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Dec-2025
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Overview
Market Insights Snapshot
High Key's performance across various categories and regions exhibits some noteworthy trends. In British Columbia, the brand's presence in the Concentrates category showed a fluctuating trend, starting at rank 15 in September before slipping to 32 in October, and then recovering to 23 in November before settling at 27 in December. This indicates a volatile market presence, but the ability to maintain a position within the top 30 is commendable. Conversely, in Ontario, High Key's Concentrates category only entered the top 30 as of October, starting at rank 54 and slightly improving to 57 by December, suggesting a struggle to gain a strong foothold in this province.
Focusing on the Vapor Pens category, High Key's performance in Alberta reflects a gradual decline, with rankings slipping from 52 in September to 76 by December. This downward trend could indicate challenges in maintaining competitive sales volumes or increasing market competition. In contrast, the brand's performance in the Vapor Pens category in British Columbia showed strong resilience, improving from rank 30 in September to 14 in October, though experiencing a slight decline to 19 by December. This suggests a robust presence and consumer preference in this category within British Columbia, despite some fluctuations.
Competitive Landscape
In the competitive landscape of vapor pens in British Columbia, High Key has demonstrated a notable upward trajectory in market presence and sales. From September to December 2025, High Key improved its rank from 30th to 19th, indicating a significant climb in consumer preference and market penetration. This positive trend is particularly impressive when compared to competitors like Foray, which fluctuated between 20th and 39th, and Endgame, which experienced a temporary absence from the top 20 in October. Meanwhile, Fuego Cannabis (Canada) and Wildcard Extracts maintained relatively stable positions, although Fuego saw a slight dip from 8th to 17th. High Key's strategic advancements in product offerings and marketing efforts appear to be paying off, as evidenced by their steady climb in rank and the corresponding increase in sales figures, positioning them as a formidable contender in the vapor pen category.
Notable Products
In December 2025, the top-performing product for High Key was the Hendrix Haze Live Resin Liquid Diamond Disposable (1g) in the Vapor Pens category, maintaining its number one rank from November with sales of 2065 units. Following closely was the Banana Smoothie Live Resin Liquid Diamond Disposable (1g), also in the Vapor Pens category, holding steady at the second position. The Purple Juice Live Resin Cartridge (1g) retained its third place ranking, showing consistent performance since November. Tangerine Punch Live Resin (1.2g) and Gelato #33 Diamonds & Terp Sauce (1.2g) ranked fourth and fifth respectively, with Tangerine Punch maintaining its position from November, while Gelato #33 showed a decline in ranking since September. Overall, the Vapor Pens category dominated the top ranks for High Key in December 2025.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
