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Aug-2024
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Overview
Market Insights Snapshot
House of Kush has shown varied performance across different categories and states. In Maryland, the brand has seen a fluctuating presence in the Flower category, with rankings hovering around the mid-30s. Specifically, they ranked 37th in both May and June 2024, dropped to 38th in July, and slightly improved to 36th in August. This category has witnessed a notable decline in sales from May to July, but there was a modest recovery in August. In the Pre-Roll category, House of Kush has demonstrated more stability and improvement, moving from 34th in May to 24th in June, and maintaining a position within the top 30 through August. This upward trend in Pre-Roll rankings signifies a stronger market presence compared to their Flower products.
In contrast, House of Kush's performance in Missouri has been less consistent. The Flower category saw them ranking 50th in May, improving to 42nd in June, but then dropping out of the top 50 by August. This inconsistency highlights challenges in maintaining a steady market position. The Vapor Pens category shows an even starker contrast, with House of Kush ranking 71st in May and not appearing in the top 30 for subsequent months. This indicates a significant struggle to gain traction in this category within Missouri. The varying performance across categories and states underscores the dynamic nature of House of Kush's market presence and the potential areas for strategic focus.
Competitive Landscape
In the Maryland Flower category, House of Kush has experienced fluctuating ranks over the past few months, moving from 37th in May 2024 to 36th in August 2024. This relatively stable positioning indicates consistent performance, albeit in the lower tier of the market. Competitors such as JustFLOWR and Legend (MD) have shown more volatility, with JustFLOWR dropping from 15th to 33rd and Legend (MD) declining from 31st to 38th during the same period. These shifts suggest potential opportunities for House of Kush to capture market share if these competitors continue to falter. Meanwhile, Cultivar Collection has maintained a more stable rank, oscillating between 35th and 39th, which could indicate a steady but not dominant presence. Overall, House of Kush's consistent ranking amidst the fluctuations of its competitors highlights a potential for growth, especially if it can leverage the instability of higher-ranked brands to improve its market position.
Notable Products
In August 2024, Killer Cupcake Pre-Roll 2-Pack (1g) maintained its top position in House of Kush's product lineup with sales reaching 2792 units. Red Velvet Kush (3.5g) secured the second spot, showing a significant recovery from its fourth-place ranking in June 2024. Katsu Bubba Pre-Roll 2-Pack (1g) climbed to the third position from fourth in July 2024. SFV OG Pre-Roll 2-Pack (1g) re-entered the rankings at fourth place after being unranked in July. Bubba/Chemdawg Pre-Roll 2-Pack (1g) debuted in the fifth position, indicating a new entrant in the top-performing products for the month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
