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Apr-2025
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Overview
Market Insights Snapshot
THC Design has shown a notable performance in the California market, particularly within the Flower category. Despite starting the year outside the top 30, THC Design made a consistent climb, ending April 2025 ranked 67th, with a steady increase in sales from January to April. This upward trajectory suggests a positive reception and growing consumer base. In the Pre-Roll category, THC Design also improved its position, moving from 73rd in March to 66th in April. This movement indicates a strengthening presence in California's competitive market, although the brand did not break into the top 30, highlighting areas for potential growth.
In Nevada, THC Design has demonstrated a more dynamic performance, particularly in the Pre-Roll category. Initially absent from the top 30 rankings in January, the brand surged to 30th place by April, reflecting a significant increase in consumer demand and market penetration. The Flower category also saw a positive trend, with THC Design climbing from 57th in February to 39th in April. These movements suggest that THC Design is gaining traction in Nevada, although the absence from the top 30 in January indicates initial challenges that the brand has effectively addressed over the months.
Competitive Landscape
In the competitive landscape of the California flower category, THC Design has shown a consistent presence, maintaining a steady rank around the high 60s throughout the first four months of 2025. This stability is noteworthy when compared to brands like 710 Labs and Pure Beauty, which have experienced more fluctuation in their rankings. Notably, 710 Labs saw a decline in rank from January to February, while Pure Beauty experienced a drop in April. Meanwhile, THC Design's sales have shown an upward trend, indicating a potential increase in market share despite not breaking into the top 60. This is in contrast to Seed Junky Genetics, which has remained relatively stable in rank but with less significant sales growth. The entry of UP! in April, debuting at rank 64, suggests a new competitive pressure, but THC Design's consistent performance and sales growth position it well to maintain its competitive edge.
Notable Products
In April 2025, THC Design's top-performing product was Crescendo (3.5g) in the Flower category, maintaining its first-place ranking for four consecutive months with sales of 3340 units. Garlic Cocktail (3.5g) moved up to the second position, showing a steady climb from third place in February and March. Crescendo Pre-Roll (1g) held the third spot, dropping from its second-place position in March but still showing robust performance. The Crescendo Pre-Roll 6-Pack (3.5g) consistently ranked fourth throughout the months, indicating stable demand. XJ-13 (3.5g) re-entered the rankings in fifth place in April after being absent in March, suggesting a resurgence in popularity.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
