Market Insights Snapshot
In Alberta, Sticky Greens has shown a consistent performance in the Pre-Roll category, maintaining a position within the top 20 brands from July to October 2023. However, there was a slight drop in ranking from 10 in September to 13 in October, indicating a potential decrease in market dominance. In contrast, the brand's Vapor Pens category in Alberta remained steady within the top 6, despite a small dip in ranking in September. This could be attributed to its sales which remained robust, with a notable increase in October.
It's a different story in British Columbia where Sticky Greens' Pre-Roll category struggled to secure a spot in the top 20, with rankings fluctuating around the 50s and even dropping to 68 in October. On the other hand, the Vapor Pens category maintained a strong presence in the top 10, indicating a strong preference for this product type in the region. In Saskatchewan, both Pre-Roll and Vapor Pens categories have shown promising performance, with rankings consistently within the top 15 and top 7 respectively, suggesting a growing market share in this region.
In the Vapor Pens category for the Alberta market, Sticky Greens has faced stiff competition from brands like Spinach, General Admission, Ness, and Tribal. Sticky Greens held a steady 4th rank in July and August 2023, but slipped to 6th in September, before recovering slightly to 5th in October. This indicates a fluctuation in sales, with a notable dip in September. Meanwhile, Spinach has shown a significant upward trend, moving from 6th to 3rd rank between July and October, indicating a substantial increase in sales. General Admission, despite a consistent top 3 rank, has seen a drop in sales, moving from 3rd to 4th. Ness and Tribal have also experienced shifts in their rankings, with Ness dropping from 5th to 7th and Tribal improving from 7th to 6th, indicating changes in their sales performances as well.
In October 2023, the top-performing product from Sticky Greens was the 'Carnival Clouds CO2 Cartridge (1g)', maintaining its number 1 ranking from previous months with sales totaling 10,782 units. The second best-selling product was the 'Sour Fruit Burst CO2 Cartridge (1g)', which improved its ranking from fourth place in September to second place in October, selling 6,778 units. The 'Disti Sticks - Tasty Trio Infused Pre-Roll 3-Pack (1.5g)' held steady at third place, just as it did in September.
A new entrant in the top-selling list was the 'Just Greens Distillate Cartridge (1g)', which debuted in the ranking at fourth place. The 'Rooty B CO2 Cartridge (1g)', despite not being ranked in the previous two months, reentered the list in fifth place in October.