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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In May 2026, Jays (Canada) concentrated 76.15% of sales in Vapor Pens, with Pre-Roll at 23.62% and Concentrates at 0.23%, indicating a two-category core. Vapor Pens grew 173.25% year over year while slipping 5.82% month over month, whereas Pre-Roll advanced 27.26% year over year and 1.23% month over month, and Concentrates, despite only 0.23% share, jumped 37.80% month over month. With an average price up 1.82% year over year to $26.97 and Vapor Pens priced at $27.26, the mix skews toward a modest premium within inhalables; the thesis is that outsized Vapor Pen growth is pulling overall sales up 114.48% year over year while the small month-over-month dip in that lead category leaves total mix stability dependent on Pre-Roll’s incremental 1.23% month-over-month lift.
Ranked 6th in Vapor Pens in Ontario, Jays (Canada) sits within striking distance of higher-share peers, but the 5.82% month-over-month decline in its lead category suggests rank mobility will hinge on defending pen velocity while nurturing secondary categories. The 27.26% year-over-year rise and 1.23% month-over-month gain in Pre-Roll, alongside a 37.80% month-over-month surge in Concentrates at a $29.39 average price, point to an opportunity to diversify revenue without diluting pen leadership. The implication is a barbell positioning: maintain Vapor Pens as the 76.15% anchor to sustain rank in Ontario while scaling Pre-Roll share toward the low-30% range and using Concentrates’ momentum to cushion future month-over-month volatility.
Competitive Landscape
Jays (Canada) sits at rank #6 in ON Vapor Pens in May 2026, up 11 positions year over year from #17, while holding flat versus February 2026 at #6 and coming off a peak of #5 in April 2026; in contrast, Back Forty / Back 40 Cannabis maintained #1 year over year with a 3.7% sales lift and Spinach climbed from #6 to #2 alongside a 137.7% sales increase. With BoxHot sliding from #2 to #3 on a 33.4% sales decline and XPLOR easing from #4 to #5 with sales down 28.0%, Jays (Canada)’s move from #17 to #6 and near-term ceiling at #5 indicates a transition from lower-tier to consistent top-6 contender, implying the next phase depends on converting April 2026’s #5 into sustained top-5 tenure against incumbents.
Notable Products
Lime-up Distillate Cartridge (0.95g) posted the steepest decline at -17.5% while holding rank 6, contrasted by Strawberry Ripple Distillate Cartridge (0.95g) rising 10.2% at rank 4. Hawaiian Za Distillate Cartridge (0.95g) slipped -11.3% but remained rank 1, and Macchiato Gold Distillate Cartridge (0.95g) eased -2.3% at rank 2. With eight of the top ten in Vapor Pens and two SKUs dropping more than -16%, the pattern implies short-term pressure on legacy pen leaders even as flavored variants stabilize share near the top.
Macchiato Gold High Potency 50 Plus Diamond Infused Pre-Roll 3-Pack (1.5g) advanced 24.8% at rank 3, while Root Rush Distillate Cartridge (0.95g) fell -16.5% at rank 7. Purple Penjamin High Potemcy 95+ Distillate Disposable (0.4g) climbed 16.7% into rank 10, and Get Buttered Distillate Cartridge (0.95g) was roughly flat at +0.9% in rank 8 with $110,157 in May 2026 sales. The mix implies Jays (Canada) is diversifying beyond standard carts toward potency-led formats and disposables to hedge softness in mid-pack pen SKUs.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
