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Jan-2026
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Overview
Market Insights Snapshot
High Key has shown varying performance across different categories and provinces, with notable shifts in rankings over recent months. In Alberta, the brand struggled to make a significant impact in the Concentrates category, as it did not rank in the top 30 from November 2025 to January 2026. However, in the Vapor Pens category, High Key maintained a consistent presence, albeit with a slight downward trend in rankings from 61st in October 2025 to 75th by January 2026. This suggests that while there is a presence in Alberta, the brand may need to strategize to improve its standing and sales in these categories.
In British Columbia, High Key's performance was more robust, particularly in the Concentrates category, where it consistently ranked within the top 30, peaking at 20th in both November 2025 and January 2026. The Vapor Pens category also saw a strong presence, with the brand maintaining a top 30 position throughout the period, although it experienced a slight decline from 14th in October 2025 to 21st in January 2026. Meanwhile, in Ontario, High Key appeared intermittently in the Concentrates category, missing out on a top 30 position in November 2025 but rebounding to 52nd by January 2026. These trends indicate that while High Key has a foothold in certain markets, there is room for growth and improvement in others.
Competitive Landscape
In the competitive landscape of vapor pens in British Columbia, High Key has experienced notable fluctuations in its ranking and sales performance. From October 2025 to January 2026, High Key's rank shifted from 14th to 21st, indicating a slight decline in its competitive position. This change is contrasted by brands like Foray, which improved its rank from 41st to 19th, and Endgame, which maintained a strong presence, consistently ranking in the top 20. Meanwhile, Wildcard Extracts saw a decline from 5th to 24th, suggesting volatility in the market. High Key's sales peaked in November 2025 but faced a downward trend thereafter, which could be attributed to increased competition and market dynamics. These insights highlight the need for High Key to strategize effectively to regain its competitive edge in the evolving vapor pen market of British Columbia.
Notable Products
In January 2026, the top-performing product for High Key was the Hendrix Haze Live Resin Liquid Diamond Disposable (1g) in the Vapor Pens category, maintaining its number one rank consistently from October 2025. Following closely was the Banana Smoothie Live Resin Liquid Diamond Disposable (1g), which also held steady in the second position across the same period. The Purple Juice Live Resin Cartridge (1g) secured the third rank, showing improvement from its fifth-place rank in October 2025. Tangerine Punch Live Resin (1.2g) in the Concentrates category remained consistently in fourth place throughout these months. Notably, the CBD/THC 1:1 Blueberry Ice Live Resin Disposable (2g) debuted in January 2026 at the fifth rank, indicating a successful entry into the market with sales of 513 units.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
