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Feb-2026
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Overview
Market Insights Snapshot
Millerville Farms has shown a notable upward trajectory in the Flower category in Oregon. After not appearing in the top 30 rankings in November 2025, the brand made a significant leap to rank 25th by January 2026 and further improved to 16th by February 2026. This rise is indicative of a strong market performance and growing consumer preference, with sales more than doubling from December 2025 to February 2026. Such a climb in rankings within a few months suggests strategic initiatives or product offerings that have resonated well with the consumers in Oregon.
The absence of Millerville Farms from the top 30 rankings in November 2025 might have initially been a concern, but their subsequent performance has been encouraging. The brand's ability to break into the rankings and ascend rapidly within the Flower category highlights their potential for continued growth. While the exact strategies behind this improvement are not detailed here, the data suggests a positive momentum that could lead to further expansion and increased market share in Oregon. Observers will likely keep an eye on their future movements to gauge whether this trend will sustain or if it was a short-term spike.
```Competitive Landscape
In the competitive landscape of the Oregon flower market, Millerville Farms has demonstrated a notable upward trajectory in recent months. After not ranking in the top 20 in November 2025, Millerville Farms surged to 56th in December, climbed to 25th in January 2026, and further improved to 16th by February. This positive trend highlights a significant increase in market presence and sales performance. In contrast, William's Wonder Farms experienced fluctuating rankings, peaking at 15th in December before dropping out of the top 20 in January, only to recover to 17th in February. Meanwhile, Emerald Fields Cannabis maintained a relatively stable position, though it slipped from 11th in November to 17th in December, before rebounding to 15th in February. Cannabis Nation INC saw a decline from 7th in November to 18th in February, indicating a potential challenge in sustaining its earlier momentum. Focus North showed consistent improvement, moving from 22nd in November to 14th by February. These dynamics suggest that Millerville Farms is effectively capturing market share and enhancing its competitive position within the Oregon flower category.
Notable Products
In February 2026, the top-performing product from Millerville Farms was Blueberry Muffins (Bulk) in the Flower category, which rose to the number one spot with a notable sales figure of 2817 units. Gush Mints (28g) followed in second place, experiencing a drop from its previous top position in January 2026. Pressure (Bulk) maintained a steady performance, debuting in third place. Sour Diesel Minis (14g) secured the fourth position, entering the rankings for the first time. Jager (Bulk) rounded out the top five, maintaining the same rank as in January 2026, despite a decrease in sales.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
