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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In May 2026, THC Design concentrated 71.17% of sales in Flower and 28.83% in Pre-Roll, with Flower up 42.21% year over year but down 8.36% month over month, while Pre-Roll rose 25.84% year over year and 2.82% month over month. The brand’s average price fell 3.17% year over year even as total sales grew 37.07% year over year, and in Nevada the Flower line sat at rank 16, implying share gains are volume-led rather than price-led and that the month-over-month dip in Flower is being partially offset by Pre-Roll stability.
The shift toward a steadier Pre-Roll contribution alongside a month-over-month pullback in Flower suggests the portfolio is leaning on a lower-price, higher-frequency format to smooth volatility, with May 2026 Pre-Roll growth of 2.82% month over month counterbalancing Flower’s 8.36% decline. With Flower’s 42.21% year-over-year lift far outpacing Pre-Roll’s 25.84% and the category still holding 71.17% share, the brand’s positioning remains anchored in Flower, but the 16th rank in Nevada indicates room to trade up within the tier while maintaining the 3.17% year-over-year price reduction that is aiding penetration.
Competitive Landscape
THC Design sits at rank #16 in NV Flower for May 2026, improving 35 positions from #51 year over year and tightening from #28 just three months prior; this follows a peak at #14 in April 2026, indicating a two-spot pullback month over month while still holding a 35-rank YoY gain. Against competitors, STIIIZY held at #1 with a -2.3% YoY sales decline while THC Design advanced 35 ranks YoY, and Redwood surged from #54 to #5 with a 917.6% YoY sales change, outpacing THC Design’s rank climb but not dislodging the category leader. The pattern implies THC Design’s trajectory is one of consolidation into the mid-teens after rapid recovery, with further share gains contingent on converting April 2026’s peak positioning into sustained top-15 occupancy.
Notable Products
El Chivo Pre-Roll (1g) posted the largest move in May 2026 with +85.9% month over month and jumped to rank 1, while XJ-13 Pre-Roll (1g) slipped -8.2% and sat at rank 4. Crescendo (3.5g) declined -7.9% yet held rank 2, indicating the surge at the top came from pre-rolls rather than core flower. With four of the top five SKUs in Pre-Roll, the rank distribution suggests assortment strength is consolidating around ready-to-smoke formats, pointing to a pivot toward convenience-led demand over bulk flower volume.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
