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Oct-2025
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Overview
Market Insights Snapshot
In the state of New Jersey, Josh D has shown a notable upward trajectory in the Flower category. Despite not being ranked in the top 30 until recently, Josh D has made a significant leap to rank 72nd in October 2025. This improvement is underscored by the increase in sales from July to October, with a substantial jump noted in the last month. The brand's performance indicates a growing presence in the New Jersey market, suggesting that Josh D is gaining traction among consumers in the Flower category.
Meanwhile, in Ohio, Josh D exhibits varied performance across different categories. The brand has maintained a relatively stable position within the Concentrates category, moving from 30th in August to 26th by October 2025. This consistency is contrasted by the performance in the Vapor Pens category, where the brand saw a decline, falling to 69th place in October. In the Flower category, Josh D has shown resilience by regaining its position to rank 58th in October. These movements highlight the brand's fluctuating performance across categories in Ohio, indicating areas of strength and opportunities for growth.
Competitive Landscape
In the competitive landscape of the Ohio flower category, Josh D has experienced a fluctuating position, showing a slight improvement in rank from 63rd in September 2025 to 58th in October 2025. This upward movement contrasts with the declining ranks of competitors such as Kynd Cannabis Company, which fell from 29th in July 2025 to 51st by October 2025, and Ancient Roots, which slipped from 52nd to 60th over the same period. Despite these improvements, Josh D's sales remain significantly lower than its competitors, with Kynd Cannabis Company and Ancient Roots maintaining higher sales figures, albeit on a downward trend. Meanwhile, Verano and Hundred Percent Labs have shown varied performance, with Verano's sales peaking in August 2025 before declining, and Hundred Percent Labs maintaining a relatively stable sales trajectory. These dynamics suggest that while Josh D is making strides in rank, there is still a significant gap in sales volume compared to its competitors, indicating potential opportunities for growth through strategic marketing and product differentiation.
Notable Products
In October 2025, the top-performing product for Josh D was Motorbreath (2.83g) in the Flower category, achieving the number one rank with sales of 1403 units. Ojos Rojos Pre-Roll (1g) followed closely in the second position, maintaining its rank from the previous month. Wyld Lyfe Pre-Roll (1g) climbed to the second spot from its fifth position in July 2025, showing significant improvement. Bobby Shaloha Pre-Roll (1g) rose to third place, up from fifth in September 2025, indicating a positive trend in its sales performance. Ojos Rojos (3.5g) maintained a consistent presence, ranking fourth, a drop from its peak position in August 2025.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
