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Aug-2025
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Overview
Market Insights Snapshot
Lamplighter has shown varied performance across different categories and provinces. In Alberta, the brand's presence in the Concentrates category has been relatively stable with a slight upward trend, moving from the 25th position in May 2025 to 21st by August. This improvement is mirrored by an increase in sales, suggesting a growing consumer preference for their concentrates. However, their performance in the Vapor Pens category has seen a decline, dropping from 31st to 40th place over the same period. This downward movement could indicate a shift in consumer preferences or increased competition. The Pre-Roll category, however, did not see Lamplighter break into the top 30, which might be a concern for the brand's market strategy in Alberta.
In Ontario, Lamplighter's rankings in the Pre-Roll category have fluctuated, starting at 58th in May 2025 and dropping to 85th by August. This decline could suggest challenges in maintaining market share, possibly due to competitive pressures or changes in consumer tastes. The Vapor Pens category in Ontario also saw Lamplighter not making it into the top 30 by August, which is a significant drop from their 48th position in May. This indicates potential areas for the brand to reassess their market approach or product offerings to regain traction. Overall, while Lamplighter has seen some positive trends in certain categories, there are clear areas where strategic adjustments could be beneficial to improve their standings.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in Ontario, Lamplighter has experienced a notable decline in both rank and sales from May to August 2025. Starting at a rank of 58 in May, Lamplighter's position slipped to 85 by August, indicating a significant decrease in market presence. This downward trend is mirrored in their sales figures, which also show a consistent decline over the same period. In contrast, competitors such as EastCann and Dom Jackson maintained relatively stable ranks, with EastCann consistently ranking in the 80s and Dom Jackson fluctuating slightly but remaining competitive. Cali Slimz showed a slight improvement in rank from 74 in May to 82 in August, suggesting a potential gain in market share. Meanwhile, Pepe demonstrated a more stable performance, with minor fluctuations in rank but maintaining a competitive edge. The data suggests that Lamplighter may need to reassess its market strategies to regain its competitive position in the Ontario Pre-Roll market.
Notable Products
In August 2025, Lamplighter's top-performing product was the Tiger Berry Infused Pre-Roll 3-Pack (1.5g), maintaining its number one rank for the fourth consecutive month, despite a slight decrease in sales to 5009 units. The Pineapple Coconut Escape Liquid Diamonds Dispenser (1g) climbed to the second position, showing a strong improvement from its fourth place in July. Honeydew Lime Diamond Infused Pre-Roll 3-Pack (1.5g) held steady in third place, indicating consistent consumer demand. P.O.G Infused Pre-Roll 3-Pack (1.5g) dropped to fourth place after peaking in second place in July. Tiger Berry Distillate Cartridge (1g) entered the top five in August, ranking fifth, after being unranked in June and July.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
