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Dec-2025
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Overview
Market Insights Snapshot
Hecate Gardens has shown a notable performance shift in the Oregon market, particularly in the Flower category. In December 2025, the brand made a significant leap to rank 17th, after hovering outside the top 30 in previous months. This upward movement suggests a strong finish to the year, possibly driven by strategic changes or increased consumer demand. While the brand did not appear in the top 30 rankings for September through November, its December performance indicates a positive trend that could suggest a growing market presence in the region.
Despite the earlier months' absence from the top 30, Hecate Gardens' December 2025 sales in Oregon reached $255,791, reflecting a robust increase. This surge in sales is a promising indicator of the brand's potential to solidify its position in the competitive Flower category. Although the specifics of what drove this growth remain undisclosed, the data suggests that Hecate Gardens might be gaining traction and could be a brand to watch in the coming months. The improvement in rankings and sales demonstrates a strong comeback, which may lead to continued success if the brand maintains its momentum.
Competitive Landscape
In the competitive landscape of Oregon's flower category, Hecate Gardens experienced a significant shift in its market position from September to December 2025. Initially ranked 31st in September, Hecate Gardens saw a notable improvement, climbing to 17th place by December. This upward trajectory is particularly impressive when compared to competitors such as William's Wonder Farms, which fluctuated between 14th and 20th place over the same period, and Focus North, which improved from 23rd to 15th. Meanwhile, Midnight Fruit Company also showed progress, moving from 30th to 19th. Notably, Botanikos Farms made a dramatic leap from 77th to 16th, surpassing Hecate Gardens in December. Despite these competitive pressures, Hecate Gardens' rise in rank suggests a positive trend in sales performance, positioning it as a formidable contender in the Oregon flower market.
Notable Products
In December 2025, the top-performing product from Hecate Gardens was Golden Gunchest (Bulk) in the Flower category, which rose to the number one rank with notable sales of 4608 units. Marshmellow OG (1g) followed closely in second place, maintaining a strong position despite its previous first-place rank in November. Guava Tree (1g) made its debut in the rankings at third place with impressive sales figures. Moonbow Majesty (1g) improved significantly to fourth place from its fifth-place rank in November. Sun Kissed Orange (1g) entered the rankings in December at fifth place, demonstrating a promising performance.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
