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Jul-2025
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Overview
Market Insights Snapshot
Matrix NV has shown notable performance fluctuations across different cannabis categories in Nevada. In the Concentrates category, Matrix NV improved its ranking from 20th in April 2025 to 11th by June 2025, before slightly dropping to 15th in July 2025. This upward trajectory followed by a minor decline suggests a strong competitive presence, with sales peaking in June. Meanwhile, in the Flower category, the brand experienced significant volatility, starting at 50th in April, climbing to 38th by June, but then dropping to 60th in July. This pattern indicates challenges in maintaining a consistent market position in this category, despite a notable sales surge in June.
In the Pre-Roll category, Matrix NV's performance depicted a downward trend in rankings, slipping from 23rd in April to 40th in June, before recovering slightly to 36th in July. This suggests potential struggles in sustaining consumer interest or facing stiff competition. Conversely, the Vapor Pens category showcased a more positive trajectory, with the brand moving up from 26th in April to 19th in July, marking a consistent improvement and a strong finish in the top 20. The Vapor Pens category also saw the most significant sales growth over the months, highlighting its potential as a key area of focus for Matrix NV in Nevada.
Competitive Landscape
In the Nevada vapor pens market, Matrix NV has shown a notable upward trend in its rankings over the past few months, moving from 26th place in April 2025 to 19th by July 2025. This improvement in rank is indicative of a significant increase in sales, especially when compared to competitors such as Alternative Medicine Association / AMA, which experienced a decline in sales from May to July 2025, resulting in a drop from 16th to 18th place. Meanwhile, Boom Town Dabs maintained a consistently strong position, ranking 17th in July 2025, suggesting a stable market presence. The competitive landscape is further highlighted by Church Cannabis Co. and Dabwoods Premium Cannabis, both of which have fluctuated in rankings, with Church Cannabis Co. dropping from 18th in April to 20th in July, and Dabwoods Premium Cannabis improving from 25th to 21st in the same period. This dynamic environment underscores the importance for Matrix NV to continue its momentum and capitalize on its recent sales growth to further enhance its market position.
Notable Products
In July 2025, the top-performing product for Matrix NV was GP x AB Pre-Roll (1g), maintaining its position as the number one selling product with sales of $785. Hell's OG Pre-Roll (1g) emerged as a strong contender, securing the second spot in its debut month. Sugar Tits Pre-Roll (1g) saw a drop from first place in June to third in July, indicating a decline in sales momentum. Jokerz Candy Pre-Roll (1g) ranked fourth, having previously held the top position in April. God's Breath Pre-Roll (1g) entered the rankings at fifth place, marking its first appearance in the dataset.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
