.svg){kind=small}
Mar-2024
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
In the competitive Nevada market, Matrix NV has shown varied performance across different cannabis categories from December 2023 to March 2024. In the Concentrates category, the brand maintained a stable presence within the top 15, albeit with a slight decline in rank from 8th in December to 12th by March, indicating a consistent but slightly waning market position in this segment. Notably, their sales in this category also saw a gradual decrease over the months. On the other hand, their performance in the Flower category demonstrated significant volatility; starting outside the top 30 in December, they made a remarkable jump to 17th in January, a testament to a potentially successful marketing or sales strategy, despite falling back to 37th by March. This kind of fluctuation suggests that while Matrix NV has the capability to capture market attention, maintaining that interest presents a challenge.
Looking at other categories, Matrix NV's Pre-Roll and Vapor Pens offerings tell a story of resilience and struggle, respectively. The Pre-Roll category saw an improvement in their ranking, moving from 35th in December to 29th in March, alongside an impressive increase in sales, highlighting a growing consumer interest in this segment. Conversely, the Vapor Pens category experienced a decline, moving from 16th in December to 22nd in March, with a notable drop in sales from December to March. This decline in the Vapor Pens segment could reflect shifting consumer preferences or increased competition within Nevada. The mixed performance across these categories underscores the complexity of the cannabis market in Nevada, where success in one area does not necessarily translate to another, pointing towards the need for a diversified and adaptable strategy for brands like Matrix NV.
Competitive Landscape
In the competitive landscape of the Nevada flower market, Matrix NV has experienced notable fluctuations in its ranking and sales over the recent months. Starting at a rank of 42 in December 2023, Matrix NV made a significant leap to 17th place in January 2024, showcasing a substantial increase in sales. However, the following months saw a decline, dropping to 41st in February and then slightly recovering to 37th in March 2024. This volatility contrasts with its competitors, such as The Grower Circle, which also experienced ranking fluctuations but ended in a slightly lower position than Matrix NV in March. Redwood maintained more consistent rankings and finished just ahead of Matrix NV in March. Meanwhile, Remedy saw a positive trajectory, ending March in a higher rank than Matrix NV despite starting lower. Tyson 2.0 closely trailed Matrix NV, ending in a similar rank. These dynamics highlight the competitive and fluctuating nature of the Nevada flower market, with Matrix NV facing challenges to maintain and improve its position amidst stiff competition.
Notable Products
In March 2024, Matrix NV saw the GP x AB Pre-Roll (1g) as its top-performing product, with a notable sales figure of 2,376 units, marking a significant rise from its third place in February. Following closely, White Miso Pre-Roll (1g) secured the second rank, showcasing its popularity despite not being ranked in the previous months. The Nepalese Kush Pre-Roll (1g) also made a notable entry at third place, indicating a growing interest in the Pre-Roll category. The Nepalese Kush Sugar (0.5g) from the Concentrates category climbed to the fourth position from its fifth rank in February, suggesting a steady demand. Lastly, the Ghost Vapor OG (3.5g) from the Flower category entered the rankings at fifth place, rounding out a diverse selection of top products for the month.
Top Selling Cannabis Brands
