Aug-2025
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Overview
Market Insights Snapshot
In the state of California, Hashtag has shown a consistent presence in the Concentrates category, maintaining a position within the top 30 brands. Notably, their ranking improved from 30th in May 2025 to 24th by July, before slightly dropping to 26th in August. This fluctuation indicates a competitive market environment where Hashtag is actively vying for a stronger foothold. Despite the slight drop in August, the brand's sales figures reveal a positive trend, with a notable increase from May to June. This suggests that while the ranking may vary, consumer interest in Hashtag's concentrates remains robust.
Conversely, in New York, Hashtag's performance in the Vapor Pens category indicates challenges in breaking into the top tier. The brand hovered around the 30th position, peaking at 31st in June 2025 but failing to maintain this momentum, slipping to 36th by August. This trend highlights the competitive nature of the vapor pens market in New York, where Hashtag has yet to secure a strong position. The decline in sales from June to August further underscores the hurdles the brand faces in this category, suggesting a need for strategic adjustments to enhance their market penetration and consumer appeal.
Competitive Landscape
In the competitive landscape of vapor pens in New York, Hashtag has experienced fluctuations in its ranking and sales over the summer of 2025. Starting in May at rank 32, Hashtag saw a slight improvement to rank 31 in June, before dropping to ranks 35 and 36 in July and August, respectively. This downward trend in rank is mirrored in its sales, which peaked in June and then declined sharply by August. In comparison, Olio maintained a relatively stable position, starting at rank 25 in May and ending at rank 32 in August, with sales peaking in June. Similarly, Hudson Cannabis showed a consistent performance, with a slight dip in rank but maintaining higher sales figures than Hashtag throughout the period. Meanwhile, Flav and Ruby Farms remained outside the top 20, indicating less competitive pressure from these brands. The data suggests that Hashtag faces significant competition from brands like Olio and Hudson Cannabis, which have managed to sustain better sales and rankings, potentially impacting Hashtag's market share in the New York vapor pen category.
Notable Products
In August 2025, the top-performing product for Hashtag was the Permanent Marker Distillate Disposable (1g) in the Vapor Pens category, maintaining its first-place ranking from the previous two months, despite a decrease in sales to 1432. The Super Jack Distillate Disposable (1g) also in Vapor Pens, held steady at the second position, showing a slight decline in sales compared to July. The Strawberry Diesel Distillate Disposable (1g) remained third in the Vapor Pens category, maintaining its position from July with consistent sales figures. New to the rankings in August are Maui Badder (1g) and Cake Bomb Sugar (1g) in the Concentrates category, appearing in fourth and fifth place, respectively. These new entries indicate a growing interest in Concentrates, potentially affecting future rankings in Vapor Pens.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.