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Jun-2024
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Overview
Market Insights Snapshot
Matrix NV has demonstrated notable performance in the Concentrates category within Nevada. Over the past few months, the brand has shown a significant upward trajectory, moving from a rank of 15 in March 2024 to a rank of 6 in May 2024, before settling at rank 7 in June 2024. This upward movement indicates a strong market presence and growing consumer preference for their concentrates. However, in the Flower category, Matrix NV has experienced fluctuations, starting at rank 43 in March 2024, peaking at rank 36 in May 2024, and then dropping to rank 55 in June 2024. This inconsistency could point to competitive pressures or varying consumer trends in the flower segment.
In the Pre-Roll category, Matrix NV has maintained a relatively stable position within the top 30 brands in Nevada. Despite minor fluctuations, the brand has consistently hovered around the 30th rank, indicating steady performance. Conversely, in the Vapor Pens category, the brand's ranking has shown more volatility, moving from rank 24 in March 2024 to rank 20 in May 2024, and then dropping to rank 26 in June 2024. This variability suggests a dynamic market landscape where consumer preferences may be rapidly changing. It's worth noting that Matrix NV was not in the top 30 brands for the Flower category in April 2024, which could be seen as a potential area for improvement.
Competitive Landscape
In the competitive landscape of vapor pens in Nevada, Matrix NV has experienced fluctuating ranks over the past few months, with notable changes in both rank and sales. In March 2024, Matrix NV was ranked 24th, improving to 20th in May before dropping to 26th in June, indicating a volatile market position. Competitors such as Roots and Sauce Boss have also shown significant movement, with Sauce Boss making a notable leap from 58th in March to 25th in June. Meanwhile, Baseline and Sauced have maintained more stable rankings, with Sauced even surpassing Matrix NV in June. These shifts suggest that while Matrix NV has seen a temporary boost in May, the competitive pressure from brands like Sauced and Sauce Boss, which have shown upward trends, could impact its market share if these trends continue.
Notable Products
In June 2024, the top-performing product for Matrix NV was Dupree's Diamonds Sugar (0.5g) in the Concentrates category, maintaining its number one rank from the previous month with sales of $1,925. Sugar Tits Pre-Roll (1g) entered the rankings at number two, showing a strong performance. Gush Mints Pre-Roll (1g) held steady at the third position, consistent with its ranking in May 2024. GP x AB Pre-Roll (1g) experienced a drop from the top spot in March and April 2024 to fourth place in June. Lemon Pepper (1g) in the Flower category debuted at fifth place, indicating a notable entry into the rankings.
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