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Dec-2025
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Overview
Market Insights Snapshot
THC Design has shown notable performance variations across different states and product categories over the final months of 2025. In California, the brand's Flower category witnessed a significant climb in rankings, starting at 96th in September and peaking at 50th in November, before settling at 57th in December. This upward trajectory is indicative of a positive reception within the market, as reflected by the increase in sales from $215,075 in September to $435,064 in November. Conversely, in Nevada, the Flower category experienced fluctuations, with rankings moving from 34th in September to 38th in December, showcasing a less stable but still competitive presence in the state.
In the Pre-Roll category, THC Design's performance in California remained outside the top 30, beginning at 96th in September and improving to 73rd by December. Although they did not breach the top 30, the consistent rise in rankings suggests a growing consumer interest. Meanwhile, in Nevada, the brand showed a strong position within the top 30, moving from 30th in September to 17th in November, before ending the year at 25th. This indicates a more stable foothold in the Nevada Pre-Roll market, despite some fluctuations in sales figures. These movements highlight THC Design's varying degrees of market penetration and competitive standing in these two significant cannabis markets.
Competitive Landscape
In the competitive landscape of California's flower category, THC Design has shown a remarkable upward trajectory in recent months. Starting from a rank of 96 in September 2025, THC Design surged to 50 by November, before settling at 57 in December. This improvement is indicative of a strong sales performance, with sales peaking in November. In comparison, 710 Labs and Greenline have also shown positive trends, but their ranks and sales figures remain lower than THC Design's peak performance. Meanwhile, Time Machine consistently maintained a higher rank, indicating a stable market presence, while City Roots mirrored THC Design's trajectory, reaching a similar rank by November. These dynamics suggest that THC Design's strategic initiatives are effectively enhancing its market position, although it faces stiff competition from established brands like Time Machine.
Notable Products
In December 2025, the top-performing product from THC Design was XJ-13 Pre-Roll (1g) in the Pre-Roll category, which ascended to the number one rank, showing a significant increase from the fifth position in October and third in November. Crescendo (3.5g) maintained a strong presence, ranking second in the Flower category, though its sales decreased to 2613 units, down from its peak in November. XJ-13 (3.5g) climbed to the third position in December, having been fifth in November, indicating a growing preference in the Flower category. Crescendo Pre-Roll (1g) experienced a decline, dropping to fourth place from its previous positions as a top contender in earlier months. Garlic Cocktail Pre-Roll (1g) re-entered the top five, securing the fifth spot after not being ranked in November.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
