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Where to Buy
Lofty is stocked at 37 licensed dispensaries across Oregon and New York, 36 of them in Oregon, with the deepest coverage in Eugene, Salem, Portland, Bend, and McMinnville. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
Lofty’s mix in July 2026 is overwhelmingly concentrated in Flower at 98.04% share, with Flower sales up 46.39% year over year and 25.67% month over month, while the brand’s overall sales rose 21.97% year over year and declined 32.69% over 24 months. Secondary categories contracted: Concentrates fell 79.89% year over year and 38.29% month over month to 1.36% share, Vapor Pens declined 96.85% year over year and 28.57% month over month to 0.12% share, and Pre-Roll dropped 89.49% year over year to 0.48% share. With average price up 41.94% year over year to $37.54 and rank in Flower at 47 in Oregon, the pattern implies Lofty is consolidating around higher-priced Flower while shedding peripheral categories.
The shift toward a 98.04% Flower footprint alongside a 41.94% price lift and a 25.67% month-over-month Flower gain suggests Lofty is trading breadth for depth, anchoring on a premium-leaning Flower position rather than maintaining multi-category reach. Given Concentrates and Vapor Pens together account for only 1.48% share after year-over-year drops of 79.89% and 96.85%, respectively, while Flower’s year-over-year growth of 46.39% outpaces the brand’s 21.97% total, Lofty’s positioning is tilting toward a single-category identity where rank 47 in Oregon serves as a ceiling unless share is diversified or pricing strategy broadens.
Competitive Landscape
Lofty sits at rank #47 in OR Flower for July 2026, improving 21 positions from #68 year over year, while slipping 2 spots from #49 three months ago; against its historical context, the brand is 15 ranks below its peak of #32 from November 2024 and 46 places behind category leader PRUF Cultivar / PRŪF Cultivar at #1, as Grown Rogue advanced from #3 to #2 and Otis Garden jumped from #12 to #4. With top competitors posting year-over-year sales gains of 50.7% for PRUF Cultivar / PRŪF Cultivar and 86.2% for Otis Garden, Lofty’s rank recovery paired with a short-term dip implies the brand is regaining baseline relevance but not keeping pace with the acceleration at the top, signaling a need to convert mid-table rank improvement into sustained share capture.
Notable Products
Baby Jay (Bulk) posted the standout move with a 666.4% month-over-month surge and jumped into rank 5 in July 2026, while Blue Smoothie (Bulk) also leapt 106.5% to rank 3. In contrast, Deep Ztate (Bulk) fell 41.8% yet still held rank 7, and Crunch Berries (Bulk) inched up 1.9% at rank 2. With eight of the top ten SKUs in Flower and Purple Afghan Kush (Bulk) steady at rank 1 alongside a single Pre-Roll at rank 9 and one Concentrates SKU at rank 10 at $1,401, the mix indicates Lofty is consolidating around bulk Flower velocity with selective experimentation in adjacent form factors.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
