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Aug-2025
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Overview
Market Insights Snapshot
Her Highness NYC has shown a fluctuating performance in the New York cannabis market, particularly in the Flower category. In May 2025, the brand was ranked 33rd, which improved slightly to 31st in June, but then dropped out of the top 30 by July and August, with rankings of 41st and 48th, respectively. This downward trend is accompanied by a decrease in sales from $377,004 in June to $214,812 by August. Such a decline in both rank and sales may indicate increasing competition or shifting consumer preferences in the Flower category, warranting strategic adjustments by the brand.
In contrast, the Pre-Roll category has seen a more stable performance for Her Highness NYC in New York. While the brand did not break into the top 30 ranks from May to August 2025, the rankings remained relatively consistent, fluctuating between 40th and 45th place. Despite the lack of a top 30 presence, the sales figures have shown a slight resilience, with a minor increase from $150,695 in July to $151,057 in August. This steadiness suggests a loyal customer base or effective marketing strategies that maintain sales, even if not significantly improving rank.
Competitive Landscape
In the competitive landscape of the Flower category in New York, Her Highness NYC has seen fluctuating rankings over the months from May to August 2025, indicating a dynamic market presence. Starting at rank 33 in May, Her Highness NYC improved slightly to 31 in June, but then saw a decline to 41 in July and further to 48 in August. This downward trend in rank suggests increasing competition and challenges in maintaining market share. Notably, Cookies and ghost. have shown stronger performances, with Cookies re-entering the top 50 in August at rank 41, and ghost. maintaining a more stable presence around the 40s range. Meanwhile, To The Moon experienced a significant drop from 22 in May to 60 in June, before recovering to 49 in August. This volatility among competitors highlights the competitive pressure Her Highness NYC faces, emphasizing the need for strategic initiatives to regain and sustain higher rankings and sales in this vibrant market.
Notable Products
In August 2025, the top-performing product for Her Highness NYC was Giggle Puffs Infused With Appetite-Suppressant Terpenes Pre-Roll 5-Pack (2.5g) in the Pre-Roll category, regaining its number one rank from May and overcoming its previous second-place positions in June and July. Stoner Puffs Infused Pre-Roll 5-Pack (2.5g) fell to the second position after leading in June and July, with sales reaching $975. Sleepy Puffs Kief Infused Pre-Roll 5-Pack (2.5g) rose to third place, showing a steady upward trend from fifth in June and fourth in July. Giggle Puffs - Rainbow Sherbet Infused Pre-Roll 5-Pack (2.5g) maintained a consistent presence in the top five, securing fourth place. Notably, Lemon Tree Infused Pre-Ground (7g) made its debut in the rankings, capturing fourth position in the Flower category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
