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Nov-2025
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Overview
Market Insights Snapshot
In the Alberta market, Hiway's performance in the Flower category has remained relatively stable, with a slight improvement from 54th to 53rd place in November 2025. This indicates a marginal positive movement in rankings, despite a decrease in sales from August to November. Conversely, in the Pre-Roll category, Hiway experienced fluctuations, peaking at 37th in September before dropping back to 41st by November. This shows a challenge in maintaining a consistent position within the top 40, highlighting potential volatility in consumer preferences or competitive pressures within this category.
In British Columbia, Hiway faced a notable decline in the Flower category, dropping dramatically to 77th in October before recovering to 48th in November. This indicates a significant but temporary dip, suggesting external factors or internal changes that might have affected their market presence. In the Pre-Roll category, Hiway did not rank in the top 30 for October, which could be seen as a setback, yet they managed to climb back to 91st place by November. Meanwhile, in Ontario, Hiway showed steady improvement in the Flower category, moving from 80th in September to 67th in November, signifying a positive trend and growing consumer acceptance. However, in Saskatchewan, the brand's Flower ranking fell from 4th in August to 23rd by November, indicating a considerable decline in market position.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in Alberta, Hiway has experienced fluctuating rankings from August to November 2025, starting at 41st, peaking at 37th in September, and returning to 41st by November. This indicates a relatively stable position with slight dips and recoveries. In contrast, Freedom Cannabis and Vox have shown more dynamic shifts, with Freedom Cannabis dropping from 36th to 40th and Vox moving from 33rd to 39th, suggesting potential opportunities for Hiway to capitalize on their volatility. Meanwhile, Sticky Greens and The Goo! have seen more significant rank changes, with Sticky Greens falling from 38th to 42nd and The Goo! making a noteworthy leap from outside the top 20 to 43rd in November. These movements highlight the competitive pressure in the market, but also suggest that Hiway's relatively consistent sales figures could provide a foundation for strategic growth amidst competitors' fluctuations.
Notable Products
In November 2025, the top-performing product for Hiway was the Sativa Pre-Roll 2-Pack (2g), maintaining its number one rank consistently since August, with sales reaching 14,185 units. The Indica Pre-Roll 2-Pack (2g) also held steady in second place, showing a notable increase in sales compared to October. Slow Lane Indica (28g) and Slow Lane Indica (3.5g) both retained their third and fourth positions respectively, though their sales figures saw a slight decline. Fast Lane Sativa (14g) reappeared in the rankings at fifth place after being unranked in October, indicating a resurgence in popularity. Overall, Hiway's product rankings have remained stable over the past months, with only minor fluctuations in sales figures.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
