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Apr-2025
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Overview
Market Insights Snapshot
In the state of Illinois, Moon Walkers has shown a varied performance across different product categories. In the Flower category, the brand has consistently ranked outside the top 30, with rankings fluctuating between 56th and 58th place from January to April 2025. This indicates a challenging market presence in this category, as they have not been able to penetrate the top tier of competitors. Conversely, in the Pre-Roll category, Moon Walkers has maintained a stronger position, although it experienced a drop from 20th place in February to 28th place by April. This decline in ranking suggests a potential loss of market share or increased competition, despite having a relatively strong position earlier in the year.
The sales trends for Moon Walkers in Illinois reveal some interesting dynamics. While the Flower category sales have been on a downward trajectory, decreasing from $80,097 in January to $56,828 in April, the Pre-Roll category initially showed an upward trend before a sharp decline in April. This decline in Pre-Roll sales could be attributed to seasonal changes, market saturation, or shifts in consumer preferences. The contrasting performance across these two categories highlights the importance of strategic focus and market adaptation for Moon Walkers as they navigate the competitive landscape in Illinois. Further analysis could uncover additional factors influencing these trends and help in identifying areas for improvement.
Competitive Landscape
In the competitive landscape of the Illinois Pre-Roll category, Moon Walkers has experienced notable fluctuations in its rank over the first four months of 2025. Starting at 22nd place in January, Moon Walkers climbed to 20th in February, indicating a positive trend, but then slipped to 23rd in March and further to 28th in April. This decline in rank suggests increased competition and possibly a need for strategic adjustments. Competitors like Galaxy have shown more stability, maintaining a higher rank, particularly in February when it reached 22nd place. Meanwhile, Paul Bunyan experienced a significant drop from 19th in January to 31st in February, before stabilizing around the 30th position, which may indicate volatility in their sales strategy. Kaleido Smokes also showed improvements from February to March, moving from 37th to 27th, suggesting a recovery in their market approach. These dynamics highlight the competitive pressures Moon Walkers faces and underscore the importance of continuous market analysis to maintain and improve its standing.
Notable Products
In April 2025, the top-performing product from Moon Walkers was the Honey Bun Live Diamond Rosin Infused Pre-Roll (1g), which ascended to first place from second in March, with sales reaching 1134 units. The Holy Grail Kush Live Rosin Liquid Diamond Infused Blunt (1g) secured the second position, dropping from its previous top rank in February. White Wedding Liquid Rosin Diamond Infused Pre-Roll (1g) fell to third place, having been the top product in both January and March. New to the rankings, Crossbow Solventless Live Rosin Infused Pre-Roll (1g) entered in fourth place. Meanwhile, Bluenana Liquid Rosin Diamond Infused Pre-Roll (1g) debuted in fifth position, indicating a potential rise in popularity.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
