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Jun-2026
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Market Insights Snapshot
High Key concentrated its June 2026 mix in Vapor Pens at 56.47% share and Concentrates at 42.86%, with Pre-Roll a marginal 0.67%. Vapor Pens declined 27.30% year over year but rose 7.13% month over month, while Concentrates surged 90.64% year over year yet fell 23.38% month over month; Pre-Roll dropped 64.45% month over month with no year-over-year baseline. Despite a brand-level sales decline of 14.99% year over year and an average price down 8.29% year over year to $35.06, the simultaneous Vapor Pens MoM lift and Concentrates YoY expansion indicate a portfolio pivot that is cushioning overall contraction in June 2026.
The combination of a 7.13% MoM uptick in Vapor Pens alongside a 23.38% MoM pullback in Concentrates shifts near-term momentum toward the lead category, yet the 90.64% YoY rise in Concentrates suggests a longer-horizon reweighting underneath the 56.47% Vapor Pens share. Holding rank 40 in Vapor Pens in British Columbia implies limited headroom from the lead category alone, so sustaining gains likely depends on converting the Concentrates YoY momentum into steadier MoM performance while managing price elasticity after an 8.29% YoY price decrease; the pattern implies that mix-driven stabilization, not pure category leadership, will be the primary lever in the coming months.
Competitive Landscape
High Key ranks #40 in BC Vapor Pens in June 2026, down 8 positions year over year from #32 and slipping 11 spots since March 2026 when it held #29; this sits well below its peak of #15 in October 2025 and contrasts with BoxHot holding #1 despite a -7.1% YoY sales change and Spinach climbing from #4 to #2 with +129.9% YoY sales, while General Admission moved from #2 to #3 on +8.7% YoY sales; the rank slide from #29 to #40 across the last three months alongside competitors maintaining or improving top-5 positions implies High Key is losing share of voice and shelf to faster-moving incumbents and requires a reversal to avoid further displacement.
Notable Products
Purple Juice Live Resin Cartridge (1g) posted the largest movement in June 2026 with a 182.8% month-over-month jump to rank 6, while Ice Cream Cake Live Resin (1.2g) fell 30.9% to rank 5. CBD/THC 1:1 Blueberry Ice Live Resin Disposable (2g) grew 31.0% to hold rank 1, and Tangerine Punch Live Resin (1.2g) dropped 22.8% at rank 4. With five of the top ten coming from Vapor Pens and three from Concentrates, the mix points to a pivot toward disposables and cartridges capturing momentum over traditional concentrates.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
