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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In May 2026, Lift Tickets concentrated 78.81% of sales in Pre-Roll with a category YoY decline of 60.46% and a MoM drop of 4.21%, while Vapor Pens held 18.93% share with deeper YoY contraction of 67.53% and a sharper MoM decline of 9.72%. Smaller lines deteriorated faster: Beverage at 1.97% share fell 79.48% YoY and 15.64% MoM, and Flower collapsed to 0.30% share with a 98.26% YoY slide and a 90.21% MoM fall. Average price fell 8.52% YoY to $24.91, and within the anchor segment Pre-Roll averaged $27.46, indicating mix and price pressure moving in tandem; the pattern implies the brand has narrowed to a Pre-Roll-led core while peripheral categories are shedding volume at accelerating rates.
This mix shift leaves Lift Tickets positioned as a Pre-Roll specialist in California, where the brand sits at rank 95 in the Pre-Roll category, with category share concentration up against broader declines of 60.46% YoY in Pre-Roll and 67.53% YoY in Vapor Pens. The steeper MoM contraction in Vapor Pens (down 9.72%) versus Pre-Roll (down 4.21%), alongside Beverage’s 15.64% MoM drop, signals near-term elasticity and assortment risk if reliance on Pre-Roll persists; the implication is that maintaining relevance at rank 95 will likely depend on stabilizing Pre-Roll price/mix while selectively pruning or reformatting the sub-1% share tail rather than pursuing breadth across categories posting 79.48%+ YoY declines.
Competitive Landscape
Lift Tickets sits at rank #95 in CA Pre-Roll in May 2026, down 41 positions year over year from #54, and 17 positions below its February 2026 level of #78; relative to its peak of #48 in April 2025, the current slot is 47 places lower. While Lift Tickets slid 41 ranks YoY, Jeeter held #1 year over year with a 26.4% sales increase and STIIIZY maintained #2 with a 370.1% YoY sales jump, whereas Kingpen stayed at #3 despite a 15.3% YoY sales decline—indicating Lift Tickets’ rank pressure stems more from competitors sustaining top positions or expanding than from a broad category contraction. The pattern implies Lift Tickets has transitioned from a mid-pack peak (#48) to lower-tier placement (#95) as of May 2026, and without a reversal in trajectory relative to leaders’ stability or gains, future shelf visibility is likely to compress further.
Notable Products
Lemon Banana Sherbet Live Resin Infused Pre-Roll 5-Pack (2.5g) posted the steepest movement in May 2026 with a -45.1% month-over-month drop while sliding to rank 7, contrasting with Jackapulco Infused Pre-Roll 5-Pack (2.5g) up 26.0% at rank 2 and Berry Blast Infused Pre-Roll 5-Pack (2.5g) up 22.5% at rank 1. Eight of the top ten are Pre-Roll SKUs, with Lemoncello up 3.0% at rank 5 and White Zlushi Live Resin up 24.8% also at rank 5 despite category duplication, while the Lights On - THCV/THC 1:2 Kiwi Melon Energy Drink grew 12.0% at rank 3 on just $1,960, indicating a small but expanding non-Pre-Roll foothold. The pattern implies Lift Tickets is consolidating around top-ranked infused Pre-Rolls while testing adjacent formats where early rank outpaces dollar scale.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
