Market Insights Snapshot
In the Oregon market, Kottonmouth KMK has shown a notable performance in the Beverage category, with a steady climb in rankings over the recent months. Starting from a position outside the top 20 in October 2023, the brand has successfully moved up, reaching the 18th spot by January 2024. This upward trend is particularly impressive, considering the competitive nature of the cannabis beverage sector. The sales figures reflect this positive trajectory, with an increase from 2,781 units in October 2023 to 3,183 units in January 2024. This growth in both rankings and sales indicates a growing consumer preference for Kottonmouth KMK's offerings in the Beverage category within the Oregon market. However, it's important to note that despite this progress, the brand did not break into the top 20 until recently, highlighting the challenges new entrants face in gaining market share.
Conversely, Kottonmouth KMK's performance in the Edible category in Oregon tells a different story. The brand has struggled to make significant inroads, with rankings remaining outside the top 50 throughout the observed period. Although there was a slight improvement, moving from 61st in October 2023 to 54th by January 2024, the brand's position indicates a struggle to capture a substantial share of the consumer base in this category. Sales figures in the Edible category, despite showing some fluctuation, ended with a decrease from 2,215 units in October 2023 to 2,046 units in January 2024. This performance suggests that while Kottonmouth KMK is gaining traction in Beverages, its Edibles offerings face more significant challenges in establishing a strong market presence within the same state.
In the competitive landscape of the Beverage category in Oregon, Kottonmouth KMK has shown a notable trajectory in terms of rank and sales amidst its competitors. Starting at 23rd in October 2023 and improving to 18th by January 2024, Kottonmouth KMK's sales also reflected a positive trend, despite being lower than some of its competitors. Notably, Tao Gardens consistently outperformed Kottonmouth KMK in both rank and sales, maintaining a higher position throughout the observed period. Conversely, Kottonmouth KMK managed to surpass Smokiez Edibles in rank by January 2024, despite Smokiez Edibles having higher sales in earlier months. Other competitors like Dirty Arm Farm and Happy Cabbage Farms also showed fluctuations in their rankings and sales, indicating a highly competitive market. Kottonmouth KMK's gradual improvement in rank, despite fierce competition, suggests a growing consumer interest and potential for further market penetration.
In January 2024, Kottonmouth KMK saw Cherry Limeade Gummies 10-Pack (50mg) from the Edible category as its top-selling product, with sales reaching 123.0 units, marking a significant increase from its previous rankings and showing its growing popularity. Following closely, Island Punch Gummy (50mg), also an Edible, secured the second position with a notable rebound in its rank, despite fluctuating positions in the preceding months. Sour Watermelon Gummies 10-Pack (50mg) made a comeback to the third spot after not being ranked in December 2023, demonstrating a consistent preference among consumers for Edible category products. Chorange KO Syrup (1000mg) from the Beverage category made a new entry into the rankings at fourth place, indicating a diversifying interest among Kottonmouth KMK's clientele. Lastly, Chorange Gummies 10-Pack (50mg) experienced a significant drop from being the top product in December 2023 to the fifth position in January 2024, suggesting a shift in consumer preferences within the Edible category.