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Oct-2025
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Overview
Market Insights Snapshot
Mile High Melts has shown a notable performance in the Illinois market, particularly in the Concentrates category. Over the past few months, the brand has experienced an upward trajectory, breaking into the top 30 by September 2025 with a rank of 25, although it slightly declined to 30 in October. This movement from the 37th position in July to the 25th in September indicates a significant improvement in market presence and consumer acceptance. However, the dip in October suggests a need to maintain momentum or address competitive pressures. The brand's sales figures reflect this trend, with a peak in September before a slight decline in October, highlighting the importance of strategic planning to sustain growth.
In contrast, Mile High Melts' performance in the Vapor Pens category in Illinois has been less impressive, as they have not appeared in the top 30 rankings across the observed months. Despite this, there is a positive movement from the 89th position in September to 74th in October, indicating potential for future growth if the brand continues to build on this momentum. The absence from the top 30 suggests that while there is some traction, significant efforts are needed to boost their standing in this competitive category. The sales trends in Vapor Pens also show variability, which might point to fluctuating consumer interest or market challenges that need to be addressed.
Competitive Landscape
In the competitive landscape of concentrates in Illinois, Mile High Melts experienced notable fluctuations in its market position from July to October 2025. Initially ranked 37th in July, the brand climbed to 25th place by September, showcasing a significant upward trajectory. However, by October, Mile High Melts saw a slight decline, dropping to 30th position. This fluctuation is particularly interesting when compared to competitors like Amber, which maintained a steady rank of 26th in both September and October, and Dabl, which improved from 41st in July to 29th by October. Meanwhile, Bullet Train Extracts and Realeaf Botanicals both showed varied performances, with Bullet Train Extracts re-entering the top 40 in October at 36th, while Realeaf Botanicals appeared in the rankings for the first time in September at 38th. These dynamics suggest that while Mile High Melts has demonstrated potential for growth, it faces stiff competition from brands that are either consistently ranked or showing upward trends, emphasizing the need for strategic marketing and product differentiation to maintain and improve its market position.
Notable Products
In October 2025, Mile High Melts saw Pomelo Fruit Live Rosin Disposable (0.5g) leading the sales in the Vapor Pens category, marking its debut at the top with notable sales of 205 units. Black Maple Cold Cure Live Rosin (1g) closely followed in the Concentrates category, securing the second position, a slight drop from its September lead. Candy Fumez Live Rosin Disposable (0.5g) climbed to third place in Vapor Pens, showing a significant improvement from its fifth position in September. Han Solo Burger Live Rosin (1g) maintained a strong presence in the Concentrates category, ranking fourth despite a previous second-place position. Black Maple Live Rosin Disposable (0.5g) rounded out the top five in Vapor Pens, experiencing a drop from its second-place ranking in August.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
