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Jun-2024
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Overview
Market Insights Snapshot
Sticky Greens has shown varied performance across different categories and provinces. In Alberta, the brand has maintained a consistent presence in the Vapor Pens category, ranking 8th in March and dropping slightly to 11th by June. This slight decline might be a point of concern, especially considering a notable reduction in sales from March to June. In the Pre-Roll category in Alberta, Sticky Greens saw fluctuations, peaking at 15th place in April before dropping back to 21st by June, indicating potential volatility in consumer preferences. However, it's worth noting that Sticky Greens did not make it into the top 30 brands in the Concentrates category after April, which could be seen as a negative indicator for their market penetration in that segment.
In Saskatchewan, Sticky Greens has exhibited a strong performance, particularly in the Pre-Roll and Vapor Pens categories. The brand climbed from 10th place in March to an impressive 4th place by June in the Pre-Roll category, showing a solid upward trend and increasing consumer acceptance. Similarly, in the Vapor Pens category, Sticky Greens maintained a stable position, consistently ranking 4th and then 3rd from March to June. This stability and upward movement in rankings suggest a strong market presence and growing popularity in Saskatchewan. On the other hand, in Ontario, Sticky Greens has struggled to break into the top 30 in the Vapor Pens category, indicating challenges in gaining traction in this significant market.
Competitive Landscape
In the competitive landscape of Vapor Pens in Alberta, Sticky Greens has experienced notable fluctuations in its ranking and sales over the past few months. Starting from a strong position at rank 8 in March 2024, Sticky Greens saw a slight decline to rank 9 in April, and further dropped to rank 11 in both May and June. This downward trend in rank correlates with a decrease in sales, from 563,178 CAD in March to 421,590 CAD in June. In contrast, Weed Me maintained a relatively stable performance, oscillating between ranks 8 and 10, with a notable sales peak in May. Meanwhile, XPLOR demonstrated a significant upward trajectory, climbing from rank 13 in March to rank 9 in June, accompanied by a substantial increase in sales. Kolab and DEBUNK also showed competitive movements, with Kolab improving its rank from 15 to 13 and DEBUNK peaking at rank 10 in May before dropping to 12 in June. These dynamics suggest that while Sticky Greens remains a key player, it faces intense competition and must strategize to regain its higher market position.
Notable Products
In June 2024, the top-performing product for Sticky Greens was the Just Greens Distillate Cartridge (1g) in the Vapor Pens category, maintaining its consistent first-place ranking with sales of $6,289. The Carnival Clouds Distillate Cartridge (1g) also held its steady second-place position in the same category. The Disti Sticks - Pink Swirl Kief Infused Pre-Roll 3-Pack (1.5g) moved up to third place from its fourth-place ranking in May 2024. The Carnival Clouds Infused Pre-Roll 3-Pack (1.5g) improved its position to fourth place from fifth in May 2024. Lastly, the Sweet Freeze Distillate Cartridge (1g) dropped to fifth place from its previous third-place ranking in May 2024.
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