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Jun-2026
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Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
The Goo!'s category mix in June 2026 was concentrated in Pre-Roll at 50.8% share with a month-over-month decline of 17.8%, while Concentrates held 40.1% share with a 14.0% MoM drop and a 25.7% year-over-year contraction; Vapor Pens rose 27.1% MoM to 8.9% share, and Edible fell 43.5% MoM with a 79.5% YoY decline to 0.1% share. Despite overall brand sales up 82.7% year over year and an average price down 19.7%, the tilt toward Pre-Roll alongside a MoM pullback and a rank of 53 in Pre-Roll within Alberta indicates a consolidation around two core categories while near-term softness is being offset by pricing and mix shifts.
The simultaneous MoM retreat in Pre-Roll (-17.8%) and Concentrates (-14.0%) alongside a 27.1% MoM gain in Vapor Pens implies The Goo! is using lower prices (average price down 19.7%) to widen entry points and seed a third pillar without cannibalizing the Pre-Roll leadership at 50.8% share. With Edible shrinking 79.5% YoY and 43.5% MoM to 0.1% share, the brand is effectively abandoning low-scale formats to reinforce an inhalables-led positioning, which, coupled with a Pre-Roll rank of 53 in Alberta, points to a strategy prioritizing depth in high-velocity segments over breadth.
Competitive Landscape
The Goo! is ranked #53 in AB Pre-Roll in June 2026, improving 5 positions from #58 in March 2026, while remaining 11 spots below its peak of #42 from November 2025; by contrast, Back Forty / Back 40 Cannabis advanced to #2 with a 6-place YoY climb as General Admission held #1 despite a -21.97% YoY sales change. Compared with Claybourne Co. at #3 after a -17.97% YoY sales decline, The Goo!’s 3-month rank gain of 8.6% (from #58 to #53) still sits 23.8% below its prior rank ceiling (#42), implying that recent momentum is recovery off a lower base rather than a return to prior standing and that share capture will require multi-month gains rather than single-quarter drift.
Notable Products
Goo-Cart Live Rosin Cartridge (0.5g) posted the standout move with a 69.98% month-over-month gain in June 2026, rising to rank 6 while Pre-Roll leaders slid, which signals a rapid tilt toward Vapor Pens. Earthquake Infused Pre-Roll 3-Pack (1.5g) dropped 29.79% to rank 2 and Brain Fruit Live Rosin Infused Pre-Roll 3-Pack (1.5g) fell 45.50% to rank 3, yet four of the top ten are Pre-Roll SKUs, indicating concentration even as category momentum softens. It Came From The Kush Live Rosin Infused Pre-Roll 3-Pack (1.5g) held rank 1 despite a 4.76% decline, while Earthquake Live Rosin (1g) in Concentrates rose 7.78% to rank 4, contrasting with double-digit declines of 41.16% to 43.53% for other Concentrates that slipped to ranks 7–8. The mix implies The Goo! is pivoting toward fewer but faster-growing form factors, with Vapor Pens emerging as the incremental growth engine while Pre-Rolls anchor share but face pressure.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
