Market Insights Snapshot
Harbor Farmz has shown a varied performance across different categories in the state of Michigan. In the Beverage category, the brand maintained a place within the top 20 over the four-month period, although its ranking slipped slightly from 16th to 19th. This slight decline might indicate increased competition within this category. In the Concentrates category, Harbor Farmz experienced a significant fluctuation in rankings, starting at 39th in August and ending at 72nd in November. This could suggest a decrease in popularity or competitiveness for Harbor Farmz in this category.
Moving on to the Edible category, Harbor Farmz consistently ranked outside the top 20, with a slight improvement in November. This could be seen as an area for potential growth for the brand. In the Flower category, the brand did not make it into the top 20 in August or September, but managed to secure a 100th place ranking in October. The absence of a ranking in November might suggest a fall in sales or increased competition. Finally, in the Pre-Roll category, the brand saw a positive trend, improving from 95th to 74th place over the period of three months. However, the missing ranking in November might indicate a drop in sales or increased competition in this category as well.
In the Michigan concentrates market, Harbor Farmz has seen some fluctuations in its ranking over the months of August to November 2023. Starting at rank 39 in August, it rose to 27 in September, but then fell back to 62 in October and 72 in November. This indicates a decline in sales relative to other brands in the same category and state. Notable competitors include Redbud Roots, which despite a slight drop in rank, consistently stayed ahead of Harbor Farmz. Everyday Cannabis also showed a similar pattern to Harbor Farmz, with a rise in September followed by a drop in the subsequent months. Summit and Meg & Zen also had varying performance, with Summit showing a steady decline in rank and Meg & Zen only appearing in the top 20 in October and November. These trends suggest a highly competitive market with frequent changes in brand performance.
In November 2023, the top-performing product from Harbor Farmz was 'Deathstar (3.5g)' from the Flower category, making a significant leap from its third position in October to first place with sales reaching 8392 units. Following closely in second place was the 'Blue Razz Sugar Shot (50mg)' from the Edible category. The 'Oreoz (3.5g)' from Flower category slipped to third place. The 'Watermelon Sugar Shot Gummies (50mg)' from Edible category and 'Pink Cookies Wax (1g)' from Concentrates category held the fourth and fifth positions respectively. It is evident that there has been a notable shift in the product rankings from the previous month, with the Flower category products seeing a significant increase in sales.