Market Insights Snapshot
In the Vapor Pens category, the cannabis brand SPOIL'D has shown a consistent performance in the Washington market. The brand maintained a position within the top 20 brands in the state from August to November 2023, ranking 17th in August and moving up to 16th in September, where it remained through November. This indicates a stable demand for SPOIL'D's Vapor Pens within the competitive Washington market.
However, it's worth noting that the brand's sales fluctuated during this period. In August 2023, SPOIL'D recorded sales of approximately 400,682 units, which dropped to 356,528 units in September. There was a slight increase in October, with sales reaching 373,898 units, but this dipped slightly in November to 365,560 units. While SPOIL'D managed to maintain its ranking, this variation in sales suggests that the brand may need to strategize to ensure consistent growth in the future.
In the Vapor Pens category within Washington state, SPOIL'D has seen a steady performance, maintaining its rank within the top 20 brands over the period from August to November 2023. However, it's important to note that SPOIL'D has faced stiff competition from other brands. For instance, Optimum Extracts consistently ranked higher than SPOIL'D, despite experiencing a slight drop in rank over the same period. On the other hand, Forbidden Farms showed a significant upward trend, moving from outside the top 20 in August to a higher rank than SPOIL'D by November. Other competitors like Leafwerx and 5Th House Farms have also remained in close competition, with their ranks fluctuating around SPOIL'D's. While specific sales numbers are not disclosed, the data suggests a highly competitive market with brands jostling for position within the top 20.
In November 2023, the highest performing product from SPOIL'D was the Fruity Pebbles Distillate Cartridge (1g), which moved up from the second position in the previous three months to secure the top spot with 1868 units sold. The second best-selling product was the Pineapple Express Distillate Cartridge (1g), which improved its ranking from third to second. Notably, the Blueberry Pomegranate Distillate Cartridge (1g) dropped from first to third this month, marking a significant shift in consumer preference. The Coconut Distillate Cartridge (1g) maintained its fourth position, while the Strawberry Banana Distillate Cartridge (1g) consistently held the fifth spot. This data shows a dynamic market with changing customer preferences within the Vapor Pens category from SPOIL'D.