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Mar-2026
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Overview
Market Insights Snapshot
The performance of Jay's by Bud's Goods in the Pre-Roll category has shown varied results across different states. In Massachusetts, the brand did not make it into the top 30 rankings for December 2025, and while it climbed to 70th place in January 2026, it saw a brief rise to 47th in February before dropping back to 73rd in March. This fluctuation suggests a volatile market presence in Massachusetts, indicating potential challenges in maintaining consistent consumer interest or facing stiff competition. On the other hand, in New Jersey, Jay's by Bud's Goods demonstrated a more stable and positive trajectory, starting at 58th place in December 2025 and improving steadily each month to reach 29th place by March 2026. This upward trend highlights a successful strategy or growing brand recognition in New Jersey, contrasting with the performance in Massachusetts.
The sales figures for Jay's by Bud's Goods also reflect these ranking movements, with New Jersey showing a notable increase in sales from December through March, which aligns with their improved ranking. In Massachusetts, despite the ranking fluctuations, the sales did see a notable peak in January 2026, suggesting a temporary boost that was not sustained in the following months. The absence of a top 30 ranking in December 2025 in Massachusetts could point to a competitive market or a need for strategic adjustments to capture consumer interest more effectively. These insights underscore the importance of regional strategies and the varying dynamics of cannabis markets in different states.
Competitive Landscape
In the competitive landscape of the New Jersey pre-roll category, Jay's by Bud's Goods has shown a notable upward trajectory in rank from December 2025 to March 2026, moving from 58th to 29th position. This improvement is indicative of a positive reception and growing market presence, especially when compared to competitors like Feelz Flower, which also saw a significant rise from 61st to 28th place. Meanwhile, The Botanist maintained a relatively stable position but was absent from the top 20 in February 2026, suggesting potential volatility. (the) Essence, despite starting strong at 9th, experienced a decline to 27th, indicating a potential shift in consumer preferences or market dynamics. Green Lightning showed fluctuations but remained close to Jay's by Bud's Goods in rank, highlighting a competitive peer group. The overall trend for Jay's by Bud's Goods suggests a strengthening brand presence and increased consumer adoption in the New Jersey pre-roll market.
Notable Products
In March 2026, Super Boof Pre-Roll (1g) maintained its position as the top-performing product for Jay's by Bud's Goods, with impressive sales reaching 1187 units. Dreamsicle Pre-Roll 2-Pack (1g) emerged as the second best-seller, while Bananaconda Pre-Roll (1g) secured the third spot. GG #4 Pre-Roll 2-Pack (1g) and Grease Bucket Pre-Roll 2-Pack (1g) rounded out the top five, ranking fourth and fifth respectively. Notably, Super Boof Pre-Roll (1g) climbed from fourth place in January 2026 to first place in February 2026, maintaining its lead into March. The introduction of other products like Dreamsicle and Bananaconda in March indicates a strategic expansion in the pre-roll category that is resonating well with customers.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
