.svg){kind=small}
May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In May 2026, Let's Burn concentrated 83.10% of sales in Flower with the remaining 16.90% in Pre-Roll, while Flower rose 18.05% month over month and Pre-Roll increased 18.83% month over month. Within Flower, the brand held rank 2 in Connecticut, and the average price in the portfolio stood at $25.73 alongside a category-level Flower average price of 36.68. The pattern implies a deliberate tilt toward higher-priced Flower that maintained volume growth similar to, but slightly trailing, faster Pre-Roll momentum, positioning the portfolio to capture premium-oriented demand without abandoning value-seeking buyers.
The mix’s 83.10% Flower share combined with a rank of 2 in Connecticut Flower indicates the brand’s core competitive edge sits in Flower, while the 18.83% month-over-month lift in Pre-Roll against an 18.05% gain in Flower signals incremental demand elasticities differ by format. With an overall portfolio average price of $25.73 against a 36.68 Flower price point, the spread suggests room to steer trading-up behavior from Pre-Roll into Flower without sacrificing volume, implying positioning that uses Pre-Roll as an acquisition funnel while protecting Flower share and rank.
Competitive Landscape
Let's Burn sits at rank #2 in CT Flower in May 2026, up 4 positions from #6 in February 2026, while category leader Theraplant holds #1 after improving its year-over-year rank from #8, and RYTHM advanced to #4 from a year-ago #7 alongside 65.13% YoY sales growth; in contrast, Affinity Grow is at #5 with a year-over-year rank of #5 and a -5.13% YoY sales change. With Let's Burn achieving a new peak rank of #2 in May 2026 and closing the gap from a three-month-ago position of #6, while Theraplant’s 137.14% YoY sales growth suggests continued pressure at the top, the pattern implies Let's Burn’s ascent is accelerating but will require incremental share gains to convert a short-term surge into sustained leadership.
Notable Products
Blue Dream Pre-Roll (1g) posted the largest movement in May 2026 with a 111.5% MoM surge to rank 4, while Mule Fuel (3.5g) advanced 53.6% MoM to hold rank 1. Blue Dream (3.5g) also accelerated 72.8% MoM at rank 7, and CT Kush Cake (3.5g) grew 10.5% MoM at rank 3. Four of the top ten are Flower SKUs while three are Pre-Rolls, indicating a tilt toward inhalables where Pre-Rolls are gaining momentum from a lower base; the pattern implies Let's Burn is consolidating leadership in Flower while using fast-rising Pre-Rolls to broaden trial and basket entry.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
