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Sep-2024
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Overview
Market Insights Snapshot
Matrix NV has shown varied performance across different product categories in Nevada. In the Concentrates category, the brand experienced some fluctuations, moving from 8th place in June to 12th in both July and August, before improving to 9th in September. This indicates a recovery towards the end of the quarter, potentially driven by strategic adjustments or market conditions. Conversely, the Flower category has been challenging for Matrix NV, as they did not make it into the top 30 rankings in any of the months analyzed, highlighting a need for potential improvement or a shift in focus for this product line.
Pre-Rolls have been a strong suit for Matrix NV, with a consistent upward trend in rankings from 29th in June to 18th by September. This positive trajectory suggests successful marketing strategies or product innovations that resonated well with consumers. On the other hand, while the Vapor Pens category saw Matrix NV maintaining a relatively stable position, hovering around the mid-20s, the brand did not break into the top 20, which could suggest room for growth or increased competition in this category. These insights reveal the brand's strengths and areas for potential enhancement, providing a snapshot of their market dynamics in Nevada.
Competitive Landscape
In the competitive landscape of vapor pens in Nevada, Matrix NV has experienced fluctuations in its ranking over the past few months, with its position ranging from 24th in June 2024 to 25th in September 2024. Despite these shifts, Matrix NV has maintained a relatively stable presence, though its sales have shown a downward trend from June to September. Notably, Dime Industries has consistently outperformed Matrix NV, securing higher ranks and demonstrating a stronger sales trajectory, particularly with a significant sales peak in June. Meanwhile, Royalesque has shown remarkable improvement, climbing from 39th in June to 22nd by September, indicating a potential threat to Matrix NV's market share. Additionally, Church Cannabis Co. and Panna Extracts have displayed competitive dynamics, with rankings closely mirroring those of Matrix NV, suggesting a fiercely competitive environment where small shifts in consumer preference could significantly impact brand standings.
Notable Products
In September 2024, the top-performing product for Matrix NV was the Sugar Tits Pre-Roll (1g) in the Pre-Roll category, maintaining its first-place ranking from August with sales reaching 3106 units. The White Miso Pre-Roll (1g) climbed from fourth to second place, indicating a significant rise in popularity with sales of 2561 units. Dupree's Diamonds Pre-Roll (1g) held steady at third place, showing consistent performance over the months. The GPXAB Pre-Roll (1g) appeared in the rankings for the first time at fourth position, suggesting a new entrant gaining traction. Lastly, the GPxAB on the Rocks Live Resin Sugar (0.5g) debuted in the fifth position within the Concentrates category, highlighting its initial market impact.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
