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Jun-2024
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Overview
Market Insights Snapshot
Her Highness NYC has demonstrated a dynamic performance in the Pre-Roll category across different months in New York. In March 2024, the brand ranked 28th, which was a promising start. However, there was a significant drop in April 2024, where they fell out of the top 30, indicating a potential challenge in maintaining consistent market presence. By May 2024, the brand rebounded to the 29th position and maintained this rank into June 2024. This fluctuation suggests that while Her Highness NYC has the capability to recover, it faces stiff competition and market volatility in the Pre-Roll category in New York.
Analyzing the sales trends, Her Highness NYC experienced an interesting sales trajectory in New York. March 2024 saw sales of $57,937, which significantly dropped in April 2024. However, the brand managed to recover with sales reaching $80,335 in May 2024 and $92,925 in June 2024, reflecting a strong upward trend. This recovery in sales, despite the fluctuating rankings, highlights the brand's resilience and potential for growth. However, the drop in April should be a point of concern and analysis for the brand to ensure more consistent performance in the future.
Competitive Landscape
In the competitive landscape of the New York pre-roll category, Her Highness NYC has experienced notable fluctuations in its ranking and sales performance over recent months. Despite a significant drop to 64th place in April 2024, Her Highness NYC rebounded to 29th place by May and maintained this position in June. This volatility contrasts with the more stable performance of competitors like P3, which consistently held ranks within the top 30, and Hepworth, which maintained a top 27 position throughout the period. The sales trends indicate that while Her Highness NYC's sales surged from April to June, competitors such as CRU Cannabis and House of Sacci also saw significant sales growth, suggesting a highly competitive market. The data underscores the importance of strategic marketing and product differentiation for Her Highness NYC to stabilize its rank and capitalize on sales opportunities in this dynamic market.
Notable Products
In June 2024, the top-performing product from Her Highness NYC was Giggle Puffs Infused Pre-Roll 5-Pack (2.5g), maintaining its number one rank from May with a notable sales figure of 926 units. Stoner Puffs Infused Pre-Roll 5-Pack (2.5g) ranked second, improving from its third position in May. Furry Puffs Infused Kief Pre-Roll 5-Pack (2.5g) held the third spot, slightly dropping from its second place in May. Giggle Puffs - Rainbow Sherbet Infused Pre-Roll 5-Pack (2.5g) remained steady at the fourth position. Sleepy Puffs Kief Infused Pre-Roll 5-Pack (2.5g) consistently ranked fifth, showing a decline from its top ranks in earlier months.
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