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Jul-2025
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Overview
Market Insights Snapshot
In Illinois, Moon Walkers has shown varied performance across different product categories. The Flower category has seen a decline in rankings, slipping from 57th in April to 76th by July. This drop indicates a significant challenge in maintaining market share, as reflected in the sales figures that decreased from $66,216 in April to $19,976 in July. Conversely, the Pre-Roll category has been relatively stable, maintaining a position within the top 30 brands, although experiencing a slight dip from 22nd place in May and June to 25th in July. This stability is noteworthy given the competitive nature of the Pre-Roll market, suggesting a consistent consumer preference for Moon Walkers' offerings in this category.
The absence of Moon Walkers from the top 30 in the Flower category during these months highlights a potential area for strategic improvement. While the Pre-Roll category shows resilience, the brand's inability to secure a top 30 position in the Flower category suggests a need for potential product innovation or marketing efforts to reclaim its standing. The contrasting performance between these categories in Illinois offers insights into consumer preferences and market dynamics, providing a foundation for Moon Walkers to refine its strategies and enhance its competitive edge in the cannabis industry.
Competitive Landscape
In the competitive landscape of the Illinois pre-roll market, Moon Walkers has experienced notable fluctuations in its ranking over recent months. Starting from April 2025, Moon Walkers was ranked 26th, but saw an improvement to 22nd place in May and June, before slipping to 25th in July. This indicates a dynamic market position, with sales peaking in May. Competitors such as Lula's and Miss Grass have maintained relatively stable rankings, with Lula's initially holding a higher rank but experiencing a decline by July. Meanwhile, Kaviar and Bedford Grow have shown varying performance, with Kaviar consistently improving its sales, although not breaking into the top 20. Moon Walkers' ability to climb the ranks in May and June suggests potential for growth, but the subsequent decline highlights the need for strategic adjustments to maintain competitiveness in this evolving market.
Notable Products
In July 2025, the top-performing product from Moon Walkers was the Supreme Diesel Liquid Rosin Diamond Infused Pre-Roll (1g), which achieved the number one rank, a significant rise from its fourth position in June, with sales reaching 1,913 units. Honey Bun Live Diamond Rosin Infused Blunt (1g) held the second spot, dropping from its consistent first position in the previous three months. Skywalker Liquid Diamonds Infused Pre-Roll (1g) climbed to third place, up from fifth in June, showing a positive trend in its sales performance. Bogeyman Live Diamonds Rosin Infused Blunt (1g) entered the rankings at fourth in July, while Snapplez Liquid Diamond Infused Blunt (1g) made its debut at fifth. This reshuffling indicates a dynamic market where product preferences are evolving each month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
