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Oct-2023
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Overview
Market Insights Snapshot
High Maintenance has shown a fairly stable performance in the Beverage category in British Columbia. The brand ranked within the top 20 brands for the months of July, September, and October 2023, with a slight dip in August where it fell to the 21st position. This suggests that while High Maintenance might not be leading the pack, it's maintaining a consistent presence in the market. The brand's sales in this period showed a slight fluctuation, with a noticeable drop in August 2023, but they managed to recover in the subsequent months.
In contrast, the brand's performance in the Ontario market was less impressive. High Maintenance did not rank among the top 20 brands in the Beverage category in September 2023. This indicates that the brand may be facing more competition in Ontario or struggling to gain a strong foothold. The sales data for this period also reflects this challenge, with no significant increase in sales. The brand will need to strategize effectively to improve its position in this market.
Competitive Landscape
In the Beverage category of British Columbia, High Maintenance has shown a consistent presence in the top 20 brands, with a slight fluctuation in ranks from 17th in July 2023, dropping to 21st in August, then climbing back to 18th in September and 17th in October. In comparison, THC BioMed has maintained a steady rank around 18th, while Deep Space has seen a significant drop from 11th to 19th rank over the same period. TeaPot and Kaleida have shown a stable performance, with ranks around 15th and 16th respectively. In terms of sales, High Maintenance experienced a dip in August but rebounded in the following months, suggesting a resilient market presence. However, it's worth noting that other brands like TeaPot and Kaleida have seen higher sales, indicating a more aggressive market competition.
Notable Products
In October 2023, the top-selling product from High Maintenance was the BC Grape Carbonated Drink (10mg THC, 355ml) in the Beverage category, maintaining its number one position from the previous three months. The product recorded sales of 1011 units for the month. The second highest performing product was the Canada High Gingerale Carbonated Drink (10mg THC, 355ml), also in the Beverage category. This product also held its rank from the previous months. The Guava Cake OG (3.5g) from the Flower category dropped out of the top rankings after July 2023.
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