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In September 2026, Lush (WA) operated as a single-category brand with Edible at 100.0% mix, posting 7.24% year-over-year sales growth against a 10.16% month-over-month decline, while average price slipped 0.73% YoY to $15.97. Within Washington Edibles, the brand held rank 22, indicating mid-pack placement despite a 24-month sales contraction of 15.59%; the combination of positive YoY and negative MoM suggests a seasonal pullback layered on top of a gradual price compression. The pattern implies that demand elasticity within Edibles is favoring volume over price, but the 22nd rank and single-category exposure leave limited buffer against monthly volatility.
These shifts point to a positioning anchored in value-accessible Edibles, where a 0.73% YoY price decrease paired with 7.24% YoY growth indicates share defense via pricing while the 10.16% MoM drop exposes sensitivity to short-cycle traffic. The brand’s 100.0% reliance on Edibles and rank 22 in Washington suggest that incremental gains will depend on mix depth within Edibles formats rather than cross-category hedge, and the 15.59% decline over 24 months signals that sustaining September 2026 growth will require converting periodic surges into baseline velocity.
Competitive Landscape
Lush (WA) sits at rank #22 in WA Edible for September 2026, down 2 positions from #20 year over year, and only 1 spot better than its June 2026 rank of #23, while still 5 places below its peak at #17 in September 2024; meanwhile, Wyld held #1 with a 6.0% YoY sales gain and Green Revolution remained #2 despite a 3.1% YoY sales decline, indicating that Lush (WA)’s 2-position YoY slippage amid stable top-tier anchors and only a 1-rank quarter-over-quarter lift implies a drift toward the middle tier unless assortment or promotional intensity changes relative to leaders.
Notable Products
Lush - CBG/THC 1:1 Sour Watermelon Fruit Chews 10-Pack (100mg CBG, 100mg THC) led September 2026 despite a -19.5% month-over-month slide while holding rank 1, and CBD/THC 1:1 Strawberry Soft Chews 10-Pack (100mg CBD, 100mg THC) fell -20.0% at rank 6. Lush - Hawaiian Mix Soft Jelly Chews 10-Pack (100mg) declined -16.5% at rank 2, whereas Lush - CBD/THC 1:1 Sour Blue Raspberry Chews 10-Pack (100mg CBD, 100mg THC) was the lone mover up with +10.3% at rank 7. With all top-10 items in Edible and multiple 1:1 ratio SKUs spanning ranks 1, 6, 7, and 8, the mix signals a pivot toward stabilizing balanced-ratio gummies over single-flavor volume plays even as total category dollars concentrate at the top, evidenced by a single-item haul of $11,156.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
