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Sep-2025
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Overview
Market Insights Snapshot
Mile High Melts has shown a notable performance in the Illinois market, particularly within the Concentrates category. The brand made a significant leap from being outside the top 30 in June 2025 to securing the 25th position by September 2025. This upward trajectory aligns with a substantial increase in sales, suggesting a growing consumer preference for their products in this category. However, the brand's performance in the Vapor Pens category tells a different story. Despite entering the rankings at 77th place in August 2025, they slipped to 86th by September. This decline indicates a potential challenge in capturing market share within the Vapor Pens segment, or perhaps a shift in consumer demand.
The absence of Mile High Melts in the top 30 brands in Illinois for both Concentrates and Vapor Pens in June and July 2025 suggests that the brand was initially struggling to establish a foothold in these categories. Yet, the subsequent rankings improvement in Concentrates signifies a successful strategic adjustment or increased brand recognition. On the other hand, the Vapor Pens category's ranking reflects a need for further market penetration or product differentiation to gain traction against competitors. These contrasting performances highlight the dynamic nature of the cannabis market in Illinois and the importance for Mile High Melts to adapt quickly to maintain and enhance its market position.
Competitive Landscape
In the competitive landscape of the concentrates category in Illinois, Mile High Melts has demonstrated a notable upward trajectory in recent months. After not being ranked in June 2025, Mile High Melts entered the top 40 in July at 37th place, improved to 34th in August, and made a significant leap to 25th by September. This upward movement indicates a positive trend in sales performance, contrasting with competitors like Amber, which remained outside the top 20 throughout the same period, and Remedi, which experienced a decline from 20th to 24th place. Meanwhile, Legacy Cannabis (IL) also saw a downward trend, dropping from 16th to 23rd place. Mile High Melts' ability to climb the ranks suggests a growing consumer preference and market presence, positioning them as a formidable competitor in the Illinois concentrates market.
Notable Products
For September 2025, Black Maple Cold Cure Live Rosin (1g) emerged as the top-performing product for Mile High Melts, reclaiming its number one spot after dropping to fourth place in August. Han Solo Burger Live Rosin (1g) made a notable debut in the rankings, securing second place with sales reaching 265 units. Pomelo Fruit Snax Live Rosin (1g) maintained a strong presence, holding steady in third place across August and September. Biscotti Sundae Live Rosin (1g) climbed to fourth place after not being ranked in August. Candy Fumez Live Rosin Disposable (0.5g) entered the top five for the first time, showing promising sales figures for its category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
