Millerville Farms

Millerville Farms concentrated 95.57% of October 2026 sales in Flower, which carried a 225.39% year-over-year lift but a 32.82% month-over-month decline, while Concentrates rose 11.77% MoM to 4.16% share and Pre-Roll slid 41.05% MoM to 0.27% share. The brand’s average price fell 58.85% YoY to $7.70 alongside a 237.22% YoY sales increase, and Flower’s average price held at $7.56 versus Concentrates at $18.10, indicating volume expansion concentrated in lower-priced units. In Oregon Flower, the brand sat at rank 35, and the 24-month sales expansion of 131.51% contrasts with October 2026’s mix shift as Concentrates gained MoM share from a small base; the pattern implies Millerville Farms is using price compression in Flower to drive scale while cautiously probing higher-priced Concentrates to buffer volatility.

With 95.57% of mix tied to Flower and a 32.82% MoM decline in that category against an 11.77% MoM gain in Concentrates, the brand’s dependence on a single category increases rank risk at position 35 if Flower volatility persists. The 237.22% YoY sales surge alongside a 58.85% YoY average price drop suggests share capture is price-led, while the 0.27% Pre-Roll share and 41.05% MoM contraction indicate little cross-category ballast; the implication is that Millerville Farms’ positioning skews toward value-driven Flower volume with limited diversification, so incremental Concentrates traction at 4.16% share can serve as a hedge but will not materially offset Flower swings without faster share growth.