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Nov-2025
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Overview
Market Insights Snapshot
THC Design has shown a notable upward trajectory in the California flower category over recent months. Starting from outside the top 30 in August 2025, they have climbed to rank 43 by November 2025. This movement is indicative of a strong growth trend, as evidenced by their sales which rose from $219,770 in August to $485,702 in October. In the pre-roll category, THC Design has also demonstrated improvement, moving from the 88th position in August to the 65th position by November. This consistent upward movement in rankings suggests an increasing acceptance and popularity of their products in the competitive California market.
In Nevada, THC Design's performance in the flower category has been relatively stable, maintaining a presence within the top 50 throughout the period. Their rank fluctuated from 35 in August to 31 in November, reflecting a slight recovery after a dip in October. The pre-roll category in Nevada tells a slightly different story, with THC Design maintaining a strong position, consistently ranking within the top 30 brands. Despite a minor drop from 24 in October to 25 in November, their overall sales figures have remained robust, indicating sustained consumer interest and loyalty in this category.
Competitive Landscape
In the competitive landscape of the California flower category, THC Design has shown a remarkable upward trajectory in rankings from August to November 2025. Initially absent from the top 20 in August, THC Design climbed to rank 93 in September, 71 in October, and reached 43 by November. This progression indicates a significant increase in market presence and consumer demand. In contrast, Lolo experienced a decline, dropping from rank 30 in August to 46 in November. Meanwhile, Daze Off maintained a relatively stable position, fluctuating slightly but ending at rank 41 in November. Lights Out also improved its standing, moving from rank 72 in August to 44 by November. However, Smoken Promises, despite being a top contender, saw a drop from rank 20 in August to 33 in November. These shifts highlight THC Design's growing influence in the market, potentially driven by strategic marketing and product differentiation, positioning it as a rising competitor amidst established brands.
Notable Products
In November 2025, THC Design's top-performing product was Crescendo (3.5g) in the Flower category, maintaining its leading position from previous months with sales reaching 3623 units. The Crescendo Pre-Roll (1g) also held its rank as the second-best product, although its sales decreased slightly from October. Garlic Cocktail (3.5g) re-entered the rankings in third place, showing a significant sales increase from earlier months. XJ-13 (3.5g) improved its standing to fourth place, up from fifth in October, with sales also on the rise. Meanwhile, XJ-13 Pre-Roll (1g) fell to fifth place, indicating a shift in consumer preference within the Pre-Roll category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
