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Oct-2025
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Overview
Market Insights Snapshot
THC Design's performance across different categories and states reveals some intriguing trends. In California, the brand made a notable entrance into the Flower category rankings in October 2025, securing the 66th position after not being in the top 30 in the previous months. This upward movement suggests a strong performance, especially considering the competitive nature of the California market. The Pre-Roll category also saw a positive trend, with THC Design climbing from 97th in September to 83rd in October. This improvement indicates a growing consumer interest in their pre-roll offerings, potentially driven by product innovation or increased market reach.
In contrast, THC Design's performance in Nevada presents a mixed picture. While the brand maintained a presence in the Flower category, its ranking dropped from 36th in September to 46th in October. This decline might be a cause for concern, suggesting increased competition or a shift in consumer preferences. However, the Pre-Roll category tells a different story, with THC Design improving its ranking from 29th in September to 23rd in October. This advancement highlights the brand's growing appeal in the Nevada pre-roll market, possibly due to strategic marketing or product differentiation efforts. These trends across states and categories provide a snapshot of THC Design's dynamic market performance, although further analysis would be required to understand the underlying factors driving these changes.
Competitive Landscape
In the competitive landscape of the California flower category, THC Design has shown a notable improvement in its market position, rising from being absent in the top 20 rankings in July and August 2025 to securing the 92nd and 66th positions in September and October, respectively. This upward trend in rank is accompanied by a significant increase in sales, with October sales figures surpassing those of 710 Labs and MADE, both of which experienced fluctuating or declining sales during the same period. Meanwhile, Pure Beauty and Lights Out maintained relatively stable sales with consistent rankings, indicating a competitive edge that THC Design is beginning to challenge. This positive trajectory for THC Design suggests a strengthening market presence, potentially driven by strategic marketing efforts or product innovations that resonate with consumers in California.
Notable Products
In October 2025, the top-performing product for THC Design was Crescendo (3.5g) in the Flower category, maintaining its number one rank from September with a notable sales figure of 2807 units. The Crescendo Pre-Roll (1g) entered the rankings at the second position, showcasing strong market demand. XJ-13 Pre-Roll (1g) improved its standing to third place from unranked positions in previous months, indicating a growing preference among consumers. Garlic Cocktail Pre-Roll (1g) remained steady at fourth place, showing consistent sales performance. Meanwhile, XJ-13 (3.5g) fell to fifth place from its previous peak position in August, suggesting a shift in consumer preference within the Flower category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
