.svg){kind=small}
Jul-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
Mellow Fellow concentrated 91.08% of July 2026 sales in Vapor Pens, with Edible accounting for 8.92%, while the Vapor Pens month-over-month gain of 60.26% outpaced Edible’s 20.53%. Average price skewed higher in Vapor Pens at $30.16 versus $18.55 in Edible, and the overall mix tilt toward Vapor Pens raised the brand’s blended price exposure; the combined effect points to a deliberate shift toward higher-ticket, fast-accelerating formats and away from lower-priced segments.
Within Maryland Vapor Pens, Mellow Fellow sits at rank 16 and increased Vapor Pen sales 60.26% month-over-month while Edible rose 20.53%, indicating a push to climb the mid-tier by leaning into its highest-share category at 91.08%. With Edible held under 10% share at 8.92% and Vapor Pens priced 62.6% higher than Edible, the brand is trading depth for breadth; this concentration can improve near-term ranking efficiency in Vapor Pens but leaves limited diversification to buffer volatility in formats outside that lane.
Competitive Landscape
Mellow Fellow sits at rank #16 in MD Vapor Pens in July 2026, up 8 positions from #24 in April 2026, and matching its peak rank of #16 in July 2026; this trajectory contrasts with Rove rising to #5 with a 21-place YoY climb and 360.6% sales growth, while &Shine holds #4 with a -10.0% YoY sales decline. Against leaders, Select remains #1 with +18.8% YoY sales and RYTHM advances to #2 from #4 with +39.2% YoY sales, indicating that Mellow Fellow’s 8-rank quarter-over-quarter gain opens a path to the top 15 if it sustains share capture against both accelerating and contracting rivals.
Notable Products
Green Crack Distillate Disposable (1g) posted the largest move in July 2026 with a +204% month-over-month surge to the #1 rank, while Northern Lights Distillate Cartridge (1g) climbed +102% to #2. Blue Dream Distillate Cartridge (1g) advanced +82% to #4 as White Widow Distillate Disposable (1g) rose +90% to #5, and Blue Razz Slushie Distillate Disposable (1g) increased +46% at #3. With nine of the top ten coming from Vapor Pens and only one Edible entry at #10, the mix signals a tilt toward inhalable dominance that concentrates demand in a few fast-accelerating SKUs and raises the bar for non-pen formats.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
