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Jul-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Where to Buy
Jays (Canada) is stocked at 11 licensed dispensaries across Michigan, with the deepest coverage in Flint, Beulah, Cadillac, Escanaba, and Gobles. Search by ZIP code or city below to find the closest one.
Market Insights Snapshot
In July 2026, Jays (Canada) leaned heavily into Vapor Pens at 75.15% share while Pre-Roll held 24.85% share, with Vapor Pens up 112.21% year over year but down 7.27% month over month, and Pre-Roll up 13.30% year over year but down 3.48% month over month. The brand’s average price dipped 0.75% year over year to $26.63 while Vapor Pens priced at $26.82 and Pre-Roll at $26.06, indicating mix-driven volume expansion as overall brand sales rose 72.64% year over year despite both categories posting month-over-month declines. The pattern implies Jays (Canada) is driving growth via a scaled Vapor Pens franchise that absorbs modest monthly pullbacks, while a smaller Pre-Roll base provides diversification without offsetting Vapor Pens’ short-term softness.
Positionally, a 75.15% Vapor Pens mix combined with a 112.21% year-over-year surge and a 7.27% month-over-month dip suggests the brand is trading for share in a seasonal or supply-affected month, using a slight 0.75% year-over-year price decrease to maintain velocity. With Pre-Roll growing 13.30% year over year yet slipping 3.48% month over month, the two-category spread indicates dependency risk on Vapor Pens but also headroom to rebalance mix if month-level volatility widens. This implies Jays (Canada) can protect rank in Vapor Pens, where it sits at rank 7 in Ontario, by sustaining price discipline while nurturing Pre-Roll as a ballast against further intra-quarter swings.
Competitive Landscape
Jays (Canada) is currently ranked #7 in Ontario Vapor Pens in July 2026, up 11 positions from #18 year over year, but down 2 spots from #5 in April 2026 to #7 in July 2026; meanwhile, peak rank held at #5 in May 2026 before the two-place slide. In the same period, Spinach moved from #4 to #1 while growing sales 144.7% year over year, and Kolab rose from #8 to #5 with a 13.5% sales increase, whereas General Admission slipped from #3 to #4 alongside an 19.0% sales decline; this mix of upward mobility above and mixed pressure adjacent indicates Jays (Canada)’s rapid YoY climb is real but its recent 2-rank pullback signals a need to defend share against faster risers at the top.
Notable Products
Get Buttered Distillate Cartridge (0.95g) posted the steepest decline in July 2026 at -31.6% and slid to rank 6, while Lime-up Distillate Cartridge (0.95g) fell -10.5% at rank 5. Hawaiian Za Distillate Cartridge (0.95g) rose 6.9% to hold rank 1, and Macchiato Gold Distillate Cartridge (0.95g) dipped -4.4% at rank 2. Eight of the top ten are Vapor Pens, with additional month-over-month drops of -20.6% at rank 9 and -21.3% at rank 10 indicating breadth of pressure across the format despite a $290,436 lead SKU. The pattern implies Jays (Canada) is over-weighted to Vapor Pens and will need either renewed flavor rotation or mix shifts toward Pre-Rolls to stabilize share.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
