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Dec-2024
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Overview
Market Insights Snapshot
Matrix NV has shown varied performance across different product categories in Nevada. In the concentrates category, the brand's ranking fluctuated slightly, dropping from 10th in September 2024 to 15th in October, before improving to 13th by December. Despite these changes, the brand's sales in this category saw a significant increase in December, indicating a possible recovery or seasonal demand. In contrast, the flower category witnessed a remarkable upward trajectory, with Matrix NV climbing from 82nd place in September to 51st by December. This rise in ranking coincides with a substantial increase in sales, suggesting a growing consumer preference for their flower products.
In the pre-roll category, Matrix NV's performance was more inconsistent, with rankings ranging from 32nd to 44th over the four-month period. While the brand did not break into the top 30, their sales figures indicate a steady market presence. Vapor pens also presented a stable pattern, maintaining a position close to 30th throughout the months. Although they did not achieve a top-tier ranking, the consistent sales volume suggests a loyal customer base for their vapor pens. Overall, while Matrix NV has not dominated any single category, their performance in Nevada shows potential areas of growth and consumer interest, particularly in the flower segment.
Competitive Landscape
In the competitive landscape of the Flower category in Nevada, Matrix NV has shown a notable upward trajectory in terms of rank and sales, particularly in the latter months of 2024. Despite starting at a lower rank in September (82nd) and October (88th), Matrix NV made significant strides by climbing to 55th in November and further to 51st in December. This improvement is indicative of a strong recovery and growth in sales, contrasting with brands like Virtue Las Vegas, which maintained a relatively stable but higher rank, and TRYKE, which showed less fluctuation in rank. The sales growth for Matrix NV during this period suggests a successful strategy in capturing market share, especially when compared to Vlasic Labs, which experienced a more volatile ranking pattern. As Matrix NV continues to ascend in rank, it positions itself as a formidable competitor in the Nevada Flower market, potentially challenging more established brands like Hippies, which saw a slight decline in rank towards the end of the year.
Notable Products
In December 2024, Matrix NV's top-performing product was the Sugar Tits Pre-Roll (1g) in the Pre-Roll category, reclaiming its number one rank from September and October after briefly dropping to second place in November. The Sugar Tits (3.5g) Flower emerged as the second top product, marking its debut in the rankings. GP x AB Pre-Roll (1g) held the third position, showing a slight decline from its second rank in October. Gorilla Glue #4 Pre Roll (1g) and Slurty #3 Pre-Roll (1g) rounded out the top five, securing fourth and fifth places respectively, with Gorilla Glue #4 Pre Roll achieving notable sales of 610 units. These rankings highlight a dynamic shift in consumer preferences within the Pre-Roll category from previous months.
```Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
