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Apr-2026
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Overview
Market Insights Snapshot
Let's Burn has shown significant upward momentum in the Connecticut market, particularly in the Flower category. Starting the year with a rank of 9th in January, the brand has impressively climbed to 3rd place by April. This consistent rise in ranking is accompanied by a steady increase in sales, indicating a strong consumer preference and effective market strategies. The brand's performance in the Flower category is noteworthy, as it highlights their ability to capture market share in a competitive environment. Such a climb in ranking within a few months suggests that Let's Burn is successfully expanding its reach and resonating well with the local consumer base.
In contrast, Let's Burn's performance in the Pre-Roll category in Connecticut presents a more mixed picture. While the brand improved its rank from 13th in January to 7th in March, it maintained the 7th position in April, indicating a plateau in growth within this category. Despite this stabilization in ranking, the brand's sales figures showed a peak in March, followed by a slight decline in April. This could suggest that while Let's Burn has successfully positioned itself within the top 10 for Pre-Rolls, there might be challenges in sustaining growth or increasing its market share further. The brand's ability to maintain its position, despite not breaking into the top 5, still reflects a strong presence in the Pre-Roll segment.
Competitive Landscape
In the competitive landscape of the Connecticut flower category, Let's Burn has demonstrated a notable upward trajectory in brand ranking and sales performance from January to April 2026. Initially ranked 9th in January, Let's Burn climbed to the 3rd position by April, showcasing a consistent improvement in market presence. This ascent is particularly significant when compared to competitors like RYTHM, which experienced a decline from 1st to 4th place over the same period, and Grassroots, which maintained a strong position, moving from 12th to 2nd place. Meanwhile, Theraplant surged to the top spot in April, indicating a highly competitive environment. Despite these shifts, Let's Burn's ability to improve its rank and sustain sales growth amidst such competition underscores its strategic positioning and potential for continued success in the Connecticut market.
Notable Products
In April 2026, CT Kush Cake (3.5g) continues to dominate the sales chart for Let's Burn, maintaining its top position in the Flower category with a sales figure of 4608. Hi Life Pre-Roll (1g) made an impressive debut, securing the second rank in the Pre-Roll category. Mule Fuel (3.5g) holds steady at third place, showing consistent performance over the months. Mule Fuel Pre-Roll (1g) improved its ranking to fourth place in April, up from fifth in March. Hash Burger (3.5g) reappeared in the rankings, climbing to fifth place after being unranked in previous months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
