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Nov-2025
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Overview
Market Insights Snapshot
Mile High Melts has demonstrated notable performance in the Illinois market, particularly within the Concentrates category. Over recent months, the brand has shown an upward trend, moving from a rank of 35 in August to 27 by November. This improvement suggests a strengthening presence and growing consumer preference for their products. Despite not making it into the top 30 in August, the brand's consistent climb in rankings highlights a positive trajectory, indicative of effective strategies or product offerings that resonate well with consumers. Such movements are crucial for maintaining competitiveness in a dynamic market like Illinois.
In the Vapor Pens category, Mile High Melts had a more fluctuating performance in Illinois. After not ranking in the top 30 in September, the brand made a comeback, reaching the 62nd position by November. This rebound could point to successful marketing efforts or product launches that captured consumer interest. The absence from the rankings in September might have been a setback, but the subsequent recovery suggests resilience and adaptability. Monitoring these trends provides valuable insights into consumer behavior and market dynamics, which are essential for strategic planning and future growth.
Competitive Landscape
In the competitive Illinois vapor pen market, Mile High Melts has shown notable resilience and upward momentum over recent months. After not ranking in the top 20 in September 2025, Mile High Melts made a significant comeback, climbing to 73rd place in October and further improving to 62nd place in November. This upward trend is particularly impressive when compared to competitors like Beboe, which has seen a decline from 51st to 65th place over the same period, and Superflux, which dropped from 53rd to 60th place. Meanwhile, Grow Sciences entered the rankings at 72nd in October and improved to 64th in November, showing a similar upward trajectory. BLAST maintained a steady position, ranking 61st in both October and November. The ability of Mile High Melts to increase its rank amidst fluctuating performances by competitors indicates a strengthening market presence and potential for increased sales, making it a brand to watch in the Illinois vapor pen category.
Notable Products
In November 2025, Mile High Melts' top-performing product was Pomelo Fruit Snax Live Rosin Disposable (0.5g) in the Vapor Pens category, maintaining its leading position from October with sales reaching 390. Candy Fumez Live Rosin Disposable (0.5g) also showed strong performance, climbing from third to second place from the previous month. Super Boof Live Rosin Disposable (0.5g) entered the rankings in November, securing the third position. Scented Marker Live #5 Rosin Disposable (0.5g) debuted at fourth place, indicating a strong reception. Black Maple Cold Cure Live Rosin (1g) experienced a drop from second to fifth place, despite a notable sales figure of 176.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
