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Oct-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
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In October 2026, Jays (Canada) concentrated 72.09% of sales in Vapor Pens with year-over-year growth of 72.59% and month-over-month growth of 12.06%, while Pre-Roll accounted for 27.91% share with 29.99% YoY and 35.39% MoM. The brand’s overall YoY sales rose 57.34% alongside a 16.68% YoY decrease in average price to $22.12, indicating volume-led expansion as Vapor Pens, at an average price of 26.22, pulled mix up-market versus Pre-Roll at 15.75. With Vapor Pens ranked 6th in Ontario for the category and Pre-Roll accelerating faster MoM than Vapor Pens by 23.34 percentage points, the mix is tilting toward a two-category strategy where Vapor Pens anchors scale and Pre-Roll supplies near-term unit momentum.
The combination of a 72.59% YoY gain in Vapor Pens and a 35.39% MoM surge in Pre-Roll implies Jays (Canada) is widening its entry points while protecting its higher-value core, as the 16.68% YoY drop in average price coincides with mix expansion rather than rank erosion at Vapor Pens rank 6. Given Pre-Roll’s 27.91% share against Vapor Pens’ 72.09%, the faster MoM for Pre-Roll and the 12.06% MoM for Vapor Pens suggest incremental shoppers are skewing toward lower price points, but the higher-ticket Vapor Pens base sustains premium perception; the pattern implies the brand can trade customers up within the portfolio while using Pre-Roll velocity to defend shelf presence.
Competitive Landscape
Jays (Canada) ranks #6 in ON Vapor Pens in October 2026, improving 4 positions year over year from #10, while holding flat versus July–October with a #6 in July 2026 and peaking at #5 in August 2026; in contrast, Back Forty / Back 40 Cannabis held #1 both year over year and in October 2026 as its sales grew 47.9% YoY, and Kolab moved up from #14 to #5 alongside 118.8% YoY sales growth. Meanwhile, Spinach advanced from #3 to #2 with 135.5% YoY sales growth, and BoxHot slipped from #2 to #3 despite 30.8% YoY growth; given Jays (Canada)’s August 2026 peak at #5 and subsequent return to #6 in October 2026, the pattern implies a stabilization just outside the top 5 while faster-rising competitors compress headroom.
Notable Products
Jays (Canada) leans on a concentrated lineup in October 2026, with the top 10 items accounting for 71.5% of brand sales and Macchiato Gold Distillate Cartridge (0.95g) alone at 12.2%. That concentration sits alongside prices averaging 9.5% below similar products, so most of its sales come from a tight set of value-leaning cartridges and infused pre-rolls.
Peer avg: average price of the same product type and package size in the same states that month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
