Humblebee

Data Snapshot: Apr 04, 2024
Humblebee Cannabis Brand Logo
$100K+

Mar-2024

Sales

Strong Growth

Trend

6-Month

87

Product Count

SKUs

Humblebee

Overview

Humblebee is a vertically integrated cannabis brand based in Frederic, Michigan, recognized for its meticulously crafted, strain-specific concentrates. The brand practices freezing raw cannabis flowers to effectively preserve terpene and cannabinoids, underlining their commitment to quality and product purity. Renowned for their comprehensive selection of products available across different price ranges, Humblebee aims to connect cannabis consumers, retailers, patients, and physicians through their offerings.
Markets

Humblebee Locations

Product Trends

Humblebee Categories

Humblebee Sales

Market Insights Snapshot

Humblebee Historical Sales by Category

In Michigan, Humblebee's performance across different cannabis categories shows a mix of stability and volatility that merits a closer look. In the Concentrates category, Humblebee has experienced fluctuations in its ranking over the past few months, moving from 16th in December 2023 to 10th in January 2024, then back to 16th in February, and finally dropping to 19th in March 2024. This yo-yo effect in rankings, despite a significant sales increase in January 2024 to $313,266, suggests that while Humblebee has potential for strong sales, its position within the top 20 brands is not yet solidified. The drop to 19th place in March, even with an increase in sales from February, indicates a highly competitive market environment where even slight gains or losses can significantly affect rankings.

On the other hand, Humblebee's venture into the Vapor Pens category in Michigan is noteworthy for its late entry and subsequent ranking movements. Not appearing in the top 30 brands for December 2023 and January 2024, Humblebee made a surprising entry at 58th place in February 2024, with sales amounting to $111,565. This was followed by a further slip to 84th place in March 2024, despite an increase in sales. This trajectory highlights the challenges new products face in gaining market share and recognition, especially in a category as competitive as Vapor Pens. The initial sales figures indicate a market interest, but the declining rankings underscore the difficulty in maintaining momentum amidst fierce competition.

Mar-2024 Rank
Concentrates
Vapor Pens
19
84
Humblebee

Competitive Landscape

In the competitive landscape of the concentrates category in Michigan, Humblebee has experienced notable fluctuations in its market position over the recent months. Starting from December 2023, Humblebee held the 16th rank, which improved significantly to 10th in January 2024, showcasing a strong uptrend in sales. However, this momentum was not fully sustained, as the brand saw a decline to the 16th position in February, before slightly dropping further to 19th in March 2024. This trajectory indicates a challenge in maintaining its earlier gains amidst stiff competition. Noteworthy competitors include Pleasantrees, which demonstrated a more stable performance, improving from 18th to 12th and then experiencing a slight drop back to 18th by March. Gas Station showed a volatile performance, with a significant drop to 37th in January but rebounding impressively to 17th by March. Other competitors like Rosslyn and Ozone also showed signs of growth and resilience, potentially impacting Humblebee's ability to climb or maintain its rank. These dynamics underscore the competitive pressures Humblebee faces and highlight the importance of strategic initiatives to bolster its market position in Michigan's concentrates category.

Humblebee market ranking for MI Concentrates

Humblebee

Notable Products

In Mar-2024, Humblebee's top-selling product was the Humblebee x High Minded - Wedding Crasher Live Resin (1g) in the Concentrates category, with sales reaching 1867 units. Following closely, the Humblebee X High Minded - Motorbreath 15 Live Resin (1g) secured the second rank with a notable performance. The third place was taken by Sundae Driver Live Resin (1g), showing a steady climb in the ranks from the previous month. Interestingly, GMO Live Resin (1g) and Melonade Live Resin (1g) made their first appearance in the top rankings for Mar-2024, capturing the fourth and fifth positions, respectively. This shift highlights a dynamic change in consumer preferences within Humblebee's Concentrates category, showcasing a broadening interest in their product range.

Product Rank
Category
Dec-2023
Jan-2024
Feb-2024
Mar-2024
Humblebee x High Minded - Wedding Crasher Live Resin (1g)
Concentrates
>5
4
1
1
Humblebee X High Minded - Motorbreath 15 Live Resin (1g)
Concentrates
>5
5
2
2
Sundae Driver Live Resin (1g)
Concentrates
>5
>5
4
3
GMO Live Resin (1g)
Concentrates
>5
>5
>5
4
Melonade Live Resin (1g)
Concentrates
>5
>5
>5
5
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