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Oct-2025
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Overview
Market Insights Snapshot
Matrix NV's performance across various cannabis categories in Nevada highlights a mixed trend. In the Concentrates category, the brand has seen a decline in its ranking, dropping from 11th place in September 2025 to 22nd in October 2025. This dip is accompanied by a significant decrease in sales, indicating potential challenges in maintaining market share. Conversely, Matrix NV experienced a positive trajectory in the Flower category, climbing from 66th in August 2025 to 48th in October 2025, with sales showing a notable increase during this period. This upward movement in Flower suggests a growing consumer preference or successful marketing strategies in this category.
The Pre-Roll category has been less favorable for Matrix NV, with rankings fluctuating and ultimately falling to 64th in October 2025. This decline reflects a challenging market environment or increased competition in Nevada. Meanwhile, in the Vapor Pens category, the brand has maintained a consistent ranking around the 22nd position from July to October 2025, albeit with a slight decrease in sales. This stability in ranking suggests a steady consumer base, although the sales dip might require strategic adjustments. Overall, Matrix NV's performance across categories showcases both opportunities and areas needing attention, particularly in maintaining or improving market positions.
Competitive Landscape
In the competitive landscape of vapor pens in Nevada, Matrix NV has experienced fluctuating ranks over the past few months, reflecting a dynamic market environment. In July 2025, Matrix NV was ranked 22nd, maintaining this position in August, slightly improving to 21st in September, and then returning to 22nd in October. This stability amidst competitors such as Dime Industries, which saw a more volatile ranking trajectory, suggests that Matrix NV has a consistent market presence, albeit with room for growth. Notably, Hustler's Ambition made a significant leap from 39th to 21st place by October, indicating a potential threat to Matrix NV's position. Meanwhile, Alternative Medicine Association / AMA and LP Exotics have shown varying degrees of rank improvement, highlighting the competitive pressure in this category. These shifts underscore the importance for Matrix NV to innovate and strategize effectively to enhance its market share and climb the ranks in the Nevada vapor pen market.
Notable Products
In October 2025, the top-performing product for Matrix NV was Blue Andeze (3.5g) in the Flower category, which climbed to the number one rank from the third position in September, with notable sales of 507 units. Banana Cream Sundae (3.5g) maintained its second-place ranking from the previous month, although its sales figures decreased. Heir Heads Pre-Roll (1g) emerged as a new contender in the Pre-Roll category, securing the third spot. Gelato #33 (3.5g) and Original Glue Live Resin Ripper Disposable (0.85g) rounded out the top five, ranking fourth and fifth, respectively. This shift indicates a strong preference for Blue Andeze among consumers, while other products showed varied performance in the rankings.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
