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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
Rosin King of Jersey concentrated 54.54% of May-2026 sales in Vapor Pens and 37.90% in Concentrates, with Edible at 7.56%, while Vapor Pens posted 16.10% year-over-year growth but a -12.07% month-over-month decline. Concentrates and Edible contracted month-over-month by -20.83% and -24.86%, respectively, alongside a brand-level average price shift of -4.81% year-over-year and a current average price of $49.85. In New Jersey Vapor Pens, the brand held rank 54, indicating that despite 112.87% brand sales growth year-over-year and a Vapor Pens YoY rise of 16.10%, the portfolio’s heavy tilt toward categories with double-digit month-over-month declines leaves near-term momentum dependent on stabilizing Vapor Pens while mitigating sharper drops in Concentrates and Edible.
The mix implies positioning anchored to mid-to-premium inhalables, with Vapor Pens’ 54.54% share and a category-average price of $57.44 contrasting with Edible’s $18.47 and reinforcing trade-up dynamics even as MoM headwinds persist at -12.07% for Vapor Pens and worse in Concentrates at -20.83%. Given a rank of 54 in New Jersey Vapor Pens and an overall brand sales increase of 112.87% year-over-year, the path forward hinges on converting YoY interest into MoM stability by defending Vapor Pens mix share against ongoing category softness and rebalancing toward formats with less volatile month-over-month swings.
Competitive Landscape
Rosin King of Jersey sits at rank #54 in NJ Vapor Pens in May 2026, falling 10 positions year over year from #44, yet improving 4 spots versus three months ago from #58, while still trailing its peak of #31 from July 2025; meanwhile, Select held at #1 year over year despite a 13.9% YoY sales decline and Rove surged from #16 to #5 with 158.0% YoY sales growth, indicating Rosin King of Jersey’s sideways-to-down rank movement is more about lost relative velocity than absolute category contraction.
Notable Products
Blueberry Octane Cold Cured Live Rosin (1g) posted the steepest decline at -52.2% MoM while falling to rank 5, whereas Apricot Peach Live Rosin Gummies 10-Pack (100mg) rose 69.2% MoM to rank 2. GMO Cold Cure Live Rosin (1g) held rank 1 with a stable lead as Concentrates occupied 4 of the top 10 while Vapor Pens filled ranks 6–10, concentrating share into two form factors. The contrasting -42.5% MoM drop for Orange Soda Live Rosin Gummies 10-Pack (100mg) at rank 3 against the gummies surge in rank 2 indicates flavor-level volatility rather than category momentum. Taken together, the mix points to a pivot toward a two-pillar strategy—premium cold-cure concentrates anchoring the top rank and scaled gummies and pens driving volume—implying resource allocation toward flavor innovation in edibles and breadth in vapor pens while protecting the flagship concentrate tier.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
