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Dec-2025
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Overview
Market Insights Snapshot
Jays (Canada) has shown varied performance across different categories and provinces. In the Pre-Roll category, the brand experienced a noteworthy trajectory in Alberta, where it improved its ranking from 94th in September to 76th by October, maintaining this position through December. This upward movement indicates a growing acceptance and popularity of their products in the province. However, the brand's absence from the top 30 suggests there is still significant room for improvement to become a leading player in this market. In contrast, Ontario saw a steady climb in rankings from 51st in September to 40th in December, highlighting a positive trend for Jays (Canada) in this competitive market.
The Vapor Pens category in Ontario paints a different picture, as Jays (Canada) consistently ranked within the top 15 throughout the last quarter of 2025. The brand achieved its highest ranking at 10th in November before slightly dropping back to 11th in December. This consistent presence in the top rankings underscores the brand's strong foothold and demand in the Vapor Pens category within the province. The steady increase in sales figures from October to December further supports the brand's robust performance and consumer preference for its vapor pen offerings. Despite not being in the top 10 by the end of the year, Jays (Canada)'s position suggests a competitive edge in this category in Ontario.
Competitive Landscape
In the competitive landscape of vapor pens in Ontario, Jays (Canada) has shown a promising upward trajectory in rankings over the last few months of 2025. Starting from the 15th position in September, Jays (Canada) climbed to 11th place by October, maintaining its position in November, and slightly dropping to 11th again in December. This upward trend is indicative of a strong market presence and increasing consumer preference. In comparison, Weed Me consistently held its position within the top 10, while Versus experienced a decline from 8th to 12th place by December. Meanwhile, Endgame improved its rank from 14th to 10th, showcasing a competitive edge. Despite the competitive pressure, Jays (Canada)'s sales figures have shown a steady increase, suggesting a growing brand loyalty and effective market strategies that could potentially elevate its rank further in the coming months.
Notable Products
In December 2025, the top-performing product from Jays (Canada) was the Macchiato Gold High Potency 50 Plus Diamond Infused Pre-Roll 3-Pack (1.5g) in the Pre-Roll category, maintaining its first-place ranking from October 2025 and showing an impressive sales figure of 8217. The Macchiato Gold Distillate Cartridge (0.95g) in the Vapor Pens category secured the second spot, a slight drop from its first-place ranking in November 2025. The Strawberry Ripple Distillate Cartridge (0.95g) held steady in the third position for the second consecutive month. The Hawaiian Za Distillate Cartridge (0.95g) consistently ranked fourth since October 2025, showing a steady increase in sales. Lastly, the Lime-up Distillate Cartridge (0.95g) remained in fifth place throughout the last four months, indicating stable performance.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
