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Jun-2024
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Overview
Market Insights Snapshot
House of Kush has shown varied performance across different categories and states. In Maryland, the brand has been making notable strides, particularly in the Flower and Pre-Roll categories. For instance, in the Flower category, House of Kush has consistently hovered just outside the top 30, with a slight improvement from 37th in March to 33rd in June. This indicates a steady but slow growth. On the other hand, the Pre-Roll category has shown more significant positive movement, climbing from 32nd in March to 22nd in June, suggesting a growing consumer preference for their pre-roll products in this state. The sales figures also reflect this trend, with a notable spike in pre-roll sales in June.
In contrast, the performance in Missouri has been less consistent. The Flower category saw a significant drop, with House of Kush falling from 40th in March to 46th in May, before slightly recovering to 42nd in June. This fluctuation could indicate challenges in maintaining a stable market presence. The Pre-Roll and Vapor Pens categories have also struggled, with the brand not making it into the top 30 rankings in recent months. For instance, in June, House of Kush did not appear in the top 30 for Vapor Pens, which might be a concerning sign for their market strategy in Missouri. These trends suggest that while House of Kush is gaining ground in some areas, it faces significant hurdles in others, particularly in Missouri.
Competitive Landscape
In the Maryland Flower category, House of Kush has shown a notable fluctuation in its rankings over the past few months, moving from 37th in March 2024 to 33rd in June 2024. This upward trend suggests a positive momentum in sales performance, although it still lags behind competitors like Cultivar Collection and Legend (MD), which consistently rank higher. For instance, Legend (MD) maintained a steady position at 26th in March and April, only dropping to 31st in May and June, while Cultivar Collection also experienced a slight decline but remained ahead of House of Kush. Meanwhile, Verano and The Blues Brothers have shown more volatility, with Verano even dropping out of the top 20 in April. This competitive landscape indicates that while House of Kush is improving, it still faces significant competition from more stable and higher-ranking brands in the Maryland market.
Notable Products
In June 2024, the top-performing product from House of Kush was SFV OG Pre-Roll 2-Pack (1g), which secured the first rank with sales of 2506 units. Red Velvet Kush Pre-Roll 2-Pack (1g) maintained its second rank from the previous month, showing a significant increase in sales to 2241 units. Katsu Bubba Pre-Roll 2-Pack (1g) climbed to the third position, up from its previous fifth rank in March, with notable sales of 2079 units. Red Velvet Kush (3.5g) experienced a drop to fourth place after consistently holding the top spot in April and May. Strawberry Float (3.5g) rounded out the top five, maintaining its fifth position from previous months.
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