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Sep-2025
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Overview
Market Insights Snapshot
LiRO's performance in the Missouri market has shown some fluctuations across different categories. In the Concentrates category, LiRO has consistently hovered around the 36th to 39th ranks from June to September 2025. Despite these modest rankings, there was a noticeable decline in sales from $17,599 in June to $10,597 in September, indicating potential challenges in maintaining consumer interest or competitive pressures within the state. This trend suggests that while LiRO remains present in the market, it may need to reassess its strategies to improve its standing and sales performance in Missouri's Concentrates category.
In the Vapor Pens category, LiRO's performance in Missouri appears more challenging. The brand consistently ranked at 79th place in June, July, and September, and did not make it into the top 30 in August. This lack of presence in the top ranks highlights a significant area for improvement. The sales figures also reflect this struggle, with a decrease from $13,147 in June to $11,162 in September. These insights underline the importance for LiRO to potentially innovate or increase its marketing efforts to capture a larger share of the Vapor Pens market in Missouri.
Competitive Landscape
In the competitive landscape of vapor pens in Missouri, LiRO has experienced fluctuating rankings and sales, indicating a challenging market environment. Notably, LiRO's rank remained at 79th in June, July, and September 2025, with a noticeable absence from the top 20 in August, suggesting a potential dip in market presence during that month. In contrast, Bloom entered the rankings at 52nd in July, indicating a strong market entry that could pose a competitive threat to LiRO. Meanwhile, Flav and Sundro Cannabis showed inconsistent rankings, with Flav not appearing in September and Sundro Cannabis dropping from 71st in June to 75th in September. This dynamic suggests that while LiRO faces stiff competition, the volatility among competitors like Gold Rush (MO), which maintained a steady rank of 77th in August and September, presents both challenges and opportunities for LiRO to capitalize on shifting market dynamics.
Notable Products
In September 2025, the top-performing product for LiRO was Whammy Live Rosin Cartridge (0.5g) in the Vapor Pens category, securing the number one rank with notable sales of 45 units. Truffle Butter Live Rosin (1g) followed closely in the Concentrates category, ranking second. Private Reserve Live Rosin Disposable (0.5g) showed a strong performance, climbing from the fifth position in August to third in September. You've Been Served Live Rosin (1g) held the fourth rank in the Concentrates category. Limoncello Live Rosin Cartridge (0.5g) dropped slightly from second in August to fifth in September, indicating a shift in consumer preference within the Vapor Pens category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
