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Sep-2026
Sales
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Avg Price
YoY Sales Change
YoY Price Change
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Mellow Fellow concentrated 88.10% of September 2026 sales in Vapor Pens while 11.90% came from Edible, with Vapor Pens up 9.58% month over month and Edible down 1.45% month over month. The average price in Vapor Pens at $28.76 sat above the brand-wide average price of $27.00, while Edible averaged $18.59, and the brand ranked 18 in Vapor Pens in Maryland. The pattern implies the September 2026 mix tilted further toward higher-priced Vapor Pens, boosting revenue density and concentrating competitive exposure in a single category lane.
Given a 9.58% month over month lift in the 88.10% share category alongside a 1.45% month over month dip in the 11.90% share category, the brand’s revenue volatility is increasingly tied to Vapor Pens cycles. With Vapor Pens priced about 55% above Edible ($28.76 vs. $18.59) and a category rank of 18 in Maryland Vapor Pens, the mix shift favors margin-per-unit but raises share-risk if rank momentum stalls. The implication is that near-term positioning benefits from premium-leaning Vapor Pens traction, but resilience will depend on either improving Vapor Pens rank from 18 or reallocating some mix toward Edible to diversify month-to-month swings.
Competitive Landscape
Mellow Fellow is currently ranked #18 in MD Vapor Pens, a climb of 7 positions from #25 in June 2026 to #18 in September 2026, and it hit its peak rank of #18 in September 2026 while lacking a reported year-over-year rank figure; meanwhile, Select holds #1 with a 34.1% year-over-year sales increase and Rove sits at #5 after rising from #8 year-over-year alongside a 121.3% sales gain, indicating Mellow Fellow’s late-quarter rank momentum outpaced its own earlier quarter position change but still trails leaders consolidating share at the very top—implying the recent rank lift is driven by near-term execution rather than broad category displacement and requires sustaining gains to convert a 7-rank quarterly rise into durable top-15 presence.
Notable Products
Green Crack Distillate Disposable (1g) posted the steepest decline in September 2026 at -15.98% while sliding to rank 6, contrasting with Banana Berry Smoothie Distillate Disposable (1g) up 47.70% at rank 4 and Northern Lights Distillate Cartridge (1g) up 31.56% at rank 1. Vapor Pens occupy nine of the top ten SKUs, with Grape Ice OG Distillate Disposable (1g) down -13.59% at rank 9 against Durban Poison Distillate Cartridge (1g) up 9.88% at rank 2, indicating mix shifts within a single category rather than a category exit. The top spot’s growth alongside two double-digit Disposable declines suggests cartridge-led momentum coexisting with SKU-level volatility in Disposables, implying Mellow Fellow is consolidating its leadership around core cartridge strains while pruning or repositioning underperforming Disposable variants.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
