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Aug-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In August 2026, Jays (Canada) concentrated 81.12% of sales in Vapor Pens, up with 139.42% year-over-year growth and a 6.10% month-over-month lift, while Pre-Roll fell to 18.88% share with a -7.19% year-over-year decline and a -17.75% month-over-month drop. Despite a -0.56% year-over-year decrease in average price to $26.48, Vapor Pens maintained a higher category price at $26.71 versus $25.56 for Pre-Roll, and the brand’s overall sales rose 82.82% year over year; the implication is a deliberate shift toward higher-velocity Vapor Pens as the revenue engine while Pre-Roll is de-emphasized.
With Vapor Pens ranked 5 in Ontario, the 6.10% month-over-month expansion in that category alongside a -17.75% contraction in Pre-Roll indicates tightening focus where the brand already holds a top-5 foothold. The combination of an 81.12% Vapor Pens mix and a -0.56% price move year over year suggests price discipline aimed at sustaining volume in a priority segment, implying the brand’s positioning is to consolidate share in Vapor Pens while allowing Pre-Roll to play a secondary role in traffic capture rather than growth.
Competitive Landscape
Jays (Canada) ranks #5 in ON Vapor Pens in August 2026, up 12 positions from #17 year over year, and unchanged from #5 in May 2026, marking its peak rank at #5 in August 2026; meanwhile, Spinach moved from #4 to #1 with 152.8% YoY sales growth and General Admission slid from #3 to #4 with a 16.6% YoY sales decline, while Back Forty / Back 40 Cannabis rose from #1 to #2 and BoxHot climbed from #2 to #3; this mix signals that Jays (Canada)’s leap from #17 to #5 is tied less to broad category lift and more to outpacing a weakening mid-tier rival while still trailing faster-accelerating leaders, implying a stabilization in upper-tier positioning but with headroom constrained by top-three momentum.
Notable Products
F Yuzu High Potency Distillate Cartridge (0.95g) posted the standout move in August 2026 with a 67.0% month-over-month gain to rank 5, while Hawaiian Za Distillate Cartridge (0.95g) dropped 15.9% to rank 2, signaling volatility within the top tier. Across the top 10, eight of the SKUs are Vapor Pens, and within that cluster Macchiato Gold Distillate Cartridge (0.95g) held rank 1 despite a 3.7% decline while Get Buttered Distillate Cartridge (0.95g) slipped 11.9% at rank 9, indicating share is rotating within the same category rather than leaving it. Strawberry Ripple Distillate Cartridge (0.95g) rose 20.9% at rank 4 alongside a smaller 0.2% uptick for Lime-up Distillate Cartridge (0.95g) at rank 6, suggesting flavor breadth is pulling demand upward even as legacy leaders cool. The pattern implies Jays (Canada) is consolidating around Vapor Pens with momentum shifting to newer high-potency and flavor-forward SKUs, pointing to a product mix strategy that prioritizes line extension over category expansion.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
