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Jun-2024
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Overview
Market Insights Snapshot
SPOIL'D has shown a steady presence in the Washington market, particularly in the Vapor Pens category. Over the past four months, the brand has maintained its position within the top 30 brands, although it has experienced some fluctuations. In March 2024, SPOIL'D was ranked 29th, improving slightly to 27th in April, then dropping back to 28th in May, and finally settling at 30th in June. This movement indicates a relatively stable yet slightly declining trend in their rankings. The consistent presence in the top 30, despite the minor drops, suggests that SPOIL'D has a solid foothold in the Washington market, though it might need to strategize to improve or maintain its position.
Examining the sales figures, there is a noticeable downward trend in monthly sales for SPOIL'D in Washington. From March to June 2024, sales decreased from $229,469 to $199,326. This decline in sales could be a contributing factor to the brand's fluctuating rankings. The drop in sales might be a signal for SPOIL'D to reassess its market strategies or product offerings to regain momentum. While the brand remains within the top 30, the consistent drop in sales and slight ranking declines are areas of concern that need to be addressed to ensure long-term success and growth in the competitive Vapor Pens category.
Competitive Landscape
In the competitive landscape of Vapor Pens in Washington, SPOIL'D has experienced notable fluctuations in rank and sales over recent months. Despite a slight decline in rank from 27th in April 2024 to 30th in June 2024, SPOIL'D's sales remain relatively robust compared to its competitors. For instance, Northwest Concentrates saw a significant drop in rank from 23rd in April to 28th in June, with a corresponding decrease in sales. Similarly, Agro Couture improved its rank from 36th in March to 32nd in June, yet its sales figures are still lower than those of SPOIL'D. Meanwhile, Canna Organix has shown a consistent upward trend, moving from 34th in March to 29th in June, which could pose a future threat to SPOIL'D's market position. The data suggests that while SPOIL'D is facing competitive pressure, it maintains a strong presence in the market, indicating potential for strategic adjustments to regain higher rankings and boost sales.
Notable Products
In June 2024, the top-performing product for SPOIL'D was the Blueberry Pomegranate Distillate Cartridge (1g) in the Vapor Pens category, maintaining its rank as number one for the fourth consecutive month with sales of 876 units. The CBD:THC 10:1 Strawberry Mojito Distillate Cartridge (1g) debuted strongly at the second position. The Wedding Cake Distillate Cartridge (1g) climbed to third place, improving from its fourth position in May. The Pineapple Express Distillate Cartridge (1g) dropped from second to fourth place. The Fruity Pebbles Distillate Cartridge (1g) remained stable at fifth place, despite a notable sales decrease over the past months.
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