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Dec-2025
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Overview
Market Insights Snapshot
The Goo! has shown significant progress in the Concentrates category within Alberta, moving from 13th place in September 2025 to a consistent 7th place by December 2025. This upward trajectory indicates a strong increase in consumer demand and market penetration, with sales rising from $79,401 in September to $146,766 in December. In contrast, the brand's performance in the Concentrates category in Ontario remains relatively stable, maintaining a position in the high 30s throughout the same period. This suggests a more competitive or saturated market environment in Ontario, where breaking into the top ranks might require additional strategic efforts.
In the Pre-Roll category in Alberta, The Goo! made a notable entry into the rankings in October 2025 at 85th place, quickly climbing to 43rd by December. This rapid ascent highlights a growing acceptance and popularity of their products among consumers. However, the Vapor Pens category tells a slightly different story. The brand was not ranked in September but entered at 55th place in October 2025 and improved to 43rd by December. This suggests a gradual but steady growth in this segment, indicating potential for further expansion. The absence of The Goo! in the top 30 for certain months across categories could be seen as a challenge to overcome, particularly in highly competitive markets.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in Alberta, The Goo! has demonstrated a notable upward trajectory in its market presence. After not ranking in the top 20 in September 2025, The Goo! made a significant leap to 85th place in October, and continued its ascent to 45th in November and 43rd in December. This upward momentum is indicative of a strong market response and increased consumer interest. In contrast, competitors like Sticky Greens and Vox have shown more stable but less dynamic movements, with Sticky Greens maintaining a rank around the 40s and Vox experiencing a slight decline from 34th to 41st. Meanwhile, Sheeesh! and Trippy Sips have also been climbing, but at a slower pace compared to The Goo!. This competitive analysis suggests that The Goo!'s strategic initiatives are effectively capturing market share, positioning it as a rising contender in the Alberta Pre-Roll market.
Notable Products
In December 2025, The Goo!'s top-performing product was the Brain Fruit Live Rosin Infused Pre-Roll 3-Pack (1.5g), which climbed to the number one spot with sales of 3,143 units. It Came From The Kush Live Rosin Infused Pre-Roll 3-Pack (1.5g) slipped to second place, despite strong sales performance in previous months. The Goo-Cart Live Rosin Cartridge (0.5g) made a notable entry into the rankings, securing the third position. Tangerine Punch Live Rosin (1g) maintained its fourth-place ranking, showing steady sales growth over the months. Funkalicious Live Rosin (1g) rounded out the top five, experiencing a slight drop from its previous third-place ranking in November.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
