Apr-2024
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
In the competitive landscape of Michigan, Harbor Farmz has shown a notable presence across various cannabis categories, indicating a diverse product offering. Particularly in the Beverages category, Harbor Farmz has made impressive strides, moving from not being in the top 30 in January and February 2024 to ranking 13th in March and further climbing to 11th in April. This upward trajectory is underscored by a significant increase in sales from March ($19,196) to April ($22,735), highlighting growing consumer interest in their beverage line. However, the brand's performance in the Edibles category tells a different story, with rankings fluctuating from 71st in January, improving to 46th in February, then experiencing a slight decline in the following months, and returning to the 71st position by April. This volatility suggests challenges in maintaining market share in the highly competitive edibles market.
On the other hand, Harbor Farmz's presence in the Concentrates and Flower categories within Michigan demonstrates resilience and potential for growth. The brand's Concentrates category saw an initial improvement from 45th in January to 29th in February, though it slightly dipped in the rankings in the following months, ending at 44th in April. Despite these fluctuations, the sales trend indicates a robust consumer base. The Flower category, where Harbor Farmz was not ranked in January but surged to 54th in February, then experienced a dip in March, remarkably rebounded to 46th in April. The significant sales increase in April to $673,992 from previous months underscores Harbor Farmz's strong comeback and potential leadership in the flower market. The Pre-Roll category also reflects positive momentum, with rankings improving consistently from 59th in January to 48th in April, suggesting a solidifying position in this segment. Harbor Farmz's performance across these categories reveals a complex but promising landscape, with significant achievements and areas for strategic focus.
Competitive Landscape
In the competitive landscape of the Michigan cannabis flower market, Harbor Farmz has shown a fluctuating performance in terms of rank and sales from January to April 2024. Notably absent from the top 20 in January, Harbor Farmz made a significant leap to rank 54th in February, then experienced a slight decline to 69th in March, before improving to 46th in April. This trajectory suggests a volatile market position, contrasting with competitors like Traphouse Cannabis Co., which saw a steady climb from 60th to 36th place, and Fruit & Fuel, which improved from 69th to 48th place, indicating more consistent growth in sales and market share. Meanwhile, Levitate and Everyday Cannabis showed more stable rankings with Levitate maintaining a close position to Harbor Farmz in April and Everyday Cannabis consistently ranking higher, suggesting stronger market presence. Harbor Farmz's fluctuating rank and sales highlight the competitive nature of Michigan's cannabis market and the need for strategic initiatives to enhance market stability and growth.
Notable Products
For Apr-2024, Harbor Farmz saw Willies Kush Cake Pre-Roll (1g) leading the sales chart, marking a significant leap from the second position in the previous month to the top, with impressive sales figures of 11,697 units. Following closely, Mythical Blueberry Pre-Roll (1g) moved up to secure the second spot, demonstrating a noteworthy climb given its absence in the top rankings in March. The third and fourth positions were occupied by Willie's Kush Cake (1g) and Willies Kush Cake (3.5g) respectively, both making their first appearance in the top sales rankings for the year. Apple Fritter Pre-Roll (1g), despite its fluctuating performance in earlier months, managed to hold onto the fifth position, illustrating a consistent demand among consumers. This month's rankings indicate a dynamic shift in consumer preferences, with Pre-Roll categories continuing to dominate the market and showcasing Harbor Farmz's adaptability in meeting consumer demands.