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Jul-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Where to Buy
Hashtag (CA) is stocked at 144 licensed dispensaries across California and New York, 140 of them in California, with the deepest coverage in Los Angeles, Sacramento, Modesto, San Bernardino, and San Jose. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
Hashtag (CA) concentrated its mix in Concentrates at 50.64% share with 7.60% year-over-year growth but a -12.39% month-over-month decline, while Vapor Pens held 41.53% share with -54.65% year-over-year and -14.93% month-over-month drops. Flower and Pre-Roll shrank to 5.91% and 1.92% share respectively, with year-over-year declines of -83.37% and -82.88% and steep month-over-month cuts of -48.85% and -63.43%. Despite a -46.07% overall sales contraction year-over-year and a -22.06% average price move, the mix shift toward Concentrates alongside pullbacks in Vapor Pens implies a deliberate consolidation around the top-category where the brand holds rank 28 in Concentrates in California.
The tilt toward Concentrates gaining 50.64% share while Vapor Pens recede to 41.53% and Flower collapses to 5.91% suggests the brand is prioritizing a lower-price, higher-velocity lane ($13.79 average price in Concentrates versus $37.19 in Vapor Pens) to stabilize volume after a -46.07% year-over-year sales decline. Holding rank 28 in Concentrates in California with 7.60% category growth but -12.39% month-over-month slippage indicates mid-pack visibility where incremental distribution or SKU depth can convert share from adjacent formats that fell -14.93% month-over-month in Vapor Pens and -63.43% in Pre-Roll; the implication is to lean into Concentrates as the demand anchor while using selective Vapor Pens presence to prevent overexposure to a single category.
Competitive Landscape
Hashtag (CA) sits at rank #28 in CA Concentrates in July 2026, a 1-position improvement from #29 year over year, but a 4-rank slide from #24 in April 2026, and still 10 spots below its peak at #18 in February 2026; meanwhile, Raw Garden held #1 both year over year and in July 2026 while growing sales 14.2%, and 710 Labs climbed from #4 to #3 with a 15.9% sales increase as Punch Extracts / Punch Edibles slipped from #3 to #4 with a 21.1% decline, indicating Hashtag (CA)’s slight YoY rank lift masks mid-year share pressure from faster-rising leaders and recent-month softness that risks further drift from the top 20.
Notable Products
Berry Runtz Sauce (1g) posted the steepest decline at -52.8% and slid to rank 9, while Super Jack Distillate Disposable (1g) delivered the largest MoM gain at +53.1% and climbed to rank 3. Strawberry Diesel Distillate Disposable (1g) held rank 1 with a +9.2% lift, as Permanent Marker Distillate Disposable (1g) fell -33.8% to rank 2. With four of the top ten coming from Concentrates and five from Vapor Pens, the tilt toward Vapor Pens at ranks 1-3 implies the brand is consolidating demand in disposables even as Concentrates absorb deeper pullbacks, concentrating near-term growth in a smaller set of pen SKUs.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
