Market Insights Snapshot
The cannabis brand Hello Again has shown some interesting movements in the California market, particularly in the Capsules category. In July 2023, the brand was ranked 12th in the category, but there was a slight decline in its ranking over the following months. By October 2023, the brand had moved to the 14th position. This indicates that while the brand has maintained a position in the top 20, there has been a slight downward trend in its category ranking. It's worth noting that a missing ranking number for a month would mean the brand did not make it to the top 20, which is not the case for Hello Again.
Looking at the sales figures, there has been a notable increase for Hello Again. The sales in July 2023 were at 3,320, but by October 2023, the sales had risen to 5,347. This is a positive trend, indicating that despite the slight decline in category ranking, the brand has been able to increase its sales figures. The brand's performance in terms of sales seems to be improving, which could be a good sign for its future prospects in the California market.
In the Capsules category in California, Hello Again has been consistently ranked among the top 15 brands from July to October 2023. However, there has been a slight downward trend in its rank, moving from 12th in July to 14th in October. This is in contrast to its competitor Kind Medicine which has maintained its rank at 14th in July and August and improved to 12th in October. Another competitor, Cookies, has also seen a slight improvement in its rank, moving from 15th in July to 13th in October. On the other hand, Blue River Extracts and THC Living have remained relatively stable in their ranks, but they are consistently lower than Hello Again. In terms of sales, while exact numbers are not disclosed, it is notable that Hello Again's sales have been higher than Blue River Extracts and THC Living, but lower than Cookies and Kind Medicine in October 2023.
In October 2023, Hello Again's top-performing product was the CBD/THC 8:1 Everyday Suppository 2-Pack, selling 74 units. This product reclaimed its position as the best seller after dropping to second place in September. The CBD/THC 8:1 Everyday Suppository 8-Pack came in second with 49 units sold, moving up from fifth place in the previous month. The CBD/THC 1:4 Sleep Suppository 8-Pack maintained its third position, while the CBD/THC 1:4 Sleep Suppository 2-Pack dropped from first to fourth place. The CBD/THC 3:4 Hangover Suppository 8-Pack rounded out the top five, reappearing in the rankings after not being listed in September.