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Jul-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Where to Buy
Mile High Melts is stocked at 28 licensed dispensaries across Illinois, with the deepest coverage in Chicago, Addison, Marion, Normal, and Springfield. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
In July 2026, Mile High Melts concentrated 62.30% of sales in Concentrates and 37.70% in Vapor Pens, with Concentrates down 26.15% month over month while Vapor Pens rose 38.06% month over month; year over year, Concentrates expanded 165.24% and Vapor Pens surged 923.30%. Despite a 14.35% year-over-year drop in the brand’s average price to $40.43, the mix skewed toward higher-priced Concentrates at $43.33 while lower-priced Vapor Pens averaged $36.41, implying that the category expansion is being driven by unit velocity rather than pricing. The brand sits at rank 25 in Concentrates in Illinois, and the share split indicates a two-pillar portfolio where Vapor Pens are gaining operational momentum even as Concentrates retain scale, implying the portfolio is rebalancing toward a faster-growing, lower-price segment without forfeiting the core.
The mix shift—Vapor Pens up 38.06% month over month alongside a 26.15% month-over-month pullback in Concentrates—suggests the brand is trading some premium Concentrates volume for broader-appeal Vapor Pens, which, with a 923.30% year-over-year lift, can accelerate household penetration while preserving margin via cross-category price tiers. Holding a rank of 25 in Illinois Concentrates while Concentrates carry 62.30% of July 2026 sales points to defensible credibility in the core and headroom to climb if Vapor Pen trial funnels back into Concentrates; the pattern implies positioning as a dual-lane player where Vapor Pens act as acquisition and Concentrates as retention, with pricing elasticity (average price down 14.35% year over year versus category-weighted averages of $43.33 and $36.41) enabling mix-led growth rather than discount-driven churn.
Competitive Landscape
Mile High Melts sits at rank #25 in IL Concentrates for July 2026, improving 8 positions from #33 year over year, while slipping 3 spots from #28 over the last three months and remaining 5 positions off its peak of #20 from December 2025; in contrast, Aeriz held #1 with 35.01% YoY sales growth and IC Collective climbed from #8 to #3 on 93.08% YoY growth, indicating that competitors are converting faster rank gains even as Mile High Melts improves its annual position, which implies the current trajectory points to incremental share recovery but not leadership convergence without a step-change in velocity.
Notable Products
Strawberry Banana Premium Live Rosin (1g) posted the steepest movement in July 2026 with a -47.1% month-over-month decline while sitting at rank 4, and Too Much Limez Premium Live Rosin (1g) also contracted -14.5% at rank 1, signaling pressure at the top of the Concentrates lineup. Kiwi Slushie Live Rosin (1g) slipped -11.9% at rank 5, and Huckleberry Fizz Live Rosin (1g) fell -30.8% at rank 9, meaning four of the top ten are Concentrates that collectively skew negative despite the $11,623 in current sales for the category leader. In contrast, Permanent Gas #4 Live Rosin Disposable (0.5g) advanced +37.6% to rank 6 while the rest of the Vapor Pens cohort held or entered without clear MoM reads, suggesting mix is tilting toward disposables as flowerless inhalables absorb demand from declining jars. The pattern implies Mile High Melts is pivoting from premium rosin jars toward live-rosin disposables, pointing to margin and velocity favoring portable formats over traditional Concentrates in the near term.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
