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Nov-2025
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Overview
Market Insights Snapshot
Matrix NV has shown varied performance across different cannabis categories in Nevada. In the Concentrates category, the brand experienced a slight improvement in ranking from 12th in August 2025 to 11th in September, but then dropped to 21st by October and maintained a similar position in November. This decline in ranking was accompanied by a notable decrease in sales from $58,119 in August to $27,750 in November. In contrast, the Flower category saw an upward trend in rankings, moving from 69th in August to 49th in October, before a slight drop to 53rd in November. This category also observed a significant increase in sales, peaking in October, which suggests a growing consumer interest in their flower products during this period.
The Pre-Roll category for Matrix NV in Nevada has been relatively unstable, with rankings fluctuating from 57th in August to 64th in October, and then improving slightly to 58th in November. Despite these fluctuations, sales figures remained relatively low compared to other categories. Meanwhile, Vapor Pens, a key category for Matrix NV, maintained a steady position at 21st in August and September but experienced a significant drop to 35th by November. This decline in rank was mirrored by a sharp decrease in sales, indicating potential challenges in maintaining consumer interest or supply issues. Overall, the brand's performance highlights the competitive nature of the cannabis market in Nevada, with varying consumer preferences impacting their standing across different product categories.
Competitive Landscape
In the competitive landscape of the Nevada flower category, Matrix NV has shown a notable upward trajectory in its rankings over the past few months, moving from 69th place in August 2025 to a peak of 49th in October, before settling at 53rd in November. This improvement in rank correlates with a significant increase in sales, particularly evident in October. However, Matrix NV faces stiff competition from brands like The Grower Circle, which consistently maintained a higher rank, although it experienced a drop from 32nd to 47th in November. Meanwhile, Hijinx and TRENDI are also climbing the ranks, with TRENDI surpassing Matrix NV in November. Despite these challenges, Matrix NV's upward trend in sales and rank suggests a strengthening position in the market, although continued strategic efforts will be necessary to maintain and improve its competitive standing.
Notable Products
In November 2025, the top-performing product for Matrix NV was Heir Heads Pre-Roll (1g) in the Pre-Roll category, achieving a rank of 1, with sales reaching 639 units. Gelato #33 (3.5g) from the Flower category followed closely, moving up to the second position with a notable increase from previous months. Dupree's Diamonds (3.5g) also made a significant entry into the rankings, securing the third spot. Banana Cream Sundae (3.5g) saw a decline, dropping to fourth place after being ranked second in September and October. Gary P x Apples & Bananas (3.5g) entered the rankings in fifth place, showing a positive trend in sales performance.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
