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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In May 2026, Hashtag (CA) concentrated 43.90% of sales in Concentrates with year-over-year growth of 68.84% and month-over-month growth of 22.38%, while Vapor Pens held 38.06% share but declined 44.93% YoY despite a 17.17% MoM lift. Pre-Roll expanded to 11.20% share with 224.74% YoY growth and 24.90% MoM growth, whereas Flower dropped to 6.84% share with a 60.47% YoY decline alongside a 15.70% MoM increase. Average price fell 33.11% YoY to $17.62, coinciding with mix shift toward lower-priced Concentrates (average $11.05) and away from higher-priced Vapor Pens (average $38.12). The pattern implies the brand is migrating volume toward value-led inhalables, with Concentrates and Pre-Roll offsetting Vapor Pens and Flower weakness, concentrating the portfolio into faster-moving, lower-price segments.
With Concentrates now the top category by share at 43.90% and a category rank of 21 in California Concentrates, the 68.84% YoY growth and 22.38% MoM growth create headroom to trade shoppers within inhalables as Vapor Pens contract 44.93% YoY and Flower contracts 60.47% YoY. The 224.74% YoY surge in Pre-Roll at 11.20% share, alongside the 17.17% MoM uptick in Vapor Pens and 24.90% MoM uptick in Pre-Roll, indicates near-term elasticity to promotions, aligning with the 33.11% YoY price reduction and a $17.62 average ticket. This implies positioning should prioritize Concentrates-led acquisition and Pre-Roll trial to maintain momentum while selectively stabilizing Vapor Pens mix, using price architecture to curate trade-down without eroding category rank in Concentrates.
Competitive Landscape
Hashtag (CA) sits at rank #21 in CA Concentrates in May 2026, a 16-place climb from #37 year over year, while slipping 3 spots from #18 three months ago to #21 now; paired with a peak at #18 in February 2026, this trajectory indicates mid-pack gains but recent cooling. Against top-tier peers, Raw Garden holds #1 with +11.3% YoY sales as 710 Labs rose from #4 to #3 despite a -1.8% YoY sales change, whereas STIIIZY stayed at #2 while declining -23.8% YoY—suggesting that Hashtag (CA)’s rank improvement contrasts with some leader softness but lacks the upward momentum of a top-5 move; the pattern implies Hashtag (CA) has reversed last year’s position by 43.2% of the top-50 field in rank terms (from #37 to #21) yet must convert February 2026’s #18 high into sustained gains to break into the contender tier.
Notable Products
Wedding Cake Distillate Disposable (1g) posted the headline move in May 2026 with a 69.7% month-over-month surge to rank 4, while Super Jack Distillate Disposable (1g) fell 21.2% to rank 7. Permanent Marker Distillate Disposable (1g) also advanced 68.2% at rank 3, but Strawberry Diesel Distillate Disposable (1g) declined 12.6% at rank 9, signaling a split within Vapor Pens where two SKUs accelerated while two contracted. Concentrates held a wide presence with five of the top ten SKUs, led by Larry Bird Badder (1g) at rank 1 and Zombie Breath Badder (1g) up 59.6% at rank 5, even as Caribbean Kush Badder (1g) only grew 33.9% at rank 10. The mix implies a pivot toward higher-velocity Vapor Pen disposables driving headline gains while Concentrates anchor share at the top, suggesting assortment emphasis on a few outperforming disposables layered over a stable concentrates core.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
