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Feb-2026
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Overview
Market Insights Snapshot
Let's Burn has shown a notable upward trajectory in the Connecticut market, particularly in the Flower category. Starting from a rank of 13 in November 2025, the brand climbed to the 7th position by February 2026. This consistent improvement is mirrored in their sales figures, which increased from $154,223 in November 2025 to $591,265 in February 2026. Such growth suggests a strengthening foothold in the Flower category, indicating a positive reception from consumers and possibly effective strategic initiatives undertaken by the brand. However, the absence of ranking data prior to November 2025 suggests that Let's Burn was not within the top 30 brands, highlighting their impressive rise within a short span.
In contrast, Let's Burn's performance in the Pre-Roll category in Connecticut also illustrates a promising trend, albeit from a different starting point. The brand entered the top 30 in December 2025, securing the 17th rank, and progressed to the 11th position by February 2026. Despite not being ranked in November 2025, this upward movement signifies potential growth and increasing popularity in this category. The sales figures reflect this trend, with a substantial increase from $17,761 in December 2025 to $166,918 in February 2026. Such data points to a growing consumer interest in Let's Burn's Pre-Roll offerings, suggesting that the brand is successfully tapping into market demand and expanding its presence across multiple product categories.
Competitive Landscape
In the Connecticut flower category, Let's Burn has shown a remarkable upward trajectory in brand ranking from November 2025 to February 2026. Starting at rank 13 in November, Let's Burn climbed to rank 7 by February, showcasing a significant improvement in market position. This upward movement can be attributed to a consistent increase in sales, contrasting with the declining sales of competitors such as Curaleaf, which fell from rank 2 to 6, and CTPharma, which dropped from rank 2 to 8. Notably, Grassroots re-entered the top rankings in February at position 5 after missing the top 20 in previous months, indicating a potential resurgence. Meanwhile, Affinity Grow experienced a slight decline, moving from rank 6 to 9. The competitive landscape suggests that Let's Burn's strategic initiatives are effectively capturing market share, positioning them favorably against established brands.
Notable Products
In February 2026, the top-performing product for Let's Burn was CT Kush Cake (3.5g) in the Flower category, reclaiming its position as the number one product after slipping to third place in January. Notably, Mule Fuel Pre-Roll (1g) secured the second rank with sales figures reaching 3614 units. Mikado Mintz Pre-Roll (1g) climbed to third place, demonstrating a consistent upward trend from fifth place in December 2025. Mule Fuel (3.5g) saw a slight drop, moving from second place in January to fourth in February. CT Kush Cake Pre-Roll (1g) experienced a decline, falling from the top spot in January to fifth place in February.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
