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Oct-2026
Sales
Trend
6-Month
Product Count
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Avg Price
YoY Sales Change
YoY Price Change
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In October 2026, The Goo! shifted its category mix toward Pre-Roll, which held 45.19% share with 24.82% year-over-year growth but a -27.74% month-over-month drop, while Concentrates at 37.20% share contracted -47.03% YoY and -4.10% MoM. Vapor Pens rose 51.23% MoM despite a -9.75% YoY decline, taking 17.56% share, whereas Edible collapsed to 0.05% share with -97.47% YoY and -75.20% MoM. Against brand-level sales down -21.88% YoY and average price down -8.28%, the combination of a Pre-Roll MoM pullback and Vapor Pens MoM surge implies short-term volatility around basket entry points and a pivot away from legacy Concentrates that is not yet offsetting annual contraction.
The October 2026 mix implies The Goo! is leaning into accessible inhalables as a price-repositioned play (average price $31.13) while ceding high-ticket Concentrates volume, which likely depresses revenue density despite Pre-Roll’s 24.82% YoY growth and Vapor Pens’ 51.23% MoM spike. With Pre-Roll ranked 90th in Alberta and category share at 45.19%, the -27.74% MoM in Pre-Roll suggests exposure to promotional cycles, while the -47.03% YoY in Concentrates and -9.75% YoY in Vapor Pens indicate a longer-cycle erosion that June-through-October momentum has not reversed; the pattern points to a need to consolidate around repeatable Pre-Roll velocity while using Vapor Pens’ MoM lift to rebuild rank from the 90 position.
Competitive Landscape
The Goo! sits at #90 in AB Pre-Roll for October 2026, sliding 6 positions year over year from #84, and falling 44 positions since July 2026 when it was #46; this contrasts with Back Forty / Back 40 Cannabis moving up from #3 to #1 with +10.2% YoY sales and General Admission dropping from #1 to #2 alongside a -45.7% YoY sales change, while The Goo! remains far from its #42 peak in November 2025. With Thumbs Up Brand advancing from #19 to #3 on +158.1% YoY and Nugz (Canada) rising from #20 to #4 on +139.2% YoY, The Goo!’s rank descent implies lost velocity in a market where upward mobility is concentrating among brands gaining double- to triple-digit growth.
Notable Products
The Goo! leans on a concentrated core in October 2026, with the top 10 items accounting for 79.5% of brand sales and the lead SKU at 13.9%. That concentration sits alongside fresh momentum, as new launches contribute 30.6% of sales, so a sizable share comes from just a handful of recent and established products.
Peer avg: average price of the same product type and package size in the same states that month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
