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Sep-2024
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Overview
Market Insights Snapshot
Lofty's performance across different product categories in Oregon has shown significant variability over recent months. In the Concentrates category, Lofty has struggled to maintain a strong presence, with ranks fluctuating between 36th and 49th place from June to September 2024. This inconsistency suggests challenges in sustaining market share, as evidenced by a decline in sales from $41,629 in July to $24,932 in September. Meanwhile, the Vapor Pens category has seen Lofty fall out of the top 30 brands by September, indicating a need for strategic adjustments to regain competitiveness in this segment.
Conversely, Lofty's performance in the Flower category in Oregon has been notably positive, demonstrating a steady upward trend in rankings. From June to September 2024, Lofty climbed from 52nd to 23rd place, reflecting a significant improvement in market positioning. This upward trajectory is accompanied by a consistent increase in sales, suggesting that Lofty has successfully captured consumer interest and demand in this category. This positive trend in Flower contrasts with the challenges faced in other categories, highlighting a potential area of focus for Lofty to enhance its overall brand performance in the state.
Competitive Landscape
In the competitive landscape of the Oregon flower category, Lofty has demonstrated a notable upward trajectory in rank over the past few months, moving from 52nd in June 2024 to 23rd by September 2024. This improvement is indicative of a positive trend in sales performance, positioning Lofty favorably against its competitors. For instance, Excolo also showed significant progress, climbing from 47th in June to 22nd in September, closely paralleling Lofty's ascent. Meanwhile, Derby's Farm experienced a more fluctuating path, peaking at 12th in August before settling at 21st in September. This suggests that while Lofty is gaining ground, it faces stiff competition from brands like Excolo and Derby's Farm, which are also actively improving their market positions. The absence of Sugar Tree Farm from the top 20 in recent months further highlights the dynamic shifts within this category, underscoring the importance for Lofty to maintain its momentum to secure a stronger foothold in the market.
Notable Products
In September 2024, Lofty's top-performing product was Salami Leg in the Flower category, ranking first with sales of 2046 units. Code Red, also in the Flower category, secured the second position, showing a strong debut in the rankings. Humboldt Breath, which was previously ranked first in August, dropped to third place, with sales slightly decreasing to 1139 units. Georgia Pie maintained its position at fourth, showing consistent performance with a slight increase in sales to 1127 units from August. Terdz, which led the rankings in July, continued its decline, settling at fifth place with sales of 976 units in September.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
