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Jul-2025
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Overview
Market Insights Snapshot
Rosin King of Jersey has demonstrated a notable upward trajectory in the Vapor Pens category within New Jersey. Over a span of four months, the brand has climbed significantly in rankings, moving from 47th in April 2025 to an impressive 27th by July 2025. This consistent improvement suggests a growing consumer preference and increasing market penetration. The brand's sales figures reflect this positive trend, with a substantial increase from April's sales to July's, indicating a strong demand and effective market strategies. Such progress in the competitive Vapor Pens category highlights Rosin King of Jersey's potential to further establish itself as a key player in the New Jersey market.
Despite the promising rise in New Jersey, it is noteworthy that Rosin King of Jersey does not appear in the top 30 rankings for any other states or categories during the same period. This absence highlights both a challenge and an opportunity for the brand. While their performance in New Jersey is commendable, expanding their presence and achieving similar success in other states could significantly enhance their market share and brand recognition. Focusing on strategic expansion and leveraging their strengths from the New Jersey market could be crucial steps for Rosin King of Jersey in broadening their influence across the cannabis industry.
Competitive Landscape
In the competitive landscape of vapor pens in New Jersey, Rosin King of Jersey has shown a notable upward trajectory in rankings over the past few months. Starting from a rank of 47 in April 2025, Rosin King of Jersey climbed to 27 by July 2025, indicating a significant improvement in market positioning. This upward trend is mirrored by an increase in sales, suggesting growing consumer preference and brand recognition. In comparison, Flower by Edie Parker maintained a relatively stable position, hovering around the mid-20s, while Nimbus experienced a sharp rise from 46 to 28, closely trailing Rosin King of Jersey. Meanwhile, The Farmers Market (NJ) also saw a significant jump, reaching a rank of 26 in July, slightly ahead of Rosin King of Jersey. These dynamics indicate a competitive market where Rosin King of Jersey is gaining ground, but must continue its momentum to surpass close competitors and secure a stronger foothold in the New Jersey vapor pen category.
Notable Products
In July 2025, Rosin King of Jersey's top-performing product was the Strawberry Fumez Live Rosin Cartridge (0.5g) in the Vapor Pens category, achieving the number one rank with sales of 446 units. The Platinum Ice Live Rosin Cartridge (0.5g) followed closely in second place, marking its debut in the monthly rankings. Fruity Gum Live Rosin Disposable (0.5g) secured the third spot, showing a consistent performance as it previously held the fourth position in April 2025. Frozen Custard Live Rosin Cartridge (0.5g) ranked fourth in July, maintaining its place from April 2025. Strawberry Drip Live Rosin Cartridge (0.5g) rounded out the top five, entering the rankings for the first time this month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
