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Jun-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In June 2026, Mile High Melts derived 69.97% of sales from Concentrates and 30.03% from Vapor Pens, with Concentrates up 1202.56% year over year but down 30.25% month over month, while Vapor Pens rose 306.17% year over year and 62.86% month over month. Average price increased 26.29% year over year to $43.04, as Concentrates averaged $45.58 versus $38.09 for Vapor Pens, indicating a mix shift toward the higher-priced segment even as month-over-month volume momentum favored Vapor Pens. With a Concentrates rank of 27 in Illinois, the split implies category leadership is concentrated in a single segment that is cyclically cooling month to month while Vapor Pens is capturing incremental, faster MoM demand.
The combination of a 30.25% MoM contraction in Concentrates and a 62.86% MoM expansion in Vapor Pens suggests Mile High Melts’ near-term positioning benefits from balancing a high-share, higher-price pillar with a faster-velocity adjunct. Given Concentrates’ 1202.56% YoY surge but weaker current-month trajectory, and Vapor Pens’ 306.17% YoY growth alongside a rising 30.03% share, the pattern implies the brand can defend its Illinois Concentrates rank of 27 by leaning on premium pricing, while using Vapor Pens’ MoM momentum to smooth volatility and broaden reach.
Competitive Landscape
Mile High Melts sits at rank #27 in IL Concentrates in June 2026, a 16-position climb from #43 year over year, while holding flat versus March 2026 at #27; this puts the brand 7 spots below its December 2025 peak of #20 and 2 ranks outside the top 25, implying momentum but capped penetration. Competitive pressure is evident: Aeriz held #1 with a 3.2% YoY sales increase as of June 2026 while Mile High Melts advanced 16 ranks YoY, and IC Collective moved from #7 to #3 alongside a 37.7% YoY sales lift, outpacing Mile High Melts’ trajectory to keep a multi-rank buffer. With Cresco Labs improving from #9 to #5 on a 43.4% YoY gain and Nature's Grace and Wellness rising from #6 to #4 on 19.6% YoY growth, the gap from #27 to the teens widens even as Mile High Melts improves 16 ranks YoY, implying that further share capture will require displacement of faster-advancing incumbents rather than incremental gains.
Notable Products
Another Level Live Rosin (1g) posted the steepest decline at -69.5% month over month while sliding to rank 6, as Super Boof Live Rosin Jam (1g) also fell -40.3% at rank 4; these drops contrast with Super Boof Live Rosin Disposable (0.5g) jumping +68.9% to rank 1. With Permanent Gas #4 Live Rosin Disposable (0.5g) up +92.9% at rank 5 and Tallymon Runtz Live Rosin Disposable (0.5g) up +12.0% at rank 7, Vapor Pens account for three of the top seven ranks, indicating a shift in buyer preference toward portable formats. The concentration of five Concentrates in the top ten alongside three Vapor Pens, combined with double-digit declines of -65.9% and -64.3% among other Concentrates at ranks 8 and 9, implies demand is tilting away from jarred rosin toward on-the-go live rosin disposables. The pattern suggests Mile High Melts is gaining traction where format convenience meets live rosin quality, pointing resource allocation toward Vapor Pens even as flagship Concentrates require SKU pruning and clearer price-tiering.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
