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Apr-2025
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Overview
Market Insights Snapshot
Her Highness NYC has shown a notable trajectory in the New York market, particularly in the Flower category. Starting the year outside the top 30, the brand has made significant strides, climbing to rank 28 by April 2025. This upward movement is a promising indicator of their growing presence and acceptance in the highly competitive Flower category. The brand's absence from the top 30 in January could have been a cause for concern, but their subsequent progress suggests a successful strategy in capturing market share. The sales figures for April highlight a strong performance, reinforcing their upward trend.
In the Pre-Roll category, Her Highness NYC has maintained a relatively stable presence within the top 40 throughout the first four months of 2025. While the brand started the year at rank 37, it improved slightly to 31 in February, before experiencing minor fluctuations. By April, they secured the 32nd position, indicating a consistent performance in this category. The monthly sales figures reflect a steady demand, with a slight dip in April compared to March. Despite not breaking into the top 30, the brand's stable ranking suggests a loyal customer base and room for potential growth in the future.
Competitive Landscape
In the competitive landscape of the New York flower category, Her Highness NYC has demonstrated a remarkable upward trajectory from February to April 2025, improving its rank from 56th to 28th. This ascent is noteworthy when compared to competitors like Cookies, which, despite not being in the top 20, showed a steady climb from 33rd to 27th, and Left Coast, which improved from 42nd to 30th. Meanwhile, Runtz experienced a decline from 18th to 26th, indicating a potential shift in consumer preferences that Her Highness NYC could capitalize on. The consistent sales growth of Her Highness NYC, particularly in April, suggests a strengthening brand presence, outpacing Hudson Cannabis, which maintained a relatively stable rank around the 29th position. This trend positions Her Highness NYC as a rising contender in the market, poised to capture more market share if it continues its current momentum.
Notable Products
In April 2025, the top-performing product for Her Highness NYC was the Stoner Puffs Infused Pre-Roll 5-Pack (2.5g) in the Pre-Roll category, maintaining its number one rank from the previous two months with sales of 1281 units. The Giggle Puffs Infused With Appetite-Suppressant Terpenes Pre-Roll 5-Pack (2.5g) also held steady in second place, consistent with its ranking since February. Notably, Jack Herer Infused Ground (14g) entered the rankings in third place for the Flower category, marking its first appearance. Runtz Infused Pre-Ground (7g) and Kush Mintz Infused Ground (14g) followed in fourth and fifth place, respectively, also debuting in April. These new entries in the Flower category suggest a diversification in Her Highness NYC's product success beyond their popular Pre-Rolls.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
