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Feb-2024
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Overview
Market Insights Snapshot
In the competitive cannabis market, Lamplighter's performance across various categories and states/provinces presents a mixed bag of results, indicative of both challenges and opportunities for growth. For instance, in Alberta, Lamplighter's ranking in the Pre-Roll category experienced a significant drop from 16th in November 2023 to 51st by February 2024, signaling a potential area of concern. Similarly, in the Vapor Pens category within the same province, the brand saw a gradual decline in rankings from 18th to 39th over the same period. This downward trend in Alberta contrasts with its performance in Saskatchewan, where Lamplighter's Pre-Roll category improved notably from a 54th position in November 2023 to 25th by February 2024, showcasing a strong upward momentum. However, it's worth noting that in the Vapor Pens category within Saskatchewan, the brand faced a slight drop in rankings from 20th to 36th, underscoring the variability in its market performance across different categories and regions.
Looking at other provinces, Lamplighter's journey in the Pre-Roll and Vapor Pens categories in British Columbia and Ontario also presents an intriguing narrative. In British Columbia, the brand's ranking in the Pre-Roll category deteriorated from 41st in November 2023 to 70th by February 2024, while its Vapor Pens category saw a slight improvement, moving from 22nd to 34th in the same timeframe. Ontario, on the other hand, witnessed a concerning trend for Lamplighter, especially in the Pre-Roll category where its ranking plummeted from 34th in November 2023 to being out of the top 30 by February 2024. The brand's performance in the Vapor Pens category in Ontario highlighted a significant challenge, with a ranking of 78th in November 2023 and failing to make the top 30 by February 2024. These fluctuations across different markets and categories underscore the dynamic nature of the cannabis industry and Lamplighter's varying degrees of success and struggle in carving out a significant market share.
Competitive Landscape
In the competitive landscape of the Pre-Roll cannabis category in Alberta, Lamplighter has experienced notable fluctuations in its market position, reflecting the dynamic nature of consumer preferences and market competition. Initially ranked 16th in November 2023, Lamplighter saw a significant drop to 38th in December, further descending to 56th in January 2024 before slightly recovering to 51st in February. This trajectory suggests challenges in maintaining its market share against competitors such as Holy Mountain, which showed a more stable performance, improving from 31st to 48th over the same period. Interestingly, San Rafael '71 made a remarkable leap from 75th to 50th, indicating a significant gain in market presence. Meanwhile, brands like WINK and SUPER TOAST also experienced fluctuations but demonstrated resilience or recovery by February 2024. Lamplighter's fluctuating rank and the competitive gains and losses among its peers highlight the importance of strategic agility and the need to closely monitor market trends and consumer preferences in the evolving Alberta Pre-Roll market.
Notable Products
In February 2024, Lamplighter's top-selling product was the Tiger Berry Infused Pre-Roll 3-Pack (1.5g) from the Pre-Roll category, maintaining its number one rank across the previous three months with sales figures peaking at 5078 units. Following closely, the Lychee Bubble Tea Infused Pre-Roll 3-Pack (1.5g), also in the Pre-Roll category, secured the second position consistently over the past four months. The CBN:THC 10:1 Saskatoon Berry Distillate Cartridge (1g) from the Vapor Pens category marked a notable rise, climbing from the fifth position in January 2024 to third in February. Conversely, the Lychee Bubble Tea Distillate Cartridge (1g) saw a slight drop in its ranking, moving from third to fourth place in the same period. The Tiger Berry Distillate Cartridge (1g) rounded out the top five, maintaining its position from the previous month, indicating a stable but competitive market for Lamplighter's Vapor Pens category.
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