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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In May 2026, Jay's by Bud's Goods was concentrated in Pre-Roll at 99.59% category share while Flower accounted for 0.41%, with Pre-Roll down 13.07% month over month and Flower down 62.10% month over month; year over year, Pre-Roll grew 519.56% and brand-level sales rose 522.09%. The average price fell 28.35% year over year to $21.96, alongside a Pre-Roll average price of $21.90, and the brand held rank 26 in Pre-Roll within Massachusetts; this pattern implies the brand is using price elasticity in a single-category strategy that trades margin for scale while de-emphasizing Flower.
Given a 710.46% two-year sales increase paired with a 28.35% price decline and a 13.07% month-over-month Pre-Roll contraction, the mix signals price-led penetration that is sensitive to short-term demand shifts; combined with rank 26 in Massachusetts Pre-Roll and a 0.41% share in Flower, the portfolio is optimized for velocity rather than breadth. The implication is that sustaining year-over-year expansion of 519.56% within a near-monoculture mix will hinge on defending Pre-Roll velocity at lower price points while selectively testing Flower to mitigate single-category exposure.
Competitive Landscape
Jay's by Bud's Goods sits at rank #26 in MA Pre-Roll for May 2026, improving 79 positions from #105 year over year and edging up 2 spots from #28 three months ago; this follows a peak at #22 in April 2026 before a 4-place pullback month over month, indicating recent cooling after a rapid climb. Competitive context is tightening as Jeeter held #1 with a 22.0% YoY sales increase while Cali-Blaze surged from #58 to #2 on 961.2% YoY growth, and Northern Grown moved from #26 to #4 with 176.3% YoY growth; in parallel, Happy Valley (MA) advanced from #8 to #5, intensifying pressure at the top end. The juxtaposition of Jay's by Bud's Goods’ 79-rank YoY lift with a slip from #22 to #26 in one month implies momentum remains positive but future share gains will require defending against faster-climbing rivals now consolidating positions in the top 5.
Notable Products
Jack The Ripper Pre-Roll (1g) posted the standout move with a 59.9% month-over-month gain and reached rank 1, while Bananaconda Pre-Roll (1g) slipped 6.6% and held at rank 7, indicating momentum is concentrating at the very top rather than mid-tier. MAC Stomper Pre-Roll 2-Pack (1g) added 17.7% and ranked 4, and six of the top ten are 1g singles even as multi-pack formats like the 10G's Pre-Roll 28-Pack (14g) and Peyote Cookies Pre-Roll 10-Pack (3.5g) still command top-10 placements by dollars, with the 28-pack contributing $22,121. The pattern implies Jay's by Bud's Goods is leaning into single-serve velocity to win rank positions while keeping value packs in the mix to anchor basket size.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
