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Apr-2025
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Overview
Market Insights Snapshot
The Goo! has shown notable performance in the Concentrates category in Alberta. Starting the year ranked at 22nd place in January, the brand maintained this position in February before making a significant jump to 17th in March and reaching 12th by April. This upward trend suggests a strengthening presence in the market, with sales more than doubling from February to April. Such a rise in rankings and sales volume indicates The Goo!'s growing popularity and possibly effective market strategies in Alberta's Concentrates category.
While The Goo! has demonstrated progress in Alberta, the absence of ranking data in other states or provinces for the same period suggests a lack of presence or competitive standing in those markets. This could be interpreted as a potential area for growth or a strategic decision to focus resources in Alberta. However, without appearing in the top 30 in other regions, The Goo! might be missing opportunities to capture a broader market share. Understanding the brand's positioning and performance in these other areas would require further exploration into their market strategies and potential barriers they might be facing.
Competitive Landscape
In the competitive landscape of the concentrates category in Alberta, The Goo! has demonstrated a notable upward trajectory in its rankings from January to April 2025. Starting outside the top 20 in January and February, The Goo! made a significant leap to 17th place in March and further climbed to 12th place by April. This upward movement is indicative of a strong growth trend, contrasting with competitors like Stigma Grow, which maintained a steady but lower ranking around 14th place, and 3Saints, which fluctuated slightly but remained below The Goo! by April. Meanwhile, Pura Vida and Adults Only consistently held higher ranks, though The Goo!'s rapid ascent suggests a potential challenge to their positions if the trend continues. This dynamic shift in rankings reflects The Goo!'s increasing market presence and potential to capture a larger share of the Alberta concentrates market.
Notable Products
In April 2025, the top-performing product from The Goo! was It Came From The Kush Live Rosin (1g) in the Concentrates category, which climbed to the number one spot from its previous second-place ranking in March. This product achieved notable sales of 1771 units, highlighting a significant increase compared to prior months. Brain Fruit Live Rosin (1g), also in the Concentrates category, slipped from the top position it held consistently from January to March, ranking second in April with decreased sales figures. The shift in rankings suggests a growing consumer preference for It Came From The Kush Live Rosin over its competitor. Overall, The Goo! saw a dynamic change in its product rankings, with It Came From The Kush Live Rosin gaining traction among consumers.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
