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Oct-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
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Humblebee is stocked at 213 licensed dispensaries across Michigan, with the deepest coverage in Detroit, New Buffalo, Grand Rapids, Ann Arbor, and Kalamazoo. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
Humblebee’s mix in October 2026 was concentrated in Vapor Pens at 80.52% share, with Vapor Pens up 48.28% year over year but down 7.42% month over month, while Concentrates held 18.01% share with a 10.83% YoY decline and a 19.50% MoM drop. Pre-Roll remained a small 1.47% share yet posted 119.32% YoY growth alongside a 24.21% MoM pullback, and overall brand sales grew 33.03% YoY even as Vapor Pens’ MoM contraction coincided with a 16.32% YoY increase in average price. With Vapor Pens ranked 25 in Michigan and the top category carrying an average price of $15.31 against Concentrates at an 18.48 average price, the pattern implies Humblebee is leaning into high-volume, mid-price Vapor Pens while de-emphasizing higher-priced Concentrates.
The mix shift—Vapor Pens expanding 48.28% YoY while Concentrates fell 10.83% YoY and Pre-Roll surged 119.32% YoY from a 1.47% base—suggests Humblebee is prioritizing penetration and repeat velocity in Vapor Pens even at the cost of category breadth, as indicated by the 7.42% MoM cooldown in its anchor category alongside a 19.50% MoM decline in Concentrates. Coupled with a 16.32% YoY increase in average price and a 24.21% MoM retracement in Pre-Roll, the data implies a positioning tilt toward defending Vapor Pens share and price architecture rather than scaling secondary formats, with the rank of 25 in Michigan indicating room to gain by stabilizing MoM volatility while maintaining the YoY trajectory.
Competitive Landscape
Humblebee ranks #25 in MI Vapor Pens in October 2026, a year-over-year climb of 8 positions from #33, but it slipped 1 spot from #24 in September 2026 while matching its peak rank of #24 in that same month; by contrast, MKX Oil Company advanced from #3 to #1 with a 3.3% YoY sales increase and Muha Meds fell from #2 to #3 alongside a 41.5% YoY sales decline, indicating Humblebee’s mid-pack ascent coincides with leadership concentration and volatility above it, and the trajectory implies a path to incremental share capture is feasible if Humblebee converts September 2026’s peak positioning into sustained top-20 momentum.
Notable Products
Humblebee’s October 2026 sales are driven by fresh launches, with 41 new products generating 66.1% of brand revenue and seven of the top 10 items marked as new, including Mr. Sticky Live Resin Cartridge (1g). That concentration in recent additions means most of its sales come from newly introduced SKUs.
Peer avg: average price of the same product type and package size in the same states that month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
