Hiway

Hiway concentrated 77.37% of July 2026 sales in Flower while 22.63% came from Pre-Roll, with Flower down 90.32% year over year and down 50.55% month over month, versus Pre-Roll down 92.49% year over year but up 54.86% month over month. Average price rose 8.67% year over year to $28.71, while Flower pricing sat higher at an average of $55.44 relative to Pre-Roll at $10.84, implying mix-weighted price firmness despite volume contraction. The brand’s rank at 46 in Flower within Saskatchewan places its core category in a lower-tier position, and the divergence between Pre-Roll’s month-over-month gain and Flower’s month-over-month drop suggests near-term reliance on Pre-Roll for incremental units even as overall sales fell 90.95% year over year. The pattern implies Hiway is overexposed to a rapidly shrinking Flower franchise while using Pre-Roll as a tactical stabilizer to absorb short-term shocks.

With Flower carrying 77.37% share yet declining 50.55% month over month, Pre-Roll’s 54.86% month-over-month increase against a smaller 22.63% base is insufficient to offset the core category’s drag, and the -92.49% year-over-year decline in Pre-Roll limits its ability to lead a turnaround. Holding rank 46 in Flower in Saskatchewan, alongside an 8.67% year-over-year rise in average price and a higher absolute Flower price point of $55.44, indicates pricing discipline that likely prioritizes margin over volume in the core, while Pre-Roll serves as the accessible entry at $10.84. The pattern implies Hiway’s positioning skews toward a premium-leaning Flower anchor that now constrains reach, and that expanding Pre-Roll’s role is the clearest path to rebuild units without dismantling price architecture.