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Dec-2025
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Overview
Market Insights Snapshot
Her Highness NYC has demonstrated varied performance across different product categories in New York. In the Flower category, the brand has seen a decline in its ranking over the last few months, starting from 45th place in September 2025 and dropping to 76th by December 2025. This downward trend is concerning as it indicates a consistent decrease in sales, with December figures showing a significant reduction from September. The brand's absence from the top 30 in this category highlights a challenging period in a highly competitive market.
Conversely, the Pre-Roll category tells a more positive story for Her Highness NYC. Here, the brand has experienced an upward trajectory, moving from 54th place in September 2025 to 45th by December 2025. This improvement is underscored by a steady increase in sales, particularly notable in December when the brand achieved its highest sales figures for the period. The ability to break into the top 50 and maintain momentum suggests a strong market presence and consumer preference in this category, contrasting with the struggles faced in the Flower segment.
Competitive Landscape
In the competitive landscape of the New York Pre-Roll category, Her Highness NYC has shown a promising upward trajectory in its rankings and sales from September to December 2025. Starting at rank 54 in September, Her Highness NYC improved its position to 45 by December, indicating a positive trend in market presence. This rise in rank is complemented by a notable increase in sales, surpassing brands like Lobo, which saw a decline in both rank and sales over the same period. Meanwhile, High Peaks maintained a stronger position in the earlier months but experienced a drop in December, suggesting potential volatility. Hepworth showed fluctuations in rank but ended December just one spot above Her Highness NYC. The Botanist, despite not being in the top 20 in September, made a significant leap to rank 47 by December, indicating a competitive push. These dynamics highlight Her Highness NYC's growing influence and potential for continued success in the New York Pre-Roll market.
Notable Products
In December 2025, the top-performing product from Her Highness NYC was Sex Pot Infused Pre-Roll 5-Pack (2.5g), which climbed to the number 1 rank with notable sales of $892. Giggle Puffs Infused With Appetite-Suppressant Terpenes Pre-Roll 5-Pack (2.5g), previously holding the top spot from September to November, slipped to second place. Sleepy Puffs Kief Infused Pre-Roll 5-Pack (2.5g) maintained its position at third, showing a consistent performance over the months. Caffeine Infused Pre-Ground (7g) experienced a slight drop in rank from second in November to fourth in December. Super Thai Infused Pre-Ground (7g) entered the rankings for the first time in December, securing the fifth position.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
