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Jun-2024
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Overview
Market Insights Snapshot
Lotus Premium Extracts has shown notable performance in the Concentrates category within Missouri. Their ranking improved from 22nd in March 2024 to 15th in April 2024, indicating a significant upward trend. However, there was a slight dip to 20th in May, followed by a recovery to 17th in June. This fluctuation suggests a competitive market, but the overall trend is positive, with sales peaking in April at 167,756 USD. The brand's ability to bounce back in June demonstrates resilience and a strong presence in the Concentrates category.
In the Pre-Roll category, Lotus Premium Extracts has faced more challenges in Missouri. The brand was ranked 45th in March 2024 and climbed to 39th in April, but it did not maintain this momentum, dropping to 51st in May before improving to 40th in June. This inconsistency highlights areas for potential growth and the need for strategic adjustments. Despite these fluctuations, the sales figures show a promising recovery in June, suggesting that the brand is making efforts to strengthen its position in the Pre-Roll market.
Competitive Landscape
In the highly competitive Missouri concentrates market, Lotus Premium Extracts has experienced notable fluctuations in rank and sales over recent months. Starting from a rank of 22 in March 2024, Lotus Premium Extracts climbed to 15 in April, dropped to 20 in May, and then slightly recovered to 17 in June. This dynamic movement suggests a volatile market position, influenced by the performance of key competitors. For instance, Head Change saw a dramatic drop from 1st place in March to 15th in June, indicating a significant shift in consumer preferences or market dynamics. Meanwhile, Amaze Cannabis maintained a relatively stable position, fluctuating between 14th and 17th place, suggesting consistent consumer loyalty. Additionally, Buoyant Bob showed a steady climb from 27th in March to 18th in June, reflecting a growing market presence. These trends highlight the competitive pressures faced by Lotus Premium Extracts, emphasizing the need for strategic marketing and product differentiation to improve and stabilize its market position.
Notable Products
In June 2024, the top-performing product for Lotus Premium Extracts was Larry Legend Infused Pre-Roll (1.25g), which secured the number one spot with sales reaching 2509 units. Bubba Fett Sugar Wax (1g) followed closely, dropping to the second position from its consistent first place in the previous months. Headband Cookies Budder (1g) maintained its third position from May 2024, showing a steady increase in sales. Blue Cookies Budder (1g) and Lemon Icing Badder (1g) held the fourth and fifth ranks respectively, mirroring their standings from the previous month. Notably, Larry Legend Infused Pre-Roll (1.25g) showed a significant sales boost, overtaking Bubba Fett Sugar Wax (1g) to become the top seller.
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