.svg){kind=small}
May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In May 2026, Kore’s mix is concentrated in Vapor Pens at 45.62% share with a month-over-month decline of 81.10%, while Edible holds 33.12% share with a 24.15% MoM drop and Beverage accounts for 21.27% share with a 44.69% MoM decrease. Average prices vary widely across the mix, with Vapor Pens at $67.86 versus Edible at 13.9997 and Beverage at 17.5927, indicating a higher-ticket anchor even as Vapor Pens contracted 81.10% MoM and Beverage fell 44.69% MoM. With no year-over-year percentages reported, the immediate signal is a pivot away from higher-price Vapor Pens toward lower-price ingestibles, implying a short-term demand rotation rather than a uniform brand downturn.
The 12.50 percentage-point spread between Vapor Pens (45.62%) and Edible (33.12%) alongside simultaneous MoM declines of 81.10% and 24.15% respectively implies that Edible is absorbing relative share resilience as high-price Vapor Pens retrench. Beverage’s 21.27% share and 44.69% MoM decline suggests it is not yet a stabilizer, leaving positioning to hinge on maintaining Edible velocity while recalibrating premium Vapor Pens price-pack architecture given the $67.86 average price versus the sub-18 price points in ingestibles. The pattern implies Kore’s short-term positioning should emphasize value-accessible ingestibles to protect baseline throughput while using targeted, smaller-basket Vapor Pen offerings to rebuild penetration without overexposing mix to steep volatility.
Competitive Landscape
Kore sits at rank #111 in NJ Vapor Pens in May 2026, down 9 positions from #102 in February 2026 and well off its peak at #65 in August 2025; the absence of a year-over-year rank indicates limited or no placement a year ago, while current positioning trails the category’s top tier by over 100 spots. Among competitors, Select holds #1 despite a -13.6% year-over-year sales change, and Rove moved up from #16 to #5 with +159.0% year-over-year sales growth, signaling that ascent is occurring even as some leaders contract. This spread—Kore slipping 9 ranks over three months while rivals like Rove climb double-digit ranks and leaders like Select decline in sales yet maintain #1—implies that Kore’s trajectory reflects share consolidation at the top and intensifying mobility in the mid-tier, making near-term rank recovery contingent on capturing volume from contracting leaders rather than waiting for broad category lift.
Notable Products
Zonuts Distillate Disposable (2g) led the movement with an -80.7% month-over-month drop to rank 3, while Peach Gummies 10-Pack (100mg) rose 43.9% to rank 1. Purple Reign Syrup (100mg) fell 44.6% at rank 2, indicating a sharper contraction in Beverage relative to the ascent in Edible. Two of the top three SKUs concentrate in non-Edible formats, yet the only gainer is Edible, with Peach Gummies 10-Pack (100mg) contributing $934 and setting the category pace. The pattern implies Kore’s near-term revenue is pivoting toward Edible leadership while Vapor Pens retrench, shifting the mix toward lower-variability, repeatable confection demand.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
