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Market Insights Snapshot
In June 2026, Heir’s mix is fully concentrated in Vapor Pens at 100.0% share, with category sales down -22.39% month over month yet up 5,587.95% year over year; the average price fell -36.49% YoY to $22.94 while the category rank in Ohio sat at 15. The combination of a triple‑digit YoY surge alongside a double‑digit MoM pullback implies a demand base that expanded rapidly from a small prior‑year footprint but is now normalizing into a mid‑tier position, with pricing compression acting as the primary lever for volume.
The single‑category focus, paired with a -36.49% YoY price reset and a MoM sales decline of -22.39%, points to a volume‑led strategy where elasticity is being traded for share within Vapor Pens rather than diversification across categories; the 15 rank in Ohio suggests mid‑pack visibility rather than leadership. This pattern implies Heir is positioned as a value‑forward Vapor Pens player in June 2026, leaning on lower pricing to sustain YoY gains while accepting MoM volatility and concentration risk in exchange for category‑specific traction.
Competitive Landscape
Heir is ranked #15 in Ohio Vapor Pens in June 2026, improving 62 positions year over year from #77, and rising 11 ranks from #26 three months ago; the brand also touched a peak of #11 in May 2026, before sliding four spots to #15. Against leaders, Certified (Certified Cultivators) held #1 with 30.9% YoY sales growth while Heir moved up 80.5% of the leaderboard by rank change (from #77 to #15), and Rove advanced to #5 from #10 with 98.5% YoY sales growth, indicating that rivals are pairing rank gains with double-digit demand acceleration. The pattern implies Heir’s steep rank recovery is driven more by distribution or assortment effects than sustained demand momentum, and maintaining a top-15 position will require converting the May 2026 peak (#11) into consistent share capture against competitors accelerating sales at 24.1%–98.5% YoY.
Notable Products
Raspberry Realm Distillate Cartridge (1g) posted the steepest decline, down 83.7% month over month and sliding to rank 10, while Lady Lime Distillate Cartridge (1g) also contracted 57.7% at rank 6. Against those drops, Guava Goddess Distillate Cartridge (1g) nearly doubled with a 99.4% MoM gain to rank 2 and Pink Griffonade Distillate Cartridge (1g) climbed 76.2% to rank 1. Four of the top ten are Vapor Pens cartridges occupying ranks 1–7 and 10, and the top two cartridges together generated $121,337, indicating mix is consolidating into a few high-velocity SKUs at the expense of long-tail flavors.
Royal Concord Distillate Cartridge (1g) advanced 51.7% to rank 4, while Warlock Watermelon Distillate Cartridge (1g) fell 41.3% to rank 7. With disposables debuting at ranks 8–9 but lacking MoM momentum, the June 2026 pattern implies Heir is leaning into flagship cartridges to drive volume while pruning or repositioning weaker cartridge variants.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
