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Jun-2026
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Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In June 2026, Humblebee’s category mix tilted further toward Vapor Pens at 77.29% share, with year-over-year growth of 161.44% and month-over-month growth of 2.07%, while Concentrates held 20.38% share with 31.52% YoY and 27.70% MoM, and Pre-Roll reached 2.33% share on 380.98% YoY and 18.36% MoM. Average price rose 16.72% YoY to $15.07 as Vapor Pens averaged $14.81 and Concentrates $18.29, and combined with brand-level sales growth of 119.58% YoY, the skew suggests mix expansion is being driven by unit gains in Vapor Pens and near-term velocity in Concentrates. The implication is that Humblebee is consolidating a Vapor Pen-led identity while selectively scaling higher-ticket Concentrates, a pattern that can sustain elevated growth if June 2026 MoM momentum in Concentrates (+27.70%) continues and Vapor Pens maintain rank discipline at position 25 in Michigan.
With Vapor Pens anchored at rank 25 in Michigan and holding 77.29% of the mix, the portfolio is optimized for a volume-first lane, while the 27.70% MoM surge in Concentrates indicates a viable premium bolt-on that can lift average price without displacing core pen share. The 380.98% YoY spike in Pre-Roll against a 2.33% share and the modest 2.07% MoM in Vapor Pens signal that incremental growth is now more sensitive to success in secondary categories than to further pen acceleration; this positions Humblebee to use Concentrates and Pre-Roll as marginal share engines while Vapor Pens secure base throughput, implying a hedge against rank volatility if June 2026 category breadth persists.
Competitive Landscape
Humblebee sits at rank #25 in Michigan Vapor Pens in June 2026, climbing 34 positions year over year from #59 while jumping 12 spots since March 2026 from #37, marking its peak rank to date at #25 in June 2026; in contrast, MKX Oil Company advanced from #3 to #1 alongside a 68.3% YoY sales lift, and Muha Meds slid from #2 to #3 with a 31.4% YoY sales decline, indicating share is rotating toward ascendant players as Society C vaulted from #29 to #4 with a 756.2% YoY surge; the pattern implies Humblebee’s upward rank trajectory is tied to a broader reshuffle where rapid climbers compress the mid-tier, so sustaining gains at #25 will require converting momentum into consistent distribution before faster risers displace it.
Notable Products
Sherb Cream Pie Live Resin Cartridge (1g) posted the standout move in June 2026 with a 92% month-over-month increase, climbing into rank 3 while Dirty Laundry Live Resin Cartridge (1g) rose 47% MoM to hold rank 1. In contrast, Tangerine Punch Live Resin Cartridge (1g) fell 60% MoM and slid to rank 10, and Blueberry Bang Bang Live Resin Cartridge (1g) dropped 31% MoM at rank 5. Eight of the top ten are Vapor Pens within the live resin cartridge format, concentrating mix toward a few fast-cycling SKUs and indicating Humblebee is leaning into volatile, promo-responsive flavor launches rather than broad category diversification.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
