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Feb-2026
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Overview
Market Insights Snapshot
In the Canadian cannabis market, Jays (Canada) has shown varied performance across different provinces and product categories. In Alberta, their Pre-Roll category saw a slight improvement in rankings from November 2025 to January 2026, moving from 79th to 63rd, before slipping to 67th in February 2026. This indicates some volatility in their market position. In contrast, their Vapor Pens in Alberta showed a more stable performance, maintaining a position within the 40s for most of the period, though they did drop to 50th in February 2026. This suggests a need for Jays to reinforce their market strategies in Alberta to maintain a consistent upward trajectory.
Meanwhile, in Ontario, Jays' performance in the Vapor Pens category has been notably strong, consistently ranking in the top 10, even improving from 9th to 8th place by February 2026. This consistent high ranking highlights their strong foothold in this category within the province. On the other hand, their Pre-Roll category in Ontario has been less impressive, maintaining a steady position around the 47th rank, indicating a potential area for growth. In Saskatchewan, Jays' entry into the Pre-Roll category was not recorded in November 2025, but by December, they had climbed to 28th, improving to 26th by January 2026. Their Vapor Pens showed a significant leap, moving from outside the top 30 to 12th place by February 2026, marking a promising trend in this segment.
Competitive Landscape
In the competitive landscape of Vapor Pens in Ontario, Jays (Canada) has shown a notable performance with a consistent presence in the top 10 rankings, improving from 9th place in November 2025 to 8th by February 2026. This upward trend highlights Jays (Canada)'s resilience and potential growth in a competitive market. Notably, XPLOR has maintained a strong position, consistently ranking 5th or 6th, indicating a significant lead over Jays (Canada) in terms of market presence. Meanwhile, Versus and Adults Only have shown stable rankings around the 10th and 7th positions, respectively, with Wild West making a notable leap from 15th in November to 9th in February, suggesting a dynamic market environment. These insights underscore the competitive pressures Jays (Canada) faces, yet its ability to climb the ranks suggests potential for increased market share if current strategies are maintained or enhanced.
Notable Products
In February 2026, Jays (Canada) saw Hawaiian Za Distillate Cartridge (0.95g) maintain its position as the top-performing product in the Vapor Pens category, with sales reaching 10,278 units. Macchiato Gold Distillate Cartridge (0.95g) held steady in second place, although its sales decreased compared to previous months. Strawberry Ripple Distillate Cartridge (0.95g) climbed to the third position, improving from its consistent fourth-place ranking in prior months. Lime-up Distillate Cartridge (0.95g) remained in fourth place, showing marginal changes in sales figures. Notably, Macchiato Gold High Potency 50 Plus Diamond Infused Pre-Roll 3-Pack (1.5g) experienced a drop to fifth place in the Pre-Roll category, indicating a significant decline in sales performance.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
