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Sep-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
Jays (Canada) concentrated 77.86% of September 2026 sales in Vapor Pens, up 55.51% year over year but down 6.41% month over month, while Pre-Roll held 22.12% with a 2.91% YoY decline and a 5.33% MoM rise; Concentrates collapsed to 0.02% share with a 94.42% YoY drop. The brand’s average price fell 5.04% YoY to $25.29 as Vapor Pens averaged $26.55 and Pre-Roll $21.67, indicating mix and price pressure moved in tandem. With Vapor Pens ranked 6th in Ontario, the combination of a rank at 6 and a -6.41% MoM dip alongside a 55.51% YoY gain implies scale is consolidating in a single lead category while near-term velocity softened.
The pivot toward Vapor Pens rising to 77.86% share and a 55.51% YoY lift, coupled with Pre-Roll’s 5.33% MoM uptick but 2.91% YoY contraction, implies Jays (Canada) is trading depth for breadth — anchoring on one category while maintaining a secondary hedge. The 5.04% YoY price decrease alongside Vapor Pens’ MoM decline and Ontario rank at 6 suggests the brand is using price to defend share in its core while ceding peripheral categories like Concentrates, which fell 94.42% YoY to 0.02% share; this pattern implies positioning as a value-leaning Vapor Pens specialist rather than a multi-category leader.
Competitive Landscape
Jays (Canada) sits at rank #6 in ON Vapor Pens in September 2026, improving 6 positions from #12 year over year, and holding flat versus June 2026 at #6 while remaining one step below its peak rank of #5 reached in August 2026; in the same period, Spinach moved up from #4 to #1 with a 172.5% YoY sales increase, and Kolab climbed from #14 to #5 with 93.0% YoY sales growth, outpacing Jays (Canada) on upward mobility. Meanwhile, General Admission slipped from #3 to #4 with a 12.0% YoY sales decline, and Back Forty / Back 40 Cannabis edged down from #1 to #2 despite a 3.0% YoY sales increase, indicating that Jays (Canada)’s 6-rank YoY rise positions it as a steady mid-tier mover whose ability to break back into the top 5 will depend on converting August 2026’s one-rank peak into sustained share gains against faster-climbing rivals.
Notable Products
Yuzu Monnrock Diamond Resin Infused Pre-Roll (0.5g) posted the largest movement in September 2026 with +53.4% MoM while holding rank 6, contrasting with Strawberry Ripple Distillate Cartridge (0.95g) at rank 5 falling -13.7% and Macchiato Gold Distillate Cartridge (0.95g) at rank 2 slipping -10.2%. Hawaiian Za Distillate Cartridge (0.95g) remained rank 1 despite a -18.5% MoM drop, and Lime-up Distillate Cartridge (0.95g) rose +24.1% at rank 4, indicating volatility concentrated among higher-volume Vapor Pens. With seven of the top ten SKUs in Vapor Pens and two Pre-Roll entries, the mix implies Jays (Canada) is relying on a broad pen portfolio to absorb sharp declines in select SKUs while experimenting with infused Pre-Rolls as a growth valve.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
