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Mar-2025
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Overview
Market Insights Snapshot
Her Highness NYC has shown notable movement in the New York cannabis market, particularly within the Pre-Roll category. In December 2024, the brand was ranked 55th, but by February 2025, it had climbed into the top 30, achieving a rank of 30th. This upward trajectory indicates a positive reception and growing consumer demand for their Pre-Roll products. However, the Flower category paints a different picture, as Her Highness NYC did not make it into the top 30 rankings from December 2024 through March 2025. This absence from the top rankings could suggest challenges in gaining traction or stiff competition within the Flower segment in New York.
Despite the lack of a top 30 presence in the Flower category, Her Highness NYC's sales figures reflect a substantial increase, with sales more than doubling from December 2024 to March 2025. This growth in sales, particularly in the Pre-Roll category, underscores the brand's potential and suggests a strategic focus that may be resonating well with consumers. However, the brand's struggle to break into the top 30 in the Flower category could be an area for further investigation and strategic adjustment. The contrasting performances across these categories highlight the dynamic nature of the cannabis market in New York and the importance of targeted strategies to capitalize on emerging trends and consumer preferences.
Competitive Landscape
In the competitive landscape of the New York flower category, Her Highness NYC has shown a notable upward trajectory in recent months. After not ranking in the top 20 for December 2024 and January 2025, Her Highness NYC made a significant leap to 53rd place in February 2025 and further improved to 34th place by March 2025. This upward movement indicates a growing market presence and suggests successful marketing or product strategies. In contrast, competitors like Good Green and Zizzle have seen fluctuating ranks, with Good Green moving from 47th to 39th and Zizzle from 33rd to 38th over the same period. Meanwhile, Hudson Cannabis maintains a relatively stable position, ranking consistently in the mid-20s, and High Falls Canna New York has shown improvement from 44th to 33rd. These dynamics highlight Her Highness NYC's potential to capture more market share if its current momentum continues.
Notable Products
In March 2025, the top-performing product for Her Highness NYC was the Stoner Puffs Infused Pre-Roll 5-Pack, maintaining its leading position from February with a notable sales figure of 1341 units. Following closely, the Giggle Puffs Infused With Appetite-Suppressant Terpenes Pre-Roll 5-Pack held its rank at number two for the second consecutive month. The Giggle Puffs - Rainbow Sherbet Infused Pre-Roll 5-Pack remained steady in third place, showing consistent performance since January. The Mango Crush and White Durban, both in the Flower category, shared the fourth position, with Mango Crush climbing from fifth place in February. Overall, the rankings for March reflect stability in the top three spots and a slight improvement for Mango Crush in the Flower category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
