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Jul-2025
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Overview
Market Insights Snapshot
Humblebee has demonstrated notable progress in the Michigan market, particularly in the Concentrates category. Starting from a rank of 51 in April 2025, the brand has climbed to secure the 28th position by July 2025. This upward trajectory is mirrored by a significant increase in sales, suggesting a growing consumer preference for Humblebee's concentrate products. In contrast, the Vapor Pens category reveals a more stable performance with Humblebee entering the top 64 in May and maintaining the 51st position in June and July. While their presence in this category is less dominant, the consistent ranking suggests a steady foothold in the market.
Despite not appearing in the top 30 for Vapor Pens in April, Humblebee's subsequent entry into the rankings by May indicates a positive shift in consumer interest or market strategy. This shift could be attributed to various factors such as product innovation or enhanced distribution channels. However, the absence from the top 30 in the earlier months signals potential challenges or missed opportunities that the brand has since addressed. The gradual improvement in rankings across categories highlights Humblebee's strategic efforts to strengthen its market presence in Michigan, though there remains room for growth, particularly in categories where initial visibility was limited.
Competitive Landscape
In the competitive landscape of vapor pens in Michigan, Humblebee has shown a notable upward trend in rankings from May to July 2025, moving from 64th to 51st position. This rise indicates a positive shift in market presence, likely driven by a significant increase in sales from May to July. In contrast, Dabstract experienced a fluctuation in rankings, ultimately improving to 48th in July, while Rkive Cannabis saw a dip in July, landing at 52nd. Goodlyfe Farms also demonstrated volatility, with a notable drop in June but recovering to 50th by July. Meanwhile, Cali-Blaze maintained a relatively stable position, although slightly declining to 53rd in July. These dynamics suggest that while Humblebee is gaining traction, it faces stiff competition from brands like Dabstract and Goodlyfe Farms, which are also improving their standings, emphasizing the need for Humblebee to continue its strategic efforts to sustain and enhance its market position.
Notable Products
In July 2025, Squirt x Candied Lemon Infused Pre-Roll emerged as the top-performing product for Humblebee, achieving the number one rank with sales of 1834 units. Garlic Butter x Candied Lemon Infused Pre-Roll followed closely in second place, indicating strong consumer preference for infused pre-rolls. Brain Freeze Live Resin secured the third spot, showcasing the popularity of concentrates within the product lineup. Cherry Lime Runtz Live Resin and Bacio Gelato Live Resin rounded out the top five, maintaining a consistent demand for live resin concentrates. Compared to previous months, these products have either maintained or improved their rankings, reflecting a stable or growing interest in these categories.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
