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Where to Buy
Highland Goat is stocked at 14 licensed dispensaries across New York, with the deepest coverage in New York, Boerum Hill, Brooklyn, Kingston, and Mt Vernon. Search by ZIP code or city below to find the closest one.
Market Insights Snapshot
In July 2026, Highland Goat operated as a single-category brand with Edible at 100.0% of mix, linking the brand’s fate entirely to this segment as rank in Edible in New York sat at 42 while average price moved -1.10% year over year alongside a -31.60% sales change. Despite that annual decline, month-over-month Edible sales rose 73.91% while the category share held at 100.0%, indicating that the rebound was volume-led rather than mix-driven and occurred without diversification. The pattern implies concentration risk: with all sales in Edible and a rank of 42 in New York, growth depends on extracting more velocity within a single aisle rather than gaining resilience through adjacent categories.
The July 2026 mix—100.0% Edible with a -31.60% year-over-year pullback but a 73.91% month-over-month jump and a -1.10% price shift—suggests that Highland Goat’s positioning is skewed toward promotional or value-accessible units that can drive quick month-to-month lifts without expanding into other form factors. Holding a rank of 42 in New York while relying solely on Edible concentrates competitive exposure and caps discovery outside that segment; the implication is that sustaining momentum will require either improving unit conversion at current price points or introducing a second category to dilute volatility tied to Edible seasonality.
Competitive Landscape
Highland Goat sits at rank #42 in NY Edible for July 2026, down 9 positions year over year from #33 and up 13 spots versus April 2026’s #55, indicating a rebound within the quarter despite a 9-place annual slide. Competitive pressure is concentrated at the top: Camino climbed from #2 to #1 while growing sales 15.9% year over year, and Off Hours slipped from #1 to #2 with a 10.5% sales decline, suggesting share is rotating among leaders even as Highland Goat remains outside the top 30 after peaking at #28 in May 2025. The pattern implies Highland Goat’s trajectory is one of mid-pack stabilization rather than leadership contention, with recent quarter-on-quarter recovery insufficient to offset a year-on-year rank deterioration.
Notable Products
Hibiscus Lime Hash Rosin Gems Gummies 20-Pack (100mg) posted the largest month-over-month surge at 106.6% and climbed to rank 2, while Strawberry Lemonade Hash Rosin Gems Gummies 20-Pack (100mg) rose 56.6% to rank 1 with about $21,851 in July 2026 sales. Two Edible SKUs occupy ranks 1 and 2, concentrating the top tier in a single category and indicating that gummies are pulling share upward rather than being carried by a broader portfolio. The pattern implies Highland Goat is consolidating demand around hash rosin gummies, signaling a product-mix tilt toward flavor-led Edibles as the commercial priority.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
