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Jan-2026
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Overview
Market Insights Snapshot
In the state of California, Hashtag has shown a positive trend in the Concentrates category over recent months. Starting from a ranking of 35 in October 2025, the brand improved its position to 25 by January 2026. This upward movement indicates a strengthening presence in the market, with sales also reflecting this growth, increasing from $97,587 in October to $144,295 in January. This improvement suggests that Hashtag's strategies or product offerings in California are resonating well with consumers, leading to enhanced visibility and market penetration.
In contrast, Hashtag's performance in the New York market, specifically in the Vapor Pens category, presents a more static picture. The brand's ranking hovered around the 40th position, never breaking into the top 30 from October 2025 through January 2026. Despite this, sales figures indicate a steady increase, peaking at $211,784 in January 2026. This suggests that while Hashtag may not be leading in terms of market ranking, there is still consumer interest and sales growth, which could be a foundation for future improvements in their ranking position.
Competitive Landscape
In the competitive landscape of vapor pens in New York, Hashtag has shown a dynamic performance over the last few months, reflecting both opportunities and challenges in its market positioning. Notably, Hashtag improved its rank from 42nd in October 2025 to 38th in November 2025, indicating a positive reception and increased sales momentum. However, it experienced a slight decline to 39th in December 2025 and further to 40th in January 2026. This fluctuation is significant when compared to competitors like AiroPro, which maintained a relatively stable position, peaking at 34th in December before dropping to 39th in January. Meanwhile, Olio consistently hovered around the 37th to 39th ranks, showing a steady increase in sales, particularly in January 2026. The entry of The Botanist into the top 20 in January 2026 at 43rd suggests new competition that could impact Hashtag's future rankings. Overall, while Hashtag's sales have shown a positive trend, the brand faces stiff competition from both established and emerging players in the New York vapor pen market.
Notable Products
In January 2026, Wedding Cake Distillate Disposable 1g maintained its position as the top-performing product for Hashtag, leading the Vapor Pens category with a notable sales figure of 1466 units. Super Jack Distillate Disposable 1g climbed to the second position, showing a consistent upward trend from its third-place ranking in the previous months. Permanent Marker Distillate Disposable 1g secured the third spot, experiencing a slight decline from its earlier ranks. Skywalker Haze Sugar 1g made its debut in the rankings at fourth place, while Jelly Breath Badder 1g held steady at fifth, mirroring its position from December 2025. The shift in rankings highlights a dynamic change in consumer preferences within the Vapor Pens and Concentrates categories.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
