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Sep-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Where to Buy
Hashtag (CA) is stocked at 121 licensed dispensaries across California, Minnesota, and New York, 119 of them in California, with the deepest coverage in Sacramento, Los Angeles, Santa Rosa, Modesto, and San Jose. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
In September 2026, Hashtag (CA) concentrated its mix toward Concentrates at 69.28% share with year-over-year growth of 52.38% and month-over-month growth of 17.32%, while Vapor Pens fell to 25.66% share with a year-over-year decline of 70.32% and a month-over-month decline of 10.85%. Smaller lines were volatile: Pre-Roll held 2.59% share with a 47.56% month-over-month rise against an 88.39% year-over-year drop, and Flower at 2.47% share declined 22.75% month-over-month and 91.36% year-over-year. Despite brand-level sales down 45.32% year over year and the average price down 38.80%, the widening gap between Concentrates growth and steep Vapor Pens contraction implies the portfolio is pivoting toward lower-priced Concentrates as the anchor while de-emphasizing premium-priced Vapor Pens.
With Concentrates ranking 24th in California for the category and holding 69.28% of the mix, the brand’s pricing and assortment signal a value-led positioning in Concentrates (average price $11.61) relative to Vapor Pens (average price $38.64), which contracted 70.32% year over year. The 17.32% month-over-month lift in Concentrates alongside a 10.85% month-over-month decline in Vapor Pens, combined with a 47.56% month-over-month uptick in Pre-Roll from a 2.59% base, suggests near-term share defense will come from scaling accessible Concentrates and opportunistic Pre-Roll trials, while the Vapor Pens retreat limits premium exposure; the net effect is a deliberate shift toward price elasticity and mid-shelf velocity over premium margin capture.
Competitive Landscape
Hashtag (CA) sits at rank #24 in September 2026, improving 8 spots from #32 year over year while slipping 1 place from #23 over the last three months, and it remains 6 positions below its February 2026 peak at #18; meanwhile, Raw Garden held #1 with a 0-rank change and 9.4% YoY sales growth, and 710 Labs climbed from #4 to #2 with 32.7% YoY growth, indicating that Hashtag (CA)’s moderate rank recovery is occurring alongside faster upward movement among top-tier rivals and implies the current trajectory points to mid-tier consolidation rather than a near-term return to peak positioning.
Notable Products
Purple Punch Badder (1g) delivered the standout move in September 2026 with a 116% month-over-month surge that vaulted it to rank 6, while Nephilim Kush Sugar (1g) also accelerated 91% MoM into rank 7, indicating a momentum skew toward mid-pack concentrates; by contrast, Permanent Marker Distillate Disposable (1g) slid 19% MoM to rank 10, creating a widening performance gap between concentrates and vapor pens. With Golden Lemons Sauce (1g) and Orange Julius Sauce (1g) holding ranks 1 and 2 respectively, and six of the top ten being Concentrates SKUs, the portfolio is consolidating share at the top around solvent-based formats. The mix suggests Hashtag (CA) is tilting toward concentrate-led velocity where double-digit MoM gains are converting into rank advancement, while vapor pens risk share erosion unless pricing or activation resets the trajectory.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
