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Oct-2025
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Overview
Market Insights Snapshot
In Michigan, Humblebee has shown a notable resurgence in the concentrates category. After starting the third quarter of 2025 ranked outside the top 30, Humblebee made a significant leap in October, reaching the 31st position. This upward movement is indicative of a strategic shift or market response that has bolstered their sales, which saw a marked increase from September to October. On the other hand, their performance in the vapor pens category has been more stable, maintaining a presence within the top 50 throughout the same period. This consistency suggests a solid consumer base and effective market penetration in this category, although they did experience a slight dip in October, moving from 27th to 30th place.
Humblebee's performance across these categories in Michigan reveals a dynamic market presence, particularly in concentrates where they've managed to break back into the competitive ranks. The brand's ability to climb back into the top 30 in concentrates is a positive sign, highlighting potential growth opportunities and consumer interest. Meanwhile, the vapor pens category reflects a steady demand, though the slight decline in ranking suggests there may be emerging competition or shifting consumer preferences that could be affecting their standing. Observing how Humblebee navigates these challenges in the coming months could provide further insights into their strategic adjustments and market adaptability.
Competitive Landscape
In the competitive landscape of the Michigan vapor pens category, Humblebee has shown a promising upward trajectory in recent months. Starting from a rank of 49 in July 2025, Humblebee improved its position significantly to reach 30 by October 2025. This positive trend is indicative of a robust growth strategy, as Humblebee's sales have consistently increased, surpassing brands like 710 Labs, which saw fluctuating ranks and sales during the same period. Despite Redbud Roots maintaining a slightly better rank at 31 in October, Humblebee's consistent sales growth suggests a potential to overtake them soon. Meanwhile, North Cannabis Co. has maintained a stable rank around the high 20s, indicating steady competition. However, Humblebee's momentum, if sustained, could see it challenging even more established brands like Legit Labs, which currently holds a rank of 27. Overall, Humblebee's strategic advancements in the Michigan vapor pens market position it as a brand to watch closely.
Notable Products
In October 2025, the top-performing product for Humblebee was Jack Herer Live Resin Cartridge (1g) in the Vapor Pens category, which ascended to rank 1 with notable sales of 2,088 units. Galactic Grape Guava x Pineapple Express Live Resin Cartridge (1g) secured the second position, marking its debut in the rankings. Delicious Cookie X Whipped Lemons Live Resin Cartridge (1g) followed closely at the third spot. Whipped Lemons Live Resin Cartridge (1g) and Vanilla Frosting Live Resin Cartridge (1g) took the fourth and fifth positions respectively, each making their first appearance in the rankings. This month marked a significant reshuffling in the rankings as none of these products were ranked in the previous months, indicating a fresh surge in consumer interest.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
