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Jul-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Where to Buy
Let's Burn is stocked at 55 licensed dispensaries across Connecticut, with the deepest coverage in New Haven, Newington, Bridgeport, Norwalk, and Stamford. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
In July 2026, Let's Burn concentrated 76.72% of sales in Flower with a 24.07% month-over-month increase, while Pre-Roll held 16.29% share with a 14.56% MoM rise; Vapor Pens contracted to 6.99% share on a -49.25% MoM drop. Within Flower, average price sat at $30.49 and Vapor Pens carried a 69.47 average price, creating a value-to-premium spread that coincided with a rank of 1 in Flower in Connecticut; the pattern implies the brand is consolidating around core inhalables with momentum concentrated in Flower and Pre-Roll, while retreating from Vapor Pens.
The simultaneous 24.07% MoM climb in Flower share-weighted volume and the 14.56% MoM lift in Pre-Roll, paired with a -49.25% MoM decline in Vapor Pens, indicates a portfolio tilt toward combustion formats and away from higher-ticket oil, which supports a price-accessible path in Flower (76.72% share) and moderates reliance on premium Vape economics (6.99% share). Holding the number 1 Flower rank in Connecticut alongside a shrinking Vapor Pen footprint suggests positioning as a category specialist in Flower that can harvest incremental trips via Pre-Roll while deprioritizing volatile vape demand.
Competitive Landscape
Let's Burn holds rank #1 in CT Flower in July 2026 after climbing 3 positions since April 2026 from #4 to #1, while year-over-year rank is unavailable and therefore not a contributor; in the same July 2026 snapshot, Theraplant sits at #2 after improving 4 spots year over year from #6 to #2 with a 66.3% YoY sales increase, and Find. advanced from #13 to #5 alongside 165.2% YoY sales growth, indicating faster chasers just behind the leader. Compared with Affinity Grow at #3 after moving from #4 to #3 with 32.4% YoY sales growth, and Brix Cannabis (CT) sliding from #2 to #4 with a 30.4% YoY sales decline, Let's Burn’s ascent to a peak rank #1 in July 2026 alongside a 3-rank rise over three months implies a near-term leadership window that may tighten if rapidly advancing competitors continue their trajectory.
Notable Products
CT Kush Cake (3.5g) posted the standout movement in July 2026 with a 100.5% month-over-month surge while holding rank 3, contrasted by Blue Dream Pre-Roll (1g) falling 46.8% at rank 2. Mule Fuel (3.5g) also advanced 66.0% at rank 6, and Blue Dream (3.5g) was essentially flat at +0.8% at rank 7. Four of the top ten are Flower SKUs, including Trop Cherry (3.5g) at rank 1 and CT Rainbows (3.5g) up 18.5% at rank 4, indicating assortment gravity is tilting toward Flower rather than Pre-Roll even as CT Kush Cake (3.5g) gains velocity. This pattern implies Let's Burn is consolidating leadership around Flower potency and strain depth while trimming reliance on Pre-Roll volume concentration.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
