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Aug-2026
Sales
Trend
6-Month
Product Count
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Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
Across categories in August 2026, The Goo! concentrated half of its revenue in Pre-Roll with a 50.03% share while holding rank 66 in Pre-Roll within Alberta, yet that anchor slid month over month by 36.54% even as brand-level sales were up 85.33% year over year. Concentrates expanded to 34.93% share with a 6.30% MoM lift but faced a 32.36% YoY decline, and Vapor Pens climbed 18.91% MoM to 14.64% share as average price across the brand fell 9.72% YoY to $30.67. This mix indicates a pivot away from a Pre-Roll-led profile toward a multi-format basket where Concentrates and Vapor Pens absorb volume volatility, implying that stabilizing share growth will require offsetting Pre-Roll contractions while leveraging lower prices to accelerate pen and concentrate adoption.
The category shifts imply The Goo! is migrating from a single-category identity toward a two- to three-category spread where Concentrates and Vapor Pens become the marginal growth engines as Pre-Roll softens, with the 36.54% MoM Pre-Roll decline and 18.91% MoM Vapor Pen rise suggesting substitution at a lower brand-wide price point. With Edible at just 0.40% share after an 82.60% YoY drop and Concentrates carrying 34.93% share despite a 32.36% YoY decline, the brand’s near-term position hinges on converting price elasticity (−9.72% YoY) into repeat purchases in inhalables while defending a rank of 66 in Pre-Roll in Alberta; the thesis is that portfolio breadth can buffer rank volatility if the mix keeps shifting 6–19% MoM toward higher-ticket inhalables without eroding Pre-Roll visibility.
Competitive Landscape
The Goo! sits at #66 in AB Pre-Roll for August 2026, sliding 16 places from #50 in May 2026 and down 24 ranks from its #42 peak in November 2025; meanwhile, Back Forty / Back 40 Cannabis holds #1 after climbing 5 spots year over year, and Thumbs Up Brand moved up 18 positions to #4 alongside a 135.1% YoY sales increase. With General Admission at #2 despite a -20.8% YoY sales change and Space Race Cannabis at #3 after a 2-rank YoY gain, the relative drop from #50 to #66 over three months indicates share is consolidating toward leaders and climbers, implying The Goo!’s current trajectory points to further shelf pressure unless rank stabilizes near the mid-50s.
Notable Products
It Came From The Kush Live Rosin (1g) surged 85.5% month over month in August 2026 to rank 5, while It Came From The Kush Live Rosin Infused Pre-Roll 3-Pack (1.5g) plunged 58.5% to rank 2. Earthquake Live Rosin (1g) slipped 17.9% to rank 10, and Earthquake Infused Pre-Roll 3-Pack (1.5g) declined 8.1% yet held rank 1. The pattern implies a pivot from infused pre-rolls toward solventless concentrates within the same flavor lines, concentrating gains where extraction value is highest.
Four of the top ten are Pre-Roll SKUs, but three Pre-Roll items posted declines between 43.6% and 58.5% while the leading Pre-Roll at rank 1 was down 8.1%. In contrast, the Vapor Pens segment mixed a 10.1% gain at rank 4 with a new entrant Brain Fruit Live Rosin Disposable (1g) at rank 8 with $16,400, indicating cartridges can stabilize volatility seen in Pre-Rolls. This suggests The Goo! is rebalancing toward form factors with steadier repeat velocity even as legacy Pre-Roll leaders keep share by rank.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
