May-2026
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Market Insights Snapshot
In May 2026, Josh D concentrated 52.65% of sales in Flower with year-over-year growth of 77.04% and month-over-month expansion of 55.03%, while Vapor Pens held 29.60% share with 173.12% YoY but a 24.95% MoM decline. Concentrates contributed 14.16% share with 108.19% YoY and a 17.70% MoM dip, and Pre-Roll added 3.59% share with 638.99% YoY against a 29.50% MoM pullback; average price moved up 6.75% YoY to $33.90. With a Flower rank of 48 in Ohio and a top-category average price of $45.74 versus Vapor Pens at $26.87, the mix points to a pivot toward higher-ticket Flower even as Vape and Pre-Roll volatility introduces month-to-month drag, implying the brand is leaning into a premiumized Flower anchor while accepting near-term softness in other inhalables.
The combination of a 55.03% MoM surge in Flower alongside double‑digit MoM declines in Vapor Pens (‑24.95%), Concentrates (‑17.70%), and Pre‑Roll (‑29.50%) reshapes basket composition toward a higher-price, slower-churn segment, which can lift revenue per transaction but risks frequency erosion. Given 108.92% brand-level YoY growth against a 6.75% YoY average price increase, volume led the expansion, and the 173.12% YoY in Vapor Pens despite current MoM contraction suggests a widening, but more episodic, secondary pillar; this pattern implies Josh D’s near-term positioning depends on sustaining Flower momentum to offset Vape cyclicality while using Pre-Roll’s 638.99% YoY as a low-share trial funnel rather than a core driver at current volatility.
Competitive Landscape
Josh D is ranked #48 in OH Flower in May 2026, improving 5 positions year over year from #53, while slipping 4 spots from #52 three months ago; this sits below its historical peak of #39 in August 2024 and contrasts with Riviera Creek holding #1 after a decline from #2 despite a -10.1% YoY sales change and RYTHM climbing from #7 to #2 on 49.2% YoY growth. Relative to the top tier, Klutch Cannabis advanced from #16 to #3 with 161.1% YoY growth, while Buckeye Relief fell from #1 to #5 with a -31.3% YoY decline, indicating that Josh D’s modest rank gain alongside mixed competitor momentum implies a middle-tier position that requires acceleration to avoid being outpaced by faster risers.

Notable Products
Meltdown (3.5g) posted the headline move in May 2026 with a +302% month-over-month surge to rank 1, while Shaloha Pre-Roll (1g) fell -47% to rank 2. Vapor Pens showed mixed momentum as Bobby Shaloha CO2 Full Spectrum iKrusher Disposable (1g) dropped -65% into rank 10, and Kockeyed Live Resin Full Spectrum CO2 Ikrusher Disposable (1g) declined -37% to rank 5. The pattern implies the lineup tilted toward Flower-led velocity, with outsized upside concentrated in a single 3.5g SKU as Pre-Roll and several Vapor Pens reset lower.
Motorbreath (2.83g) in Flower rose +10.6% into rank 4 as OG Kiss (14.15g) and Kockeyed Smalls (14.15g) joined the top 10, meaning four of the top ten are Flower SKUs. Within Vapor Pens, Sunrize x O.R. Full Spectrum IKrusher Disposable (1g) entered at rank 3 while Sunrize x Ghost OG Full Spectrum iKrusher Disposable (1g) and Motorbreath Full Spectrum CO2 Ikrusher Disposable (1g) held ranks 9 and 7, respectively. The split suggests portfolio share is consolidating around Flower formats while disposable pens rotate, indicating resource allocation should favor scalable Flower supply while pruning underperforming disposables.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.







