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Jul-2026
Sales
Trend
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Product Count
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Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In July 2026, Mega Labs operated as a single-category brand with Pre-Roll holding 100.0% share, pairing a 225.7% year-over-year sales increase with an 11.2% month-over-month decline, while average price fell 4.8% YoY and aligned with a Pre-Roll-only mix at $8.87. The combination of triple-digit YoY growth against a full reliance on Pre-Roll, alongside a negative MoM swing, indicates demand expansion on an annual basis but exposure to intra-quarter volatility, implying that Mega Labs is trading depth for breadth within Pre-Roll and accepting shorter-cycle fluctuations for scale.
Positionally, Mega Labs sits at rank 33 in Pre-Roll in Massachusetts, with 100.0% category concentration and an 11.2% MoM pullback that contrasts with 225.7% YoY growth, signaling dependency on sustained velocity within a single lane rather than diversification. The falling average price of 4.8% YoY alongside rank 33 suggests a price-led volume posture that can accumulate share during expansionary periods but risks rank pressure when monthly comps soften, implying the brand’s path to higher ranks depends more on stabilizing monthly sell-through at current price tiers than on further discounting.
Competitive Landscape
Mega Labs sits at rank #33 in MA Pre-Roll in July 2026 after climbing 52 positions year over year from #85, and it inched up 1 spot versus April 2026’s #34 while coming off a peak of #26 in June 2026; relative to competitors, Jeeter held steady at #1 with 44.2% YoY sales growth while Mega Labs’ rank remains 32 places lower, and Cali-Blaze advanced from #16 to #2 with 241.1% YoY sales growth, widening the gap by 31 rank positions; this pattern implies Mega Labs’ sharp YoY rank recovery is real but the short-term drift from #26 in June 2026 to #33 in July 2026, combined with faster competitor ascents, signals a need to convert mid-year momentum into sustained share capture.
Notable Products
Waves- Grape Soda Infused Pre-Roll (1g) posted the steepest movement in July 2026 with a -43.4% month-over-month decline and slid to rank 9, while Waves- Blue Raspberry Infused Pre-Roll (1g) also contracted -38.4% and sits at rank 10. In contrast, Wavez - Watermelon Mojito Infused Pre-Roll (1g) rose +19.5% month over month to hold rank 1 with $28,868, as Waves- Lemon Slushie Infused Pre-Roll (1g) fell -11.9% to rank 2. Eight of the top ten are Pre-Roll SKUs under the Wavez family, concentrating share at the top even as rank 4 dropped -23.6% and rank 6 inched up +0.6%. The pattern points to a portfolio leaning into a narrow Pre-Roll lineup where a few flagship flavors carry momentum while weaker variants undergo pruning risk.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
