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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
The Goo!'s May 2026 mix is concentrated in Concentrates at 47.67% share and Pre-Roll at 45.47% share, with Vapor Pens at 6.82% and Edible near 0.03%. Concentrates grew 56.68% year over year while dropping 33.24% month over month, whereas Pre-Roll rose 23.99% month over month alongside a category rank of 53 in Alberta. With average price down 21.20% year over year to $32.87 and Vapor Pens contracting 22.27% month over month, the mix shift is tilting toward lower-priced Pre-Roll volume and away from higher-ticket Concentrates, implying a demand pivot that favors transaction count over ticket size.
The combination of a 23.99% month-over-month lift in Pre-Roll and a 33.24% month-over-month pullback in Concentrates suggests The Goo! is ceding premium mix while gaining reach in value-accessible formats. Given the 56.68% year-over-year gain in Concentrates but a 21.20% year-over-year price decline overall, the brand’s positioning is migrating from a potency-led to an accessibility-led stance, with rank 53 in Alberta Pre-Roll indicating room to trade up within the segment as share sits at 45.47% in May 2026.
Competitive Landscape
The Goo! sits at #53 in AB Pre-Roll in May 2026, slipping 3 spots from #50 in February 2026 while remaining 11 positions below its peak of #42 from November 2025; lacking a year-over-year rank, the current placement contrasts with General Admission holding #1 despite a -29.3% YoY sales change and Back Forty / Back 40 Cannabis rising to #2 with a 72.7% YoY sales gain, indicating that The Goo!’s downward drift over the last three months and distance from its prior peak signal a trajectory toward the lower mid-tier unless momentum reverses.
Notable Products
Tangerine Punch Live Rosin (1g) posted the standout move in May 2026 with a 116% month-over-month jump and cracked the top ten at rank 8, while It Came From The Kush Live Rosin Infused Pre-Roll 3-Pack (1.5g) rose 51% to rank 1 and generated $60,925. Earthquake Live Rosin (1g) fell 47% to rank 4 and It Came From The Kush Live Rosin (1g) dropped 67% to rank 5, indicating volatility inside the Concentrates lineup even as Pre-Rolls held ranks 1 and 2. Four of the top ten are Concentrates SKUs and three of the top six are Pre-Rolls, so the mix tilts toward inhalables with Pre-Rolls anchoring rank positions while Concentrates swing on flavor-specific momentum. The pattern implies The Goo! is leaning into Pre-Rolls for consistent traffic while using rotating Live Rosin variants to chase upside, accepting sharper downside risk within Concentrates.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
