in Vapor Pens and a 24th rank in California point to incremental share gains rather than disruptive shifts. Combined with a 9.76% YoY price decrease and 76.10% YoY sales growth, the mix suggests price elasticity is fueling unit expansion in Vapor Pens while Concentrates operates as a leverageable niche that can improve positioning if growth sustains beyond a small base.
Competitive Landscape
Halara ranks #24 in CA Vapor Pens in May 2026, improving 13 positions from #37 year over year and edging up 2 spots from #26 in February 2026; this marks a new peak rank of #24 in May 2026 while still trailing category leaders where STIIIZY held #1 both this year and last and Jetty Extracts climbed from #5 to #3 alongside a 40.6% YoY sales increase. Against shifting top-five dynamics—Plug Play slipped from #3 to #4 with a 14.2% YoY decline while Raw Garden stayed #2 with a 14.7% YoY gain—Halara’s 13-rank YoY rise and 2-rank improvement over three months indicate momentum into the mid-tier, implying a path to sustained share capture if the trajectory continues despite entrenched leaders.
Notable Products
The steepest decline came from Zkooby Znakz Full Spectrum Cartridge (1g), down 26.0% month over month and sitting at rank 10, while Blue Dream Live Diamond Sauce Cartridge (1g) also fell 13.8% and ranked 6; in contrast, Apricot Octane Distillate Cartridge (1g) rose 35.7% to rank 3. With Maui Wowie High THC Distillate Cartridge (1g) holding rank 1 despite a 4.7% dip and Cannalope Chronic Distillate Cartridge (1g) up 11.5% at rank 2, the top of the leaderboard mixed mild erosion with selective gains. Eight of the top ten SKUs are Vapor Pens distillate formats, indicating that May 2026 demand tilted toward accessible distillate value even as one full spectrum option contracted sharply. This pattern implies Halara’s commercial direction is consolidating around distillate-led velocity with room to prune underperforming full spectrum offerings while nurturing fast-climbing fruit-forward distillate variants.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
