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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In May 2026, Concentrates accounted for 84.53% share with year-over-year growth of 1212.02% and month-over-month growth of 57.62%, while Vapor Pens held 15.47% share with a higher year-over-year growth of 1535.11% but a month-over-month decline of 5.48%. The brand-level average price fell 6.52% year over year to $42.79, with Concentrates priced at $43.85 and Vapor Pens at $37.81, and overall brand sales rose 1253.38% year over year. Concentrates ranked 25th in Illinois within its category, and the mix shift favored a category that expanded more month over month than the portfolio average, implying the growth engine is concentrated in a single, higher-priced segment despite a cross-portfolio price reset.
The divergence between a 57.62% month-over-month rise in Concentrates and a 5.48% month-over-month decline in Vapor Pens indicates near-term demand concentration rather than balanced expansion, especially as Concentrates hold 84.53% of sales share versus 15.47% for Vapor Pens. The larger 1535.11% year-over-year growth in Vapor Pens compared with 1212.02% in Concentrates shows faster annual scaling off a smaller base, while the brand’s 1253.38% year-over-year sales increase and a 6.52% price decrease suggest volume-led gains. This pattern implies Mile High Melts is positioned as a Concentrates-first player using price to widen the funnel, with Vapor Pens acting as a developing secondary bet that contributes to annual momentum but is not yet sustaining monthly traction.
Competitive Landscape
Mile High Melts sits at rank #25 in IL Concentrates for May 2026, improving 17 positions from #42 year over year, while slipping 1 spot from #24 three months ago; this contrasts with Aeriz holding #1 with a -17.3% YoY sales change and RYTHM at #2 with +20.1% YoY growth, indicating Mile High Melts gained rank despite mixed top-tier momentum. The brand once peaked at #20 in December 2025 but remains 5 ranks below that peak in May 2026, whereas IC Collective advanced from #7 to #3 YoY and Superflux moved from #8 to #4 YoY, signaling that Mile High Melts’ YoY climb reflects broad mid-pack reshuffling rather than top-end displacement; the trajectory implies near-term upside depends on converting the 17-rank YoY gain into sustained monthly improvements that close the 5-rank gap to its prior peak.
Notable Products
Another Level Live Rosin (1g) posted the headline move in May 2026 with a +212% month-over-month surge to rank 1, while Scented Marker #5 Live Rosin (1g) climbed +143% to rank 3, signaling sharp demand acceleration at the top of the Concentrates list. Biscotti Sundae Live Rosin Disposable (0.5g) slipped -6.6% to rank 10 as Vapor Pens grew more modestly, with Super Boof Live Rosin Disposable (0.5g) up +7.5% at rank 6. Seven of the top ten are Concentrates, and two Vapor Pens sit in ranks 6 and 8 with +7.5% and +16.0% growth respectively, indicating a category skew where live rosin jars are pulling ahead of disposables on velocity and rank momentum. The pattern implies Mile High Melts is consolidating around high-velocity live rosin SKUs while keeping Vapor Pens as secondary volume plays.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
