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Mar-2026
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Overview
Market Insights Snapshot
In the state of California, Hashtag (CA) has shown a promising upward trend in the Concentrates category. Starting from a rank of 31 in December 2025, the brand climbed to 18 by February 2026, before slightly dipping to 20 in March 2026. This movement indicates a steady improvement, as evidenced by a consistent increase in sales from $102,556 in December to $163,097 in March. Such a trajectory suggests that Hashtag (CA) is gaining traction in the California market, potentially positioning itself as a more significant player in the Concentrates category.
Contrastingly, in New York, Hashtag (CA) has struggled to break into the top 30 for Vapor Pens, consistently ranking in the low 40s over the observed months. This static position, paired with a decline in sales from $231,850 in December 2025 to $144,985 in March 2026, highlights challenges the brand faces in this category within New York. The absence from the top 30 rankings is a critical point of concern, suggesting that Hashtag (CA) may need to reassess its strategy to better compete with established brands in the New York Vapor Pens market.
Competitive Landscape
In the competitive landscape of California's concentrates category, Hashtag (CA) has demonstrated a notable upward trajectory in its ranking over the first quarter of 2026. Starting from a rank of 31 in December 2025, Hashtag (CA) improved significantly to reach the 18th position by February 2026, before slightly dropping to 20th in March. This upward movement is indicative of a strong sales growth trend, with sales figures increasing steadily from December through March. In comparison, Cream Of The Crop (COTC) experienced a decline, moving from 19th in December to 22nd by March, reflecting a downward trend in sales. Meanwhile, Clsics showed a fluctuating pattern but ended March in the 18th position, slightly ahead of Hashtag (CA). Master Makers maintained a relatively high rank, although they experienced a drop from 14th in February to 19th in March, potentially opening up opportunities for Hashtag (CA) to capture more market share. These dynamics suggest that Hashtag (CA) is gaining competitive momentum in the California concentrates market, positioning itself as a brand to watch in the coming months.
Notable Products
In March 2026, Hashtag (CA) saw Black Jack Sauce (1g) top the sales chart in the Concentrates category, securing the number one rank with sales figures reaching 2098.0. Donny Burger Sauce (1g) followed closely in second place, also in the Concentrates category. Gelato Cured Resin (1g) captured the third spot, maintaining strong performance within the same category. The Wedding Cake Distillate Disposable (1g) experienced a drop in ranking from first place in February to fourth place in March within the Vapor Pens category. Similarly, the Super Jack Distillate Disposable (1g) moved from third to fifth place, indicating a shift in consumer preference towards concentrates in March.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
