Mar-2025
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Overview
Market Insights Snapshot
In the state of Illinois, Moon Walkers has shown varying performance across different product categories. In the Flower category, the brand has consistently hovered around the mid-50s in rank, indicating a stable but not dominant presence in the market. The ranks for December 2024 through March 2025 were 56, 57, 55, and 55, respectively. Despite a significant increase in sales from December to January, the brand did not break into the top 30, pointing to a competitive landscape in the Flower category. This stagnation in rank, despite fluctuations in sales, suggests potential challenges in gaining a stronger foothold in this particular segment.
Conversely, Moon Walkers has performed better in the Pre-Roll category in Illinois. The brand maintained a rank within the top 30, with positions of 20, 22, 20, and 23 from December 2024 to March 2025. This consistent ranking in the top tier indicates a stronger market position compared to the Flower category. Although there was a slight dip in rank in March 2025, the overall performance suggests that Moon Walkers has a more competitive edge in Pre-Rolls. The brand's ability to stay within the top 30 highlights its potential for maintaining and possibly improving its market share in this category.
Competitive Landscape
In the competitive Illinois pre-roll market, Moon Walkers has demonstrated resilience and adaptability, maintaining a relatively stable presence in the top 20 rankings. As of March 2025, Moon Walkers ranked 23rd, a slight dip from its 20th position in February, suggesting a need to bolster its competitive strategies. Notably, Bedford Grow has shown significant upward momentum, climbing from 32nd in December 2024 to 21st by March 2025, which could pose a competitive threat if this trend continues. Meanwhile, Smoke Breaks has made a remarkable leap from 42nd to 22nd within the same period, indicating a rapidly growing market presence. Despite these shifts, Moon Walkers' sales figures have remained relatively consistent, though slightly lower than its peak in December 2024, suggesting that while its market position is under pressure, its brand loyalty remains strong. This competitive landscape underscores the importance for Moon Walkers to innovate and differentiate to maintain its market share against rising competitors like Kaviar and Seed & Strain Cannabis Co., which are also vying for consumer attention in this dynamic market.
Notable Products
In March 2025, Moon Walkers' top-performing product was the White Wedding Liquid Rosin Diamond Infused Pre-Roll (1g), maintaining its number one rank from January and reclaiming the top spot from February. This product achieved sales of 1722 units, demonstrating a consistent demand. Following closely, the Honey Bun Live Diamond Rosin Infused Pre-Roll (1g) improved its rank to second place, showing a notable increase from its third-place position in February. The Holy Grail Kush Live Rosin Liquid Diamond Infused Blunt (1g) dropped to third place after leading in December and February. Newly entering the top five, the White Wedding Liquid Diamonds Infused Blunt (1g) and Problem Child Liquid Diamonds Rosin Infused Pre-Roll (1g) secured the fourth and fifth positions, respectively, showcasing fresh interest in these products.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.