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Apr-2025
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Overview
Market Insights Snapshot
Hiway's performance across different categories and provinces shows notable variations, reflecting both challenges and opportunities. In Alberta, Hiway's Flower category experienced a fluctuating performance, starting at rank 58 in January 2025 and improving to 62 by April, despite not cracking the top 30. However, the Pre-Roll category maintained a relatively stable position within the top 30, indicating a stronger market presence in this segment. In British Columbia, Hiway's Flower category saw a peak in February at rank 23, but the Pre-Roll category struggled to break into the top 90, highlighting a potential area for growth.
In Ontario, the Flower category saw some fluctuations, although it remained outside the top 50, suggesting room for improvement. The Pre-Roll category faced a setback in February, missing from the top 30, but returned to ranks 94 and 95 in subsequent months. Meanwhile, in Saskatchewan, Hiway's Flower category demonstrated a consistent upward trend, maintaining a top 20 position throughout the period, which underscores a robust market presence in this province. These insights into Hiway's performance across various markets suggest a need for strategic focus on underperforming categories while capitalizing on strengths in specific regions.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in Alberta, Hiway has experienced fluctuating rankings, indicating a dynamic market position. As of April 2025, Hiway holds the 27th rank, showing a slight improvement from March but a decline from January's 24th position. This movement contrasts with competitors like Bold, which consistently ranks higher, maintaining a position between 17th and 25th, and Simply Bare, which has shown a notable upward trend, moving from 37th in January to 26th in April. Despite these shifts, Hiway's sales figures have shown resilience, with a notable recovery in April, closing the gap with some competitors. Brands like Rizzlers have also seen fluctuations, but Hiway's ability to rebound in sales suggests potential for regaining rank if these trends continue. Understanding these dynamics can provide deeper insights into market strategies and consumer preferences, highlighting the importance of advanced data analytics for strategic decision-making.
Notable Products
In April 2025, the top-performing product for Hiway was Sativa Pre-Roll 2-Pack (2g) in the Pre-Roll category, maintaining its consistent first-place rank since January 2025 with sales of 18,498. Indica Pre-Roll 2-Pack (2g) also retained its second-place rank in the same category throughout the months. Fast Lane Sativa (28g) in the Flower category rose to third place in April, marking a significant improvement from its previous fifth-place rank in January. Slow Lane Indica (28g) showed a slight decline, moving from third in January to fourth in April. Meanwhile, Slow Lane Indica (3.5g) held steady at fifth place from March to April, following its debut in February in the third position.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
