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Mar-2025
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Overview
Market Insights Snapshot
The Goo! has shown a dynamic performance in the Alberta market, particularly within the Concentrates category. Over the span of four months, from December 2024 to March 2025, the brand experienced fluctuating rankings. In December 2024, The Goo! held the 21st position, which slightly dipped to 22nd in both January and February 2025. However, a notable improvement was observed in March 2025, when the brand climbed to the 18th position. This upward movement in March suggests a positive reception or strategic adjustments that resonated well with consumers, leading to increased visibility and market presence.
Despite the fluctuations in rankings, The Goo!'s sales trajectory in Alberta reveals some interesting patterns. While there was a decline in sales from December 2024 through February 2025, with a low point in February, March 2025 marked a significant rebound with sales reaching a new high. This recovery could be indicative of successful marketing efforts or product launches that captured consumer interest. The absence of The Goo! in the top 30 in other states or categories during this period might suggest a concentrated focus or stronger competition elsewhere, but the brand's resilience in Alberta's Concentrates category is noteworthy.
Competitive Landscape
In the Alberta concentrates market, The Goo! has experienced a notable shift in its competitive standing over the first quarter of 2025. Starting from a rank of 21 in December 2024, The Goo! saw a slight decline to 22 in both January and February 2025, before making a significant recovery to rank 18 in March 2025. This upward movement is particularly noteworthy given the competitive landscape, where brands like Stigma Grow and Coterie have maintained relatively stable positions, with Stigma Grow consistently ranking between 12 and 17, and Coterie fluctuating slightly but staying within the top 20. Meanwhile, Phant showed a dramatic improvement from being outside the top 20 in January to reaching rank 19 by March, which indicates a dynamic market environment. The Goo!'s sales trajectory, with a significant increase in March, suggests a successful strategic adjustment that has positively impacted its market position, despite the competitive pressures from both established and emerging brands in Alberta.
Notable Products
In March 2025, The Goo!'s top-performing product was Brain Fruit Live Rosin (1g) in the Concentrates category, maintaining its consistent first-place ranking from previous months with sales reaching 1007 units. It Came From The Kush Live Rosin (1g), also in Concentrates, emerged as a strong contender, securing the second position with notable sales of 450 units. While Brain Fruit Live Rosin experienced a slight decline in sales since December 2024, its leadership in the rankings remains unchallenged. The introduction of It Came From The Kush Live Rosin marks a significant entry into the rankings for March 2025, indicating a growing interest in the brand's Concentrates offerings. Overall, The Goo!'s Concentrates continue to dominate the sales charts, showing resilience and customer preference in the competitive market.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
