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Nov-2025
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Overview
Market Insights Snapshot
In the province of Ontario, Jays (Canada) has shown a consistent upward trend in the Vapor Pens category. Starting from a rank of 19 in August 2025, the brand improved its position to 10 by November 2025. This is indicative of growing consumer preference and possibly an effective marketing strategy in this segment. On the other hand, their performance in the Pre-Roll category in Ontario has been relatively stable, maintaining a position just under 50 throughout the months. This suggests a steady demand but also highlights potential room for growth compared to their more dynamic performance in Vapor Pens.
In Alberta, Jays (Canada) has not been able to secure a spot in the top 30 brands in the Pre-Roll category, with rankings fluctuating between 76 and 93 from August to November 2025. This indicates a challenging market environment or possible competitive pressures in Alberta. The brand's sales figures in Alberta reflect these challenges, as they show some volatility over the period. This contrasts with their performance in Ontario, where they are more established and have a stronger market presence. The disparity between these two provinces highlights the importance of regional strategies in the Canadian cannabis market.
Competitive Landscape
In the Ontario vapor pen market, Jays (Canada) has shown a notable upward trajectory, climbing from a rank of 19 in August 2025 to 10 by November 2025. This improvement in rank suggests a positive reception and growing consumer preference, likely driven by strategic marketing or product enhancements. In contrast, Weed Me maintained a relatively stable position, fluctuating slightly but remaining within the top 10, while Versus experienced a more volatile ranking, peaking at 8 in September and October before dropping to 12 in November. Endgame and DEBUNK also demonstrated stability, with DEBUNK consistently outperforming Jays (Canada) in terms of rank. However, Jays (Canada)'s consistent sales growth, closing the gap with higher-ranked competitors, indicates a strong potential for further ascension in the market.
Notable Products
In November 2025, the top-performing product for Jays (Canada) was the Macchiato Gold Distillate Cartridge (0.95g) in the Vapor Pens category, which ascended to the number one rank with sales reaching 7715. The Macchiato Gold High Potency 50 Plus Diamond Infused Pre-Roll 3-Pack (1.5g) in the Pre-Roll category, previously ranked first in October, slipped to second place. The Strawberry Ripple Distillate Cartridge (0.95g) maintained its third-place position in the Vapor Pens category, showing consistent performance. Hawaiian Za Distillate Cartridge (0.95g) debuted in the rankings in October and held steady at fourth place. Lime-up Distillate Cartridge (0.95g) remained in fifth place, indicating stable sales performance over the months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
