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Dec-2024
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Overview
Market Insights Snapshot
In the state of Ohio, Josh D has shown a notable upward trajectory in the Concentrates category. Starting from outside the top 30 in September 2024, the brand managed to climb to the 22nd position by October and further improved to the 16th and 14th positions in November and December, respectively. This consistent rise in rankings is indicative of a growing consumer base and increased market penetration within the state. In contrast, the Flower category saw Josh D starting outside the top 30 in September, but by December, it had reached the 36th position. Although not as steep as the rise in Concentrates, this steady climb suggests a positive reception among consumers. However, the absence from the top 30 in September signifies that there was a lot of ground to cover initially.
Meanwhile, in the Vapor Pens category, Josh D's performance in Ohio was relatively stable. The brand hovered around the mid-50s in rank, showing a slight improvement from 56th in September to 51st by December. This indicates that while there is a consistent presence in the market, the brand faces stiff competition in this category. The sales figures for Vapor Pens, although modest, reflect a steady demand, but the lack of significant movement in rankings suggests potential challenges in gaining a larger market share. The data highlights that while Josh D is making strides in some categories, there is room for growth and improvement in others.
Competitive Landscape
In the competitive landscape of the Ohio flower category, Josh D has shown a notable upward trajectory in rankings, moving from not being in the top 20 in September 2024 to securing the 36th position by December 2024. This upward movement is significant, especially when compared to competitors like Verano, which maintained a relatively stable ranking around the low 30s, and Farmaceutical Rx (Frx), which hovered around the 38th position. The sales growth for Josh D from October to December 2024 indicates a positive trend, with sales more than quadrupling, suggesting strong consumer interest and potential market share expansion. In contrast, Firelands Scientific and The Botanist have experienced fluctuations in their sales and rankings, which may present opportunities for Josh D to capitalize on shifting consumer preferences and further enhance its market position in Ohio.
Notable Products
In December 2024, Motorbreath (2.83g) emerged as the top-performing product for Josh D, climbing from its fourth position in November to first place with impressive sales of 1005 units. Catfish (2.83g), which held the top spot in November, slipped to second place with 769 units sold. Ghost OG Live Badder (1g) maintained its third position, showing consistent demand in the Concentrates category. Notably, the Catfish Full Spectrum Cartridge (1g) experienced a significant drop, moving from the top rank in September and October to fifth place in December. Runtz OG (2.83g) entered the rankings in December at fourth place, indicating a growing interest in this product.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
