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Jul-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Where to Buy
Lore is stocked at 21 licensed dispensaries across Maryland, with the deepest coverage in Baltimore, Cockeysville, Hagerstown, Camp Springs, and Capitol Heights. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
In July 2026, Vapor Pens expanded to 71.04% category share, up 23.68% month over month while carrying a -7.81% year-over-year decline, whereas Pre-Roll compressed to 28.96% share with a -23.07% month-over-month drop and a -41.21% year-over-year contraction. The brand’s average price fell -4.02% year over year to $30.19, with Vapor Pens priced higher at an average of 38.02 and Pre-Roll lower at 20.05, indicating a mix shift toward the higher-priced segment even as total brand sales fell -20.83% year over year. This pattern implies Lore is concentrating volume into Vapor Pens to offset a steep Pre-Roll retrenchment, trading up the mix despite headline sales pressure.
With Vapor Pens at 71.04% share but ranked 48 in Maryland for the category, the 23.68% month-over-month gain suggests near-term distribution or velocity recovery that is not yet lifting rank position, while the -7.81% year-over-year decline keeps Lore below peer momentum. The simultaneous -23.07% month-over-month and -41.21% year-over-year contraction in Pre-Roll signals a deliberate deprioritization that concentrates resources where price points are higher, implying a positioning pivot toward premiumized inhalables rather than value-led multi-pack Pre-Rolls. The implication is that Lore’s path to improved visibility will rely on sustaining Vapor Pen mix gains to counteract Pre-Roll drag, using price architecture to stabilize margins while accepting lower breadth across formats.
Competitive Landscape
Lore sits at rank #48 in MD Vapor Pens in July 2026, down 5 positions YoY from #43 and up 9 positions from #57 three months ago, while its historical peak of #40 in September 2025 is 8 spots higher than today; meanwhile, Select holds #1 with 18.8% YoY sales growth and RYTHM advanced from #4 to #2 with 39.1% YoY growth, indicating competitors are improving rank faster than Lore’s recent 15.8% rank recovery pace over the last quarter implies. The combination of a 5-position YoY decline and a 9-position quarter-on-quarter climb, alongside rivals like Rove jumping from #21 to #5 with 360.6% YoY sales growth, signals Lore is stabilizing short term but ceding long-term share unless the recent upward momentum converts into sustained rank gains.
Notable Products
Lemon Berry Gelato Distillate Disposable (2g) posted the standout move with a 106.9% month-over-month surge to rank 3, while Blackberry Gelato Distillate Cartridge (1g) slid 17.5% to rank 6, indicating a sharp pivot toward higher-capacity disposables over traditional 1g carts. Super Lemon Haze Distillate Disposable (1g) grew 15.5% at rank 1 and Grape Ape Distillate Cartridge (1g) rose 13.7% at rank 2, yet Watermelon Burst Distillate Disposable (1g) fell 8.4% at rank 5, and four of the top ten are Vapor Pens, concentrating demand in inhalables despite mixed performance within formats. Pre-Rolls were split, with Goji Dough Infused Pre-Roll 2-Pack (1g) up 17.3% at rank 4 while Gelato OG Double Diamonds Infused Pre-Roll (1g) dropped 37.9% at rank 8, implying bundle size and value cues are outperforming single-stick premium SKUs. The mix suggests Lore is tilting toward value-forward inhalables, where 2g disposables and multi-pack pre-rolls capture momentum and single-unit offerings face rank pressure.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
