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Sep-2025
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Overview
Market Insights Snapshot
Her Highness NYC, a cannabis brand based in New York, has experienced notable fluctuations across various product categories over recent months. In the Flower category, the brand saw its ranking slip from 32nd in June 2025 to 45th by September 2025. This downward movement is accompanied by a consistent decrease in sales, indicating potential challenges in maintaining its competitive edge within this category. Such a decline suggests that the brand may need to reassess its strategies or offerings to regain its footing in the highly competitive New York market.
Conversely, in the Pre-Roll category, Her Highness NYC has maintained a relatively stable position, with rankings hovering in the mid-to-high 40s from June to September 2025. While the brand has not broken into the top 30, the consistency in its rankings, despite a dip in sales in September, could be seen as a positive sign of steadiness in a volatile market. This stability might provide a foundation for future growth if the brand can leverage its existing market presence and address the factors contributing to its sales fluctuations.
Competitive Landscape
In the competitive landscape of the Flower category in New York, Her Highness NYC has experienced a notable decline in both rank and sales over the past few months. Starting from a rank of 32 in June 2025, Her Highness NYC dropped to 45 by September 2025, indicating a consistent downward trend. This decline is contrasted by competitors such as Veterans Choice Creations (VCC), which improved its rank from 48 to 36 in the same period, showcasing a positive trajectory in the market. Additionally, UMAMII and Hashtag Honey have shown stronger performance, with UMAMII maintaining a competitive edge despite a slight dip in September. The emergence of Generic AF as a contender, jumping from outside the top 90 to 48 in September, further intensifies competition. These shifts highlight the dynamic nature of the market and suggest that Her Highness NYC may need to reassess its strategies to regain its standing and counteract the upward momentum of its competitors.
Notable Products
In September 2025, the top-performing product for Her Highness NYC was Giggle Puffs Infused With Appetite-Suppressant Terpenes Pre-Roll 5-Pack (2.5g), maintaining its number one ranking from August, with sales hitting 1012 units. Stoner Puffs Infused Pre-Roll 5-Pack (2.5g) held steady at the second position, despite a drop in sales compared to the previous month. Tiki Cookies Infused Pre-Ground (14g) re-entered the rankings at third place after not being listed in August, showcasing a stable performance. Sleepy Puffs Kief Infused Pre-Roll 5-Pack (2.5g) dropped one spot to fourth, following a consistent upward trend in preceding months. Giggle Puffs - Rainbow Sherbet Infused Pre-Roll 5-Pack (2.5g) remained in fifth place, indicating a stable but lower sales volume compared to the top performers.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
