.svg){kind=small}
Nov-2025
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
The Goo! has shown a notable performance in the Concentrates category in Alberta, where it achieved a significant upward trajectory. Starting from a rank of 9 in August 2025, the brand experienced a slight dip to 13 in September but quickly rebounded to reach the 7th position by November. This improvement is underscored by a substantial increase in sales, culminating in November with sales reaching 135,737. In contrast, the brand's performance in the Concentrates category in Ontario has been relatively stable, maintaining a position around the 39th rank over the same period without breaking into the top 30, which suggests room for growth in this market.
In the Pre-Roll category in Alberta, The Goo! made its first appearance in the rankings in October 2025, debuting at the 85th position before climbing to 43rd in November. This upward movement indicates potential for further growth, although the brand is still outside the top 30. Meanwhile, in the Vapor Pens category in Alberta, The Goo! entered the rankings at 55 in October and improved slightly to 50 by November, indicating a modest gain in market presence. The absence from the top 30 in these categories highlights areas where the brand could focus its efforts to enhance market penetration and competitiveness.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in Alberta, The Goo! has made a noteworthy leap in its market position, moving from not being in the top 20 brands in August and September 2025 to securing the 43rd rank by November 2025. This upward trajectory is significant when compared to competitors like Hiway and Sticky Greens, which have shown fluctuating ranks, with Hiway maintaining a relatively stable position around the 40th rank and Sticky Greens dropping from 38th in August to 42nd in November. Meanwhile, DEBUNK experienced a decline, falling from 40th to 47th over the same period. The Goo!'s rise in rank, coupled with a significant increase in sales from October to November, indicates a strong market entry and growing consumer acceptance, positioning it as a brand to watch in Alberta's Pre-Roll segment.
Notable Products
In November 2025, The Goo!'s top-performing product was It Came From The Kush Live Rosin Infused Pre-Roll 3-Pack, maintaining its first-place ranking with sales of 3193 units. Brain Fruit Live Rosin Infused Pre-Roll 3-Pack climbed to second place, showing a notable improvement from fourth position in October. Tangerine Punch Live Rosin remained consistent, holding the third rank, while Funkalicious Live Rosin entered the rankings at fourth place. Brain Fruit Live Rosin, which was previously ranked third, dropped to fifth place this month. These shifts highlight a strong performance in pre-rolls, with infused products gaining traction in the market.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
