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Apr-2026
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Overview
Market Insights Snapshot
Mile High Melts has shown varied performance across different categories and states, with notable movements in the Illinois market. In the Concentrates category, the brand maintained a presence in the top 30 rankings from January to April 2026, although there was a downward trend in their position, moving from 24th to 29th. This decline in rank was accompanied by a decrease in sales, with April figures dropping to $28,765. The consistent presence in the top 30 suggests a stable, albeit declining, market share in this category. However, the downward trend may indicate increasing competition or shifts in consumer preferences.
In contrast, Mile High Melts struggled to maintain a competitive position in the Vapor Pens category in Illinois. The brand was ranked 80th in January 2026 but did not make it into the top 30 in February or March, only reappearing in April at 93rd. The lack of presence in the top 30 for two consecutive months suggests significant challenges in this category, possibly due to stronger competitors or a misalignment with consumer demand. The re-entry into the rankings in April, although low, could indicate a potential for recovery or changes in strategy that might improve their standing in subsequent months.
Competitive Landscape
In the competitive landscape of concentrates in Illinois, Mile High Melts has experienced a slight decline in rank from January to April 2026, moving from 24th to 29th position. This shift is notable when compared to competitors like Cannect Wellness, which started at 20th and ended at 27th, showing a similar downward trend but maintaining a higher rank overall. Meanwhile, Dabstract and Northern Heights have consistently ranked lower than Mile High Melts, with Dabstract fluctuating between 23rd and 25th and Northern Heights improving slightly to 30th by April. The sales figures reflect these rankings, with Mile High Melts' sales decreasing over the months, hinting at potential challenges in maintaining market share amidst competitive pressures. This underscores the importance for Mile High Melts to strategize effectively to regain its standing and boost sales in the Illinois concentrates market.
Notable Products
In April 2026, the top-performing product for Mile High Melts was Super Boof Live Rosin Jam (1g) from the Concentrates category, reclaiming its number one rank after a dip to second place in March. Super Boof Live Rosin Disposable (0.5g) emerged as the second-ranked product, showing notable sales of 109 units. Guava Jam Premium Live Rosin (1g) secured the third position, marking its debut in the rankings. Permanent Gas #4 Live Rosin Disposable (0.5g) followed closely in fourth place. Biscotti Sundae Live Rosin Disposable (0.5g) returned to the rankings at fifth place, having previously been ranked fifth in January.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
