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Sep-2025
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Overview
Market Insights Snapshot
Matrix NV has demonstrated notable consistency in the Concentrates category within Nevada, maintaining a steady ranking of 11th place for three out of the four months from June to September 2025, despite a slight dip to 17th in July. This stability is reflected in their sales performance, which rebounded from a decrease in July to reach nearly $50,000 in August and September. In the Flower category, however, Matrix NV did not manage to break into the top 30 rankings for the months of June and July, eventually climbing to 51st place by September. This movement suggests a positive trend in their Flower sales, which saw a significant increase from June's figure to September's, indicating potential growth in this category.
In the Pre-Roll category, Matrix NV's performance has been more volatile within Nevada. The brand's ranking fluctuated, dropping from 39th in July to 56th in August, before improving slightly to 50th in September. This inconsistency is mirrored in their sales figures, which saw a sharp decline in August before a modest recovery in September. Meanwhile, in the Vapor Pens category, Matrix NV has shown relative stability, with rankings hovering around the 21st position. Despite a noticeable dip in sales from July to September, the brand's consistent ranking suggests a steady presence in the market. These insights into Matrix NV's category performances provide a glimpse into their market dynamics and potential areas of focus for future growth.
Competitive Landscape
In the competitive landscape of vapor pens in Nevada, Matrix NV has experienced fluctuating rankings over the past few months, indicating a dynamic market environment. Despite a brief rise to 19th place in July 2025, Matrix NV's rank slipped to 23rd in August before recovering slightly to 21st in September. This volatility suggests challenges in maintaining consistent market share, especially when compared to competitors like Church Cannabis Co., which consistently outperformed Matrix NV, peaking at 17th in August. Meanwhile, BOUNTI demonstrated a strong performance, climbing to 16th in July and maintaining a higher rank than Matrix NV in subsequent months. The sales trajectory for Matrix NV also reflects a downward trend from July to September, contrasting with BOUNTI's more stable sales figures. These insights highlight the competitive pressures Matrix NV faces and underscore the importance of strategic initiatives to enhance brand positioning in Nevada's vapor pen market.
Notable Products
In September 2025, the top-performing product from Matrix NV was God's Breath Badder in the Concentrates category, taking the number one spot with sales of 1168 units. Following closely was Banana Cream Sundae from the Flower category, which secured the second position. GP x AB Pre-Roll, also a strong contender, ranked third, showing a consistent presence in the top three over the past months, having been first in July. Blue Andeze, another Flower category product, debuted strongly at the fourth position. Meanwhile, Hell's OG Pre-Roll experienced a slight decline, dropping to fifth place from a previous high of second in July.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
