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Dec-2024
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Overview
Market Insights Snapshot
Hiway has shown varied performance across different provinces and categories, reflecting both strengths and areas for potential growth. In Alberta, Hiway's presence in the Flower category has been improving, moving from a rank of 100 in September 2024 to 75 by December 2024, indicating a positive trend in market penetration. Meanwhile, in the Pre-Roll category, Hiway maintained a strong position, although it experienced some fluctuations, ending the year at rank 21. In British Columbia, Hiway's Flower products remained consistently ranked around the mid-20s, while its Pre-Roll offerings did not break into the top 30, highlighting a potential area for strategic improvement.
In Ontario, Hiway's Flower category faced some challenges, with its ranking slipping from 41 in September 2024 to 52 by December 2024, suggesting a need for reinvigorated marketing or product strategy. The Pre-Roll category also saw a decline, ending the year at rank 81. Interestingly, in Saskatchewan, Hiway's Flower category demonstrated impressive growth, achieving a peak rank of 6 in November 2024 before settling at rank 18 in December, indicating strong market acceptance and potential for further expansion. These movements highlight Hiway's dynamic presence across Canada and underscore the importance of tailored strategies for each province to maximize growth and brand recognition.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in Alberta, Hiway experienced notable fluctuations in its ranking and sales performance from September to December 2024. Starting at 15th place in September, Hiway's rank dropped to 18th in October and further to 25th in November, before recovering slightly to 21st in December. This volatility contrasts with competitors like Rizzlers, which consistently maintained a higher rank, peaking at 14th in November. DEBUNK also showed a strong upward trend, climbing from 33rd in September to 19th by December. Meanwhile, Bold and Fuego Cannabis (Canada) had less stable performances, with Bold oscillating around the 20th rank and Fuego making a significant leap to 22nd in December after not being in the top 20 for the previous months. These dynamics suggest that while Hiway faces stiff competition, particularly from Rizzlers and DEBUNK, there is potential for regaining market share with strategic adjustments.
Notable Products
In December 2024, Hiway's top-performing product was the AAA Sativa Pre-Roll 2-Pack (2g) in the Pre-Roll category, maintaining its position as the number one seller for four consecutive months with sales of 23,727 units. The Indica Pre-Roll 2-Pack (2g) also retained its second-place ranking consistently across the same period. Slow Lane Indica (28g) in the Flower category held steady at third place since October, demonstrating stable demand. Fast Lane Sativa (3.5g) climbed to fourth place in November and maintained this position in December. A new entry, Fast Lane Sativa (28g), debuted in the fifth position, indicating a growing interest in larger quantities of Sativa products.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
