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Jun-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
Hashtag (CA) concentrated 46.03% of June 2026 sales in Concentrates with 35.89% year-over-year growth and 2.26% month-over-month, while Vapor Pens held 40.86% share despite a -36.72% year-over-year decline and a 18.72% month-over-month lift; Flower accounted for 9.16% share with -48.82% year-over-year but 25.21% month-over-month, and Pre-Roll was 3.95% share with 92.70% year-over-year yet a -76.70% month-over-month drop. Against a brand-level -15.54% year-over-year sales change and a -25.70% year-over-year price move to $18.80, the tilt toward Concentrates and a rebound in Vapor Pens month-over-month imply a deliberate reweighting toward lower-priced potency formats while trimming exposure to volatile Pre-Roll, positioning the portfolio for steadier unit velocity in California.
With Concentrates ranked 21 in California and holding a 46.03% internal mix, the 35.89% year-over-year category gain alongside a modest 2.26% month-over-month increase suggests depth over breadth, while Vapor Pens’ -36.72% year-over-year but 18.72% month-over-month rise points to tactical recovery rather than sustained share capture. The juxtaposition of Flower’s -48.82% year-over-year and 25.21% month-over-month with Pre-Roll’s 92.70% year-over-year and -76.70% month-over-month indicates episodic promo-driven spikes; taken together, the pattern implies Hashtag (CA) is anchoring on Concentrates to stabilize rank while using selective, time-bound pushes in inhalable formats to manage short-term cash flow without expanding category footprint.
Competitive Landscape
Hashtag (CA) ranks #21 in CA Concentrates in June 2026, improving 10 positions year over year from #31 while slipping 1 place from March 2026’s #20, and it is 3 spots below its peak of #18 reached in February 2026; by contrast, Raw Garden holds #1 with a 7.0% year-over-year sales increase and 710 Labs advanced from #4 to #3 on 24.7% growth, whereas Punch Extracts / Punch Edibles fell from #3 to #4 alongside a 29.1% decline, indicating Hashtag (CA)’s upward year-over-year climb coincides with leadership concentration at the top and churn just below, implying a trajectory of gradual ascent constrained by entrenched leaders unless near-term share gains accelerate.
Notable Products
Super Jack Distillate Disposable (1g) posted the steepest movement in June 2026 with a -38.7% month-over-month decline and fell to rank 10, while Permanent Marker Distillate Disposable (1g) rose 23.1% to hold rank 1. Wedding Cake Distillate Disposable (1g) added 24.1% to secure rank 2, and Strawberry Diesel Distillate Disposable (1g) climbed 40.2% to rank 4, with Vapor Pens occupying four of the top ten slots to concentrate revenue away from lower-ranked Concentrates. The $36,761 taken by Permanent Marker Distillate Disposable (1g) underscores a tilt toward a few high-velocity Vapor Pen SKUs, implying Hashtag (CA) is consolidating demand at the top while allowing underperforming pen variants to cycle out.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
