Market Insights Snapshot
In the Pre-Roll category, Lamplighter has shown a mixed performance across different states. In Alberta, the brand has seen a significant improvement, moving from the 20th rank in August to the 12th in October, before slightly dropping to 16th in November. This fluctuation indicates a competitive market, but Lamplighter's ability to stay within the top 20 is commendable. However, in British Columbia and Ontario, Lamplighter did not make it into the top 20 in any of the months, indicating room for growth and improvement. In contrast, Saskatchewan saw a remarkable leap from the 67th rank to the 52nd, suggesting a positive trend for the brand in this market.
Regarding the Vapor Pens category, Lamplighter maintained a steady presence in the top 20 in Alberta, with ranks hovering around the mid-teens. This consistency is a positive sign, demonstrating the brand's resilience in a competitive category. In British Columbia, the brand showed a promising upward trend, improving from the 37th rank in August to the 27th in November. However, in Ontario, the brand saw a decline, moving from the 60th position to the 77th. Similarly, in Saskatchewan, despite an impressive jump to the 16th rank in September, the brand slipped back to the 20th position by November. These movements highlight the dynamic nature of the Vapor Pens category and the need for brands like Lamplighter to continually innovate and engage with consumers to maintain or improve their market positioning.
In the Pre-Roll category within Alberta, Lamplighter has shown a significant fluctuation in its ranking over the period from August to November 2023. Starting from the 20th rank in August, it climbed to the 12th position in October, only to fall back to the 16th spot in November. This indicates a volatile market position for Lamplighter, especially when compared to its competitors. For instance, Hiway has maintained a steady position within the top 20, while Virtue Cannabis has shown a remarkable rise in rank from 49th to 15th. PIFF also improved its rank from 34th to 14th. Interestingly, Tasty's (CAN) entered the top 20 in October and climbed to the 17th position in November. These movements suggest a highly competitive market with brands constantly vying for a higher market share.
In November 2023, the top-performing product from Lamplighter was the 'Tiger Berry Infused Pre-Roll 3-Pack (1.5g)' from the Pre-Roll category, maintaining its number one rank from previous months with remarkable sales of 17,667 units. The 'Lychee Bubble Tea Infused Pre-Roll 3-Pack (1.5g)', also from the Pre-Roll category, held its second position consistently. However, the 'Lychee Bubble Tea Distillate Cartridge (1g)' from the Vapor Pens category, despite keeping its third rank, experienced a decline in sales. The 'P.O.G Slammer Infused Pre-Roll 3-Pack (1.5g)' moved into the fourth position in November, while the 'CBN:THC 10:1 Saskatoon Berry Distillate Cartridge (1g)' in the Vapor Pens category dropped to the fifth rank. This analysis signifies a strong performance from the Pre-Roll category, with a notable shift in rankings for the Vapor Pens category.