Market Insights Snapshot
The performance of the Hightalian brand in the cannabis market has exhibited some notable fluctuations across different categories and states. Focusing on the state of Michigan, Hightalian's performance in the Concentrates category has shown some inconsistency. The brand did not rank in the top 20 in August 2023, which may indicate a potential area of concern or an opportunity for improvement. However, it is worth noting that the brand's ranking in this category has been variable over the past few months, with rankings of 89 in July, 73 in June, and 88 in May.
On a more positive note, Hightalian has shown a significant improvement in the Flower category in Michigan. The brand climbed from a rank of 53 in July to 16 in August, demonstrating a strong upward trend. This is a significant leap and suggests that the brand's strategies in this category may be yielding fruitful results. The sales figures for August also reflect this positive trend, although the specific details will not be disclosed here. Despite some inconsistencies in the Concentrates category, Hightalian's performance in the Flower category indicates a promising potential for growth and success.
In the Flower category within the state of Michigan, Hightalian has shown a significant improvement in its ranking, moving from 22nd place in May 2023 to 16th in August 2023. This positive trend indicates a growing market presence for Hightalian. Despite this, Hightalian still faces stiff competition from brands like Grown Rogue, Cloud Cover (C3), and PineBrooke Warren. Grown Rogue, for instance, has consistently maintained a higher rank, although it dropped from 4th to 15th between June and August. Cloud Cover (C3) has also shown a similar trend, ranking 14th in August, up from 20th in July. PineBrooke Warren, on the other hand, has seen a slight decrease in rank, moving from 12th in July to 17th in August. Another competitor, Mooon Juice, has also improved its rank, moving from 62nd in May to 18th in August. Overall, while Hightalian is making notable strides, it needs to continue its upward trajectory to outperform these competitors.
In August 2023, Hightalian's top-performing product was Gorilla Zkittlez (1g) from the Flower category, selling 23,582 units. This product maintained its top position from June and May 2023, but was briefly overtaken by Gorilla Zkittles (28g) in July. The second and third bestsellers for August were Gorilla Zkittles (28g) and Gorilla Zkittles (3.5g) respectively, both also from the Flower category. The fourth and fifth spots were taken by Gorilla Skittlez Shake (28g) and Gorilla Zkittlez Pre-Roll (0.5g). Overall, the rankings remained relatively stable over the four months, with only minor changes in positions.