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Nov-2025
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Overview
Market Insights Snapshot
In the California market, Lift Tickets has shown notable progress in the Pre-Roll category. Over the observed months, the brand climbed from a rank of 56 in August 2025 to 44 by November 2025. This upward trend is underscored by a consistent increase in sales, moving from $215,853 in August to $243,722 in November. Such a trajectory suggests a strengthening presence and possibly an increasing consumer preference for their Pre-Roll offerings within the state. However, it's worth noting that Lift Tickets did not appear in the top 30 rankings for the Vapor Pens category during the same period, indicating potential areas for growth or challenges within that segment.
While Lift Tickets has made strides in the Pre-Roll category, their absence from the top 30 rankings in the Vapor Pens category in California might suggest a need for strategic adjustments or market penetration efforts. The brand's initial attempt to break into the Vapor Pens category with a rank of 99 in September 2025 did not sustain, as subsequent months lack ranking data, implying they fell out of the competitive landscape. The contrasting performance across categories highlights the brand's current strengths and opportunities for expansion, providing a roadmap for where Lift Tickets might focus its efforts to enhance its market presence further.
Competitive Landscape
In the competitive landscape of California's Pre-Roll category, Lift Tickets has demonstrated a notable upward trajectory in recent months. From August to November 2025, Lift Tickets improved its rank from 56th to 44th, indicating a positive shift in market presence. This advancement is particularly significant when compared to competitors like Cookies, which maintained a relatively stable position around the mid-40s, and Eighth Brother, Inc., which experienced a fluctuating rank, dropping from 31st in August to 42nd in November. Meanwhile, Daze Off showed a strong improvement from being unranked in August to 46th in November, and West Coast Treez made a significant leap from 77th to 43rd. Despite these competitive movements, Lift Tickets' consistent sales growth, culminating in a notable increase in November, suggests a strengthening brand appeal and market strategy that could continue to elevate its standing in the California Pre-Roll market.
Notable Products
In November 2025, the top-performing product from Lift Tickets was the Jack the Ripper Infused Pre-Roll 5-Pack (2.5g), which secured the number one rank with a notable sales figure of 1109 units. The Lift Tickets x Nameless Genetics - Sour Runtz Infused Pre-Roll 5-Pack (2.5g) climbed to the second position, up from its previous rank of fifth in August 2025, with sales reaching 820 units. The Lights On - THCV/THC 1:2 Kiwi Melon Energy Drink (5mg THCV, 10mg THC, 12oz, 355ml) maintained a consistent performance, holding steady at the third rank since September 2025. The Mega Wellness OG Infused Pre-Roll 5-Pack (2.5g) debuted in the rankings at fourth place, while the Purple Kush Infused Pre-Roll 5-Pack (2.5g) entered at fifth place. This month saw a strong preference for pre-rolls, with four out of the five top-performing products belonging to this category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
