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Jun-2024
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Overview
Market Insights Snapshot
Meigs County Grown has shown notable performance improvements in the Flower category in Ohio. Starting from a rank of 16 in March 2024, the brand climbed steadily to reach the 7th position by June 2024. This upward movement is significant, reflecting a strong market presence and increasing consumer preference over the months. The sales figures corroborate this trend, with a clear upward trajectory from $460,201 in March to $971,213 in June. This growth trajectory indicates an effective strategy in product quality or marketing that is resonating well with consumers in Ohio.
In contrast, the Vapor Pens category in Ohio presents a more challenging landscape for Meigs County Grown. The brand did not make it into the top 30 rankings in March and April 2024, showing up at 38 and 42 respectively. However, there was some improvement in the subsequent months, with rankings of 35 in May and 32 in June. This gradual upward movement, although modest, suggests that there might be potential for growth if the brand can address market needs more effectively in this category. The sales figures, while lower than those in the Flower category, also show an increase, indicating a possible turnaround if the current trend continues.
Competitive Landscape
In the competitive landscape of the Flower category in Ohio, Meigs County Grown has shown a remarkable upward trajectory in terms of rank and sales over the past few months. Starting from a rank of 16 in March 2024, Meigs County Grown climbed to 7 by June 2024, reflecting a significant increase in consumer preference and market penetration. This growth is particularly notable when compared to competitors like Rythm, which fluctuated between ranks 8 and 12, and Butterfly Effect - Grow Ohio, which also showed variability but maintained a strong presence. Meanwhile, Certified (Certified Cultivators) experienced a drop from rank 2 in May to 8 in June, indicating potential challenges. King City Gardens demonstrated a steady rise, moving from rank 17 in March to 5 in June, posing a competitive threat. Meigs County Grown's consistent improvement in rank and sales positions it as a formidable player in the Ohio Flower market, suggesting a growing brand loyalty and effective market strategies.
Notable Products
In June 2024, the top-performing product for Meigs County Grown was LA Kush Cake (2.83g) in the Flower category, which saw a significant sales boost to $2,438. Following closely in second place was LA Kush Cake (14.15g), also in the Flower category. London Pound Cake (2.83g) held the third position, marking a slight drop from its top rank in May. New entries in the rankings included Animal Mints (2.83g) and Animal Mints (14.15g), which secured the fourth and fifth positions, respectively. Notably, LA Kush Cake (2.83g) climbed back to the top from its second-place rank in May, indicating strong consumer preference.
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