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Nov-2025
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Overview
Market Insights Snapshot
Humblebee has shown a notable upward trajectory in the Concentrates category in Michigan. From not being in the top 30 in August 2025, they climbed to the 24th position by November 2025. This consistent improvement over the months is reflected in their sales, which increased significantly from $69,770 in August to $154,863 in November. Such a movement suggests a growing consumer preference for Humblebee's Concentrates in Michigan, indicating successful market penetration and possibly effective marketing strategies or product offerings that resonate well with consumers in this category.
In contrast, Humblebee's performance in the Vapor Pens category in Michigan has been more volatile. After reaching the 27th rank in September 2025, they experienced fluctuations, dropping to the 32nd position by November. Despite this, the sales figures reveal a peak in October with $339,403, followed by a dip in November. This suggests that while there is interest in Humblebee's Vapor Pens, maintaining a steady market position might be challenging, possibly due to competition or changes in consumer preferences. The discrepancy between sales peaks and ranking might indicate that while they are selling well, other brands are outperforming them in terms of growth or consistency.
Competitive Landscape
In the competitive landscape of vapor pens in Michigan, Humblebee has demonstrated a dynamic performance from August to November 2025. Initially ranked 38th in August, Humblebee climbed to 27th in September, maintaining a stable position in October at 28th, before slightly dropping to 32nd in November. This fluctuation in rank reflects a competitive market environment where brands like North Cannabis Co. and Mozey Extracts have shown varying trends. Notably, Mozey Extracts experienced a significant rise in sales in September and October, which may have influenced Humblebee's ranking. Meanwhile, Mr. Vapor made a remarkable leap from 75th in August to 30th in November, indicating a strong upward trajectory that could pose a challenge to Humblebee's market share. Despite these challenges, Humblebee's sales peaked in October, suggesting a potential for growth if they can capitalize on this momentum amidst the competitive pressures.
Notable Products
In November 2025, the Jack Herer Live Resin Cartridge (1g) emerged as the top-performing product for Humblebee, maintaining its number one rank from October 2025 with sales of 1964 units. The Whipped Lemons Live Resin Cartridge (1g) climbed to second place, improving from its fifth-place position in October. Vanilla Frosting Live Resin Cartridge (1g) entered the rankings for the first time, securing the third spot. Delicious Cookie Live Resin Cartridge (1g) experienced a drop, moving from third to fourth place. Finally, the Delicious Cookie X Whipped Lemons Live Resin Cartridge (1g) slipped from fourth to fifth place, indicating a competitive landscape among the top products.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
