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Jul-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
High Key shifted its mix in July 2026 with Concentrates rising to 50.43% share on 82.10% year-over-year growth and 5.35% month-over-month, while Vapor Pens contracted to 48.93% share with a 46.56% year-over-year decline and a 16.15% month-over-month drop; Pre-Roll remained marginal at 0.64% share with a 2.01% month-over-month dip. Despite an 8.20% year-over-year decrease in average price to $35.43 and a brand-level sales decline of 16.14% year-over-year, Concentrates’ growth outpaced the brand trend as Vapor Pens dragged, implying the portfolio is pivoting toward Concentrates even as the top category in British Columbia remains Vapor Pens at a rank position of 40.
The pivot suggests a repositioning toward higher-momentum formats: the 82.10% year-over-year surge and 5.35% month-over-month lift in Concentrates are counterweighted by a 46.56% year-over-year and 16.15% month-over-month contraction in Vapor Pens, indicating a deliberate reallocation rather than uniform softness. With Vapor Pens still nearly half the mix at 48.93% but ranked 40 in Vapor Pens in British Columbia, the mix now leans on Concentrates’ growth to buffer brand-wide sales down 16.14% year-over-year and average price down 8.20% year-over-year, implying the brand’s positioning is migrating from pen-led to concentrate-led to stabilize share and reduce exposure to weaker pen demand.
Competitive Landscape
High Key sits at rank #40 in BC Vapor Pens in July 2026, sliding 9 positions year over year from #31 and down 8 spots from April 2026’s #32, despite a prior peak at #15 in October 2025; meanwhile, Spinach climbed from #3 to #1 with 160.4% YoY sales growth and BoxHot fell from #1 to #2 alongside a 16.7% YoY sales decline, indicating High Key is losing rank share while leadership churn benefits better-performing and even contracting rivals. With Top 5 turnover that includes General Admission sliding from #2 to #3 on a 4.0% YoY sales drop and Back Forty / Back 40 Cannabis improving from #7 to #5 on 43.1% YoY growth, High Key’s trajectory toward #40 suggests a drift from consideration sets as assortment and pricing dynamics consolidate around ascending leaders.
Notable Products
Gelato #33 Diamonds & Terp Sauce (1.2g) posted the largest month-over-month gain at 82.7% while jumping to rank 9, outpacing Huckleberry Pi Live Resin (1.2g) which rose 70.9% to rank 6. In contrast, CBD/THC 1:1 Blueberry Ice Live Resin Disposable (2g) fell 27.1% to rank 3 and Ice Cream Cake Live Resin Gembar Disposable (1g) declined 19.0% at rank 1, with Vapor Pens occupying 4 of the top 10 SKUs. This split—sharp growth in two Concentrates SKUs versus double-digit declines in two Vapor Pens—signals a pivot in shopper momentum toward resin-heavy dabbables over inhalable disposables. The pattern implies High Key’s mix is tilting toward Concentrates leadership while Vapor Pens need SKU-level repositioning despite a $28,498 anchor at the top.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
