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Aug-2025
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Overview
Market Insights Snapshot
Hiway's performance in the Alberta market has shown interesting trends across different categories. In the Flower category, Hiway did not make it into the top 30 brands, with rankings fluctuating between 41 and 61 over the months analyzed. However, the Pre-Roll category saw a more consistent presence, maintaining a position within the top 41 brands throughout the period, although there was a slight dip in sales from May to August 2025. This suggests that while Hiway is struggling to break into the top tier for Flower, their Pre-Roll products have a stable consumer base in Alberta.
In contrast, Hiway's performance in Saskatchewan is notably stronger, particularly in the Flower category, where they climbed to the number one spot in July 2025 before slightly dropping to second in August. This upward trend in Saskatchewan is a stark contrast to their performance in Ontario, where they have not managed to make a significant impact in the Pre-Roll category, missing out on the top 30 entirely after May 2025. In British Columbia, Hiway's Flower category performance saw a brief resurgence in July 2025, reaching the 25th position, but their Pre-Roll category remained outside the top 80, indicating room for improvement in this segment.
Competitive Landscape
In the competitive landscape of the flower category in Saskatchewan, Hiway has demonstrated remarkable growth in rank and sales over the summer of 2025. Starting from a rank of 14th in May, Hiway surged to the top position by July, before settling at 2nd in August. This ascent is particularly notable when compared to competitors like Good Supply, which climbed from 5th to 3rd over the same period, and The Loud Plug, which experienced a decline from 1st to 4th. Hiway's sales trajectory reflects this upward momentum, with a significant increase from May to July, indicating a robust market response to their offerings. This dynamic shift in rankings and sales positions Hiway as a formidable player in the Saskatchewan flower market, suggesting a successful strategy that could be further analyzed for insights into consumer preferences and competitive positioning.
Notable Products
In August 2025, the top-performing product for Hiway was the Sativa Pre-Roll 2-Pack (2g) in the Pre-Roll category, maintaining its consistent number one rank from previous months with sales of 19,523 units. The Indica Pre-Roll 2-Pack (2g) also held steady in the second position throughout the summer months. Slow Lane Indica (28g) in the Flower category remained in third place, showing a slight decrease in sales compared to July. The Slow Lane Indica (3.5g) re-entered the rankings in fourth place, while Fast Lane Sativa (14g) debuted at fifth place in August. Notably, Slow Lane Indica (28g) experienced a significant sales increase from May to July before a slight decline in August.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
