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Dec-2025
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Overview
Market Insights Snapshot
Humblebee has shown a notable upward trend in the Concentrates category in Michigan. Starting from a rank of 47 in September 2025, the brand climbed steadily to reach the 19th position by December 2025. This progression highlights a significant improvement in market presence and consumer preference over the months. The growth in sales figures complements this ranking improvement, indicating a successful strategy in capturing the concentrates market. However, it's worth noting that Humblebee wasn't in the top 30 brands in this category at the start of the observed period, which underscores the rapid advancement they achieved towards the end of the year.
In contrast, Humblebee's performance in the Vapor Pens category in Michigan has been relatively stable, albeit with a slight decline towards the end of the year. Maintaining a consistent rank of 28 in September and October, the brand saw a minor drop to 31 by December 2025. Despite this slight dip, Humblebee's sales in this category experienced a peak in November, suggesting a fluctuating consumer interest or possible market saturation. The absence of a higher ranking in the Vapor Pens category compared to Concentrates could point to different competitive dynamics or consumer preferences within the state.
Competitive Landscape
In the competitive landscape of vapor pens in Michigan, Humblebee has shown a relatively stable performance from September to December 2025, maintaining a rank within the late 20s to early 30s. Despite a slight decline in rank from 28th in September to 31st in December, Humblebee's sales have demonstrated resilience, peaking in October and maintaining a strong position compared to competitors. Redbud Roots experienced a more volatile rank, improving from 37th to 26th before dropping to 32nd, with sales fluctuations reflecting this instability. Meanwhile, Sauce Essentials started strong at 19th but saw a decline to 29th, indicating a downward trend in sales. Mischief, although initially not in the top 20, made a notable jump to 34th in December, suggesting a potential upward trajectory. Wojo Co showed a consistent improvement, ending December at 30th, slightly ahead of Humblebee. These dynamics highlight the competitive pressure Humblebee faces, yet its stable sales suggest a loyal customer base that could be leveraged for future growth.
Notable Products
In December 2025, Humblebee's top-performing product was the Gorilla Zkittlez Live Resin Cartridge (1g) in the Vapor Pens category, which climbed to the number one spot from its previous second-place ranking in November, with sales reaching 2022 units. The Frosted Oranges Live Resin Cartridge (1g) debuted strongly at second place, indicating a strong market entry. Galactic Guava Live Resin Cartridge (1g) secured the third position, showing a consistent performance since its introduction. Gopher Glue Live Resin Cartridge (1g) followed closely in fourth place, maintaining steady sales. Divorce Cake Live Resin Cartridge (1g) experienced a slight drop from third to fifth place, suggesting a shift in consumer preference within the Vapor Pens category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
