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Aug-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Where to Buy
Hashtag (CA) is stocked at 123 licensed dispensaries across California, with the deepest coverage in Sacramento, Los Angeles, Santa Rosa, Modesto, and Lompoc. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
In August 2026, Hashtag (CA) concentrated 59.40% of sales in Concentrates with a 12.93% year-over-year gain but a 1.22% month-over-month dip, while Vapor Pens fell to 35.19% share with a 60.37% YoY decline and a 25.01% MoM drop. Flower and Pre-Roll shrank to 3.97% and 1.43% share respectively, with Flower down 87.18% YoY and 48.29% MoM, and Pre-Roll down 81.05% YoY and 39.25% MoM. Average price declined 18.92% YoY to $18.73, and Concentrates carried a lower average price of $14.04 versus Vapor Pens at $39.32; this mix and pricing shift implies the brand is leaning into lower-priced Concentrates to stabilize volume while rapidly exiting higher-priced and volatile formats.
The tilt toward Concentrates coincides with a rank of 27 in Concentrates in California, suggesting mid-pack visibility that could improve if the 12.93% YoY growth is sustained despite the 1.22% MoM softness. With Vapor Pens contracting 25.01% MoM and 60.37% YoY as share compresses to 35.19%, and Flower and Pre-Roll collapsing by 48.29% and 39.25% MoM respectively, the brand’s positioning is migrating toward a price-accessible concentrate specialist rather than a broad portfolio player; this implies near-term gains in efficiency and price-competitive lanes but reduced reach in premium or convenience-led formats.
Competitive Landscape
Hashtag (CA) ranks #27 in CA Concentrates in August 2026, improving 5 positions year over year from #32 and sliding 5 positions since May 2026 from #22, with a prior peak of #18 in February 2026 that underscores mid-year volatility; meanwhile, 710 Labs climbed from #4 to #2 year over year while STIIIZY held near the top three despite a -2.3% YoY sales change, indicating that Hashtag (CA)’s modest rank recovery is occurring amid tightening competition at the top where Raw Garden remains #1 with +9.9% YoY sales and Punch Extracts / Punch Edibles slipped from #3 to #4 with a -10.1% YoY sales change; the trajectory implies a brand stabilizing above last year’s floor but not yet sustaining climbs back toward the #18 peak without sharper gains relative to rising leaders.
Notable Products
Strawberry Diesel Distillate Disposable (1g) posted the steepest movement in August 2026 with a -36.8% month-over-month change while sliding to rank 2, and Wedding Cake Distillate Disposable (1g) also contracted by -33.6% at rank 7. In contrast, Permanent Marker Distillate Disposable (1g) fell a milder -10.2% yet held rank 1, indicating price-insensitive or repeat demand around the top SKU despite category softness. With four of the top ten coming from Concentrates, Berry Runtz Sauce (1g) grew 18.8% at rank 6 even as Lemon Thai Sauce (1g) declined -11.0% at rank 4, suggesting shoppers are rotating within Concentrates rather than abandoning the segment. The pattern implies Hashtag (CA) is over-indexed to Vapor Pens that are contracting while Concentrates provide a stabilizing mix, pointing to near-term margin defense via concentrates and targeted recovery efforts in disposables around a single dollar-leading hero SKU at $16,915.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
