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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In May 2026, Matrix NV’s mix tilted away from Vapor Pens, where category sales fell 35.19% year over year and 23.31% month over month, yet the segment still held the largest share at 38.15% and a $39.39 average price. Offsetting that decline, Pre-Roll expanded 79.01% YoY and 28.15% MoM to 29.47% share, while Flower advanced 80.40% YoY and 33.39% MoM to 20.15% share; Concentrates added volatility with a 27.37% YoY decline but a 120.97% MoM jump to 12.23% share. With overall brand sales down 3.23% YoY and the average price down 29.84% YoY to $15.92, the pattern implies a planned pivot toward lower-ticket, faster-turn formats to stabilize volume as the legacy Vapor Pens base contracts.
Positioning now leans into value-accessible formats: the surge in Pre-Roll and Flower—together gaining 109.55 percentage points across YoY growth rates and adding 12.08 percentage points of combined share versus Vapor Pens’ 38.15%—suggests Matrix NV is trading consumers into lower price-per-unit occasions while keeping basket frequency up. In Vapor Pens, a rank of 24 in Nevada alongside a 23.31% MoM slide points to a need for SKU rationalization or price architecture updates, while the 120.97% MoM rebound in Concentrates at a $22.68 average price indicates a testable upsell lane; taken together, the shifts imply the brand’s near-term edge is breadth at accessible price tiers rather than depth in a single flagship category.
Competitive Landscape
Matrix NV ranks #24 in NV Vapor Pens in May 2026, down 3 spots year over year from #21 and slipping 4 positions from #20 in February 2026, while also sitting 6 places below its peak of #18 in April 2026; meanwhile, Rove held #1 year over year with a -27.5% sales change and AiroPro rose from #11 to #4 alongside a 93.7% YoY sales increase, indicating Matrix NV’s downward rank shift is occurring as top-tier incumbents hold share and an ascendant mid-tier competitor accelerates, implying the brand’s trajectory points to further share pressure unless it reverses recent rank losses.
Notable Products
Dupree's Diamonds Pre-Roll (1g) posted the largest move in May 2026 with a 109.8% month-over-month increase and a top-3 placement at rank 3, while Georgia Pie Pre-Roll (1g) fell 60.9% MoM and slid to rank 9. Sugar Tits Pre-Roll (1g) rose 88.5% MoM to rank 1 and Banana Cream Sundae Pre-Roll (1g) climbed 62.0% MoM to rank 2, concentrating momentum at the very top. Eight of the top ten are Pre-Roll SKUs within the same family and the only pronounced declines cluster at ranks 9 and 10 with Georgia Pie at -60.9% and Gelato #33 at -31.5%, indicating selective pruning alongside a push behind faster-rotating Pre-Rolls. The pattern implies Matrix NV is consolidating demand into a few high-velocity Pre-Roll leaders while de-emphasizing laggards to streamline the portfolio mix.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
