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Dec-2024
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Overview
Market Insights Snapshot
Meigs County Grown has demonstrated a noteworthy performance in the Ohio cannabis market, particularly in the Flower category. The brand has shown a positive trajectory, climbing from the 14th position in September 2024 to the 6th position in November 2024, before settling at the 9th position in December 2024. This upward movement is indicative of a strong market presence and growing consumer preference. Notably, the brand achieved its highest sales in November, suggesting a peak in consumer demand during this period. However, the absence of Meigs County Grown from the top 30 in the Vapor Pens category for September and October 2024 highlights a potential area for growth or a strategic focus on other product lines. The brand's entry into the rankings in November and December 2024, at 47th and 38th respectively, marks a positive development, albeit with room for improvement.
The fluctuations in Meigs County Grown's rankings across categories suggest a dynamic market strategy and responsiveness to consumer trends. In the Flower category, the brand's ability to secure a top 10 position by November 2024 underscores its competitive edge and potential for further growth in Ohio. On the other hand, the Vapor Pens category presents a contrasting narrative, where the brand's late entry into the rankings indicates either a recent product launch or an evolving market strategy. The gradual improvement in their rank from November to December reflects initial consumer acceptance, which could be built upon to enhance their market share. This dual performance across categories offers insights into the brand's strategic priorities and market adaptation, while also hinting at opportunities for expansion and consolidation in the future.
Competitive Landscape
In the competitive landscape of the Ohio flower category, Meigs County Grown has experienced notable fluctuations in rank and sales over the last few months. Starting in September 2024 at rank 14, Meigs County Grown made a significant leap to rank 6 in November, before settling at rank 9 in December. This upward trend in rank coincided with a peak in sales during November, indicating a strong market presence during that period. In comparison, Grassroots and Seed & Strain Cannabis Co. also saw fluctuations, with Grassroots maintaining a relatively stable position around rank 8, while Seed & Strain Cannabis Co. dropped from rank 6 in October to rank 10 in December. Meanwhile, Good Green experienced a similar decline in rank, suggesting a competitive and dynamic market environment. Despite these shifts, Certified (Certified Cultivators) consistently outperformed Meigs County Grown in sales, although their rank dropped from 4 to 7 by December. These insights highlight Meigs County Grown's potential to capitalize on its November momentum to further strengthen its market position in Ohio's flower category.
Notable Products
In December 2024, the top-performing product from Meigs County Grown was Swampwater Fumez (2.83g) in the Flower category, achieving the number one rank with notable sales of 5917 units. Dulce De Uva (2.83g) followed closely in second place, maintaining a strong position after being ranked third in November. Strawberry Guava (2.83g), which had consistently held the top spot from September through November, slipped to third place in December. Rainbow Guava #5 (2.83g) saw a decline to fourth place after being ranked second in November. Intergalactic (2.83g) re-entered the top five, climbing to fifth place after being unranked for two months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
