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Dec-2025
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Overview
Market Insights Snapshot
Matrix NV has shown varied performance across different product categories in Nevada over the last few months of 2025. In the Concentrates category, the brand experienced a decline in ranking, moving from 11th in September to 22nd by December. This drop coincided with a notable decrease in sales from September to October, although there was a slight recovery in November. Conversely, in the Flower category, Matrix NV improved its rank from 59th in September to 43rd in October, before slipping back to 52nd by December. This fluctuation in ranking is mirrored in their sales figures, which peaked in October before declining towards the end of the year.
The Pre-Roll category saw Matrix NV maintaining a relatively stable position, with minor shifts in ranking from 45th in September to 42nd in December. Despite these modest changes, the sales figures indicate a downward trend from October onwards. In the Vapor Pens category, the brand's rank hovered around the 20th position, dropping slightly to 25th by December. This decline in ranking aligns with a decrease in sales over the same period, suggesting a potential area for improvement. Notably, the absence of Matrix NV in the top 30 for some categories in certain months highlights areas where the brand could focus on strengthening its market presence in Nevada.
Competitive Landscape
In the competitive landscape of vapor pens in Nevada, Matrix NV has experienced fluctuating rankings over the last quarter of 2025, highlighting a challenging market environment. Starting from a rank of 21 in September, Matrix NV managed to break into the top 20 in October but subsequently fell to 24 and 25 in November and December, respectively. This downward trend in rank is mirrored by a consistent decline in sales figures, which suggests increased competition and market pressures. Notably, Polaris MMJ saw a significant improvement in December, jumping to rank 23 from being outside the top 40 in previous months, indicating a potential shift in consumer preferences or successful marketing strategies. Meanwhile, Church Cannabis Co. maintained a relatively stable position, slightly outperforming Matrix NV in both rank and sales, while Bonanza Cannabis Company re-entered the rankings in December at position 26, suggesting a resurgence. The competitive dynamics in Nevada's vapor pen category underscore the need for Matrix NV to innovate and adapt to regain its footing and drive sales growth.
Notable Products
In December 2025, the top-performing product from Matrix NV was the Banana Cream Sundae Pre-Roll (1g) in the Pre-Roll category, which climbed to the number one spot with sales of $655. Gelato #33 Pre-Roll (1g) also made a strong showing, securing the second position in the same category. The Gary P x Apples & Bananas (3.5g) in the Flower category improved its rank from fourth in November to third in December. Meanwhile, Mac V2 x Mendo Breath Budder (0.5g) in the Concentrates category experienced a drop, moving from the first position in November to fourth in December. Shining Silver Haze (3.5g) debuted in the rankings at fifth place, highlighting a diverse product performance for Matrix NV this month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
