Hiway

Data Snapshot: May 04, 2024
Hiway Cannabis Brand Logo
$1M+

Apr-2024

Sales

Decline

Trend

6-Month

26

Product Count

SKUs

Hiway

Overview

Hiway is a high-quality cannabis brand designed with the experienced consumer in mind. It harkens back to simpler times in cannabis purchasing, minimizing risk and striking a balance between value and premium offerings. With a string of dispensaries in key locations in Los Angeles, and product offerings featuring high THC cannabis-derived distillate, Hiway has successfully positioned itself as a leading player in the cannabis retail industry.
Product Trends

Hiway Categories

Hiway Sales

Market Insights Snapshot

Hiway Historical Sales by Category

In the competitive cannabis market, Hiway has shown varied performance across categories and provinces, with notable trends emerging from the data. In Alberta, Hiway's presence in the Flower category has seen a decline, moving from rank 55 in January to 71 by April 2024, indicating a struggle to maintain its footing among the top brands. However, its Pre-Roll category tells a different story, maintaining a strong position within the top 20 ranks during the same period, suggesting a solid consumer base for this product line. Conversely, in British Columbia, while the Flower category experienced a slight dip in rankings, the Pre-Roll segment showed significant volatility, jumping from rank 38 in January to 20 in February, then fluctuating in the following months. This inconsistency could point to varying consumer preferences or operational challenges within the province.

Looking at Ontario, Hiway's rankings in both Flower and Pre-Roll categories demonstrate a downward trend from January to April 2024, with the Flower category experiencing a less severe drop compared to Pre-Rolls, which fell from rank 34 in January to 56 by April. This indicates a more pronounced challenge in maintaining market share within the Pre-Roll segment. Interestingly, in Saskatchewan, Hiway's Flower category made an impressive leap from not ranking in the top 30 in January to securing the 6th position in March, before slightly falling to rank 14 in April. This remarkable growth trajectory in Saskatchewan’s Flower category showcases Hiway's potential to capture and grow market share when conditions are favorable, despite the varying performances observed in other provinces.

Apr-2024 Rank
Flower
Pre-Roll
71
19
26
36
29
56
14
Hiway

Competitive Landscape

In the competitive landscape of the cannabis flower category in Ontario, Hiway has experienced a notable fluctuation in its market position. Initially ranked 18th in January 2024, it saw a slight improvement in February, moving up to 19th, before experiencing a significant drop to 30th in March and a slight recovery to 29th in April. This trend suggests a challenging period for Hiway, especially when compared to its competitors. For instance, San Rafael '71 showed a gradual improvement in rank but remained outside the top 20, indicating a competitive but not direct threat. Conversely, Highly Dutch and BC OZ hovered around Hiway's rankings, with BC OZ making a significant leap from 40th to 27th in April, potentially indicating a rising competitor. Parcel also demonstrated competitive resilience, maintaining positions closer to Hiway but ending slightly above it in April. These movements highlight a volatile market where Hiway's slight recoveries are overshadowed by the dynamic shifts of its competitors, suggesting that Hiway must innovate or enhance its marketing strategies to regain and secure a stronger market position.

Hiway market ranking for ON Flower

Hiway

Notable Products

In April 2024, Hiway's top-performing product was the Sativa Pre-Roll 2-Pack (2g) in the Pre-Roll category, maintaining its number one rank from previous months with sales figures reaching 39,301 units. The second place was secured by Indica Pre-Roll 2-Pack (2g), also in the Pre-Roll category, consistently holding its position with no change in rank over the months. The third-ranking product was Slow Lane Indica (3.5g) in the Flower category, which also showed stable performance by retaining its rank across the board. Fast Lane Sativa (3.5g) and Slow Lane Indica (28g), both from the Flower category, followed in fourth and fifth places, respectively, with Fast Lane Sativa moving up a rank from the previous month. These rankings indicate a strong consumer preference for Hiway's Pre-Roll products, particularly the Sativa and Indica 2-Pack offerings, over their Flower products.

Product Rank
Category
Jan-2024
Feb-2024
Mar-2024
Apr-2024
Sativa Pre-Roll 2-Pack (2g)
Pre-Roll
1
1
1
1
Indica Pre-Roll 2-Pack (2g)
Pre-Roll
2
2
2
2
Slow Lane Indica (3.5g)
Flower
3
3
3
3
Fast Lane Sativa (3.5g)
Flower
4
4
5
4
Slow Lane Indica (28g)
Flower
5
5
4
5
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