Market Insights Snapshot
In the Nevada market, Matrix NV has shown notable performance across several categories. In the Concentrates category, the brand has been consistently ranked in the top 10 from August to November 2023, even achieving a 6th place ranking in October. However, its ranking slipped back to 10th in November, indicating some volatility. The Vapor Pens category also saw Matrix NV maintaining a strong presence in the top 15 throughout the four months, with the brand's ranking fluctuating slightly between 12th and 14th place. Interestingly, the brand's Flower category saw a significant jump in ranking from 38th in August to 15th in September, but it has since been sliding back down, landing at 32nd in November.
On the other hand, Matrix NV's performance in the Edible category in Nevada has been less impressive. The brand was ranked 47th in both August and September, and dropped even further to 58th in October. The lack of a ranking for November suggests that Matrix NV did not make it to the top 20 brands in this category for that month, which might indicate a need for improvement in this area. Similarly, in the Pre-Roll category, the brand has been hovering around the mid-20s in ranking, suggesting moderate performance. However, it's important to note that despite these rankings, Matrix NV has seen a consistent increase in sales in the Pre-Roll category from August to October, hinting at potential growth opportunities.
In the Vapor Pens category within Nevada, Matrix NV has shown a consistent performance, maintaining its rank within the top 15 brands from August to November 2023. However, it faces stiff competition from other brands. Provisions has consistently ranked higher, although it has seen a slight drop in rank and a downward sales trend. Church Cannabis Co. has been hovering around Matrix NV's rank, but has been experiencing a decrease in sales. Interestingly, High Heads has shown a significant sales increase in November, pushing its rank above Matrix NV. Savvy, while generally ranking lower, has shown a notable sales increase in November, indicating potential future competition. These trends highlight the dynamic nature of the Vapor Pens market in Nevada and the need for Matrix NV to stay competitive.
In November 2023, the top-performing product from Matrix NV was the 'Sugar Tits Pre-Roll (1g)', with sales reaching 2607 units. This product saw a significant rise in rankings, moving from third place in October to first in November. Following closely was the 'Ghost Vapor OG Pre-Roll (1g)', which entered the rankings in second place. The 'Sugar Tits (3.5g)' flower product also performed well, ranking third. Despite leading in sales in October, the 'Hell's OG Pre-Roll (1g)' dropped to fourth place in November. The 'Supersonic Banana Live Resin Disposable (0.85g)' maintained its fifth position from the previous month.