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Nov-2025
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Overview
Market Insights Snapshot
In Missouri, LiRO's performance in the Concentrates category has shown some fluctuations over recent months. In August 2025, the brand was ranked 37th, but it did not make it to the top 30 in September. By October, LiRO was ranked 39th, and it improved slightly to 35th in November. This upward trend in November is notable, as it indicates a potential recovery or growing interest in their concentrates. Despite the challenges faced in September, LiRO managed to close November with a sales figure of $19,951, reflecting a positive trajectory compared to previous months.
Looking at the Vapor Pens category in Missouri, LiRO has faced more significant challenges. The brand did not rank in the top 30 in August or November, with rankings of 80th and 84th in September and October, respectively. This suggests that LiRO has struggled to establish a strong presence in the Vapor Pens market in Missouri. However, the sales figures from September to October show a slight increase, hinting at some level of consumer interest or market penetration despite the lower rankings. This data suggests that while LiRO has made some headway in Concentrates, it still faces hurdles in gaining traction in the Vapor Pens segment.
Competitive Landscape
In the Missouri concentrates market, LiRO has demonstrated a dynamic performance over recent months, reflecting both opportunities and challenges in its competitive landscape. LiRO's rank fluctuated from 37th in August 2025 to 35th by November 2025, indicating a positive trajectory despite a temporary absence from the top 20 in September. This upward movement is noteworthy, especially when compared to competitors like Ace Solventless, which maintained a relatively stable position, ranking between 32nd and 35th during the same period. Meanwhile, Smokey River Cannabis experienced a decline from 27th to 33rd, suggesting a potential shift in consumer preferences or market dynamics that LiRO could capitalize on. Additionally, Plume Cannabis (MO) showed a slight improvement in rank, yet remained consistently lower than LiRO. These trends highlight LiRO's resilience and potential for growth, positioning it as a brand to watch in the evolving Missouri concentrates market.
Notable Products
In November 2025, LiRO's top-performing product was Private Reserve Live Rosin (1g) in the Concentrates category, which impressively climbed to the number one rank from third in October, with notable sales of 69 units. Space Boss Live Rosin Disposable (0.5g) in the Vapor Pens category debuted as a new entry, securing the top position in its category. Sizzler Live Rosin Disposable (0.5g) dropped to second place in November from its previous first position in October, indicating a shift in consumer preference within the Vapor Pens category. Simple Jack Live Rosin (1g) appeared for the first time in November, ranking third in Concentrates. Meanwhile, Premium - Rum Ham Live Rosin (1g) experienced a slight decline, moving from third in August to fourth in November.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
