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Aug-2025
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Overview
Market Insights Snapshot
The Goo! has shown notable performance in the Concentrates category in Alberta. Starting in May 2025, the brand was ranked 14th, but by June, it had climbed to an impressive 4th place. Although there was a slight dip in July and August to 6th and 7th place respectively, the brand maintained a strong presence in the top 10. This consistent performance suggests a solid market presence and consumer appeal in Alberta, with sales peaking at $177,260 in June. The ability to sustain high rankings indicates effective brand strategies and consumer loyalty in this region.
In contrast, The Goo!'s performance in Ontario reveals more challenges. The brand was absent from the top 30 in May, hinting at a slow start or lower market penetration. However, by June, The Goo! entered the rankings at 40th place and managed to improve slightly to 37th in July, before settling at 38th in August. This upward movement, though modest, shows potential for growth and increasing brand recognition in Ontario. The sales figures, while lower compared to Alberta, reflect an upward trend, indicating potential for further expansion and market capture if strategic adjustments are made.
Competitive Landscape
In the Alberta concentrates market, The Goo! has demonstrated a notable shift in its competitive positioning from May to August 2025. Starting at a rank of 14 in May, The Goo! surged to the 4th position by June, indicating a significant increase in market presence and consumer preference. However, the brand experienced a slight decline in the following months, settling at 7th place by August. This fluctuation suggests a dynamic market environment where competitors like Astro Lab and Lord Jones have also been vying for top positions, with Astro Lab initially holding a strong 4th place in May but dropping to 9th by August, and Lord Jones climbing from outside the top 20 to 5th place by August. Meanwhile, Western Cannabis and Vortex Cannabis Inc. have maintained relatively stable positions, indicating consistent sales performance. The Goo!'s ability to initially climb the ranks suggests effective marketing strategies and product appeal, but the subsequent decline highlights the need for ongoing innovation and competitive strategies to maintain and improve its standing in this competitive landscape.
Notable Products
In August 2025, Brain Fruit Live Rosin (1g) maintained its top position among The Goo! products in the Concentrates category, recording sales of 1569 units. Tangerine Punch Live Rosin (1g) climbed to the second spot from third in July, demonstrating increased popularity with sales of 1149 units. It Came From The Kush Live Rosin (1g) saw a slight decline, moving from second to third place, yet still achieved strong sales of 1066 units. Mochazilla Live Rosin (1g) remained steady in fourth place, although its sales dropped significantly compared to previous months. Watermelon-Kiwi Live Rosin Soft Chews 10-Pack (100mg) held its position at fifth, with consistent sales across the months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
