Market Insights Snapshot
The performance of House of Kush in the Maryland market has shown interesting trends. In the Flower category, the brand has consistently maintained a position in the low 30s, indicating a stable presence in the market, albeit outside the top 20. However, the Pre-Roll category tells a different story. House of Kush has shown a steady rise in ranking from 23rd to 16th place from September to December 2023. This upward trend, coupled with a significant increase in sales from October to December, suggests that the brand's Pre-Rolls are gaining popularity in Maryland.
Contrastingly, in the Missouri market, House of Kush's performance has been somewhat stagnant in the Flower category, with rankings hovering in the mid-30s. The brand's position in the Pre-Roll category has unfortunately slipped from 48th to 54th place over the four-month period. It's also worth noting that House of Kush didn't rank in the top 20 in the Vapor Pens category in Missouri in September 2023. However, they managed to secure a position in the mid-70s in the following months, suggesting some potential for growth in this category moving forward.
In the Missouri flower category, House of Kush has seen a fairly steady rank, hovering around the mid-30s from September to December 2023. This indicates that it was not among the top 20 brands in this category and state during these months. When compared to its competitors, Willie's Reserve and Revolution Cannabis, House of Kush had lower sales, suggesting a need for strategic changes to boost its market position. Interestingly, Bison showed a significant sales spike in October, surpassing all mentioned brands, before experiencing a sharp decline. Meanwhile, Mo' Dank started with high sales in September but saw a steady decrease over the following months. These fluctuations among competitors provide opportunities for House of Kush to analyze market trends and adjust their strategies accordingly.
In December 2023, the top-performing product from House of Kush was the Killer Cupcake Pre-Roll 2-Pack (1g) in the Pre-Roll category, maintaining its number one ranking from November and achieving a sales figure of 2876 units. The second highest-selling product was the Purple Sunset Pre-Roll 2-Pack (1g), which made a significant leap from not being in the top ranks in the previous months to the second position. The third place was occupied by the Red Velvet Kush Pre-Roll 2-Pack (1g), marking its debut in the top ranks. In the Flower category, the Peach Crescendo (3.5g) dropped two places to the fourth rank compared to November, while the Red Velvet Kush (3.5g) entered the top ranks at the fifth position. This shows a dynamic shift in consumer preferences within the House of Kush product range.