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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In May 2026, Humblebee’s mix concentrated heavily in Vapor Pens at 88.53% share with 299.44% year-over-year growth and 33.40% month-over-month, while Concentrates fell to 10.00% share with -16.50% year-over-year and -27.84% month-over-month, and Pre-Roll slipped to 1.47% share with -46.11% month-over-month. The average price rose 4.37% year-over-year to $14.78 as the Vapor Pens average price of $14.70 undercut Concentrates at $18.57, and brand sales overall grew 192.95% year-over-year alongside a 56.34% increase over 24 months. The pattern implies Humblebee is actively reallocating volume into lower-priced, higher-velocity Vapor Pens while de-emphasizing higher-priced Concentrates, compressing category breadth to amplify scale in a single growth engine.
Humblebee’s Vapor Pens concentration at 88.53% share and a rank of 22 in Vapor Pens in Michigan indicates a push to climb the mid-tier ranks via mix consolidation, with 33.40% month-over-month suggesting near-term distribution or SKU intensity gains. The -27.84% month-over-month in Concentrates and -46.11% month-over-month in Pre-Roll reduce diversification risk coverage even as total brand sales rose 192.95% year-over-year and pricing increased 4.37% year-over-year. The pattern implies Humblebee is prioritizing rank mobility and price tolerance in Vapor Pens over multi-category presence, trading optionality for share capture where momentum is fastest.
Competitive Landscape
Humblebee ranks #22 in MI Vapor Pens in May 2026, improving 51 positions from #73 year over year, and rising 9 spots from #31 three months prior; this is also its peak rank to date at #22 in May 2026, marking a double-digit climb quarter-over-quarter alongside a year-over-year leap of more than 50 places. In contrast, MKX Oil Company advanced from #3 to #1 with a 44.2% year-over-year sales increase while Mitten Extracts slipped from #1 to #2 with an 11.7% sales decline, and Muha Meds ceded ground with a move from #2 to #3 and a 27.5% drop, indicating that Humblebee’s ascent is occurring amid leadership churn at the top. The pattern implies that Humblebee’s sharp rank acceleration from #73 to #22 positions it to convert volatility among leaders into incremental share gains if it maintains momentum through the next quarter.
Notable Products
Tangerine Punch Live Resin Cartridge (1g) posted the largest movement in May 2026 with +131.7% MoM and finished at rank 1, while Dirty Laundry Live Resin Cartridge (1g) climbed +83.3% MoM to rank 4. Zcai Live Resin Cartridge (1g) inched up +9.8% MoM at rank 8, and Guava Bars x Ghost OG Live Resin Cartridge (1g) debuted at rank 2 with $37,799 in sales. Eight of the top ten are Vapor Pens SKUs, concentrating mix in a single category and pushing share toward high-velocity live resin formats. The pattern implies Humblebee is consolidating assortment around a few breakout Vapor Pens leaders to maximize momentum at the top of the ranking curve.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
