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Oct-2025
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Overview
Market Insights Snapshot
In examining Hiway's performance across various provinces, notable trends emerge in both the flower and pre-roll categories. In Alberta, Hiway's presence in the flower category has been somewhat static, with rankings hovering around the 50s and sales showing a downward trend from July to October 2025. Conversely, their pre-roll category has demonstrated a steadier performance, maintaining a position just outside the top 30, which suggests a more consistent consumer interest. Meanwhile, in British Columbia, Hiway's flower category experienced a significant drop from 25th in July to 69th in October, indicating a potential challenge in maintaining market share. The pre-roll category in British Columbia is even more concerning as Hiway failed to break into the top 30 by October, highlighting a potential area for strategic reevaluation.
In Ontario, Hiway's flower category has seen some positive movement, climbing from 79th in September to 67th in October, which might suggest a growing acceptance or strategic improvement in this market. However, the brand's performance in Saskatchewan presents a different narrative. Hiway was ranked as high as 2nd in the flower category back in July, but has since slipped to 16th by October, indicating a significant shift in consumer preferences or competitive pressures. This decline in Saskatchewan could be a critical point of analysis for Hiway as they seek to understand and address the factors contributing to this downward trajectory. Overall, while Hiway shows pockets of strength, especially in the pre-roll segment in Alberta, there are clear challenges in maintaining and growing their market share across these provinces.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in Alberta, Hiway has shown a relatively stable performance from July to October 2025, maintaining a rank in the high 30s. Despite a slight dip from 37th to 38th place in October, Hiway's sales figures have remained consistent, indicating a steady customer base. Comparatively, Vox has been a strong competitor, consistently ranking higher than Hiway, although its sales have shown a downward trend from August to October. Meanwhile, Freedom Cannabis and DEBUNK have hovered around Hiway's rank, with Freedom Cannabis slightly outperforming Hiway in sales. Tweed, although not in the top 20, has seen a significant decline in both rank and sales, which could present an opportunity for Hiway to capture some of its market share. Overall, Hiway's consistent sales amidst fluctuating ranks of its competitors suggest a potential for growth if strategic marketing efforts are employed to capitalize on the weaknesses of brands like Tweed.
Notable Products
In October 2025, Hiway's top-performing product was the Sativa Pre-Roll 2-Pack (2g) in the Pre-Roll category, maintaining its first-place ranking consistently from July through October despite a decrease in sales to 14,716 units. The Indica Pre-Roll 2-Pack (2g) also held steady at second place across the same period, with October sales of 11,503 units. The Slow Lane Indica (28g) remained the third-ranked product in the Flower category, showing a gradual decline in sales over the months. The Slow Lane Indica (3.5g) improved its ranking from fifth in August to fourth in September and October, indicating a positive reception in the market. Fast Lane Sativa (28g) re-entered the rankings in October at fifth place, suggesting a resurgence in consumer interest.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
