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Market Insights Snapshot
In August 2026, Lush (WA) operated as a single-category brand with Edible accounting for 100.0% of sales, translating to a year-over-year change of 9.0% and a month-over-month decline of 3.2%. Average price moved down 0.7% YoY to $15.86 while sales rank in Edible sat at 22 in WA, indicating growth that is outpacing price compression YoY but not enough to lift position above the low-20s. The pattern implies a concentrated bet on Edibles is driving incremental annual volume despite a short-term pullback, but the flat rank suggests the brand is gaining less share than category leaders at the state level.
The combination of a 9.0% YoY sales increase alongside a 3.2% MoM dip, with rank steady at 22 in WA, implies Lush (WA) is positioned as a stable mid-pack Edible player rather than a share gainer. The 0.7% YoY price decrease paired with 100.0% category concentration indicates volume-driven resilience within Edibles but limited buffer against seasonal swings, and the MoM softness signals vulnerability to tactical pricing or promotional intensity among peers. Net takeaway: to climb from rank 22 and convert YoY gains into share, the brand likely needs either deeper price architecture within Edibles or selective category adjacencies to smooth month-to-month variability.
Competitive Landscape
Lush (WA) sits at rank #22 in WA Edible in August 2026, slipping 2 positions year over year from #20 while holding flat versus three months ago at #22; this comes after a prior peak at #16 in August 2024, indicating a 6-rank decline from that high. In contrast, Wyld held #1 with a 5.1% year-over-year sales increase while Green Revolution stayed at #2 despite a 7.0% year-over-year decline, and Craft Elixirs remained #5 amid a 13.9% year-over-year drop; the stability of top ranks despite mixed growth implies that Lush (WA)’s 2-position year-over-year slide and 6-position gap from its August 2024 peak reflect share consolidation at the top that Lush (WA) has not countered, signaling a need to regain velocity to re-enter the top 20.
Notable Products
Lush - Wild Berries Soft Jelly Chews 10-Pack (100mg) posted the steepest decline at -30.9% MoM and slid to rank 6, while CBD/THC 1:1 Strawberry Soft Chews 10-Pack (100mg CBD, 100mg THC) fell -12.6% to rank 4. In contrast, Lush - CBG/THC 1:1 Sour Watermelon Fruit Chews 10-Pack (100mg CBG, 100mg THC) rose 35.7% MoM to rank 1 and contributed $13,897, indicating a pivot toward functional 1:1 formats. Four of the top ten are 1:1 ratio SKUs across CBD/THC or CBG/THC, and Lush- CBD/THC 1:1 Ginger Peach Chews 10-Pack (100mg CBD, 100mg THC) added momentum with +18.2% MoM at rank 8, suggesting flavor varietals matter less than the cannabinoid ratio. The pattern implies Lush (WA) is consolidating around ratio-led edibles, where 1:1 and multi-cannabinoid blends outpull straight THC gummies despite rank volatility.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
