Market Insights Snapshot
In the Flower category, Meigs County Grown has shown a significant upward trend in Ohio. Starting from a rank of 27 in August 2023, the brand climbed steadily to a rank of 8 by November. This consistent improvement in ranking over the four-month period indicates a strong positive movement in the brand's market position. One key factor that might have contributed to this is the substantial increase in sales from August's $165,618 to November's $1,274,539. This impressive sales growth suggests a growing consumer preference for Meigs County Grown's Flower products in Ohio.
However, the brand's performance in the Vapor Pens category in Ohio presents a different story. The brand started at a rank of 38 in August 2023 and managed to improve to 23 by October. Unfortunately, this upward movement was not sustained as the brand fell back to a rank of 26 in November. The sales trend for this period also fluctuated, peaking in October at $108,784 before falling to $70,071 in November. This indicates that while Meigs County Grown has made some progress in this category, it has yet to establish a strong and consistent market position.
In the Flower category within the Ohio market, Meigs County Grown has shown a significant upward trend in rank and sales from August to November 2023. Despite not being in the top 20 brands in August, Meigs County Grown climbed to the 8th position by November, surpassing competitors such as Woodward Fine Cannabis and Eden's Trees. Sales have also seen a substantial increase, with November sales being notably higher than those of Grassroots, a brand that consistently held a higher rank. However, Butterfly Effect - Grow Ohio remains a strong competitor, maintaining a higher rank and sales throughout the period. The data suggests that while Meigs County Grown is growing rapidly, there is still competition to be addressed.
In November 2023, the top-performing product from Meigs County Grown was Animal Mints (2.83g) with a striking sales figure of 4392 units. Following closely behind was LA Kush Cake (14.15g) ranking second, having climbed two positions up from its October ranking. Animal Mints (14.15g) made a remarkable entry into the top three, having not been in the top five in the previous months. LA Kush Cake (2.83g) maintained a strong presence in the top five, securing the fourth position. Lastly, Youforia (2.83g) made a comeback into the top five, ranking fifth after not being ranked in the previous two months.