Jungle Juice

Jungle Juice concentrated nearly half of May 2026 sales in Pre-Roll at 49.65% share with a year-over-year rise of 196.96% but a month-over-month dip of 0.91%, while Vapor Pens climbed to 42.78% share on 359.13% year-over-year growth and a 34.96% month-over-month increase. Edible held 5.75% share with 216.90% year-over-year growth but slipped 3.12% month-over-month, and Concentrates narrowed to 1.81% share with 98.13% year-over-year growth but a sharp 51.03% month-over-month decline. The combined mix indicates a pivot toward inhalables, as Vapor Pens closed the gap to Pre-Roll by 6.87 percentage points month-over-month despite Pre-Roll’s category lead and an average price of $6.19 versus $11.44 in Vapor Pens, implying a volume-led core in Pre-Roll and a value-accretive growth lane in Vapor Pens.

Positionally, Jungle Juice sits as a price-flex brand with a 27.46% year-over-year drop in average price and a 247.60% brand-level sales surge, suggesting elasticity-fueled share capture anchored in Pre-Roll but with momentum shifting to Vapor Pens. With Pre-Roll ranked 11 in Michigan and Vapor Pens up 34.96% month-over-month, the near-term path to higher rank likely comes from Vapor Pens mix expansion rather than incremental Pre-Roll depth; the 51.03% month-over-month retreat in Concentrates and the 3.12% Edible pullback reinforce a two-category focus where sustaining Pre-Roll’s 49.65% share while letting Vapor Pens lift toward or above 45% share would tilt the portfolio toward higher ticket without sacrificing unit velocity. The implication is a deliberate trade-up strategy in inhalables, using Pre-Roll for traffic and Vapor Pens for margin, with May 2026 trends validating reallocation toward SKUs that convert at higher prices while maintaining rank progress in Pre-Roll.