Harbor Farmz

Data Snapshot: May 04, 2024
Harbor Farmz Cannabis Brand Logo
$1M+

Apr-2024

Sales

Strong Growth

Trend

6-Month

67

Product Count

SKUs

Harbor Farmz

Overview

Harbor Farmz, founded in 2017, has established itself as a premier brand for organic, hand-crafted cannabis products in Michigan, utilizing living soil cultivation techniques. The brand is renowned for its strong commitment to production efficiencies, genetic diversity, and a dedication to social justice, prioritizing hiring from communities affected by the criminalization of cannabis. Their products, deemed "Pure Michigan" perfection, range from edibles and concentrates to flowers, available for delivery or pick-up, catering to an exclusively 21+ audience.
Markets

Harbor Farmz Locations

Product Trends

Harbor Farmz Categories

Harbor Farmz Sales

Market Insights Snapshot

Harbor Farmz Historical Sales by Category

In the competitive landscape of Michigan, Harbor Farmz has shown a notable presence across various cannabis categories, indicating a diverse product offering. Particularly in the Beverages category, Harbor Farmz has made impressive strides, moving from not being in the top 30 in January and February 2024 to ranking 13th in March and further climbing to 11th in April. This upward trajectory is underscored by a significant increase in sales from March ($19,196) to April ($22,735), highlighting growing consumer interest in their beverage line. However, the brand's performance in the Edibles category tells a different story, with rankings fluctuating from 71st in January, improving to 46th in February, then experiencing a slight decline in the following months, and returning to the 71st position by April. This volatility suggests challenges in maintaining market share in the highly competitive edibles market.

On the other hand, Harbor Farmz's presence in the Concentrates and Flower categories within Michigan demonstrates resilience and potential for growth. The brand's Concentrates category saw an initial improvement from 45th in January to 29th in February, though it slightly dipped in the rankings in the following months, ending at 44th in April. Despite these fluctuations, the sales trend indicates a robust consumer base. The Flower category, where Harbor Farmz was not ranked in January but surged to 54th in February, then experienced a dip in March, remarkably rebounded to 46th in April. The significant sales increase in April to $673,992 from previous months underscores Harbor Farmz's strong comeback and potential leadership in the flower market. The Pre-Roll category also reflects positive momentum, with rankings improving consistently from 59th in January to 48th in April, suggesting a solidifying position in this segment. Harbor Farmz's performance across these categories reveals a complex but promising landscape, with significant achievements and areas for strategic focus.

Apr-2024 Rank
Beverage
Concentrates
Edible
Flower
Pre-Roll
11
44
71
46
48
Harbor Farmz

Competitive Landscape

In the competitive landscape of the Michigan cannabis flower market, Harbor Farmz has shown a fluctuating performance in terms of rank and sales from January to April 2024. Notably absent from the top 20 in January, Harbor Farmz made a significant leap to rank 54th in February, then experienced a slight decline to 69th in March, before improving to 46th in April. This trajectory suggests a volatile market position, contrasting with competitors like Traphouse Cannabis Co., which saw a steady climb from 60th to 36th place, and Fruit & Fuel, which improved from 69th to 48th place, indicating more consistent growth in sales and market share. Meanwhile, Levitate and Everyday Cannabis showed more stable rankings with Levitate maintaining a close position to Harbor Farmz in April and Everyday Cannabis consistently ranking higher, suggesting stronger market presence. Harbor Farmz's fluctuating rank and sales highlight the competitive nature of Michigan's cannabis market and the need for strategic initiatives to enhance market stability and growth.

Harbor Farmz market ranking for MI Flower

Harbor Farmz

Notable Products

For Apr-2024, Harbor Farmz saw Willies Kush Cake Pre-Roll (1g) leading the sales chart, marking a significant leap from the second position in the previous month to the top, with impressive sales figures of 11,697 units. Following closely, Mythical Blueberry Pre-Roll (1g) moved up to secure the second spot, demonstrating a noteworthy climb given its absence in the top rankings in March. The third and fourth positions were occupied by Willie's Kush Cake (1g) and Willies Kush Cake (3.5g) respectively, both making their first appearance in the top sales rankings for the year. Apple Fritter Pre-Roll (1g), despite its fluctuating performance in earlier months, managed to hold onto the fifth position, illustrating a consistent demand among consumers. This month's rankings indicate a dynamic shift in consumer preferences, with Pre-Roll categories continuing to dominate the market and showcasing Harbor Farmz's adaptability in meeting consumer demands.

Product Rank
Category
Jan-2024
Feb-2024
Mar-2024
Apr-2024
Willies Kush Cake Pre-Roll (1g)
Pre-Roll
>5
>5
2
1
Mythical Blueberry Pre-Roll (1g)
Pre-Roll
5
>5
>5
2
Willie's Kush Cake (1g)
Flower
>5
>5
>5
3
Willies Kush Cake (3.5g)
Flower
>5
>5
>5
4
Apple Fritter Pre-Roll (1g)
Pre-Roll
2
5
1
5
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