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Apr-2025
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Overview
Market Insights Snapshot
Matrix NV has shown varied performance across different product categories in Nevada. In the Concentrates category, the brand experienced fluctuations in its rankings, starting at 13th in January 2025 and dropping to 18th by April 2025. This downward trend might be a concern, especially considering that they were not in the top 10 during this period. On the other hand, the Flower category shows a positive movement, with Matrix NV improving its rank from 69th in January to 49th by April, indicating a growing preference among consumers. This category also saw a significant increase in sales, suggesting that the brand is gaining traction in the Flower segment.
The Pre-Roll category presents a mixed picture for Matrix NV in Nevada. Although the brand initially ranked 34th in January, it saw a notable improvement by April, climbing to 22nd place. This upward movement is promising, especially since the brand was not in the top 30 in earlier months. In the Vapor Pens category, Matrix NV maintained a relatively stable presence, with rankings hovering around the mid-20s throughout the period. Despite the stable ranking, the sales figures indicate a robust performance, as the brand managed to sustain high sales volumes, reflecting consistent consumer demand. These insights suggest that while there are areas of concern, there are also segments where Matrix NV is making significant strides.
Competitive Landscape
In the competitive landscape of vapor pens in Nevada, Matrix NV has shown a steady improvement in its market position from January to April 2025, moving from 29th to 26th place. This upward trend is indicative of a positive reception in the market, despite fierce competition. Notably, Spiked Flamingo, which started strong in January at 24th place, experienced a decline to 27th by April, suggesting potential market volatility or shifts in consumer preferences. Meanwhile, Khalifa Kush has shown a significant rise from 31st to 25th, overtaking Matrix NV by April. This suggests that while Matrix NV is gaining traction, it faces stiff competition from brands like Khalifa Kush, which have also been improving their sales performance. Additionally, Hippies has demonstrated a notable climb from 30th to 24th, indicating a competitive edge that Matrix NV must address to maintain and improve its market position. These dynamics highlight the importance for Matrix NV to continue innovating and adapting its strategies to capture a larger market share in the Nevada vapor pen category.
Notable Products
In April 2025, Matrix NV's top-performing product was Jokerz Candy Pre-Roll (1g) in the Pre-Roll category, climbing to the number one spot with sales of 1364 units. Sugar Tits Pre-Roll (1g) followed closely in second place, maintaining a strong presence after ranking first in January and February. Heir Heads Pre-Roll (1g) made a notable entry into the rankings at third place, while GP x AB Pre-Roll (1g) slipped to fourth from its consistent second-place position in the previous months. Grape Fog Pre-Roll (1g) rounded out the top five, dropping from the top spot it held in March. These shifts indicate a dynamic market with fluctuating consumer preferences within the Pre-Roll category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
